Local

Local advertising is not just for small businesses anymore. Fueling this change: 24/7 access to technology that's shifting consumer behaviors and giving brands more options than ever before to connect with consumers. Brands can now deliver targeted experiences that leverage insights about location, behavior, social context, device capability and more. To help you stay on top of it all, industry experts examine emerging trends, highlight successful strategies, and give concrete examples of who's doing great things with local.

SMB Social Analysis – Can Money Buy You Friends?

Mar 10, 2011 - Do brands with a higher number of "likes" get more recognition? Would these "likes" really deliver increased engagement? Here is an experiment to find out. Comments

Google Boost: Paid Search for the Masses?

Feb 10, 2011 - Can Google Boost woo small businesses that shied away from AdWords? Comments

Marketing-Strategy Checklist for SMBs in 2011

Jan 13, 2011 - Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year. Comments

Attract Local Searchers and Boost Search Results Rankings

Dec 16, 2010 - Consumer ratings and reviews can give searchers information they need to make their shopping decisions, and help local businesses attract these searchers. Comments

Bing Integrates 3D Imagery for Local Businesses from EveryScape

everyscape Dec 15, 2010 - Company will provide immersive imagery for locations in Bing's business listings. Comments

Google Places: Does Local SEO and Google Boost Make for a Local SEM?

Nov 18, 2010 - It has yet to be seen if Google Boost is just another blip on the Google product-testing radar, or if this is a significant change to the Google product mix. Comments

Fast-Food Chains Bypass Foursquare With Branded App

carlstitleimage Nov 11, 2010 - Carl's Jr. and Hardee's have built a geo-social app from scratch and plan to unveil it to customers soon. Comments

Ad:tech: Geo-Social Attracts Customers for Major Gas Retailer

murphyusa Nov 3, 2010 - Murphy USA says 44 percent of Whrrl check-ins have been brand-new customers who spend more than average patrons. Comments

Lionsgate, Aloft Hotels Run QR Code Campaigns

tyler-perrys-for-colored-girls-600x300 Oct 27, 2010 - 'For Colored Girls' movie marketers and boutique hotel brand are using QR codes to leverage the so-called physical Internet. Comments

Google Tests New Local Search Ad Product

googleboosttitle Oct 26, 2010 - Search giant hopes to help local businesses easily increase their exposure on its engine. Comments

Gowalla Goes Local With Ad Program

Oct 26, 2010 - Location-based player releases a self-service ad system with a unique pricing model to attract regional businesses. Comments

Local Laryngitis: Brands Need to Help Locations Develop a Voice in Social Media

Oct 21, 2010 - Sales channel education, coordination, and measurement are three areas that require special focus when integrating in the local sales channel. Comments

Pepsi to Emphasize Geo-Social in 2011

pepsi-refresh Oct 14, 2010 - The beverage company's digital head talks to ClickZ about Refresh Everything, Foursquare, Facebook, Stickybits, and a new iPhone app. Comments

Google's AdWords Transparency Requirements - Come Into the Light

Sep 23, 2010 - What SEMs, lead aggregators, and resellers must tell their clients about AdWords campaigns from now on. Comments

Facebook - Places to Go and People to See

Aug 26, 2010 - Advertisers would do well to take advantage of Facebook Places to reach consumers where they're searching and sharing. Comments

Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011

Aug 24, 2010 - According to Borrell Associates, targeted display and streaming video ad spending will surge as less targeted run-of-site display and national paid search fall. Comments

HGTV Pairs with Kudzu for Local Effect

Aug 6, 2010 - The two will swap local listings and video content, each taking on ad selling duties. Comments

Minnesota Law Goes After Phony Local Advertisers

minn-locksmith Aug 3, 2010 - The law helps florists and locksmiths, and targets advertisers using localized ad copy and phone numbers. Comments

Google Launches Location-based Mobile Ads

googlelocationads Aug 2, 2010 - AdWords addition include expandable, embedded maps. Comments

Google: Experimenting With Its Largest Opportunity - Local

Jul 29, 2010 - Local advertisers that seek to adapt to results page changes early on by creating content-rich local business listings will be the ones that come out on top. Comments

Checking In on Foursquare Marketing Opportunities

Jul 1, 2010 - Location-based services - you can check in anytime you like but you can never leave? Comments

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