Conference Call

In the weeks leading up to each of our SES and ClickZ events, speakers will introduce themselves by way of a column outlining their role and the content of the presentations in their sessions. Be informed before you get to the registration page.

Working Together in a Data-Driven Environment

Mar 24, 2011 - Three defining characteristics will help platforms work together and grow the adoption of data-driven advertising in the coming year. Comments

Brand Marketers Compete With Counterfeiters in a Search-Driven World

Mar 23, 2011 - Well-known brands are ripe targets for counterfeiters who compete with legitimate search marketers for traffic, clicks, and conversions. Comments

How to Make Robots Cry With Faceted Navigation

Mar 23, 2011 - Implemented carefully, exposing many facets to robots will create high-quality landing pages for long-tail searches. Comments

How Search Insights Inform Display Ad Buying

Mar 22, 2011 - A look at how search can inform the media plan with these strategies: dataming web analytics and on-site search, simple search, six Google tools, and crowdsourcing your research. Comments

How Search and Social Platforms Will Influence TV

Mar 22, 2011 - What if we could marry search, social, and TV? What would that look like? Five ideas and apps that are making this a reality. Comments

(Some) Social Media Metrics - What to Measure and Why

Mar 4, 2011 - Instead of letting yourself get buried under heaps of data, follow these few meaningful metrics to monitor and measure. Comments

6 Secrets of Social Media Success

Mar 1, 2011 - The best-selling book, "The Secret," provides inspiration for social media strategies. Comments

Before You Finalize the Budget, Address the Final Frontier

Oct 29, 2010 - Digital marketing education should not be overlooked as you plan for 2011. Here's why. Comments

Marketing Lessons From Google

Oct 12, 2010 - A Q&A with Kenshoo CMO Aaron Goldman, author of "Everything I Know about Marketing I Learned from Google." Comments

Search: Where to Next?

Oct 11, 2010 - As search marketing becomes more complex, organizations must stay ahead of change. Here are a few places to start. Comments

The Bare-Bones Checklist of Online Marketing

Sep 20, 2010 - Don't try to boil the ocean. Tackle one thing at a time, and you'll start to see results. Comments

B2B Prospecting on a Small Budget

Sep 20, 2010 - Use these five key methods to reach target markets, even with a small sales and marketing budget. Comments

Understanding Quality Score: Building a Strategy for Relevance

Sep 20, 2010 - Are your PPC costs too high? Are your competitors' ads ranking higher than yours? It's time to work on your quality score. Comments

Should You Friend Facebook PPC?

Sep 20, 2010 - Facebook PPC isn't the right tactic for every advertiser. But there are at least five reasons why it might be right for some. Comments

The Value of Combining SEO Agencies and Internal Teams

Sep 20, 2010 - There's a synergy that happens between an SEO agency and an in-house team that can maximize the impact of an ongoing SEO campaign. Plus, it can save money. Comments

It's Time to Redefine SEO

Sep 20, 2010 - It's time. For SEO to grow and to be valued, it needs to be better understood. It must reflect its name in all of organic search, not just websites. Comments

Search Marketing and Social Media: The Perfect Couple, But...

Sep 20, 2010 - ...they must get along. It's probably best to look at social media and search marketing as being part of the same ecosystem, rather than as a "couple." Comments

10 Reasons Why Drupal Is the Best CMS for SEO

Sep 20, 2010 - Looking pretty will not get you to the top of the search engine results page. Comments

Making Sense of Global Search: Target via Country, Not Language

Sep 20, 2010 - Benefits and drawbacks of targeting by language vs. targeting by country. Comments

Duplicate Content: The What, Why, and How

Sep 20, 2010 - Some common scenarios where duplicate content arises between domains. Comments

The Unlimited Search Marketing Budget

Sep 20, 2010 - Four strategies to give responsible boldness to your marketing dollars - and give you that unlimited budget. Comments

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