Automotive

Automotive advertisers are looking beyond the traditional TV spot to reach consumers. Digital marketers are investing in social and mobile apps, interactive games, and original video content to build brand awareness and loyalty as well as get prospects into an automotive dealer's showroom. ClickZ's news journalists and expert columnists lay out a roadmap of the latest trends and best practices for this vast marketing sector.

TRUSTe Slaps Privacy Seal on Lead Gen Sites

Jul 26, 2010 - TRUSTe is banking on the lead gen sector as its next target among small and medium sized business clients it hopes will drive new revenue streams. Comments

As Weather.com Relaunch Sponsor, Toyota Touts Prius Anniversary

toyotaweather Jul 15, 2010 - Exclusive relaunch partner, Toyota, highlights 10th Prius anniversary. Comments

Find the Nearest Gas Station

Jan 11, 2007 - AAA.com has added a new feature to its travel planner Web site : find a local gas station. Close to 100,000 U.S Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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