B2C Email Marketing

Are your B2C email marketing campaigns connecting with your customers and converting them into loyal brand evangelists? Learn strategies for optimizing email marketing programs for e-commerce and in-store business. ClickZ marketing experts share proven techniques to drive revenue, increase engagement, integrate with mobile and social, grow your list, and automate email programs.


When Good Shoppers Stray

Aug 31, 2015 - Bronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abandoned carts and complete their transactions. Comments

Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer

social-network-shutterstock-152259065 Aug 7, 2015 - Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here are ways to test and refine your networking savvy. Comments

Millennials: The Shopping Cart Masters

cart-abandonment Jun 30, 2015 - Millennials may abandon their online shopping carts, but reminder emails should take the right tone - this demographic is far more likely to revisit those carts, even on another device. Comments

Reaching the Product Page Abandoner

cart-abandonment Jun 2, 2015 - Product page abandonment emails remind consumers what they were looking at earlier. They're similar to cart abandonment emails, but not nearly as popular, though they ought to be. Comments

4 Ways to Start Delighting Your Subscribers

happy-email-subscribers Apr 7, 2015 - Here are four tips for charming your active email subscribers, an often overlooked but extremely important group. Comments

4 Ways to Stop Annoying Your Subscribers

angry-email Mar 10, 2015 - Your email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone happy. Comments

8 Spring Cleaning To-Dos for E-Commerce Marketers

cleaningservices Feb 9, 2015 - Spring cleaning isn't meant to be all fun and games, but these tasks can help you vastly improve your e-commerce program. So get your chore list ready! Comments

Action/Reaction: Triggered Messages and Newton’s Third Law of Motion

iBeacon Jan 13, 2015 - In order to best engage with your customers, first determine which kind of triggered messages will provide the most value and then work backward to find the best technology. Comments

Auld Lang Sigh! 3 New Year's E-Commerce To-Dos

Clock close to midnight at new year Dec 16, 2014 - As we head into 2015, here are three things your team should do during January to ready your e-commerce efforts for the rest of the year. Comments

A Look at the Inbox: When Did Black Friday Really Start?

black-friday-sales Nov 18, 2014 - Marketers seems to begin their holiday promotions earlier and earlier each year. Here's a look at what brands are doing to prepare for Black Friday, and how early they are starting their promotions. Comments

3 Cyber Monday Mistakes to Avoid

cyber-monday-mistakes Oct 21, 2014 - When it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough. Comments

A Shining Start: Early Holiday Season Strategies

shutterstock-160880582 Sep 23, 2014 - Before the holiday email marketing season gets into full swing, here are some tips for gently welcoming your customers to the festive time of year with engaging and strategic emails. Comments

Savvy Seniors: Engaging the 65+ Online Shopper

senior-ecommerce-tablet Aug 26, 2014 - Senior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them into loyal, long-term customers. Comments

Get It Right: Cart Utilization Is Not Cart Abandonment

fathers-day-mobile-shopping Jul 29, 2014 - Many consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonment - it's shopping cart utilization. Comments

Group Therapy: Connecting Your E-Commerce and Email Service Providers

connected Jul 1, 2014 - It's time for marketers and their partners to work together to enhance email and e-commerce programs. How can you connect the seemingly separate groups in your work life? Comments

Send More, Make More: All the Cool Kids Are Doing It, Right?

email-marketing-help-improve-sales Jun 3, 2014 - As subscribers continue to evolve the ways they engage with the inbox, it is up to us as marketers to facilitate a positive experience that enhances the shopping experience, reinforces the value proposition of your brand, and keeps subscribers engaged. Comments

Fun With Email Fundamentals

email-survey May 6, 2014 - If you don't take the time to make sure these email basics are covered, your more advanced email marketing strategies may suffer. Comments

Show Your Subscribers Some Love

subscriber-love-shutterstock-57283450 Mar 11, 2014 - When the love is lost, saving the relationship with your subscriber can be tricky. However, there are several ways you can show your subscribers how much you care before they start to get a wandering eye. Comments

Stop Treating All Cart-Abandoners the Same Way

e-commerce-keyboard-cart-shopping-online Feb 11, 2014 - A recent study found that among cart-abandoners, those who frequently purchased online and those who rarely purchased wanted to be marketed to in different ways. Comments

How to Use ELI5 Messaging to Reach TL;DR Non-Clickers by Remailing

tldr-trollcat Jan 14, 2014 - Marketers need to find effective ways to target and reengage those TL;DR non-clickers. We all know that remailing, if done well, will lead to additional sales. Comments

5 Automated Message Don'ts

email-bomb Dec 30, 2013 - Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common mistakes. Comments

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Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.