Marketing News & Expert Advice
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Email Delivery
The road to email inboxes is fraught with perils of all kinds, even for the most upstanding marketers. Blacklists, white lists, and smarter inboxes that sort mail based on a user's preferences are factors that can influence what happens to your message. As deliverability hinges on both technical and marketing know-how, we asked two email privacy and deliverability experts to help navigate through the delivery maze.
When Making Money Costs You Money
When you base your ad sales solely on the size of your list, you not only paint yourself into a corner, you are destined for deliverability issues.
FTC Regulations and Email Marketing
What can email marketers learn from the FTC's final privacy report?
Active or Inactive? That Is the Question
Five scenarios where consumers are regarded as "active users" and a look at how active they really are.
Email Deliverability Takes a Turn for the Worse
After several stable years, the inbox placement rate fell from 81% in the first half of 2012 to 76.5% in the second half.
Challenge: Live a Week in Your Customers' Shoes
Sometimes it's best to take a step back and look at it your marketing from the perspective of the most important people to your company: your customers.
The Dark Side of Email Marketing
We have to face the facts: everyone gets their email stream blocked at some point in their digital communications career.
'Groundhog Day' for Email Marketers
If you keep sending the same non-targeted, irrelevant messages over and over, you can expect one result.
How Bounces Affect a Subscriber's Status
Looking at email bounces from an ISP's perspective. Part four in a four-part series.
Don't Ignore Customer Preferences
There are still brands out there that don't have a true understanding of the need to follow customer preferences. Make sure your brand isn't one of them.
Looking Back at 2011 to Move Forward in 2012
Steps that all marketers should take in the new year based on what we learned in 2011.
How MTAs Handle Bounces
A look at how bounces are handled in the underbelly of the Internet.
Getting to the Point at Point of Sale
Keep in mind upfront costs, backend costs, and the true value of the resulting email address.
What Is a Bounce?
Be sure you can interpret and respond to the machine responses when email fails to be delivered to its intended recipient and know how to fix it. Part two in a three-part series.
What Haunts Email Marketers
Four misconceptions that have arisen from urban legends that are haunting email marketers and need to be debunked.
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