What tools do you use to measure the effectiveness of your email campaigns? Learn real-world methods for tracking, analyzing, and optimizing email campaigns to get the highest return on your investment. This column will give you a firsthand look at how other companies have managed to surpass sales forecasts by using email intelligently and strategically.
Jun 12, 2013 - As Passbook use grows, it could become a great way for email marketers to engage their customers in other digital channels. Comments
Jun 5, 2013 - Are the days of the email specialist over already, or do we just need to become generalists and accept the jack-of-all-trades limitation that comes with it? Comments
May 29, 2013 - What email marketers can learn from some of the tactics these gift brands used to drive engagement with their campaigns. Comments
May 22, 2013 - Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will change everything. Comments
May 1, 2013 - Five ways to get your unsubscribe rates to go back to normal. Comments
Apr 24, 2013 - Respected entrepreneurs, consultants, and practitioners answer the question: "If you didn't know anything about someone's email program and you had to offer any piece of advice, what would it be? Comments
Apr 10, 2013 - The bar is being raised. Treat email with the respect and focus it deserves and get in the game or go home. Comments
Apr 3, 2013 - We need to first have a solid understanding of who our audience is and then decide how to treat them. Comments
Mar 27, 2013 - Changing user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguished. Comments
Mar 20, 2013 - Stay ahead of the pack and keep your email and digital marketing highly relevant to your subscribers with these strategies. Comments
Mar 6, 2013 - What are you doing with those brand new subscribers who cause that positive bump in your weekly report? Are you making them feel welcome and providing easy-to-use engagement? Comments
Feb 27, 2013 - An email-centric big data strategy will help your brand communicate more effectively over the long haul. Comments
Feb 20, 2013 - Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continue to grow your digital marketing program. Comments
Jan 30, 2013 - Will the phrase "big data" ever make it into the Oxford English Dictionary? And why it should. Comments
Jan 16, 2013 - The four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series. Comments
Jan 9, 2013 - You have a year's worth of data at your fingertips, and if you're not putting that to work for you, then you're seriously missing out. Comments
Jan 2, 2013 - In the new year, stop hoping that someone will mistakenly "click" on your mobile or tablet app pop-up ad. Comments
Dec 19, 2012 - Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves. Comments
Nov 28, 2012 - A look back at the past year's email scene and what the implications will be for your email program next year. Comments
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