Marketing News & Expert Advice
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Agency Spotlight
The digital agency space is evolving and growing everyday. As new agency practices emerge and traditional agencies boost their digital know-how, ClickZ is watching for trends, acquisitions, executive moves, and more.
Twitter Lands Major Advertising Deal With WPP
Jun 10, 2013 - WPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman, and others. Comments
Topics in Marketing:
Q&A: Accenture Interactive's Glen Hartman Wants to Move Beyond Campaigns
May 27, 2013 -
ClickZ spoke with Glen Hartman, global managing director of digital consulting at Accenture Interactive, to ask him about his company's ambitions, creative and otherwise, and whether Accenture Interactive is muscling into agency territory.
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Responsys Interact Provides Cross-Channel Profiles, Prefs
May 24, 2013 -
Responsys has announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital channels.
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China Exec Moves & Industry Roundup: Isobar, Carat, IPG Mediabrands, and RedWorks
May 22, 2013 -
Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP's RedWorks hires new president.
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BloomReach Gives View of Content Quality
May 14, 2013 -
BloomReach released a new interface on its marketing analytics dashboard that helps companies identify web pages that aren't doing a good job.
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InMobi CEO Naveen Tewari Sizes Up Mobile Against the Web
Apr 12, 2013 -
Tewari sizes up mobile's impact on digital marketing and pinpoints where mobile falls short or goes above and beyond online.
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Saatchi & Saatchi Wellness Hires Analytics Guru Hensley Evans
Mar 25, 2013 -
Saatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm's executive vice president, director of analytics and digital strategy.
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Spotlight on John Gagnon, Bing Ads' Evangelist
Mar 19, 2013 -
An interview with the Bing Ads evangelist for small businesses.
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NewsCred Gains $15 Million in Series B Funding
Mar 19, 2013 -
Along with the funding announcement, NewsCred also reported that Mayfield Fund partner Rajeev Batra will join its board of directors.
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Former OMD Exec to Lead New Consulting Division for GroupM
Mar 8, 2013 -
Media investment management firm GroupM has created a consulting services division to add to its staple of services.
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Sitecore Inks Deal With Procter & Gamble
Mar 1, 2013 -
Sitecore has announced that Procter & Gamble will begin using its Customer Engagement Platform (CEP) to help manage interactions with customers.
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The 614 Group Adds 3 Media Executives to Its Board of Advisors
Feb 21, 2013 -
Chairman and chief executive of 24/7 Media David Moore, senior vice president of business development at About, Inc. Marc Goldberg, and senior vice president of publisher services at AOL Networks David Jacobs are each set to join The 614 Group's board.
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Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept
Feb 21, 2013 -
Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps.
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AKQA to Digitally Lead Budweiser, Bud Light, and Stella Artois Brands
Nov 2, 2012 -
Anheuser-Busch has put AKQA in charge of digital advertising for the Budweiser, Bud Light, and Stella Artois brands.
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Ipsos MediaCT Finds New President of U.S. Research Team
Oct 18, 2012 -
Market research firm Ipsos MediaCT has named Jon Greenwood president of its U.S. research team.
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Grey Grabs Majority Stake in Germany's Digital Shop k102
Oct 8, 2012 -
Roundup includes news from AKQA, Millennial Media, Hello Design, and others.
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DMA Names Stephanie Miller VP Member Relations
Oct 1, 2012 -
A roundup of news from Move, Silverpop, LinkedIn, and more.
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Video Advertisers in Canada Want Their GRPs
Sep 26, 2012 -
An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video ad spending.
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How Honda's Agency Taps Authentic Stories for Social
Sep 26, 2012 -
RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans.
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Former WebMD CEO Gattinella to Head DoubleVerify
Sep 25, 2012 -
Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology.
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Microsoft: Solution Studio Is 'Definitely Not An Agency'
Sep 24, 2012 -
Rick Chavez, GM of Microsoft's new online services division said agencies are critical partners for the new San Francisco initiative.
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November 4-7, 2013
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October 8, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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