InfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and adver...
View articleLaura de Castro Braulio, Head of Marketing at 2gether, provides helpful tips for rising Fintech companies to consider when strategizing a marketing pl...
View articleEmerging technologies are making it more important than ever to put the human at the centre of the next marketing trends. Deloitte explores the key tr...
View articleWe spoke to BlueVenn’s Anthony Botibol about customer trust, the evolution of CDPs, and the key to customer success and retention. Read More...
View articleXaxis' Daniel Macdonald looks at the benefits of contextual targeting, as ad buyers are decreasing or eliminating their spend in open auctions on ad e...
View articleCustomer Data Platforms (CDPs) can help you develop a better understanding of your customers. So what should you know when you’re looking for one? Rea...
View articleNiki Hall, CMO at Selligent Marketing Cloud, looks at the top branding lessons from the Super Bowl's best (and worst) ads in 2020. Read More...
View articleFrom dozens of predictions and analyses across the industry, Workfront CMO Heidi Melin, picks the top 10 marketing trends to look out for in 2020. Rea...
View articleThis new decade marks a turning point where marketers can leverage regulations like GDPR and CCPA to help make consumers more active participants in t...
View articleData and personalization have changed drastically in today’s post-GDPR world. LIDA CSO, Graham Phillips, discusses how brands can succeed in a world m...
View articleMadison Logic's CEO provides three marketing predictions that won’t come true and what marketers should be focusing on instead. Read More...
View articleWith the marketing industry rapidly moving toward automation, we highlight 10 marketing automation tools every marketer needs to use. Read More...
View articleSwiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade. R...
View articleWith Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...
View articleNew report by WBR Insights and Valitor finds retailers across the EU are struggling with consumer personalization efforts. Read More...
View articleConvertr CEO Emma Bowkett calls for an open marketing ecosystem and details how to win back the customer’s trust. Read More...
View articleArm Treasure Data's new report looks into how retailers will leverage data in the new year to build a better customer experience. Read More...
View articleEcommerce marketing automation strategies to help increase your store sales, expand the client base, enhance customer retention and be more profitable...
View articleWe spoke to Mike Anderson, co-founder and CTO at Tealium, about how data regulations are affecting marketers—and what this means for the overall consu...
View articleA comprehensive analysis of why data-driven MTA is the superior attribution model vs traditional models. Read More...
View articleMarketers love to talk about personalization, but today it's more aspirational than operational for many organizations. As Neustar's Devon DeBlasio ex...
View articleCMOs need to adopt a digital-first mindset, and be more transparent about how they collect and use customer data – both inside and outside the enterpr...
View articleAs the focus shifts from customer data and experience to privacy-by-design, a look at what marketers need to focus on with a privacy-first mindset. Re...
View articleCEO of Sourcepoint Ben Barokas looks at user experience in a world where cookies last just 24 hours. Read More...
View articleAs personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...
View articleWith a shorter holiday shopping season in full swing, retail brands are lagging when it comes to their digital marketing initiatives. Read More...
View articleGreyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer iss...
View article