Location-based marketers have the most to gain from Google's new relationship with Twitter, especially given the popularity of Google Now. Read More...
View articleFacebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to r...
View articleAs the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfal...
View articleNow that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device. Read More...
View articleWhen localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance sear...
View articleThe two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Read More...
View articleAmazon's new Home Services may help the e-commerce giant cement its status as a local service marketplace provider across the country. Read More...
View articleDuring her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Read More...
View articleGeo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create ...
View articleWhen it comes to forging a global e-commerce strategy, localization is key. Read More...
View articleAt this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivere...
View articleWhat should national brands who want to market locally focus on in the coming year? Here are three areas to concentrate on. Read More...
View articleWebsite translation is about so much more than just language – SEO, cultural nuances, design, and localization all play a role. Read More...
View articleAs McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon ...
View articleThe Internet of Things is bringing local search to your car's dashboard. How can marketers make sure their listings are optimized for consumers on the...
View articleTranslating a digital strategy for a global audience goes well beyond Google Translate. Read More...
View articleFor effective international content marketing, understanding local interests and audiences is key. Read More...
View articleIn an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat. Read More...
View articleAs you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media ...
View articleIf you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your glob...
View articleA look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Read More...
View articleLocalizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to...
View articleRecently, Google introduced a new algorithm change aimed at improving local search results. Here's a look at the changes and how marketers can make th...
View articleWhen used in conjunction with savvy social media marketing tools, local marketing tactics can help you reach new and conversion-ready audiences. Read ...
View articleThere's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great valu...
View articleGoogle's new local marketing platform is a small step forward to help the tech giant to engage with small businesses. Here's a deeper look at its func...
View articleMarketers must match their content on a specific device to the types of information consumers most often access through that device in order to guaran...
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