Email Marketing

Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.

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Privacy Please!

Apr 8, 2013 - How will the privacy policy impact marketers and companies conducting business in Hong Kong? Comments

Realizing Agile Email Marketing: The Future of Video, Content, and Context

email-images Apr 8, 2013 - A conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing. Comments

The Necessity of Competitive Intelligence

racehill Mar 25, 2013 - It's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics. Comments

Improving Email Acquisition - Site Registration

email-tricks Mar 11, 2013 - To maximize registration and opt-in page effectiveness, consider embracing these nine tactics. Comments

Here's Why You Should Use a Recommendation Engine

netflix Mar 5, 2013 - It is capable of increasing sales conversions consistently by 10 to 30 percent. Comments

Case Study: 30 Percent Increase in Email List Growth

be-control-home-page-030413 Mar 4, 2013 - Take a look at where your email sign-up call-to-action appears and, if it's below the fold, test making it more prominent and see what kind of a boost in conversion rate you see. Comments

Valuing Email Addresses and Scoring a List

email-tricks Feb 25, 2013 - It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within your organization. Comments

Choosing a Benchmark for Your Email Marketing Efforts

email-tricks Feb 18, 2013 - A look at 12 available benchmarks you can evaluate to compare your own email campaigns against. Comments

Case Study: Triple Your ROI With Smart List Management

Feb 4, 2013 - By looking at ways to mail less but earn more for each email you send, you can improve performance without fatiguing your list. Comments

Six Things Digital Marketers Must Know - Part 2

Jan 31, 2013 - Email trends marketers should embrace for the year. Comments

Inbox Zero Goals Aside, Email Is Still the Top Digital Marketing Channel

email-remarket Jan 25, 2013 - Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from ExactTarget. Comments

Tips for Success With Third-Party Email Marketing

email-tricks Jan 21, 2013 - Thinking of marketing to a third-party list? Here are a few tips you may want to check out first. Comments

The Secret to Email Marketing

Jan 15, 2013 - Consider these six ways to more effective email marketing. Comments

Becoming Responsive in 2013: Adapting to Change

possible Jan 14, 2013 - How devices are becoming the new portals and how changing interfaces will affect marketers. Comments

Case Study: Subject Line Testing, but Which One Won?

email-tricks Jan 7, 2013 - Sometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winner. Comments

Email Marketing for Local Business

local Dec 31, 2012 - Tactics to drive a digital future at the check-out counter. Comments

How to Create a Template to Track Key Email Marketing Metrics

email-tricks Dec 24, 2012 - Don't overwhelm senior executives with too much information in your daily and weekly reports. Comments

Consumer Email Behavior: Using Images in Email Marketing

email-images Dec 17, 2012 - A picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render correctly. Part one in a series. Comments

Mobile + E-Commerce = Love Story

ecommercefeatured Dec 12, 2012 - Knowing that we can expect further rather rapid increase in mobile traffic and purchases, here are a couple of tips. Comments

Do Not Reply to This Email

email-bomb Dec 10, 2012 - A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Comments

Reach More Consumers With a Welcome Series

email-tricks Nov 26, 2012 - The key to a successful welcome series is the content of the message and how effective it is at driving readers to the action that you want them to take. Comments

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