Marketers for consumer packaged goods (CPG) brands are using diverse strategies to win over customers. Online coupons, social ads, and blogger outreach are among the techniques that are being employed in CPG marketing. Learn from ClickZ's news journalists and expert columnists about trends, case studies, and more.


Great Ritz Holiday Parade Brings Shopping Deals for Christmas

Dec 18, 2013 - Ritz's holiday parade website features a float-building tool that allows consumers to create their own digital floats with circular Ritz-like components. Comments

Why Coca-Cola's No-Ad Stance in the Philippines is Genius Cause Marketing

coca-cola-logolj Dec 2, 2013 - Coca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win. Comments

Smartphone-Empowered Shopping Is the New Norm

mobile-checkout May 9, 2013 - A new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience. Comments

Van Heusen Partners With Funny or Die for New Campaign

van-heusen Nov 26, 2012 - Men's clothing brand Van Heusen has partnered with comedy website Funny or Die to attract so-called schlubs with humor and football in the latest iteration of its Institute of Style campaign. Comments

Campbell Soup Trying to Attract Millenials With Digital Content

campbell-s-go-soups-all Nov 23, 2012 - Campbell Soup Company has launched a new line of bold-flavored soups in microwaveable packaging and is trying to cultivate a whimsical, humorous personality for the line to attract Millennials. Comments

Why Gift Marketing Is the Next Big Thing

shutterstock-90845198 Nov 21, 2012 - By giving shoppers a gift, retailers get hyper-efficient marketing that can truly change consumer behavior and create profitable new visits at the scale they need. Comments

Mondelēz Intl, Formerly Kraft, to Spend 10% on Mobile

oreo-bbq Oct 9, 2012 - Mondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate and work directly with its brands. Comments

What The China Video Site Merger Means for Marketers

tudou Oct 5, 2012 - In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company. Comments

Reckitt Benckiser Shares Digital Plans for China

jacobtang-300x246 Sep 18, 2012 - A substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013. Comments

Back to School Brings Open Consumer Mindsets to Marketers

back-to-school-4 Aug 29, 2012 - More consumers are looking to their smartphones and computers for deals, price comparisons, and new products. Comments

Coca-Cola's New Tumblr Shares Happiness

coketumblr3 Jan 11, 2012 - "Happiness Is" page is aimed at teen bloggers. Comments

Orville Redenbacher's Tries Augmented Reality on Facebook

pop-cam Dec 28, 2011 - Advances in augmented tech could bring such experiences to mobile next year. Comments

Nielsen: Media Sellers Are Not Created Equal

Nov 8, 2011 - Research firm examines the reach of three ad networks and a women's interest site for an advertiser. Comments

P&G's Cheer Finds Hit With Interactive Music Video

cheer-strangetalk-2 Aug 30, 2011 - Laundry soap's hotspotted video delivers color and clicks. Comments

Coca-Cola to Expand Spotify Integration

spotifysprite Jul 28, 2011 - Multi-month campaigns to feature exclusive content. Comments

Execs: P&G Taps Digital Chief, LBi Names Director of Innovation

May 6, 2011 - Plus moves at Dachis Group, LocalResponse, and Attik. Comments

Clorox Sponsors First 'DailyBuzz' Site from Federated Media

dailybuzz-moms May 4, 2011 - Series of new sites will curate content on specific topics with a variety of brands attached. Comments

Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips

fritolay-chips Apr 29, 2011 - PepsiCo keeps the pedal down on social media marketing. Comments

PepsiCo Talks Social After Soda Brand's Fall to Third Place

Apr 7, 2011 - Global director for digital says blaming decline on social media is wrong-headed. Comments

Kraft Brings Back 'Real Women of Philadelphia'

realwomen Apr 5, 2011 - Community video effort was a big hit last year, generating over 30 million recipe views. Comments

SXSWi Video: Pepsi's Shiv Singh on Geo-Social

shiv-singh-2 Mar 15, 2011 - Beverage brand's head of digital talks about Foursquare as SXSW goers play the actual schoolyard game. Comments

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