Can publishers alliances be the future for digital advertising?
Data insights

Can publishers alliances be the future for digital advertising?

4y Richard Foster

Can publishers alliances be the future for digital...

InfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and adver...

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7 rules a Fintech must follow to succeed with its marketing strategy
Digital Marketing

7 rules a Fintech must follow to succeed with its marketing strategy

4y Laura de Castro Braulio

7 rules a Fintech must follow to succeed with its ...

Laura de Castro Braulio, Head of Marketing at 2gether, provides helpful tips for rising Fintech companies to consider when strategizing a marketing pl...

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Human connection to shape marketing in 2020, according to Deloitte
Digital Transformation

Human connection to shape marketing in 2020, according to Deloitte

4y Tereza Litsa

Human connection to shape marketing in 2020, accor...

Emerging technologies are making it more important than ever to put the human at the centre of the next marketing trends. Deloitte explores the key tr...

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Q&A with Anthony Botibol, VP of Marketing at BlueVenn
Analytics

Q&A with Anthony Botibol, VP of Marketing at BlueVenn

4y Mahir Prasad

Q&A with Anthony Botibol, VP of Marketing at BlueV...

We spoke to BlueVenn’s Anthony Botibol about customer trust, the evolution of CDPs, and the key to customer success and retention. Read More...

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Contextual targeting for intelligent relevance that respects data regulations
Data insights

Contextual targeting for intelligent relevance that respects data regulatio...

4y Daniel Macdonald

Contextual targeting for intelligent relevance tha...

Xaxis' Daniel Macdonald looks at the benefits of contextual targeting, as ad buyers are decreasing or eliminating their spend in open auctions on ad e...

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Thinking CDP? Keep these things in mind
Analytics

Thinking CDP? Keep these things in mind

4y Jordan Torpy

Thinking CDP? Keep these things in mind

Customer Data Platforms (CDPs) can help you develop a better understanding of your customers. So what should you know when you’re looking for one? Rea...

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4 branding lessons from most talked about 2020 Super Bowl ads
Digital Advertising

4 branding lessons from most talked about 2020 Super Bowl ads

4y Niki Hall

4 branding lessons from most talked about 2020 Sup...

Niki Hall, CMO at Selligent Marketing Cloud, looks at the top branding lessons from the Super Bowl's best (and worst) ads in 2020. Read More...

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Top 10 marketing trends to watch for in 2020
Digital Marketing

Top 10 marketing trends to watch for in 2020

4y Heidi Melin

Top 10 marketing trends to watch for in 2020

From dozens of predictions and analyses across the industry, Workfront CMO Heidi Melin, picks the top 10 marketing trends to look out for in 2020. Rea...

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Why this year’s Data Privacy Day matters
Data insights

Why this year’s Data Privacy Day matters

4y Lisa Rapp

Why this year’s Data Privacy Day matters

This new decade marks a turning point where marketers can leverage regulations like GDPR and CCPA to help make consumers more active participants in t...

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How brands can thrive in an age of privacy reform
Data insights

How brands can thrive in an age of privacy reform

4y Graham Phillips

How brands can thrive in an age of privacy reform

Data and personalization have changed drastically in today’s post-GDPR world. LIDA CSO, Graham Phillips, discusses how brands can succeed in a world m...

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Make sure your marketing vision is 20-20 this year
Digital Marketing

Make sure your marketing vision is 20-20 this year

4y Tom O'Regan

Make sure your marketing vision is 20-20 this year

Madison Logic's CEO provides three marketing predictions that won’t come true and what marketers should be focusing on instead. Read More...

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Top 10 marketing automation tools every marketer must have
Automation

Top 10 marketing automation tools every marketer must have

4y Priyanka Chowdhury

Top 10 marketing automation tools every marketer m...

With the marketing industry rapidly moving toward automation, we highlight 10 marketing automation tools every marketer needs to use. Read More...

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Marketing automation solutions every SMB should have in 2020
Automation

Marketing automation solutions every SMB should have in 2020

4y Chad Ruff

Marketing automation solutions every SMB should ha...

Swiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade. R...

