Marketing News & Expert Advice
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CPG
Marketers for consumer packaged goods (CPG) brands are using diverse strategies to win over customers. Online coupons, social ads, and blogger outreach are among the techniques that are being employed in CPG marketing. Learn from ClickZ's news journalists and expert columnists about trends, case studies, and more.
Van Heusen Partners With Funny or Die for New Campaign
Nov 26, 2012 - Men's clothing brand Van Heusen has partnered with comedy website Funny or Die to attract so-called schlubs with humor and football in the latest iteration of its Institute of Style campaign. Comments
Topics in Marketing:
Campbell Soup Trying to Attract Millenials With Digital Content
Nov 23, 2012 -
Campbell Soup Company has launched a new line of bold-flavored soups in microwaveable packaging and is trying to cultivate a whimsical, humorous personality for the line to attract Millennials.
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Why Gift Marketing Is the Next Big Thing
Nov 21, 2012 -
By giving shoppers a gift, retailers get hyper-efficient marketing that can truly change consumer behavior and create profitable new visits at the scale they need.
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Mondelēz Intl, Formerly Kraft, to Spend 10% on Mobile
Oct 9, 2012 -
Mondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate and work directly with its brands.
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What The China Video Site Merger Means for Marketers
Oct 5, 2012 -
In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company.
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Reckitt Benckiser Shares Digital Plans for China
Sep 18, 2012 -
A substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013.
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Back to School Brings Open Consumer Mindsets to Marketers
Aug 29, 2012 -
More consumers are looking to their smartphones and computers for deals, price comparisons, and new products.
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Coca-Cola's New Tumblr Shares Happiness
Jan 11, 2012 -
"Happiness Is" page is aimed at teen bloggers.
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Orville Redenbacher's Tries Augmented Reality on Facebook
Dec 28, 2011 -
Advances in augmented tech could bring such experiences to mobile next year.
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Nielsen: Media Sellers Are Not Created Equal
Nov 8, 2011 - Research firm examines the reach of three ad networks and a women's interest site for an advertiser. Comments
P&G's Cheer Finds Hit With Interactive Music Video
Aug 30, 2011 -
Laundry soap's hotspotted video delivers color and clicks.
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Coca-Cola to Expand Spotify Integration
Jul 28, 2011 -
Multi-month campaigns to feature exclusive content.
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Execs: P&G Taps Digital Chief, LBi Names Director of Innovation
May 6, 2011 - Plus moves at Dachis Group, LocalResponse, and Attik. Comments
Clorox Sponsors First 'DailyBuzz' Site from Federated Media
May 4, 2011 -
Series of new sites will curate content on specific topics with a variety of brands attached.
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Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips
Apr 29, 2011 -
PepsiCo keeps the pedal down on social media marketing.
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PepsiCo Talks Social After Soda Brand's Fall to Third Place
Apr 7, 2011 - Global director for digital says blaming decline on social media is wrong-headed. Comments
Kraft Brings Back 'Real Women of Philadelphia'
Apr 5, 2011 -
Community video effort was a big hit last year, generating over 30 million recipe views.
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SXSWi Video: Pepsi's Shiv Singh on Geo-Social
Mar 15, 2011 -
Beverage brand's head of digital talks about Foursquare as SXSW goers play the actual schoolyard game.
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YouTube Ads Serve Up Negative Messaging for Cheerios
Oct 6, 2010 - Promoted video placements lead viewers to a slew of mocking comments left by YouTube users. Comments
Pepsi Returns to Super Bowl With User Generated Ads
Sep 15, 2010 -
Users are invited to submit ad creations and vote for favorites.
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Pepsi Re-Ups 'Refresh,' Extends Project Overseas
Sep 8, 2010 -
Says the campaign benefits both its brand and local communities, and plans global roll-out in 2011.
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