How China's WeChat Wallet is going global
Asia

How China's WeChat Wallet is going global

8y Sophie Loras

How China's WeChat Wallet is going global

China's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake. Read More...

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What can digital marketers learn from start-ups?
Asia

What can digital marketers learn from start-ups?

8y Andreas Krasser

What can digital marketers learn from start-ups?

Start-up ventures embrace uncertainty and put the customer first – two skills that digital marketers would do well to mirror. Digital marketing teams ...

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Spotlight on the National Gallery of Victoria: fusing art with social media
Asia

Spotlight on the National Gallery of Victoria: fusing art with social media

8y Sophie Loras

Spotlight on the National Gallery of Victoria: fus...

Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audi...

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Four brands leading the way in multichannel marketing
Asia

Four brands leading the way in multichannel marketing

8y Sophie Loras

Four brands leading the way in multichannel market...

Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part. Read More...

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How WeChat Wallet has kept QR codes alive in China
Asia

How WeChat Wallet has kept QR codes alive in China

8y Sophie Loras

How WeChat Wallet has kept QR codes alive in China

QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a worl...

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How brands are celebrating the Chinese New Year in China
Acquisition

How brands are celebrating the Chinese New Year in China

8y Sophie Loras

How brands are celebrating the Chinese New Year in...

On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, McDonald’s...

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Six of our favorite stats of the week from APAC
Asia

Six of our favorite stats of the week from APAC

8y Sophie Loras

Six of our favorite stats of the week from APAC

The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, a...

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How four brands used O2O for better retail sales in China
Asia

How four brands used O2O for better retail sales in China

8y Elisa Harca

How four brands used O2O for better retail sales i...

Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other. Read More...

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Tweets of the week: celebrations and festivals dominate Twitter in APAC
Acquisition

Tweets of the week: celebrations and festivals dominate Twitter in APAC

8y Sophie Loras

Tweets of the week: celebrations and festivals dom...

This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...

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How to create great earned social media campaigns for China
Acquisition

How to create great earned social media campaigns for China

8y Joseph Tsang

How to create great earned social media campaigns ...

Three clever social media campaigns in China work hard on earned media to help them go viral. Read More...

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Cross-border ecommerce: tips for selling online into China
Asia

Cross-border ecommerce: tips for selling online into China

8y Sophie Loras

Cross-border ecommerce: tips for selling online in...

China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand. Read More...

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How five brands in APAC are using Instagram's self-serve ads
Acquisition

How five brands in APAC are using Instagram's self-serve ads

8y Sophie Loras

How five brands in APAC are using Instagram's self...

Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...

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Access to data is the key to China's programmatic sector
Asia

Access to data is the key to China's programmatic sector

8y Charlie Wang

Access to data is the key to China's programmatic ...

Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...

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Three digital predictions for APAC and why they matter
Asia

Three digital predictions for APAC and why they matter

8y Andy Radovic

Three digital predictions for APAC and why they ma...

Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...

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Optimization key to Indonesian success for mobile and video in 2016
Asia

Optimization key to Indonesian success for mobile and video in 2016

8y Safitri Sri

Optimization key to Indonesian success for mobile ...

As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...

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How to build a brand for the people
Asia

How to build a brand for the people

8y Leon Liu

How to build a brand for the people

Today's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine h...

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How online and offline will dominate retail in Asia in 2016
Asia

How online and offline will dominate retail in Asia in 2016

8y Ohad Hecht

How online and offline will dominate retail in Asi...

Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...

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ClickZ's 10 most popular articles of 2015
Acquisition

ClickZ's 10 most popular articles of 2015

8y Graham Charlton

ClickZ's 10 most popular articles of 2015

We’ve already looked at the most popular articles from our guest contributors, now it’s time for the most popular articles written by our ...

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How native apps complement China's retail experience
Asia

How native apps complement China's retail experience

8y Elisa Harca

How native apps complement China's retail experien...

When establishing your brand's retail presence in China, a native app can complement the overall mobile app user experience. Read More...

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Why China’s cross-border e-commerce channel is just the beginning
Asia

Why China’s cross-border e-commerce channel is just the beginning

8y Sophie Loras

Why China’s cross-border e-commerce channel is jus...

E-commerce cross-border trade in China is booming and is only set to grow. As Chinese consumers seek out genuine, quality international products, the ...

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And our favorite ads of 2015 are...
Asia

And our favorite ads of 2015 are...

8y Team ClickZ

And our favorite ads of 2015 are...

For our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole y...

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What does Alibaba's latest purchase mean for brand marketers?
Asia

What does Alibaba's latest purchase mean for brand marketers?

8y Sophie Loras

What does Alibaba's latest purchase mean for brand...

Time will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China. Read More...

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What western social networking platforms can learn from Japan's Line
Asia

What western social networking platforms can learn from Japan's Line

8y Motoko Hunt

What western social networking platforms can learn...

The Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company...

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Five ways to optimize customer loyalty in a changing landscape
Analytics

Five ways to optimize customer loyalty in a changing landscape

8y Stephen Hay

Five ways to optimize customer loyalty in a changi...

Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...

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Harnessing the Force: marketing lessons from 'Star Wars'
Asia

Harnessing the Force: marketing lessons from 'Star Wars'

8y Mandeep Grover

Harnessing the Force: marketing lessons from 'Star...

As the seventh installment of the Star Wars franchise debuts next week, what can marketers learn from its marketing strategy? Here are four takeaways ...

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2016 E-commerce predictions for Southeast Asia
Asia

2016 E-commerce predictions for Southeast Asia

8y Sophie Loras

2016 E-commerce predictions for Southeast Asia

E-commerce in Southeast Asia is set to overtake the U.S. in the next five years, according to a panel of experts at ClickZ Live Bangkok. Read More...

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Ads of the month: Asia style! Localizing in Wonderfilled ways
Asia

Ads of the month: Asia style! Localizing in Wonderfilled ways

8y Sophie Loras

Ads of the month: Asia style! Localizing in Wonder...

We've selected four ads from the Asia Pacific region to highlight effective localization strategies when engaging new and different markets. Read More...

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