Asia

Asia Pacific boasts more than one billion people online and the stats for mobile is just as staggering with one billion mobile subscribers in China alone. But China, India, Japan and emerging Southeast Asia markets like Indonesia are so diverse culturally as well as in digital marketing development. This section will keep you on the pulse with the latest and most pertinent insights from local experts in each of the markets.

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Cross-Device Data Analytics for Chinese Websites

Aug 4, 2015 - It's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics tools for overcoming this issue. Comments

Marketing and Innovation: Made for Each Other

quicksilver-true-wetsuit Aug 3, 2015 - Burying the hatchet once and for all to bring marketers and innovators closer together. Comments

How to Make Data Sexy and Why Our Future Depends on It

sexy-data Aug 2, 2015 - Understanding the needs, wants and opportunities data presents is commercially critical to all of us. Comments

Translation APIs for Online Businesses in Asia

api-translation Jul 30, 2015 - Opening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. Comments

China's Ping An Leverages Social Data to Personalize Travel Insurance

chinese-girl-hiking Jul 30, 2015 - Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance market. Comments

Eyes Wide Open on Viewability

Computing Jul 27, 2015 - Viewability still poses its challenges for advertisers but the more viewability is introduced as a standard on campaigns, the quicker the quality will improve. Comments

Social Media Merchandising: Bridging the Gap Between the Virtual and the Physical

line-ocean-park-merchandising Jul 26, 2015 - Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Comments

David Jones Mixes Fashion With Music in a 100% Digital Push

david-jones-daniel-johns Jul 26, 2015 - Australian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its latest catalog in a music video. Comments

Tweets of the Week: Sharks Take Over Twitter

tweets-of-the-week-sharknado3 Jul 24, 2015 - #Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. Comments

Back to the Future With Email

email-mobile Jul 23, 2015 - Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Comments

The Practical Guide to Programmatic Planning in China: Part 2

bad-programmatic-traffic Jul 22, 2015 - Conflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know. Comments

APAC’s Misplaced Expectations for Programmatic

data-pie-chart Jul 21, 2015 - APAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it? Comments

Harnessing the Workplace for Employee Generated Content

employee-generated-content Jul 20, 2015 - One overlooked and valuable resource for content marketing is a business's own employees. Here's how to harness employee generated content (EGC). Comments

How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo

uniqlo-beijing Jul 17, 2015 - Brands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing store's changing room. Comments

'Social Humanity' Drives Viral Coca-Cola #NoLabels Video

coca-cola-no-labels-image006 Jul 15, 2015 - Social humanity is being credited for the viral nature of a Ramadan Coca-Cola video, which has generated more than 12 million views since its release in the Middle East in early July. Comments

Best Practice For Native Advertising

native-advertising Jul 15, 2015 - LinkedIn's Nellie Chan outlines how thoughtfully created native content can develop long-lasting engagement on social media. Comments

Releasing the Power of Real-Time Marketing in China

weibo-mcdonald-s Jul 14, 2015 - Real-time marketing is growing in popularity in China. See how brands like McDonald's, Durex and Xiaomi are using it on Weibo. Comments

How SE Asian SMBs Are Leading the Way on Mobile

cross-device-mobile-tablet Jul 13, 2015 - Facebook's Arrow Guo offers these tips to SMBs developing mobile-first social media pages. Comments

Memo Banks: Innovate or Die

innovation-1 Jul 12, 2015 - In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Comments

Why Weibo Still has a Role to Play for Brands

weibo-logo-international Jul 7, 2015 - Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands. Comments

Siam Commercial Bank Turns to Stickers for Brand Engagement

line-stickers-nong-easy-set-4-yeah Jul 7, 2015 - A cute purple monkey has little to do with a major financial institution. However, Siam Commercial Bank has seen success on Line with its playful Nong Easy stickers. Comments

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