Email Marketing Best Practices

How are savvy digital marketers tapping email to boost customer loyalty, drive business to on- and offline channels, leverage social networks, and more? This column is penned by leading industry expert Simms Jenkins and will cover the latest trends, observations, and best practices for the original Web app across an array of sectors. Look for unique insight, opinions, metrics, and view points that tell you what works- and what doesn't in the ever changing email marketing world.

Spilled Ice Cream, Hurt Feelings, and Customer Choices

Jul 29, 2010 - Learning from Ben & Jerry's mistakes, you need to ask your customers what they want and then give that to them. Comments

A Peak Into the Subscriber's Inbox of 2012

Jul 15, 2010 - Look out for the changes in the what, where, and when of e-mail. Comments

Five Missed Opportunities for Acquiring E-Mail Subscribers

Jul 1, 2010 - Consider these touch points - including direct mail and SMS - to win new subscribers. Second in a two-part series. Comments

Four Missed Opportunities for Acquiring E-mail Subscribers

Jun 17, 2010 - Consider these offline touch points - such as your call center - for winning new e-mail subscribers. Comments

Lost - E-mail Sign-Ups

May 20, 2010 - Replacing the e-mail sign-up form on your home page with links for Facebook and Twitter may please the internal team charged with creating a social presence. But what about your CFO? Comments

What Needs to Change in E-mail Marketing

Apr 22, 2010 - The e-mail community needs to demonstrate its leadership in the outside digital community and change the "cheap and easy" notion of e-mail. Comments

7 Habits of Highly Effective E-mail Marketing Leaders

Apr 8, 2010 - Step into the world of a great e-mail marketer and what it takes to become one. Comments

When a Rose Isn't a Rose in Permission-Based Marketing

Mar 25, 2010 - An online florist sends out an e-mail marketing message to subscribers of a sister company's list. That's a thorny practice. Comments

How Much Are You and Your E-mail Program Worth?

Mar 11, 2010 - A compensation and resources study provides benchmarks for e-mail marketing professionals. Comments

Integrating E-mail and Social Marketing: Do's and Don'ts

Feb 25, 2010 - Avoid the cookie cutter approach when sending messages on Facebook, Twitter, and e-mail and three other factors to consider. Second in a two-part series. Comments

Integrating Social and E-mail Marketing: Where to Begin

Feb 11, 2010 - Know your audience and where they are learning about your business. First in a two-part series. Comments

Big-Time Predictions From E-mail Marketing Heavyweights

Jan 28, 2010 - Where is e-mail marketing headed in 2010? Some advice from seven digital leaders from the agency, e-mail service provider, and deliverability side. Comments

E-mail Marketing Lessons From Two Retailers

Jan 14, 2010 - Plus, eight points to consider in this year's e-mail marketing plans. Comments

Twitter and E-mail as a Media Channel

Nov 19, 2009 - The crossover of social media and e-mail as a marketing channel. And how Twitter can become the e-mail marketer's best tool. Comments

Times Are Changing for E-Mail Delivery

Nov 5, 2009 - ISPs are testing new techniques for deciding which e-mails should be delivered. Comments

Getting Social in E-Mail Marketing

Oct 22, 2009 - If people got as interested in forwarding e-mail subject lines as much as they do tweets, that could be a marketers dream come true. Comments

Double Opt-in, Redux

Oct 8, 2009 - Three lessons to learn when using double opt-in to confirm e-mail recipients. Comments

Delivery and Reach in the Office Supply Market

Sep 24, 2009 - The best and worst delivery rates for e-mail marketing messages delivered by Staples, OfficeMax, and Office Depot during the back-to-school season. Comments

New Rules for E-Mail Marketers

Sep 10, 2009 - A new law in Maine and new rules at Yahoo governing deliverability bring new challenges to e-mail marketing initiatives. Comments

E-Mail Versus Twitter

Aug 27, 2009 - Could Twitter replace e-mail as the supreme marketing vehicle? Comments

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