Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

digital-transformation

Digital Transformation in 2015

Dec 9, 2014 - What are some of the changes that marketers can look forward to, and begin to prepare for, as 2015 approaches? Comments

The Biggest Roadblock in Marketing Automation Has Nothing to Do With the Technology

digital-strategy-roadblock Dec 9, 2014 - Marketing automation is now an integral part of many companies' strategies, but there is still something standing in the way of its success: content. Comments

Is the Internet of Things Bringing Us Closer to the Life of the Jetsons?

jetsons Dec 9, 2014 - As the Internet of Things continues to evolve, what can we as marketers look forward to in 2015? How will the growth of wearables and connected devices help boost engagement with consumers? Comments

Digital Trends for 2015

shutterstock-169085528-trends Dec 8, 2014 - Online-to-offline (O2O), user experience, and big data are some of the buzzwords we can expect to see going into 2015. Comments

Increase Qualified Leads With These 3 Digital Marketing Tactics

leads-shutterstock-165694019 Dec 8, 2014 - These three strategies, which include embracing social media, boosting your blogging efforts, and increasing content marketing, can help you improve your lead generation. Comments

O2O and Indonesia's E-Commerce Scene

shutterstock-230695111-indonesia-o2o Dec 7, 2014 - Brands in Indonesia are beginning to use offline to online (O2O) for encouraging sales both online and offline. Comments

Fruit of the Loom Shares Rules of Underwear Giving

shutterstock-179623226 Dec 5, 2014 - Banner ads and pre-rolls for Fruit of the Loom's new holiday campaign link to a quiz that helps customers decide which of their friends and family should receive underwear for Christmas. Comments

How (and Whether) to Respond to an RFP

agency-innovation Dec 5, 2014 - When on the hunt for a long-term strategic marketing partner, it's important to know how best to go about looking for someone to join your team. Comments

Marketing’s Secret Weapon: Your Birthday

Cupcake with birthday candles Dec 5, 2014 - One of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this? Comments

Communicating Content Marketing in Asia

shutterstock-178709681-team-meeting Dec 4, 2014 - When communicating content marketing terms to clients, the key is to keep it simple. Comments

Coca-Cola China Partners With eYeka for Creative Crowdsourcing

2dec14-coca-cola-eyeka-campaign-video-pic Dec 4, 2014 - Coca-Cola is using crowdsourcing platform eYeka to find fresh content and test brand awareness in China. Comments

8 Steps to Uncover Content Ideas Like a Journalist

journalist Dec 4, 2014 - Coming up with new content marketing ideas month after month can be difficult, so here are eight ways to brainstorm like a pro. Comments

HSBC Leads Hong Kong Bankvertising Sector With Animated Video Campaign

28nov14-hsbc-campaign-pic Dec 3, 2014 - HSBC has taken a leap into mobile and video content with an interactive video offering. Comments

Ted Baker Increases Holiday Engagement With Instagram Game

shutterstock-176547326 Dec 3, 2014 - For its new holiday campaign, the British fashion label invites consumers to follow a series of clues to find hidden elves in a "choose your own adventure" game on Instagram. Comments

Connecting Digital & Real-World Experiences: Why Brand gTLDs Could Bridge the Gap

bridge-gap-jump Dec 3, 2014 - Brands with gTLDs have the ability to control the entire user experience - from dedicated microsites to targeted in-store experiences. Comments

Key Trend for 2015: The Customer Journey Moves to Center Stage

Customer Dec 3, 2014 - Leading marketers are beginning to harness sophisticated digital marketing automation technologies to support and accelerate the customer journey. Comments

From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

shutterstock-189519140-tsunami Dec 2, 2014 - To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingle. Comments

Shazam Brings Targeted Ads In-Store

shutterstock-187402832 Dec 2, 2014 - Partnering with Mood Media, a company that sends digital watermarks to mobile devices from retailers' sound systems, Shazam allows brands to use the popular app as a marketing tool. Comments

Digital Marketing People on the Move: November 2014 Roundup

group-shutterstock-101877301 Dec 2, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during November of this year. Comments

Subscriber Search: 5 Content-Driven Customer Acquisition Tricks

content Dec 2, 2014 - How can you best use your content marketing to build up an engaged subscriber base? Here are five tips and tricks from experts in the field. Comments

Approaching Seasonal Selling for Advertising Effectiveness That Lasts

holiday-planning-checklist Dec 2, 2014 - A look at how to counter the noise and sustain the wins of Black Friday and Cyber Monday. Comments

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