Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.


4 E.A.S.Y opportunities you must master before 2016

Nov 11, 2015 - Creating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016. Comments

How Alibaba's annual shopping festival is revolutionizing e-commerce

alibaba-singles-day-logo Nov 9, 2015 - Alibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard. Comments

They laughed when I said neuromarketing

work-laugh-screenshot Nov 9, 2015 - To what degree does neuroscience affect content marketing? Here's how neuromarketing insights can influence effective storytelling tactics and ultimately increase audience engagement. Comments

5 tips to nail your next influencer marketing campaign

lebron-kia Nov 6, 2015 - Everyone knows that social media influencers are often better at reaching people than celebrities. Here are five steps for implementing campaigns with them. Comments

6 ways to improve the creative process

the-future-flickr Nov 6, 2015 - In spite of the rapid progression of technological developments, the evolution of marketing's creative process remains stunted. These strategies encourage growth in this area. Comments

Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy

old-ge-logo Nov 5, 2015 - Stephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the company’s marketing tools. Comments

Spotlight on: Cheetos' Chester Cheetah

chester-for-chester Nov 4, 2015 - Though our profile subjects are typically from brands and agencies, ClickZ recently caught up with Chester Cheetah to discuss his mayoral campaign, his social following, and Mario Lopez. Comments

The case against the chief digital officer

jury-trial Nov 4, 2015 - If the CMO is supposed to foster customer relationships through personalized experiences and ultimately drive digital transformations, should the role of CDO even exist? Comments

Localization is FXCM's key to success in Asia

fxcm-logo Nov 3, 2015 - New York-listed FXCM has a long history in Asia. Its localization strategy, under APAC marketing director, Ashley Chun, has been vital. Comments

Staying relevant in a mobile, multichannel, data-driven world

times-are-changing Nov 3, 2015 - In a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your business stay relevant. Comments

Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have new marketing leaders

businessman-flickr Nov 2, 2015 - StubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October. Comments

4 steps to creating your best webinar ever

webinar-study-flickr-12570992595-d3d5d7a0c9 Nov 2, 2015 - Webinars are not only educational; they are also excellent marketing tools. Use these four strategies to execute quality presentations from creation to delivery and promotion. Comments

How does Under Armour differentiate itself from Nike via digital marketing?

under-armour-1 Oct 30, 2015 - With $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here's how its use of digital marketing contributes to this success. Comments

Search and social media: a look at current trends in digital storytelling

once-upon-a-time-flickr-11392783794-1da70690bf-z Oct 30, 2015 - How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy. Comments

How Uber thinks locally to expand globally

uber-logo-black-background Oct 28, 2015 - Asia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Comments

10 tips for Hollywood-style social storytelling

walt-disney-flickr Oct 27, 2015 - Content marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Comments

How to craft a truly personalized intent marketing campaign

johnwilliamwaterhouse-penelopeandthesuitors-1912 Oct 27, 2015 - Creating a quality intent-driven content marketing strategy is contingent on personalization. Use these tips to engage users and ultimately orchestrate successful campaigns. Comments

3 ways organizations can improve digital strategy

rupa-rajamani-czlsg Oct 26, 2015 - Organizational support from the top down, content marketing and mobile are three steps to a successful digital strategy, said experts at ClickZ Live Singapore. Comments

How can you market to millennial moms?

millennial-moms Oct 26, 2015 - Millennials are taking over as parents. How can you connect with them with innovative marketing approaches? Comments

The real value of loyalty programs: data

loyalty-flickr-8256427128-417c4c04d0-z Oct 26, 2015 - Incorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a diverse scope of customer data. Comments

Holiday shopping: what shoppers and retailers are really thinking

storm-trooper-shopping-flickr-5278223836-b8dd3ae6e1-z Oct 23, 2015 - Brands can use consumer expectations to dictate campaign strategy. Here's how targeting with special promotions can help marketers gain a competitive edge during the holiday season. Comments

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