Marketing to Latinos

Want to grow your brand among Hispanics and maximize results using online marketing? This column provides trends, insights, and practical tips on how to reach, engage, and profit by marketing to Latinos. Learn about cultural nuances and their impact on the way this audience behaves online, the roles of bicultural Latinos as online influencers, how to deal with the language barriers (English, Spanish, Spanglish), and differences and similarities between Latinos and general market consumers.

The Fight for Targeting Latinos Online

Jun 21, 2011 - Reaching Latinos online can be difficult or misleading. How can we broaden the conversation and appeal to Latinos' interests? Comments

Obama's Traveling Latino Town Hall

Jun 14, 2011 - What can all marketers learn from one of the first innovations in the 2012 election cycle? Comments

Facebook: A Latino Love Affair

Jun 7, 2011 - What's driving social media growth among Latinos? Here are five possibilities. Comments

WPP Continues Brazilian Shopping Spree With Gringo

Jun 3, 2011 - Ups investment ahead of World Cup and Olympics. Comments

If You're Puerto Rican, You Must Be From Philadelphia (Maybe)

May 31, 2011 - The Pew Hispanic Center releases stats on the 30 biggest metros. Are there any surprises? Comments

The Changing Face of Hispanic Media

May 24, 2011 - At the Latino media upfronts, all networks seemed to have one goal: target the young, digital Latino audience. Comments

Obama's 2012 Latino Playbook - Now Ready for Review

May 17, 2011 - The president's strategy to win back Latinos becomes more visible. But has anyone really noticed? Comments

Latinos and the Language of Media

May 10, 2011 - A look at how the launch of a new show can become a turning point for Hispanic TV. Comments

Obama's 2012 Latino Challenge: The Missing Playbook

May 3, 2011 - Despite the President's expected surge in voter approval, one of the most important playbooks is still missing in action. Comments

Latinos and Facebook: The Marketing Gap

Apr 26, 2011 - Do Latinos engage with brands as actively as they do with other people? Comments

The Girl Scout Hispanic Marketing Playbook: 'Be Prepared'

Apr 19, 2011 - It takes more than language and technology to engage Hispanics. Comments

What Search Can Tell Us About Latinos Online

Apr 12, 2011 - When it comes to Latinos, search is playing a big role, yet it seems to be an under-used marketing weapon. Comments Looks for Brand Amigos With 'En Español'

Apr 9, 2011 - Publisher introduces ad-supported Spanish-language site. Comments

Latinos at the Movies

Mar 29, 2011 - It's no secret the film industry is hurting. Perhaps Hollywood is not taking full advantage of America's new demographics. Comments

Focus Latino: Intro and Opening Keynote [Video]

Mar 23, 2011 - How to market in the digital world to the U.S. Hispanic and Latin American audience. Comments

Reaching Latinos Through SEO [Video]

Mar 23, 2011 - Learn multinational and multilingual SEO strategies to navigate the task of establishing your digital presence in Latin America. Comments

Why Latin American Men 'Look So Good'

Mar 22, 2011 - By swapping the "macho" stereotype for the "vanidoso" stereotype, Univision may have created a new market. Comments

The Latino Shift

Mar 15, 2011 - A look at Latino social dynamics and the implications for marketers in light of the increase in the Hispanic contribution to the overall U.S. population growth. Comments

Tweeting the Path Toward Social Change

Mar 8, 2011 - Can Twitter chats make a difference? A look at a recent experiment in Latino and African-American cause marketing. Comments

The Super Bowl of Demographics

Mar 1, 2011 - The 2010 U.S. Census proves that there are new dynamics going on that will have a huge impact in the way we do marketing to Latinos. Comments

What Does Fox News Want From Latinos?

Feb 22, 2011 - Same thing that every mainstream media company wants. But what special challenges do they all face? Comments

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