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As Google issues death penalty for third-party cookies, publishers and advertisers wonder what’s next
Data insights

As Google issues death penalty for third-party cookies, publishers and adve...

4y Barry Levine

As Google issues death penalty for third-party coo...

With Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...

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How retailers struggle between data privacy and personalization
Analytics

How retailers struggle between data privacy and personalization

4y Barry Levine

How retailers struggle between data privacy and pe...

New report by WBR Insights and Valitor finds retailers across the EU are struggling with consumer personalization efforts. Read More...

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Convertr look to provide integration in an increasingly crowded martech ecosystem
Analytics

Convertr look to provide integration in an increasingly crowded martech eco...

4y Mahir Prasad

Convertr look to provide integration in an increas...

Convertr CEO Emma Bowkett calls for an open marketing ecosystem and details how to win back the customer’s trust. Read More...

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Retailers leverage customer data to drive personalized experiences
Analytics

Retailers leverage customer data to drive personalized experiences

4y Barry Levine

Retailers leverage customer data to drive personal...

Arm Treasure Data's new report looks into how retailers will leverage data in the new year to build a better customer experience. Read More...

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Nine marketing automation strategies to win the war for ecommerce
Automation

Nine marketing automation strategies to win the war for ecommerce

4y Himanshu Rauthan

Nine marketing automation strategies to win the wa...

Ecommerce marketing automation strategies to help increase your store sales, expand the client base, enhance customer retention and be more profitable...

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Q&A with Tealium: Data regulations and the consumer experience
Data insights

Q&A with Tealium: Data regulations and the consumer experience

4y Charlie Braithwaite

Q&A with Tealium: Data regulations and the consume...

We spoke to Mike Anderson, co-founder and CTO at Tealium, about how data regulations are affecting marketers—and what this means for the overall consu...

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Data-driven MTA: The only attribution model that counts
Analytics

Data-driven MTA: The only attribution model that counts

4y Luke Richards

Data-driven MTA: The only attribution model that c...

A comprehensive analysis of why data-driven MTA is the superior attribution model vs traditional models. Read More...

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Top six reasons marketers struggle to deliver personalized consumer experiences
Analytics

Top six reasons marketers struggle to deliver personalized consumer experie...

4y Devon DeBlasio

Top six reasons marketers struggle to deliver pers...

Marketers love to talk about personalization, but today it's more aspirational than operational for many organizations. As Neustar's Devon DeBlasio ex...

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Want to improve the CX? Data democratization is your answer
Analytics

Want to improve the CX? Data democratization is your answer

4y Dina Kholkar

Want to improve the CX? Data democratization is yo...

CMOs need to adopt a digital-first mindset, and be more transparent about how they collect and use customer data – both inside and outside the enterpr...

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Four new rules for brand engagement in the privacy era
Data insights

Four new rules for brand engagement in the privacy era

4y Mike Herrick

Four new rules for brand engagement in the privacy...

As the focus shifts from customer data and experience to privacy-by-design, a look at what marketers need to focus on with a privacy-first mindset. Re...

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Cookies, consent and user experience – the great disconnect
Data insights

Cookies, consent and user experience – the great disconnect

4y Ben Barokas

Cookies, consent and user experience – the great d...

CEO of Sourcepoint Ben Barokas looks at user experience in a world where cookies last just 24 hours. Read More...

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Three sure-fire ways to use machine learning for improved personalization
AI & Automation

Three sure-fire ways to use machine learning for improved personalization

4y John Ejiofor

Three sure-fire ways to use machine learning for i...

As personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...

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Retail apps must engage further to keep pace during the holiday shopping season
Data insights

Retail apps must engage further to keep pace during the holiday shopping se...

4y Brian Johnson

Retail apps must engage further to keep pace durin...

With a shorter holiday shopping season in full swing, retail brands are lagging when it comes to their digital marketing initiatives. Read More...

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How Greyhound used SurveyMonkey to increase their customer survey response rate by over 400%
Analytics

How Greyhound used SurveyMonkey to increase their customer survey response ...

4y Jacqueline Dooley

How Greyhound used SurveyMonkey to increase their ...

Greyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer iss...

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