Setting the stage for a successful email marketing automation campaign
Email

Setting the stage for a successful email marketing automation campaign

8y Jeanne Jennings

Setting the stage for a successful email marketing...

Email marketers can organize strategy and increase efficiency for campaigns by using automation software in conjunction with flow charts. Read More...

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How top email marketers defend value by ensuring trust
Email

How top email marketers defend value by ensuring trust

8y Scott Roth

How top email marketers defend value by ensuring t...

Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ens...

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Email killed the promotional planning star
Email

Email killed the promotional planning star

8y Kara Trivunovic

Email killed the promotional planning star

Digital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become ...

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11 tips to document and improve your email marketing program
Email

11 tips to document and improve your email marketing program

8y Jeanne Jennings

11 tips to document and improve your email marketi...

How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately as...

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Why Customer Match is the biggest thing to happen to email since Hotmail
Email

Why Customer Match is the biggest thing to happen to email since Hotmail

8y Derek Harding

Why Customer Match is the biggest thing to happen ...

Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially w...

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4 tips for growing your email list with opt-in
Advanced Email Marketing

4 tips for growing your email list with opt-in

8y Jeanne Jennings

4 tips for growing your email list with opt-in

By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for...

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Stay ahead of the statistic: avoid declining deliverability
Email

Stay ahead of the statistic: avoid declining deliverability

8y Scott Roth

Stay ahead of the statistic: avoid declining deliv...

Here are three common issues that can interfere with email deliverability. These strategies will enable you to successfully engage with subscribers an...

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Separating the 'what' from the 'how' in digital marketing
Email

Separating the 'what' from the 'how' in digital marketing

8y Ellen Valentine

Separating the 'what' from the 'how' in digital ma...

Marketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their conte...

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5 keys to success with triggered email campaigns
Email

5 keys to success with triggered email campaigns

8y Jeanne Jennings

5 keys to success with triggered email campaigns

The increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more ...

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Do you know when to call in the email experts?
Email

Do you know when to call in the email experts?

8y Kara Trivunovic

Do you know when to call in the email experts?

Email is a veteran in comparison to other digital marketing channels, but it's still an evolving medium. When errors occur, avoid Googled DIY solution...

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Is email the best channel for customer service?
Email

Is email the best channel for customer service?

8y Graham Charlton

Is email the best channel for customer service?

A new study suggests that email is the best customer service channel, but do retailers have room for improvement in this area? Read More...

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Email testing and optimization: an in-depth look into what works
Email

Email testing and optimization: an in-depth look into what works

9y Guest

Email testing and optimization: an in-depth look i...

It's imperative that marketers regularly take time to assess email marketing programs to optimize campaign strategy. Use these tips to effectively beg...

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Frequency matters: 5 keys to finding the 'Goldilocks Zone'
Email

Frequency matters: 5 keys to finding the 'Goldilocks Zone'

9y Derek Harding

Frequency matters: 5 keys to finding the 'Goldiloc...

Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your m...

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The 7 commandments of monetizing your subscriber base
Email

The 7 commandments of monetizing your subscriber base

9y Guest

The 7 commandments of monetizing your subscriber b...

How proper content monetization can greatly increase your bottom line. Read More...

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How to construct the perfect marketing email
Email

How to construct the perfect marketing email

9y Mike O'Brien

How to construct the perfect marketing email

"Perfect" is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among oth...

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Setting up email CRM to drive the purchase journey
Asia

Setting up email CRM to drive the purchase journey

9y Nick Annetts

Setting up email CRM to drive the purchase journey

As CRM makes a comeback, here are five tips for setting up strong, foundational systems and data to drive and engage consumers towards e-commerce. Re...

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What's the best email frequency and how do you find it?
Email

What's the best email frequency and how do you find it?

9y Graham Charlton

What's the best email frequency and how do you fin...

The temptation to email more often is understandable, as it can mean more sales. However, marketers need to find a balance between sending too many an...

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Go live! The top 5 open-time personalization testing opportunities
Email

Go live! The top 5 open-time personalization testing opportunities

9y Catherine Magoffin

Go live! The top 5 open-time personalization testi...

What is the best way to effectively test open-time personalization functions in your email marketing program? Refine your strategy and increase engage...

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How to earn Cubs status for your email program
Email

How to earn Cubs status for your email program

9y Kara Trivunovic

How to earn Cubs status for your email program

Successful email programs are contingent upon their ability to drive and sustain brand loyalty with subscribers. Assess these fundamental aspects of y...

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4 ways to create personalized marketing messages
Email

4 ways to create personalized marketing messages

9y Ellen Valentine

4 ways to create personalized marketing messages

One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personaliz...

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Email primetime: connect with customers on their schedules
Email

Email primetime: connect with customers on their schedules

9y Scott Roth

Email primetime: connect with customers on their s...

When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help yo...

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Email interaction: tell it like it is
Email

Email interaction: tell it like it is

9y Catherine Magoffin

Email interaction: tell it like it is

One-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be...

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Taking Risks to Grow Your List
Advanced Email Marketing

Taking Risks to Grow Your List

9y Derek Harding

Taking Risks to Grow Your List

Fledgling businesses eager to spread brand awareness as rapidly as possible may want to invest in preset email mailing lists, but they should consider...

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5 Ways to Create an Irresistible Call to Action
Email

5 Ways to Create an Irresistible Call to Action

9y Guest

5 Ways to Create an Irresistible Call to Action

A successful email series is only as strong as its call to action (CTA). Read through our top tips to make sure yours are truly clickable. Read More...

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An Email Marketer's Guide to Smart Automation
Automation

An Email Marketer's Guide to Smart Automation

9y Guest

An Email Marketer's Guide to Smart Automation

Email automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at...

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Getting the Most from Your Email Content
Email

Getting the Most from Your Email Content

9y Susan Kuchinskas

Getting the Most from Your Email Content

Email is a vital tool in distributing content across all channels. Read More...

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9 Questions to Ask When Selecting an Email Agency
Email

9 Questions to Ask When Selecting an Email Agency

9y Simms Jenkins

9 Questions to Ask When Selecting an Email Agency

Here are nine questions to consider as you search for an email agency that can raise the bar on your current messaging program and meet the all the ne...

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