Are your B2C email marketing campaigns connecting with your customers and converting them into loyal brand evangelists? Learn strategies for optimizing email marketing programs for e-commerce and in-store business. ClickZ marketing experts share proven techniques to drive revenue, increase engagement, integrate with mobile and social, grow your list, and automate email programs.
May 21, 2013 - With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results. Comments
May 7, 2013 - Streamlining the checkout process will reduce shopping cart abandonment and increase sales, not to mention sparing you and your customer the unpleasant experience of falling through a trap door. Comments
Apr 23, 2013 - The morals of the story are that relevance and timing drive engagement, and your frequency of communication must be "just right" for your recipients. Comments
Apr 9, 2013 - Five behaviors that can lead to digital hoarding and how you can overcome them. Comments
Mar 12, 2013 - Taking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engagement and driving sales. Comments
Feb 12, 2013 - How are marketers preparing for this multi-device consumer? Comments
Jan 15, 2013 - Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common mistakes. Comments
Dec 18, 2012 - Prepare for the holidays now with engagement-based segmentation, reengagement and list cleaning, and a remailing strategy. Comments
Nov 20, 2012 - A look at which email marketing tactics are trending this year and how it compares to the 2011 holiday season. Comments
Sep 25, 2012 - A look at the motivations behind holiday procrastinators and how this can shape the content, tone, and timing of your promotions. Comments
Aug 28, 2012 - A multi-email welcome series spreads out the introduction over time and can multiply the engagement effect. Comments
Aug 24, 2012 - The top three email campaigns you can automate to drive conversion. Comments
Jul 31, 2012 - The novelty may be starting to wear off, but many brands are still consistently using special characters in their email subject lines. Comments
Jul 17, 2012 - Four types of email campaigns designed for existing customers. Comments
Nov 23, 2011 - Groupon wasn't the first deals business, so what is fueling its success? Is it the deals, or the way it sells the deals? Comments
Nov 3, 2011 - How to avoid post-holiday carnage. Comments
Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
June 5, 2013
1:00pm ET / 10:00am PT
June 20, 2013
1:00pm ET / 10:00am PT