Email Marketing Best Practices

How are savvy digital marketers tapping email to boost customer loyalty, drive business to on- and offline channels, leverage social networks, and more? This column is penned by leading industry expert Simms Jenkins and will cover the latest trends, observations, and best practices for the original Web app across an array of sectors. Look for unique insight, opinions, metrics, and view points that tell you what works- and what doesn't in the ever changing email marketing world.

15 More Questions to Ask Your E-mail Partner

Nov 4, 2010 - The buy-side of the e-mail industry needs to dig their heels in and ask tough questions in order to get more value out of the e-mail industry and help us all move forward. Comments

17 Questions to Ask Your E-mail Partner

Oct 21, 2010 - Tough questions to ask to ensure you are working with the right vendor or consultant. Comments

Do You Follow E-mail Marketing Profit Practices?

Oct 7, 2010 - Throw out the "best practices" rule book and consider these seven "profit practices." Comments

Pigskin and E-mail - A Winning Option

Sep 23, 2010 - Six rules all football coaches know and how e-mail marketers can apply these lessons to their digital gridiron efforts. Comments

Follow This: How to Create a Compelling Reason to Gain Permission

Sep 9, 2010 - Eight key questions to ask to ensure you're making it easy for customers to do what they came to do. Comments

Back to (E-mail) School Tips and Tricks

Aug 26, 2010 - Fifteen back-to-school ideas to ensure you ace your year-end report card. Comments

What Can E-mail Marketers Learn From Lebron's Decision Fiasco?

Aug 12, 2010 - Five lessons learned from Lebron James's PR disaster and how to avoid this in your e-mail marketing campaign. Comments

Spilled Ice Cream, Hurt Feelings, and Customer Choices

Jul 29, 2010 - Learning from Ben & Jerry's mistakes, you need to ask your customers what they want and then give that to them. Comments

A Peak Into the Subscriber's Inbox of 2012

Jul 15, 2010 - Look out for the changes in the what, where, and when of e-mail. Comments

Five Missed Opportunities for Acquiring E-Mail Subscribers

Jul 1, 2010 - Consider these touch points - including direct mail and SMS - to win new subscribers. Second in a two-part series. Comments

Four Missed Opportunities for Acquiring E-mail Subscribers

Jun 17, 2010 - Consider these offline touch points - such as your call center - for winning new e-mail subscribers. Comments

Lost - E-mail Sign-Ups

May 20, 2010 - Replacing the e-mail sign-up form on your home page with links for Facebook and Twitter may please the internal team charged with creating a social presence. But what about your CFO? Comments

What Needs to Change in E-mail Marketing

Apr 22, 2010 - The e-mail community needs to demonstrate its leadership in the outside digital community and change the "cheap and easy" notion of e-mail. Comments

7 Habits of Highly Effective E-mail Marketing Leaders

Apr 8, 2010 - Step into the world of a great e-mail marketer and what it takes to become one. Comments

When a Rose Isn't a Rose in Permission-Based Marketing

Mar 25, 2010 - An online florist sends out an e-mail marketing message to subscribers of a sister company's list. That's a thorny practice. Comments

How Much Are You and Your E-mail Program Worth?

Mar 11, 2010 - A compensation and resources study provides benchmarks for e-mail marketing professionals. Comments

Integrating E-mail and Social Marketing: Do's and Don'ts

Feb 25, 2010 - Avoid the cookie cutter approach when sending messages on Facebook, Twitter, and e-mail and three other factors to consider. Second in a two-part series. Comments

Integrating Social and E-mail Marketing: Where to Begin

Feb 11, 2010 - Know your audience and where they are learning about your business. First in a two-part series. Comments

Big-Time Predictions From E-mail Marketing Heavyweights

Jan 28, 2010 - Where is e-mail marketing headed in 2010? Some advice from seven digital leaders from the agency, e-mail service provider, and deliverability side. Comments

E-mail Marketing Lessons From Two Retailers

Jan 14, 2010 - Plus, eight points to consider in this year's e-mail marketing plans. Comments

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