Marketing News & Expert Advice
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Agency Spotlight
The digital agency space is evolving and growing everyday. As new agency practices emerge and traditional agencies boost their digital know-how, ClickZ is watching for trends, acquisitions, executive moves, and more.
Saatchi & Saatchi Wellness Hires Analytics Guru Hensley Evans
Mar 25, 2013 - Saatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm's executive vice president, director of analytics and digital strategy. Comments
Topics in Marketing:
Spotlight on John Gagnon, Bing Ads' Evangelist
Mar 19, 2013 -
An interview with the Bing Ads evangelist for small businesses.
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NewsCred Gains $15 Million in Series B Funding
Mar 19, 2013 -
Along with the funding announcement, NewsCred also reported that Mayfield Fund partner Rajeev Batra will join its board of directors.
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Former OMD Exec to Lead New Consulting Division for GroupM
Mar 8, 2013 -
Media investment management firm GroupM has created a consulting services division to add to its staple of services.
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Sitecore Inks Deal With Procter & Gamble
Mar 1, 2013 -
Sitecore has announced that Procter & Gamble will begin using its Customer Engagement Platform (CEP) to help manage interactions with customers.
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The 614 Group Adds 3 Media Executives to Its Board of Advisors
Feb 21, 2013 -
Chairman and chief executive of 24/7 Media David Moore, senior vice president of business development at About, Inc. Marc Goldberg, and senior vice president of publisher services at AOL Networks David Jacobs are each set to join The 614 Group's board.
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Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept
Feb 21, 2013 -
Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps.
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AKQA to Digitally Lead Budweiser, Bud Light, and Stella Artois Brands
Nov 2, 2012 -
Anheuser-Busch has put AKQA in charge of digital advertising for the Budweiser, Bud Light, and Stella Artois brands.
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Ipsos MediaCT Finds New President of U.S. Research Team
Oct 18, 2012 -
Market research firm Ipsos MediaCT has named Jon Greenwood president of its U.S. research team.
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Grey Grabs Majority Stake in Germany's Digital Shop k102
Oct 8, 2012 -
Roundup includes news from AKQA, Millennial Media, Hello Design, and others.
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DMA Names Stephanie Miller VP Member Relations
Oct 1, 2012 -
A roundup of news from Move, Silverpop, LinkedIn, and more.
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Video Advertisers in Canada Want Their GRPs
Sep 26, 2012 -
An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video ad spending.
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How Honda's Agency Taps Authentic Stories for Social
Sep 26, 2012 -
RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans.
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Former WebMD CEO Gattinella to Head DoubleVerify
Sep 25, 2012 -
Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology.
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Microsoft: Solution Studio Is 'Definitely Not An Agency'
Sep 24, 2012 -
Rick Chavez, GM of Microsoft's new online services division said agencies are critical partners for the new San Francisco initiative.
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SapientNitro Pairs With Iota to Bring Consumer Data to Life
Sep 20, 2012 -
SapientNitro, an integrated agency, has joined with Chicago-based Iota to develop ways to gather and employ data to better understand how the virtual and the real interconnect.
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Microsoft to Open First Marketing Agency in San Francisco
Sep 17, 2012 -
The SOMA neighborhood space will be the first "Solution Studio" in a series of new workspaces Microsoft plans to open around the world.
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Video: SiteScout Brings DSP Data Market to Small Advertisers
Sep 17, 2012 -
SiteScout, a young firm based in Toronto, believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too.
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Agency Creative Ferguson Joins Tribal DDB
Sep 13, 2012 - A roundup of news from Tribal DDB, MEC, AppNexus and Gannett. Comments
Why Some Brands Stayed Out of First Dot-brand Auction
Sep 11, 2012 -
Brands that woke up to the gTLD party late can now partner with a company that owns a gTLD, acquire one, or wait for the next round of applications, which could be years down the line.
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Digital Ad Sales Vet Greenberg Joins Katz 360
Sep 5, 2012 -
More exec additions for AudienceScience, SapientNitro and DDB Chicago.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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