Marketing News & Expert Advice
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Local
Local advertising is not just for small businesses anymore. Fueling this change: 24/7 access to technology that's shifting consumer behaviors and giving brands more options than ever before to connect with consumers. Brands can now deliver targeted experiences that leverage insights about location, behavior, social context, device capability and more. To help you stay on top of it all, industry experts examine emerging trends, highlight successful strategies, and give concrete examples of who's doing great things with local.
Google Cracking Down on Business Listing Spam
Dec 3, 2009 - The future of Google Maps includes the new Business Listing Quality Guidelines, which will start regulating local listers' spam. Comments
Topics in Marketing:
Google Place Pages Come to Local Search
Nov 19, 2009 - See the changes, good and bad, to Google's new display format for Local Business Listings. Comments
LinkedIn and Local Search 101
Oct 22, 2009 - Five steps for local businesses to participate in this online professional network. Comments
Twitter for Local Search
Oct 8, 2009 - A look at tools and resources for local businesses to connect with people on Twitter who live or work nearby. Comments
Social Media and Local Search 101
Sep 24, 2009 - Local businesses can tap social media to help promote their goods and services online. Here's a primer. Comments
Bing Local: A New Face in Local Search
Aug 27, 2009 - While waiting for details about the Microsoft-Yahoo to emerge, don't wait to get your business listed on Microsoft's Bing Local. Comments
Managing Multiple Listings on Google Maps
Aug 13, 2009 - Google Maps is dropping duplicate local business listings as it cleans up results. How to ensure your best, correct listing survives. Comments
Local Search=Where Are You? + What Do You Do? Part 2
Jul 31, 2009 - How to increase your company's visibility in Google Maps, Yahoo Local, and Bing Local. Comments
Local Search = Where Are You? + What Do You Do? Part 1
Jul 16, 2009 - Search engines want to know the same things about your business that searchers want to know. Here are some things to do to avoid wasting your search marketing investment. Comments
Advertising and Local Search
Jul 2, 2009 - What can you do to get people to shop at your business? Consider these approaches to stretch your range. Comments
Google Maps Dashboard a Boost for Local Businesses
Jun 18, 2009 - Google gives local businesses another reason to update their local business information. Comments
Information and Trust in Local Search
Jun 4, 2009 - Local business owners should claim and verify their local business listings in Google Maps. A new dashboard should make that easier to do. Comments
Local Search's Google 10 Pack
May 21, 2009 - Some local business owners rank well in Google's Universal Search results, but cannot crack into the local business results, a.k.a., the Google 10 pack. Comments
Yelp and Local Search
May 7, 2009 - Local businesses need to manage their online reputation on the consumer-generated review site. Here's where to start. Comments
Craigslist and Local Search
Apr 23, 2009 - Local businesses can leverage the power of searches on this online classified ad site that gets more than 20 billion page views each month. Comments
Yahoo and Local Search
Apr 9, 2009 - Why local search marketers should try spending more time, money, and effort on Yahoo again. Comments
When All Search Is Local
Mar 26, 2009 - How to use Google and Yahoo to your advantage locally. Comments
Tools for Local Search
Mar 12, 2009 - Two directory listing services and two Google tools provide an assist to local search marketers. Comments
How Citations Help with Local Search
Feb 26, 2009 - There are plenty of reasons to increase the number of references to your business on yellow pages and other sites. Here's how. Comments
Why Local Businesses Need E-mail Marketing
Feb 12, 2009 - E-mail marketing offers a low-cost, easy way for local businesses to reach out to customers. Comments
Why Should I Buy From You?
Jan 29, 2009 - Online marketers must offer a convincing answer that's part of their marketing message. Three pitfalls to avoid. Comments
Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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