How Moleskine is building a loyal customer base in China one experience at a time
Asia

How Moleskine is building a loyal customer base in China one experience at ...

8y Sophie Loras

How Moleskine is building a loyal customer base in...

Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Read Mo...

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Why Tencent's deals with Publicis and WPP are good for global advertisers
Agency Spotlight

Why Tencent's deals with Publicis and WPP are good for global advertisers

8y Sophie Loras

Why Tencent's deals with Publicis and WPP are good...

The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maint...

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How do I use ecommerce to get my product into China?
Asia

How do I use ecommerce to get my product into China?

8y Sophie Loras

How do I use ecommerce to get my product into Chin...

China's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requi...

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Quality counts for in-app purchasers
Acquisition

Quality counts for in-app purchasers

8y Sophie Loras

Quality counts for in-app purchasers

Only a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from AppsFlyer. The State of In-App Sp...

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How the future of advertising is in servicing the 'moment'
Asia

How the future of advertising is in servicing the 'moment'

8y Sophie Loras

How the future of advertising is in servicing the ...

Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Read M...

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How the NBA engages China's 200M millennials with mobile video
Acquisition

How the NBA engages China's 200M millennials with mobile video

8y Steven Chang

How the NBA engages China's 200M millennials with ...

China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...

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Five ways sales can work with marketing for better results
Asia

Five ways sales can work with marketing for better results

8y Sophie Loras

Five ways sales can work with marketing for better...

Sales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age. R...

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Six cool innovations from this year's Retail Asia Expo
Asia

Six cool innovations from this year's Retail Asia Expo

8y Sophie Loras

Six cool innovations from this year's Retail Asia ...

There was a lot to digest at this week's Retail Asia Expo in Hong Kong, and the best way to contextualize some of it was a visit to the venue's intera...

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Six omnichannel retailing lessons from Dr. Martens, UGG and VIP.com
Asia

Six omnichannel retailing lessons from Dr. Martens, UGG and VIP.com

8y Sophie Loras

Six omnichannel retailing lessons from Dr. Martens...

How can retail brands develop an omnichannel strategy for market entry into China? This was the focus of an ecommerce panel at this week's Retail Asia...

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Tips to boost B2C sales into China using Alibaba
Asia

Tips to boost B2C sales into China using Alibaba

8y Sophie Loras

Tips to boost B2C sales into China using Alibaba

How can brands stand out on Alibaba's cluttered e-commerce market places? Rex Cheuk, business development director for Hong Kong, Macau & Southeas...

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How to get the most from APAC's booming ecommerce opportunities
Asia

How to get the most from APAC's booming ecommerce opportunities

8y Alex Shaida

How to get the most from APAC's booming ecommerce ...

For those looking at career opportunities in Asia's booming ecommerce sector, keeping up to date is key as the industry evolves and develops with regi...

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Google beats Apple to become world's most valuable brand [Study]
Ad Industry Metrics

Google beats Apple to become world's most valuable brand [Study]

8y Mike O'Brien

Google beats Apple to become world's most valuable...

Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is ba...

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Five ways brands can prepare for a rebound in China's retail sector
Asia

Five ways brands can prepare for a rebound in China's retail sector

8y Sophie Loras

Five ways brands can prepare for a rebound in Chin...

PwC is forecasting 2017 as a turning point for the retail and consumer products sector in China and Hong Kong, as the industry grapples with the disru...

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Mary Meeker report puts China (and WeChat) on the global stage
Asia

Mary Meeker report puts China (and WeChat) on the global stage

8y Sophie Loras

Mary Meeker report puts China (and WeChat) on the ...

This week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus. Read More...

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Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves
Asia

Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves

8y Sophie Loras

Report: Alphabet leads Zenith Global Media Owners ...

Google's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is rai...

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Three reasons why LinkedIn should be a staple of any China marketing strategy
Asia

Three reasons why LinkedIn should be a staple of any China marketing strate...

8y Sophie Loras

Three reasons why LinkedIn should be a staple of a...

LinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Read More...

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Why the wealth management sector is ripe for disruption
Asia

Why the wealth management sector is ripe for disruption

8y Sophie Loras

Why the wealth management sector is ripe for disru...

Email is one of the few (and sometimes only) digital assets wealth management businesses are offering their high net worth clients, leaving the indust...

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How brands like BMW, GEICO and Lenovo create video content for the "skipping" generation
Acquisition

How brands like BMW, GEICO and Lenovo create video content for the "skippin...

8y Sophie Loras

How brands like BMW, GEICO and Lenovo create video...

Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable vid...

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What you need to know about ecommerce in Asia
Asia

What you need to know about ecommerce in Asia

8y Rebecca Sentance

What you need to know about ecommerce in Asia

At ClickZ’s Shift London conference, visiting lecturer from Hong Kong Polytechnic University and author of Global Supply Chain Ecosystems, Mark ...

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How Coach and Moleskine use WeChat for ecommerce
Asia

How Coach and Moleskine use WeChat for ecommerce

8y Sophie Loras

How Coach and Moleskine use WeChat for ecommerce

WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands ...

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The current state of video viewability in China
Asia

The current state of video viewability in China

8y Charlie Wang

The current state of video viewability in China

China's online video industry continues to be plagued by viewability and ad-serving issues – and here is why. Read More...

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What the West can learn from China about chatbot marketing
Asia

What the West can learn from China about chatbot marketing

8y Elisa Harca

What the West can learn from China about chatbot m...

Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have ...

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Programmatic 101: Everything you need to know but were too afraid to ask
Asia

Programmatic 101: Everything you need to know but were too afraid to ask

8y Sophie Loras

Programmatic 101: Everything you need to know but ...

One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

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How to use emotions to create viral, shareable video content
Asia

How to use emotions to create viral, shareable video content

8y Sophie Loras

How to use emotions to create viral, shareable vid...

What makes great video content and how can brands ensure it reaches the right audience? Read More...

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10 tips for marketing success on LinkedIn
Asia

10 tips for marketing success on LinkedIn

8y Sophie Loras

10 tips for marketing success on LinkedIn

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? Read More...

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Why the reality of a virtual world is closer than we think
Acquisition

Why the reality of a virtual world is closer than we think

8y Sophie Loras

Why the reality of a virtual world is closer than ...

There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the...

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The dangers of 'Googlizing' your site
Asia

The dangers of 'Googlizing' your site

8y Motoko Hunt

The dangers of 'Googlizing' your site

By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe. Read More...

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