Local

Local advertising is not just for small businesses anymore. Fueling this change: 24/7 access to technology that's shifting consumer behaviors and giving brands more options than ever before to connect with consumers. Brands can now deliver targeted experiences that leverage insights about location, behavior, social context, device capability and more. To help you stay on top of it all, industry experts examine emerging trends, highlight successful strategies, and give concrete examples of who's doing great things with local.

Google Places: Does Local SEO and Google Boost Make for a Local SEM?

Nov 18, 2010 - It has yet to be seen if Google Boost is just another blip on the Google product-testing radar, or if this is a significant change to the Google product mix. Comments

Fast-Food Chains Bypass Foursquare With Branded App

carlstitleimage Nov 11, 2010 - Carl's Jr. and Hardee's have built a geo-social app from scratch and plan to unveil it to customers soon. Comments

Ad:tech: Geo-Social Attracts Customers for Major Gas Retailer

murphyusa Nov 3, 2010 - Murphy USA says 44 percent of Whrrl check-ins have been brand-new customers who spend more than average patrons. Comments

Lionsgate, Aloft Hotels Run QR Code Campaigns

tyler-perrys-for-colored-girls-600x300 Oct 27, 2010 - 'For Colored Girls' movie marketers and boutique hotel brand are using QR codes to leverage the so-called physical Internet. Comments

Google Tests New Local Search Ad Product

googleboosttitle Oct 26, 2010 - Search giant hopes to help local businesses easily increase their exposure on its engine. Comments

Gowalla Goes Local With Ad Program

Oct 26, 2010 - Location-based player releases a self-service ad system with a unique pricing model to attract regional businesses. Comments

Local Laryngitis: Brands Need to Help Locations Develop a Voice in Social Media

Oct 21, 2010 - Sales channel education, coordination, and measurement are three areas that require special focus when integrating in the local sales channel. Comments

Pepsi to Emphasize Geo-Social in 2011

pepsi-refresh Oct 14, 2010 - The beverage company's digital head talks to ClickZ about Refresh Everything, Foursquare, Facebook, Stickybits, and a new iPhone app. Comments

Google's AdWords Transparency Requirements - Come Into the Light

Sep 23, 2010 - What SEMs, lead aggregators, and resellers must tell their clients about AdWords campaigns from now on. Comments

Facebook - Places to Go and People to See

Aug 26, 2010 - Advertisers would do well to take advantage of Facebook Places to reach consumers where they're searching and sharing. Comments

Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011

Aug 24, 2010 - According to Borrell Associates, targeted display and streaming video ad spending will surge as less targeted run-of-site display and national paid search fall. Comments

HGTV Pairs with Kudzu for Local Effect

Aug 6, 2010 - The two will swap local listings and video content, each taking on ad selling duties. Comments

Minnesota Law Goes After Phony Local Advertisers

minn-locksmith Aug 3, 2010 - The law helps florists and locksmiths, and targets advertisers using localized ad copy and phone numbers. Comments

Google Launches Location-based Mobile Ads

googlelocationads Aug 2, 2010 - AdWords addition include expandable, embedded maps. Comments

Google: Experimenting With Its Largest Opportunity - Local

Jul 29, 2010 - Local advertisers that seek to adapt to results page changes early on by creating content-rich local business listings will be the ones that come out on top. Comments

Checking In on Foursquare Marketing Opportunities

Jul 1, 2010 - Location-based services - you can check in anytime you like but you can never leave? Comments

Moving at the Speed of Your Sales Channel

Jun 3, 2010 - Is your in-store sales team in need of an education about your brand's mobile, social, and local marketing communications? Comments

Is Google Becoming the New Ma Bell?

May 12, 2010 - Will Google command a monopoly over local search? Will Google obtain "utility" status in the minds of both consumers and businesses? Comments

Yelp's Growing Pains

Apr 8, 2010 - Use consumer reviews - both positive and negative - as an opportunity to build relationships and engage in the social dialogue locally. Comments

How Maps Are Transforming Local Search

Mar 11, 2010 - With just an address and a phone number, you can take control of your business, and you can stand out by providing accurate information and relevant content. Comments

Mobile: The Future of Location-Sensitive Advertising

Feb 11, 2010 - Recent product releases from Yelp, Google, and Facebook provide clues on where location-sensitive mobile advertising is headed. Comments

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