Marketing News & Expert Advice
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B2C Email Marketing
Are your B2C email marketing campaigns connecting with your customers and converting them into loyal brand evangelists? Learn strategies for optimizing email marketing programs for e-commerce and in-store business. ClickZ marketing experts share proven techniques to drive revenue, increase engagement, integrate with mobile and social, grow your list, and automate email programs.
Cyber Week Stunted: 2013 Compacts the Christmas Calendar
Sep 27, 2013 - For the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The post-Thanksgiving holiday promotions featuring shop by/for, shipping deadlines, in-store pick up, online gift cards, etc, are essential components to... Comments
Topics in Email:
Leaky Bucket? Strategies for Managing Unsubscribes
Sep 10, 2013 -
Effective email marketing means getting the right content to your subscribers and getting that content to them when they want it.
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3 Ways to Avoid a Holiday Scrooge-Fest
Aug 27, 2013 -
Marketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not only what could go wrong, but also the triggers that can cause a cross-team Scrooge-fest.
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On Non-Opener Email Resends: Don't Be a Horse Race, Be a Marathon!
Aug 13, 2013 -
Pick your most important or compelling email campaigns to execute resends and maximize their results by adding urgency, changing some language, and mixing it up in any way you can.
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Mastering the Mid-Shopping Mobile Information Transfer
Jul 30, 2013 -
If consumers expect to be able to shop and buy across devices, shouldn't we, as marketers, make it easier for them?
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Supporting Loyalty Programs Through Email Marketing
Jul 16, 2013 -
Consider a combination of tried-and-true methodologies for identifying the right customers for the right message at the right time, infused with fresh communication approaches.
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3 Ts of an Apology Email: Target, Truth, and Template
Jul 2, 2013 -
No one likes making mistakes, but you can give your team the tools to be prepared when their best laid plans go off the rails.
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BBQs, Swimming Pools, and…Holiday Planning?
Jun 18, 2013 -
What will it take to produce your most successful holiday marketing in order to capitalize on the reality of the huge spike in retail activity during the peak gift-giving season?
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3 Holly Jolly Holiday Planning Meetings for June
Jun 6, 2013 -
While it may seem like there's plenty of time on the calendar to get your holiday act together, the clock is ticking. Creating the foundation of your holiday plan now will position you for success this holiday season!
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Back to Basics: Email Marketing Metrics
May 21, 2013 -
With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results.
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Your Shopping Cart's Hidden Trap Door
May 7, 2013 -
Streamlining the checkout process will reduce shopping cart abandonment and increase sales, not to mention sparing you and your customer the unpleasant experience of falling through a trap door.
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Once Upon a Time…How Goldilocks Can Help Your Email Frequency
Apr 23, 2013 -
The morals of the story are that relevance and timing drive engagement, and your frequency of communication must be "just right" for your recipients.
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Combating 5 Signs of Digital Hoarding Behavior
Apr 9, 2013 -
Five behaviors that can lead to digital hoarding and how you can overcome them.
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Using a Popover as an Acquisition Tactic
Mar 26, 2013 -
Two sides of the same coin.
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See the Trees: Revisiting the Beauty of Data Fundamentals
Mar 12, 2013 -
Taking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engagement and driving sales.
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Email Marketing for the Overly-Connected Consumer
Feb 12, 2013 -
How are marketers preparing for this multi-device consumer?
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5 Automated Message Don'ts
Jan 15, 2013 -
Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common mistakes.
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Remailing and Segmentation Strategies for the Holidays
Dec 18, 2012 -
Prepare for the holidays now with engagement-based segmentation, reengagement and list cleaning, and a remailing strategy.
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It's Really Beginning to Look a Lot Like Christmas…
Nov 20, 2012 -
A look at which email marketing tactics are trending this year and how it compares to the 2011 holiday season.
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5 Ways to Level the Mobile Playing Field
Oct 23, 2012 -
A complex, multi-faceted mobile program is a requirement for brands this holiday season.
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Get an Early Start on Your Last-Minute Shoppers
Sep 25, 2012 -
A look at the motivations behind holiday procrastinators and how this can shape the content, tone, and timing of your promotions.
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