Automotive advertisers are looking beyond the traditional TV spot to reach consumers. Digital marketers are investing in social and mobile apps, interactive games, and original video content to build brand awareness and loyalty as well as get prospects into an automotive dealer's showroom. ClickZ's news journalists and expert columnists lay out a roadmap of the latest trends and best practices for this vast marketing sector.


Lexus Bangs the Drum In New Digital Ads

Sep 7, 2010 - In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Comments

Social Media Drives Hyundai 'Uncensored' Campaign

hyundai Aug 24, 2010 - YouTube and Facebook provide opportunities for consumers to comment on the Sonata. Comments

Toyota Pushes 'Auto-Biography' Facebook Campaign

Aug 2, 2010 - Encourages owners to share personal stories on Facebook. Comments

TRUSTe Slaps Privacy Seal on Lead Gen Sites

Jul 26, 2010 - TRUSTe is banking on the lead gen sector as its next target among small and medium sized business clients it hopes will drive new revenue streams. Comments

As Relaunch Sponsor, Toyota Touts Prius Anniversary

toyotaweather Jul 15, 2010 - Exclusive relaunch partner, Toyota, highlights 10th Prius anniversary. Comments

Find the Nearest Gas Station

Jan 11, 2007 - has added a new feature to its travel planner Web site : find a local gas station. Close to 100,000 U.S Comments

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