Agency Spotlight

The digital agency space is evolving and growing everyday. As new agency practices emerge and traditional agencies boost their digital know-how, ClickZ is watching for trends, acquisitions, executive moves, and more.


Video Advertisers in Canada Want Their GRPs

Sep 26, 2012 - An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video ad spending. Comments

How Honda's Agency Taps Authentic Stories for Social

jbarbush-portrait Sep 26, 2012 - RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans. Comments

Former WebMD CEO Gattinella to Head DoubleVerify

wayne-gattinella-webmd Sep 25, 2012 - Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology. Comments

Microsoft: Solution Studio Is 'Definitely Not An Agency'

rickchavez-microsoft Sep 24, 2012 - Rick Chavez, GM of Microsoft's new online services division said agencies are critical partners for the new San Francisco initiative. Comments

SapientNitro Pairs With Iota to Bring Consumer Data to Life

sapient-bill-kanarik Sep 20, 2012 - SapientNitro, an integrated agency, has joined with Chicago-based Iota to develop ways to gather and employ data to better understand how the virtual and the real interconnect. Comments

Microsoft to Open First Marketing Agency in San Francisco

sanfrancisco-soma Sep 17, 2012 - The SOMA neighborhood space will be the first "Solution Studio" in a series of new workspaces Microsoft plans to open around the world. Comments

Video: SiteScout Brings DSP Data Market to Small Advertisers

sitescout-paul-mokbel Sep 17, 2012 - SiteScout, a young firm based in Toronto, believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too. Comments

Agency Creative Ferguson Joins Tribal DDB

Sep 13, 2012 - A roundup of news from Tribal DDB, MEC, AppNexus and Gannett. Comments

Why Some Brands Stayed Out of First Dot-brand Auction

auction-paddle Sep 11, 2012 - Brands that woke up to the gTLD party late can now partner with a company that owns a gTLD, acquire one, or wait for the next round of applications, which could be years down the line. Comments

Digital Ad Sales Vet Greenberg Joins Katz 360

mortgreenberg-nokia-katz Sep 5, 2012 - More exec additions for AudienceScience, SapientNitro and DDB Chicago. Comments

Jonathan Adams to Lead iCrossing NA Media Practice

Aug 29, 2012 - As iCrossing becomes a full-service digital agency, it's beefing up its media team. Comments

Drew Berkowitz to Lead Drive for Custom Branded Campaigns at CraveOnline

berkowitz Aug 28, 2012 - The new SVP of sales has been mandated to create innovative campaign programs for men 18 to 34. Comments

GroupM Digital Hire Aims for Best Pricing With Group Wide Scale

groupm-bluman Aug 24, 2012 - GroupM hires 24/7 Media veteran Ari Bluman as chief digital investment officer for North America. Comments

BrightTag Acquires SiteTagger

Aug 24, 2012 - Also: Tribal DDB New York hires creative director, and other industry news from the week. Comments

Razzetti Leaves Grupo Gallegos for Lapiz

Aug 17, 2012 - A roundup of digital ad and tech industry news from, David&Goliath, NGP VAN, and more. Comments

New GroupM Chief Digital Officer to Avoid Silo Effect

rob-norman-image Aug 15, 2012 - North American CEO Rob Norman said he wants to make the sprawling media agency network easier for the Googles and Facebooks of the world to deal with. Comments

Digital Mad Woman: Winkler Founder Agnieszka Winkler

winkleragnieszka Aug 15, 2012 - The author of Warp-Speed Branding talks about being motivated by problem-solving, not money. Comments

Google Acquires Frommer's Publishing Brand

largenewgooglelogofinalflat-a Aug 13, 2012 - Company looks to build on Zagat buy with travel guides. Comments

Exec Moves & Industry Roundup: Havas Media Contacts, Upfront, and I-Media

Aug 10, 2012 - Agency hires in the Philippines; Chinese mobile ad network I-Media poaches Baidu exec, including Jap firm Bilcom expanding into SEA markets. Comments

VivaKi Pairs with comScore to Push Viewability Metric

measuringtape Aug 8, 2012 - VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expects it to "force the hand of many publishers." Comments

Top Yahoo Search Exec Moves to Foursquare

robwilk-headshot-hi-res Aug 6, 2012 - Foursquare hires Yahoo veteran Rob Wilk as vice president of sales. Comments

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