Automotive advertisers are looking beyond the traditional TV spot to reach consumers. Digital marketers are investing in social and mobile apps, interactive games, and original video content to build brand awareness and loyalty as well as get prospects into an automotive dealer's showroom. ClickZ's news journalists and expert columnists lay out a roadmap of the latest trends and best practices for this vast marketing sector.
Jul 26, 2010 - TRUSTe is banking on the lead gen sector as its next target among small and medium sized business clients it hopes will drive new revenue streams. Comments
Jul 15, 2010 - Exclusive relaunch partner, Toyota, highlights 10th Prius anniversary. Comments
Jan 11, 2007 - AAA.com has added a new feature to its travel planner Web site : find a local gas station. Close to 100,000 U.S Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT