What tools do you use to measure the effectiveness of your email campaigns? Learn real-world methods for tracking, analyzing, and optimizing email campaigns to get the highest return on your investment. This column will give you a firsthand look at how other companies have managed to surpass sales forecasts by using email intelligently and strategically.
Dec 19, 2012 - Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves. Comments
Nov 28, 2012 - A look back at the past year's email scene and what the implications will be for your email program next year. Comments
Nov 21, 2012 - Where the story truly unfolds in the three-act play that is the lifecycle of an email list subscriber. Part two in a three-part series. Comments
Nov 14, 2012 - Don't get sucked into the notion that list growth is the absolute highest priority. Comments
Nov 7, 2012 - AOL looks to be number one in email again with its new webmail client Alto. Comments
Oct 24, 2012 - To manage your email program effectively you must take care to address each part of the email communications story. Part one in a three-part series. Comments
Oct 18, 2012 - Are you doing everything you can to earn young peoples' attention online? Comments
Oct 12, 2012 - It's increasingly likely that the news is going to be read on a smartphone or a tablet, and that it's going to be delivered by email. Comments
Oct 3, 2012 - Four different types of list segmentation that can help you boost your revenue per email. Comments
Sep 26, 2012 - If you're looking for the maximum return on investment, you have to make an investment in the right people and the right technology from top to bottom. Comments
Sep 19, 2012 - It may be time to scrub your email list and remove any inactive users. Comments
Sep 13, 2012 - If you’re running a private exchange and want to make sure you’re truly offering your advertisers your best content and audience targeting, don’t leave email on the curb. It deserves to be in the VIP lounge. Comments
Aug 29, 2012 - Feeling conflicted about Google killing off its email security and archiving services provider Postini? Join the club. Comments
Aug 15, 2012 - What's an advertiser to do if they want to win the race to the best mobile impression? Comments
Aug 8, 2012 - Use gamification to create more interactive and entertaining emails that include fun challenges and contests with clear rewards and incentives. Comments
Aug 2, 2012 - If you come up with an audience segmentation strategy, you will be shocked at how much life it breathes back into your email campaigns. Comments
Aug 1, 2012 - Where or when do you start counting clicks? Comments
Jul 18, 2012 - Yahoo's most important and visible product is email. As in @yahoo.com. Comments
Jul 5, 2012 - If you want to be successful at getting to the inbox, start by understanding the objectives of the gatekeepers and the rules under which you're operating. Comments
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