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B2C Email Marketing

Are your B2C email marketing campaigns connecting with your customers and converting them into loyal brand evangelists? Learn strategies for optimizing email marketing programs for e-commerce and in-store business. ClickZ marketing experts share proven techniques to drive revenue, increase engagement, integrate with mobile and social, grow your list, and automate email programs.

heads-or-tails

Using a Popover as an Acquisition Tactic

Tia Matsumoto   |  B2C Email Marketing

Mar 26, 2013 - Two sides of the same coin. Comments

Topics in Email:

Jim Davidson  |  B2C Email Marketing

See the Trees: Revisiting the Beauty of Data Fundamentals

treesforest Mar 12, 2013 - Taking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engagement and driving sales. Comments

Jim Davidson  |  B2C Email Marketing

Email Marketing for the Overly-Connected Consumer

overly-connected Feb 12, 2013 - How are marketers preparing for this multi-device consumer? Comments

Jim Davidson  |  B2C Email Marketing

5 Automated Message Don'ts

email-bomb Jan 15, 2013 - Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common mistakes. Comments

Jim Davidson  |  B2C Email Marketing

Remailing and Segmentation Strategies for the Holidays

holiday-email Dec 18, 2012 - Prepare for the holidays now with engagement-based segmentation, reengagement and list cleaning, and a remailing strategy. Comments

Jim Davidson  |  B2C Email Marketing

It's Really Beginning to Look a Lot Like Christmas…

holiday-email Nov 20, 2012 - A look at which email marketing tactics are trending this year and how it compares to the 2011 holiday season. Comments

Jim Davidson  |  B2C Email Marketing

5 Ways to Level the Mobile Playing Field

playing-field Oct 23, 2012 - A complex, multi-faceted mobile program is a requirement for brands this holiday season. Comments

Jim Davidson  |  B2C Email Marketing

Get an Early Start on Your Last-Minute Shoppers

nrf Sep 25, 2012 - A look at the motivations behind holiday procrastinators and how this can shape the content, tone, and timing of your promotions. Comments

Jim Davidson  |  B2C Email Marketing

8 Themes for an Engaging Multi-Email Welcome Series

Aug 28, 2012 - A multi-email welcome series spreads out the introduction over time and can multiply the engagement effect. Comments

Matthew Hayes  |  B2C Email Marketing

Send Valuable Email With Conversion Automation

Aug 24, 2012 - The top three email campaigns you can automate to drive conversion. Comments

Jim Davidson  |  B2C Email Marketing

Special Characters: A Trend or Just Trendy?

special-characters Jul 31, 2012 - The novelty may be starting to wear off, but many brands are still consistently using special characters in their email subject lines. Comments

Matthew Hayes  |  B2C Email Marketing

How to Drive Revenue From Retention Email Marketing

Jul 17, 2012 - Four types of email campaigns designed for existing customers. Comments

Brian Massey  |  B2C Email Marketing

Groupon: Is It the Deals or the Copy?

Nov 23, 2011 - Groupon wasn't the first deals business, so what is fueling its success? Is it the deals, or the way it sells the deals? Comments

Simms Jenkins  |  B2C Email Marketing

5 Quick Wins for Holiday Retail Email Campaigns

Nov 3, 2011 - How to avoid post-holiday carnage. Comments

Christopher Heine  |  B2C Email Marketing

Groupon's New Deal: Direct E-commerce

groupon-goods Sep 28, 2011 - Daily deals player launches "Groupon Goods" after profitable run in the U.K. Comments

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