Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

sxsw-2015

SXSW 2015: Esurance Uses Big Data to Drive Engagement

Mar 15, 2015 - Esurance chief marketing officer Alan Gellman and vice president of advertising Nancy Abraham sat down with ClickZ at South by Southwest to talk about using data to personalize the user experience. Comments

SXSW 2015: Mazda Focuses on Community to Generate Brand Awareness

m-photo-fh2-xbox360-mazdacontest-team-dtf Mar 15, 2015 - Mazda's vice president of marketing, Russell Wager, sat down with ClickZ at South by Southwest to talk about how the car brand focuses on its close-knit community of fans to create word-of-mouth buzz. Comments

Revamped Pepsi Challenge Aims to Attract Millennials

shutterstock-186918995 Mar 13, 2015 - Bringing back a classic marketing campaign, Pepsi targets Millennials with pop culture, social media, and philanthropy. But is the soft drink brand trying to do too much at once? Comments

Fighting Content Oblivion

content-oblivion Mar 13, 2015 - In order to secure the long-term success of your content marketing, you need to think about and plan for what happens after an article is published. Comments

The $5 Marketing Plan

five-dollar-bill Mar 13, 2015 - Can you really make a marketing impact with only $5? Here's a plan to help you do just that. Comments

The OS Car Wars

cars-auto Mar 13, 2015 - Cars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Who will win? Comments

4 Tips for a Global E-Commerce Strategy

global-strategy-e-commerce Mar 12, 2015 - When it comes to forging a global e-commerce strategy, localization is key. Comments

ClickZ's South by Southwest Industry Preview

sxsw-l Mar 12, 2015 - ClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Austin, Texas, from March 13 to 17. Comments

VIDEO: Lifecycle Marketing and Data Are at Core for HD Supply

interview-kevinjacobson-hdsupply Mar 12, 2015 - In an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is so crucial to the company. Comments

The Internet of Things & the Future of Digital Experience Management

Internet of Things Mar 12, 2015 - A new product from Adobe lets marketers connect a customer's digital shopping habits with their offline ones, bringing all parts of the consumer journey together. Comments

Air Wick's Scent Decorator Campaign Pairs Hard Science With Gamification

air-wick-logo Mar 12, 2015 - Air Wick's new Scent Decorator microsite helps users search products by offering an interactive, BuzzFeed-style quiz to sort consumers by scent personality. Comments

90 Percent of Goldman Sachs' Marketing Is Digital

goldman-sachs-building-image Mar 12, 2015 - Amanda Rubin, managing director and global co-head of brand and content strategy at Goldman Sachs, says the company has been active in the world of digital marketing, with an emphasis on content and social. Comments

What Spirit Airlines and Arby’s Can Teach Marketers About Brand Personality

brand-community Mar 12, 2015 - Brands that maintain a strong personality stand a better chance of forming strong and lasting connections with consumers, ultimately resulting in more conversions. Comments

Real-Time KFC Campaign Offers Chicken During Website Crashes

kfc-logo Mar 11, 2015 - While Apple's iTunes Store and App Store were down, Romanian consumers were able to get free KFC meals as part of the chicken chain's new "Don't panic, man" campaign. Comments

Gigaom’s Demise: What’s the Future of Digital Publishing?

publishers Mar 11, 2015 - The tech blog's shutdown is a wake-up call for the industry. What challenges do digital publishers face today, and what can they do to survive? Comments

Delivering Great Customer Experiences

Customer Mar 11, 2015 - To truly provide a great customer experience, you must combine the power of your customers with the power of your employees. Comments

Creative Ideas Are Good, but Creative Solutions Are Better: Managing Online Leads

mobile-phone-promotion Mar 10, 2015 - A look at how to use data for more targeted advertising and better return on investment. Comments

Facebook Lets Marketers See What Users Talk About With Topic Data

facebook-f-2013 Mar 10, 2015 - In collaboration with DataSift, which can access and scale Facebook's pipeline of data, the social media giant can provide marketers with insights about specific topics users are posting about. Comments

Talking Big Data With The Weather Company's Jeremy Hlavacek

weather-data Mar 10, 2015 - In advance of his session at ClickZ Live New York, The Weather Company's vice president of programmatic, Jeremy Hlavacek, talks about the role big data plays in the brand's marketing strategy. Comments

Contextual Commerce Is About to Change the Shopping Experience

contextual-commerce Mar 10, 2015 - Contextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does it blur the line between convenient and invasive? Comments

6 Budgeting Mistakes That Are Blocking Your Optimization Efforts

Budget Mar 10, 2015 - Marketing automation systems can help you effectively manage your budgets and marketing plans, so that you can increase your optimization efforts. Comments

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