Agency Spotlight

The digital agency space is evolving and growing everyday. As new agency practices emerge and traditional agencies boost their digital know-how, ClickZ is watching for trends, acquisitions, executive moves, and more.

berkowitz

Drew Berkowitz to Lead Drive for Custom Branded Campaigns at CraveOnline

Aug 28, 2012 - The new SVP of sales has been mandated to create innovative campaign programs for men 18 to 34. Comments

GroupM Digital Hire Aims for Best Pricing With Group Wide Scale

groupm-bluman Aug 24, 2012 - GroupM hires 24/7 Media veteran Ari Bluman as chief digital investment officer for North America. Comments

BrightTag Acquires SiteTagger

Aug 24, 2012 - Also: Tribal DDB New York hires creative director, and other industry news from the week. Comments

Razzetti Leaves Grupo Gallegos for Lapiz

Aug 17, 2012 - A roundup of digital ad and tech industry news from Adap.tv, David&Goliath, NGP VAN, and more. Comments

New GroupM Chief Digital Officer to Avoid Silo Effect

rob-norman-image Aug 15, 2012 - North American CEO Rob Norman said he wants to make the sprawling media agency network easier for the Googles and Facebooks of the world to deal with. Comments

Digital Mad Woman: Winkler Founder Agnieszka Winkler

winkleragnieszka Aug 15, 2012 - The author of Warp-Speed Branding talks about being motivated by problem-solving, not money. Comments

Google Acquires Frommer's Publishing Brand

largenewgooglelogofinalflat-a Aug 13, 2012 - Company looks to build on Zagat buy with travel guides. Comments

VivaKi Pairs with comScore to Push Viewability Metric

measuringtape Aug 8, 2012 - VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expects it to "force the hand of many publishers." Comments

Top Yahoo Search Exec Moves to Foursquare

robwilk-headshot-hi-res Aug 6, 2012 - Foursquare hires Yahoo veteran Rob Wilk as vice president of sales. Comments

ING Runs to iCrossing for NYC Marathon Social Community

ing-runners Aug 3, 2012 - Also news from PubMatic, Shiny Ads and Promodity. Comments

WPP Gobbles Fortune Cookie for Eastern Europe Expansion

wpp-fortunecookie Aug 2, 2012 - London-based shop with Poland presence will be part of Possible Worldwide. Comments

Google's Wildfire Buy Could Enhance Social Data Capabilities

wildfire Jul 31, 2012 - Google purchased Facebook-centric social campaign management firm Wildfire. Comments

Digitas Hires for New York and Atlanta

Jul 27, 2012 - Elisa Steele moves to Skype, SapientNitro hires. Comments

AOL, Arnold Worldwide, USA Today Hire

Jul 23, 2012 - Marketing news roundup: PulsePoint, Nearby Now Comments

Google Reports Mobile Ad Growth

google-shopping-tents Jul 19, 2012 - Firm said revenues rose 21 percent in Q2. Comments

Wunderman's Shulman to Replace CEO Scarfi at Organic

david-shulman-image Jul 18, 2012 - Shulman has held stints at Wunderman, Digitas, and Ford. Comments

Q&A: Jordan Schlachter Connects Brands to Sports Passion

jordan-schlachter-image Jul 17, 2012 - Schlachter joined promotion agency The Marketing Arm, adding serious sports industry experience. Comments

JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Geiger

geiger-benjamin-title2 Jan 11, 2012 - Both are heavy hitters in digital creative. Comments

Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New iAd Chief

Jan 4, 2012 - Wunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Comments

Rocker Patti Smith on Advertising

patti-smith-press-conf Jun 28, 2011 - Smith talked ad clutter and digital technology as Cannes ad festival wrapped up. Comments

What Digital Integration Means at Cannes

mdc-seminar-jeff-benjamin Jun 24, 2011 - Function and dysfunction in agency-client relations. Comments

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