Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

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Starting With the Fundamentals - Why Small Marketing Has to Precede BIG Marketing

Jul 9, 2014 - Although it can seem like a good idea to go for big marketing tactics right away, you must make sure your small marketing is effective before you make that leap. Comments

Location, Utility, and Relevancy - the Magic Combination for Brands on Mobile?

Mobile Targeting Jul 8, 2014 - There's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great value to their consumers' lives. Comments

5 Marketing Tips I Learned in London

London outline Jul 8, 2014 - Marketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a recent trip to London. Comments

A Big Data Hype Filter for B2B Marketers

Big data Jul 7, 2014 - As B2B marketers, we need to understand what Big Data can help us accomplish, and also what its shortcomings may be. Here are some questions to ask yourself in order to best put Big Data to use in your marketing strategies. Comments

AutoTrader.com Helps Influencers Find Cars

laina12 Jul 7, 2014 - The campaign, which includes the Internet's Overly Attached Girlfriend and a technology vlogger, underscores the importance of choosing relevant partners and supporting influencer-based activations, insiders say. Comments

Vine Your Way to ClickZ Live San Francisco

San Francisco's Golden Gate Bridge from below Jul 7, 2014 - ClickZ wants to bring out your inner child, by launching a Vine competition that encourages you to show off your favorite action figure. The winner will be whisked away to San Francisco for our upcoming event. Comments

Is the CMO Dead?

chief-marketing-officer Jul 7, 2014 - A chief digital officer could add digital chops to a company. Should he or she kick the chief marketing officer (CMO) out of his seat? Comments

Exploring the New Frontier of Digital in-Store Retail

in-store-retail Jul 6, 2014 - The intersection of digital and retail is creating several new trends both globally and in Asia. Here's a look at some of these emerging trends. Comments

Content Syndication and Guest Blogging

Blog Jul 4, 2014 - Syndicating your content to a third-party site or guest blogging for a respected publication can be a boost for your business. Here's a deeper look at the benefits, and potential drawbacks, of this strategy. Comments

A Social Generation Comes of Age at the World Cup

social-world-cup Jul 4, 2014 - This year's World Cup showed the confluence of the Internet and the real world and the impact that access and live action can have on people. Comments

The Second Screen Is Secondary No More – Are You Making the Most of Mobile?

mobileads Jul 3, 2014 - Mobile has shed its "second-screen" image and is fast becoming the primary screen for many consumers. Here are some tips for how marketers can make the most of their brand's mobile experience. Comments

4 Digital Tools for Trend Scouting and Ideation

Idea Light Bulb Jul 2, 2014 - In order for marketers to succeed, they must use tools that can help them generate new, effective ideas as well as monitor trends in the industry. Here are four examples of tools that can help with just that. Comments

The Future of Digital Retail – a Global Perspective

india-online-retail-ecommerce Jul 1, 2014 - As the lines continue to blur between customers' online and offline retail worlds, marketers must up their games and offer customers a "joined-up" multichannel retail experience. Comments

Digital Marketing People on the Move: June 2014 Roundup

partnership2014 Jul 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during June. Comments

Content Marketing Is Within Reach for Small Teams

content-marketing-within-reach Jul 1, 2014 - Marketing automation tools can help marketers amplify their precious resources to get the most out of their content marketing campaigns. Comments

Lincoln Takes Young Car Buyers on an Interactive Dream Ride

2015lincolnmkc-04-hr Jun 30, 2014 - The interactive video campaign will also include content from influencers on Facebook, Twitter, Instagram, and Pinterest. Comments

How an Auto Body Shop Uses CRM to Earn Customer Satisfaction

Customer service questionnaire Jun 30, 2014 - Using one small business as an example, it's easy to see how customer relationship management (CRM) tools, powered by marketing automation, can boost customer satisfaction. Comments

Google My Business – A Step Forward or Lipstick on a Pig?

Welcome to Google My Business Jun 30, 2014 - Google's new local marketing platform is a small step forward to help the tech giant to engage with small businesses. Here's a deeper look at its functionality. Comments

13 Metrics to Watch If Your Business Depends on Network Effects (Part 1)

metrics-that-matter Jun 29, 2014 - Part one in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Comments

How to Manage a Legendary Brand

amazon logo Jun 27, 2014 - Using Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testing, as well as a boost to the bottom line. Comments

The State of Digital…From the IQ Perspective

digital-iq Jun 27, 2014 - Although people are becoming more and more conversant in digital, their actual, usable digital knowledge is declining. Here are five categories of people, broken down into varying levels of digital fluency. Comments

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