Asia

Asia Pacific boasts more than one billion people online and the stats for mobile is just as staggering with one billion mobile subscribers in China alone. But China, India, Japan and emerging Southeast Asia markets like Indonesia are so diverse culturally as well as in digital marketing development. This section will keep you on the pulse with the latest and most pertinent insights from local experts in each of the markets.

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Digital Predictions for Thailand and Southeast Asia in 2015

Dec 16, 2014 - Instagram ads will be hugely popular in Thailand and the region - this is just one of several predictions columnist Nick Annetts is making going into 2015. Comments

Looking Back on Lessons From China's Singles Day

03oct14-andy-radovic-shutterstock-149807798 Dec 15, 2014 - Alibaba's Singles Day figures were mind-blowing, but the challenge for many brands is how to properly integrate digital into the business management process to benefit from e-commerce in China. Comments

5 Tips for Getting the Most Out of UTM Tagging

shutterstock-217865284-tagging Dec 14, 2014 - A look at how to use UTM tagging to better understand the return on digital marketing strategies. Comments

The Year of the Customer: The UX Checklist for 2015

shutterstock-215797822-user-experience Dec 11, 2014 - The coming year is shaping up to be even more centered on the consumer's experience. So to help you prepare, here is a list of things to focus on. Comments

How Southeast Asia Leapfrogged Web 1.0 and Why Your Western Marketing Strategy Won’t Work Here

11dec14-sheji-ho-acommerce-line-screenshot Dec 11, 2014 - Southeast Asia has a very unique digital media landscape - here's a look at how it came to be and why it is so different. Comments

Digital Darwinism and Internet Thinking in China [Part 2]

shutterstock-163770449-tea-china Dec 10, 2014 - In the second part of a two-part series, Tencent's SY Lau looks at how the rise of disruption has led to "Internet Thinking" as a marketing approach in China – and what this means for the market in general. Comments

10 Must-Have Paid SEO Tools

SEO Tools Dec 9, 2014 - Although they require an investment, it can very well be worth it, as these 10 tools can help you improve your search marketing efforts. Comments

Digital Trends for 2015

shutterstock-169085528-trends Dec 8, 2014 - Online-to-offline (O2O), user experience, and big data are some of the buzzwords we can expect to see going into 2015. Comments

WeChat Strengthens SE Asian E-Commerce Capabilities With Easy Taxi Partnership

taxiiamge Dec 8, 2014 - Through a recent collaboration with cab-booking app Easy Taxi, WeChat is diving deeper into e-commerce outside of its native Chinese market. Comments

O2O and Indonesia's E-Commerce Scene

shutterstock-230695111-indonesia-o2o Dec 7, 2014 - Brands in Indonesia are beginning to use offline to online (O2O) for encouraging sales both online and offline. Comments

Communicating Content Marketing in Asia

shutterstock-178709681-team-meeting Dec 4, 2014 - When communicating content marketing terms to clients, the key is to keep it simple. Comments

Coca-Cola China Partners With eYeka for Creative Crowdsourcing

2dec14-coca-cola-eyeka-campaign-video-pic Dec 4, 2014 - Coca-Cola is using crowdsourcing platform eYeka to find fresh content and test brand awareness in China. Comments

First Month of a Start-Up: CMO's Top 10

shutterstock-193744262-startup-cmo Dec 3, 2014 - This is the fifth instalment of a five-part series on start-up marketing, and delves into the top 10 achievements the CMO should now be able to tick off the list. Comments

HSBC Leads Hong Kong Bankvertising Sector With Animated Video Campaign

28nov14-hsbc-campaign-pic Dec 3, 2014 - HSBC has taken a leap into mobile and video content with an interactive video offering. Comments

From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

shutterstock-189519140-tsunami Dec 2, 2014 - To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingle. Comments

Programmatic: A Playground for Creativity

shutterstock-150989840-programmatic Dec 1, 2014 - Programmatic advertising has focused on media efficiencies, yet the technology also provides opportunity for compelling creative. But the space needs the focus of creative agencies to unlock its full potential. Comments

Chinese Market Data Trends for Baidu and 360

1dec14-gordon-choi-chinese-market-trends-through-data-of-baidu-and-360-homepage-pic Dec 1, 2014 - Analyzing data from China's two biggest search engines is the best way for online marketers to understand Chinese market trends and Chinese search engine user behavior. Comments

Digital Darwinism and Internet Thinking in China [Part 1]

shutterstock-164696231-china-rural-village Nov 30, 2014 - In this first part of a two-part series, Tencent's SY Lau looks at how market disruption has accelerated in China, and what opportunities this creates for marketing and marketers. Comments

Marketing to the Experience Generation

shutterstock-56809303-india-experience-generation Nov 25, 2014 - Mobile should be a key strategy for any brand hoping to reach the "Experience Generation" in India. Comments

A Single-Minded Approach to Online Sales in China

shutterstock-201634802-china-shopping Nov 23, 2014 - Alibaba's Singles Day on November 11 was a boon for brands and retailers in China – but what are the long-term benefits for the rest of the year? Comments

VIDEO: Proactive Crisis Management Begins Before the Crisis [#CZLBKK]

20nov14-czlbkk-starwood-pic Nov 21, 2014 - In this video interview, Starwood's Yingrekha Langulasena shares her key points for crisis management on social media. Comments

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