Email Marketing

Most of us spend far more time processing email than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of email marketing in this column.

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The Key to More Successful Email Campaigns: Time

May 13, 2013 - If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative. Comments

Digital Marketing and the Consumer Experience

consumerexperience May 7, 2013 - Here's why it's time to improve the consumer experience online. Comments

Marketing Analytics, Optimizing the Connected Customer Experience

target-your-customers May 6, 2013 - A conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful campaign. Comments

Leveraging Customer Data vs. Crowdsourcing

segmentation-opportunities Apr 22, 2013 - Don't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand. Comments

ClickZ and BrightWave Publish New Email Marketing Book

mailbox Apr 19, 2013 - ClickZ along with email marketing expert, Simms Jenkins, chief executive of BrightWave Marketing, have published a book entitled “The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World.” Comments

Case Study: Subject Line Retest Generates a 19% Lift in Conversions

most-recent-retest-results-041513 Apr 15, 2013 - The next time a test is inconclusive and/or doesn't seem to make sense, do a retest. Comments

VIDEO: The Evolution of the New Inbox [Email Marketing]

screen-shot-2013-04-08-at-3 Apr 8, 2013 - ClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox. Comments

Privacy Please!

pcpd Apr 8, 2013 - How will the privacy policy impact marketers and companies conducting business in Hong Kong? Comments

Realizing Agile Email Marketing: The Future of Video, Content, and Context

email-images Apr 8, 2013 - A conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing. Comments

The Necessity of Competitive Intelligence

racehill Mar 25, 2013 - It's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics. Comments

Improving Email Acquisition - Site Registration

email-tricks Mar 11, 2013 - To maximize registration and opt-in page effectiveness, consider embracing these nine tactics. Comments

Here's Why You Should Use a Recommendation Engine

netflix Mar 5, 2013 - It is capable of increasing sales conversions consistently by 10 to 30 percent. Comments

Case Study: 30 Percent Increase in Email List Growth

be-control-home-page-030413 Mar 4, 2013 - Take a look at where your email sign-up call-to-action appears and, if it's below the fold, test making it more prominent and see what kind of a boost in conversion rate you see. Comments

Valuing Email Addresses and Scoring a List

email-tricks Feb 25, 2013 - It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within your organization. Comments

Choosing a Benchmark for Your Email Marketing Efforts

email-tricks Feb 18, 2013 - A look at 12 available benchmarks you can evaluate to compare your own email campaigns against. Comments

Case Study: Triple Your ROI With Smart List Management

Feb 4, 2013 - By looking at ways to mail less but earn more for each email you send, you can improve performance without fatiguing your list. Comments

Six Things Digital Marketers Must Know - Part 2

Jan 31, 2013 - Email trends marketers should embrace for the year. Comments

Inbox Zero Goals Aside, Email Is Still the Top Digital Marketing Channel

email-remarket Jan 25, 2013 - Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from ExactTarget. Comments

Tips for Success With Third-Party Email Marketing

email-tricks Jan 21, 2013 - Thinking of marketing to a third-party list? Here are a few tips you may want to check out first. Comments

The Secret to Email Marketing

Jan 15, 2013 - Consider these six ways to more effective email marketing. Comments

Becoming Responsive in 2013: Adapting to Change

possible Jan 14, 2013 - How devices are becoming the new portals and how changing interfaces will affect marketers. Comments

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