Marketing News & Expert Advice
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Asia
Asia Pacific boasts more than one billion people online and the stats for mobile is just as staggering with one billion mobile subscribers in China alone. But China, India, Japan and emerging Southeast Asia markets like Indonesia are so diverse culturally as well as in digital marketing development. This section will keep you on the pulse with the latest and most pertinent insights from local experts in each of the markets.
Why The Creative and Media Divide Needs To Be Bridged
Oct 6, 2013 - Disenchanted with the agency model, a new breed of marketers in Asia has created new structures internally and increased their expectations of performance marketing. Comments
Topics in Asia:
SEO in a Keyword Data-Less Landscape
Oct 3, 2013 -
Consider these data sources that can be leveraged to fill the void.
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Facebook Aims to Grow PMD Program in Asia Pacific
Oct 2, 2013 -
The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office.
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Are View-Through Conversions the Last Line of Defense for Banner Advertising?
Oct 1, 2013 -
Here are the issues around view-through conversions and three ways to determine if it's a valid metric for your brand.
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Newsjacking: How Intel Develops Real-Time Content in APAC [Video]
Sep 25, 2013 -
Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific.
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Voice Search SEO: Preparing for the Future
Sep 25, 2013 -
I'll explain what voice search will mean for search engine optimization.
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How to Apply Big Data Analytics in Retargeting
Sep 24, 2013 -
Here are three ways big data could be analyzed for retargeting campaigns.
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Keyword Research and Optimization: SES Hong Kong
Sep 23, 2013 -
Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business.
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Why Mobile Chat Requires Kid Gloves
Sep 23, 2013 -
With the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these tips.
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Four Ways to Turn Customer Frowns Upside Down via Social Media
Sep 18, 2013 -
Social media has given consumers a powerful medium to voice complaints and vent frustrations, Yeoh explores if there's a way for brands to move beyond the negativity.
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Tencent Seals Search Deal With Sogou- What Does This Mean for Marketers?
Sep 17, 2013 -
Mediabrands, iProspect, GroupM, and Darwin Marketing execs share their initial reactions to Tencent's purchase.
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China's Digital Spend For Video, Search, Mobile Forecast to Grow 44.5%
Sep 16, 2013 -
China's digital spend is forecast to grow fueled by video, search, and mobile - continues to be major driver for growth in Asia Pacific region.
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Social Media Content Strategies - A Performance-Based Approach
Sep 15, 2013 -
It's becoming apparent to agencies and clients in Asia that it's not just about having a large social media presence but content matters. So how do we make sure that the content is right?
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5 Ways to Maximize the Value of Your Content
Sep 12, 2013 -
Producing quality content is expensive but here are five steps to get you started.
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Leveraging IFTTT for SEO and Social Media
Sep 12, 2013 -
Consider this approach in using social media to brainstorm new content ideas for your site.
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A New ACID Test for Spreadable Campaigns
Sep 10, 2013 -
Consider these factors to ascertain the qualities required for a creative idea to actually work in the earned media world.
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Facebook for Performance - One Size Doesn't Fit All
Sep 9, 2013 -
Consider these ways to optimize your performance campaigns on the social network.
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Stop Doing Digital Advertising
Sep 8, 2013 -
Consider these three rules for marketing in a digital world.
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Naver - Why Content Matters
Sep 4, 2013 -
Naver might be known as Korea's largest search engine but it's more like a portal site than directing users to external websites. Here's why.
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Don't Believe a Word - Debunking the Lies That SEO Agencies Tell
Sep 3, 2013 -
Three must-avoid traps to search marketing hell and tips on how to protect from such scams.
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Should All Brand Activities Online Drive to E-Commerce?
Sep 2, 2013 -
The primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as well as point of sale.
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November 4-7, 2013
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October 8, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
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October 02, 2013 -
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Adapt marketing for multiple devices
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September 23, 2013
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