Are You Ready For the Marriage of Google and Twitter?
Local

Are You Ready For the Marriage of Google and Twitter?

9y Crispin Sheridan

Are You Ready For the Marriage of Google and Twitt...

Location-based marketers have the most to gain from Google's new relationship with Twitter, especially given the popularity of Google Now. Read More...

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Facebook's "Yelp Alternative" Blurs Lines Between Social and Search
Local

Facebook's "Yelp Alternative" Blurs Lines Between Social and Search

9y Emily Alford

Facebook's "Yelp Alternative" Blurs Lines Between ...

Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to r...

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Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan
Local

Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan

9y Kevin Lee

Seven Reasons to Make Direct Mail Part of Your Dig...

As the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfal...

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Local Optimizations for the Apple Watch
Local

Local Optimizations for the Apple Watch

9y Gregg Stewart

Local Optimizations for the Apple Watch

Now that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device. Read More...

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Choosing the Right Localization Partner
Asia

Choosing the Right Localization Partner

9y Christian Arno

Choosing the Right Localization Partner

When localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance sear...

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Why eBay and Amazon Will Redefine Local Commerce
Ecommerce

Why eBay and Amazon Will Redefine Local Commerce

9y Dave Evans

Why eBay and Amazon Will Redefine Local Commerce

The two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Read More...

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Amazon Goes Local With Home Services
Local

Amazon Goes Local With Home Services

9y Gregg Stewart

Amazon Goes Local With Home Services

Amazon's new Home Services may help the e-commerce giant cement its status as a local service marketplace provider across the country. Read More...

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Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]
Conference Coverage

Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]

9y Stephanie Miller

Mobile Searchers Have Local Intent: 7 Quick Wins [...

During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Read More...

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The Importance of Where: Geo-Targeting Is a Marketer’s Best Friend
Local

The Importance of Where: Geo-Targeting Is a Marketer’s Best Friend

9y Ben Plomion

The Importance of Where: Geo-Targeting Is a Market...

Geo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create ...

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4 Tips for a Global E-Commerce Strategy
Asia

4 Tips for a Global E-Commerce Strategy

9y Christian Arno

4 Tips for a Global E-Commerce Strategy

When it comes to forging a global e-commerce strategy, localization is key. Read More...

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Pizza Hut Takes App Marketing Curbside
Data insights

Pizza Hut Takes App Marketing Curbside

9y Emily Alford

Pizza Hut Takes App Marketing Curbside

At this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivere...

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3 Areas to Master in 2015 for National Brands Marketing Locally
Local

3 Areas to Master in 2015 for National Brands Marketing Locally

9y Gregg Stewart

3 Areas to Master in 2015 for National Brands Mark...

What should national brands who want to market locally focus on in the coming year? Here are three areas to concentrate on. Read More...

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Common Mistakes When Translating a Website
Asia

Common Mistakes When Translating a Website

9y Christian Arno

Common Mistakes When Translating a Website

Website translation is about so much more than just language – SEO, cultural nuances, design, and localization all play a role. Read More...

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McDonald's Experiments With Geo-Marketing in Georgia
Local

McDonald's Experiments With Geo-Marketing in Georgia

9y Mike O'Brien

McDonald's Experiments With Geo-Marketing in Georg...

As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon ...

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Your Car Now Makes Local – Mobile
Local

Your Car Now Makes Local – Mobile

9y Gregg Stewart

Your Car Now Makes Local – Mobile

The Internet of Things is bringing local search to your car's dashboard. How can marketers make sure their listings are optimized for consumers on the...

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How Important Is a Translator for an International Digital Marketing Strategy?
Asia

How Important Is a Translator for an International Digital Marketing Strate...

9y Christian Arno

How Important Is a Translator for an International...

Translating a digital strategy for a global audience goes well beyond Google Translate. Read More...

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Targeted International Content Marketing Key to Reaching Local Audiences
Asia

Targeted International Content Marketing Key to Reaching Local Audiences

9y Motoko Hunt

Targeted International Content Marketing Key to Re...

For effective international content marketing, understanding local interests and audiences is key. Read More...

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10 Best Practices for Global Launches and Localization
Local

10 Best Practices for Global Launches and Localization

9y Kristin Kovner

10 Best Practices for Global Launches and Localiza...

In an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat. Read More...

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Localization Is the Key to Going Global
Asia

Localization Is the Key to Going Global

9y Christian Arno

Localization Is the Key to Going Global

As you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media ...

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How to Manage Facebook Pages as a Multi-Unit Brand
Local

How to Manage Facebook Pages as a Multi-Unit Brand

10y Angie Pascale

How to Manage Facebook Pages as a Multi-Unit Brand

If you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your glob...

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Voice Search – and You Thought "Auto Correct" Was Bad
Local

Voice Search – and You Thought "Auto Correct" Was Bad

10y Gregg Stewart

Voice Search – and You Thought "Auto Correct" Was ...

A look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Read More...

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4 Steps for Localizing Your Social Media Approach
Local

4 Steps for Localizing Your Social Media Approach

10y Angie Pascale

4 Steps for Localizing Your Social Media Approach

Localizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to...

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Google Targets Local With Latest Algorithm Update
Local

Google Targets Local With Latest Algorithm Update

10y Gregg Stewart

Google Targets Local With Latest Algorithm Update

Recently, Google introduced a new algorithm change aimed at improving local search results. Here's a look at the changes and how marketers can make th...

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6 Reasons to Consider Local Marketing as Part of Your Advertising Campaign
Local

6 Reasons to Consider Local Marketing as Part of Your Advertising Campaign

10y David Bakke

6 Reasons to Consider Local Marketing as Part of Y...

When used in conjunction with savvy social media marketing tools, local marketing tactics can help you reach new and conversion-ready audiences. Read ...

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Location, Utility, and Relevancy - the Magic Combination for Brands on Mobile?
Local

Location, Utility, and Relevancy - the Magic Combination for Brands on Mobi...

10y Jason Burby

Location, Utility, and Relevancy - the Magic Combi...

There's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great valu...

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Google My Business – A Step Forward or Lipstick on a Pig?
Local

Google My Business – A Step Forward or Lipstick on a Pig?

10y Gregg Stewart

Google My Business – A Step Forward or Lipstick on...

Google's new local marketing platform is a small step forward to help the tech giant to engage with small businesses. Here's a deeper look at its func...

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PCs, Tablets, and Mobile Phones Each Play a Different Role in Local Search
Local

PCs, Tablets, and Mobile Phones Each Play a Different Role in Local Search

10y Gregg Stewart

PCs, Tablets, and Mobile Phones Each Play a Differ...

Marketers must match their content on a specific device to the types of information consumers most often access through that device in order to guaran...

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