Are your B2C email marketing campaigns connecting with your customers and converting them into loyal brand evangelists? Learn strategies for optimizing email marketing programs for e-commerce and in-store business. ClickZ marketing experts share proven techniques to drive revenue, increase engagement, integrate with mobile and social, grow your list, and automate email programs.
Mar 12, 2013 -
Taking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engagement and driving sales.
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Feb 12, 2013 -
How are marketers preparing for this multi-device consumer?
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Jan 15, 2013 -
Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common mistakes.
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Dec 18, 2012 -
Prepare for the holidays now with engagement-based segmentation, reengagement and list cleaning, and a remailing strategy.
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Nov 20, 2012 -
A look at which email marketing tactics are trending this year and how it compares to the 2011 holiday season.
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Oct 23, 2012 -
A complex, multi-faceted mobile program is a requirement for brands this holiday season.
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Sep 25, 2012 -
A look at the motivations behind holiday procrastinators and how this can shape the content, tone, and timing of your promotions.
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Aug 28, 2012 - A multi-email welcome series spreads out the introduction over time and can multiply the engagement effect. Comments
Aug 24, 2012 - The top three email campaigns you can automate to drive conversion. Comments
Jul 31, 2012 -
The novelty may be starting to wear off, but many brands are still consistently using special characters in their email subject lines.
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Jul 17, 2012 - Four types of email campaigns designed for existing customers. Comments
Nov 23, 2011 - Groupon wasn't the first deals business, so what is fueling its success? Is it the deals, or the way it sells the deals? Comments
Nov 3, 2011 - How to avoid post-holiday carnage. Comments
Sep 28, 2011 -
Daily deals player launches "Groupon Goods" after profitable run in the U.K.
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Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
1:00pm ET / 10:00am PT
April 16, 2013
1:00pm ET / 10:00am PT
April 18, 2013
1:00pm ET / 10:00am PT