Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

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Marketing in 2014: Crisis or Breakthrough?

Nov 21, 2014 - This past year saw many changes in the world of marketing. Should it be viewed as a time of crisis or a time of innovation? Comments

It’s OVER, the Internet IS Broken

broken-internet Nov 21, 2014 - No, a celebrity photo didn't break the Internet, but it is changed forever. Read on to discover how. Comments

VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

20nov14-czlbkk-crispin-sheridan-pic Nov 20, 2014 - In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Comments

Millennials: The Next Generation of Creative Digital Content

4nov14-yahootumblr-erika-wang-lucy-tumblr-square-2 Nov 20, 2014 - Millennials are the first generation to really share and engage with advertisements, which is why a strong campaign aimed at them should include compelling and visual content on the right platforms. Comments

HarperCollins Campaign Streams New Book One Word at a Time

spritz harpercollins Nov 20, 2014 - To increase engagement around a new thriller, HarperCollins "spritzed" it one word at a time on a digital billboard at one of London's busiest train stations. Comments

3 Opportunities for Marketing Automation Providers in 2015

marketing-automation-graphic Nov 20, 2014 - If marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology. Comments

In Pursuit of the Universal Customer Experience: Omnichannel vs. Multichannel Marketing

customer-relationship Nov 19, 2014 - What's the difference between multichannel marketing and omnichannel marketing? And which one should marketers be striving for? Comments

Swarovski Seeks "Blonde Bartender" on Craigslist in Fun Marketing Ploy

shutterstock-213092572 Nov 18, 2014 - To remind consumers that Swarovski makes jewelry for everyday wear, the crystal company's creative agency posted clever bracelet ads in the form of Craigslist Missed Connections. Comments

5 Reasons Sales Teams Should Embrace Marketing Automation

automation-shutterstock-87320653 Nov 18, 2014 - Automation tools allow marketers to spend less time guessing and more time attracting and nurturing prospects, something that directly benefits the sales team and the bottom line. Comments

5 Ways to Revitalize Your Stagnant E-Commerce Website

india-online-retail-ecommerce Nov 18, 2014 - Without the advantages of a physical store, e-commerce vendors need to find ways to enrich the online shopping experience for their consumers. Comments

Uber and Spotify Partnership Lets Consumers Play DJ

uber-spotify Nov 17, 2014 - Starting Friday, Uber users in 10 cities across the world will be able to sync the app with their Spotify accounts, controlling the music during their rides. Comments

5 Basic Marketing Tools You Need Before CRM

Toolkit Nov 17, 2014 - Before you can even begin to think about implementing a CRM system, you need to make sure you have these five basic marketing tools down first. Comments

Your Car Now Makes Local – Mobile

volvo-yelp Nov 17, 2014 - The Internet of Things is bringing local search to your car's dashboard. How can marketers make sure their listings are optimized for consumers on the go? Comments

Target and TOMS Partner to Give Back This Christmas

toms-target-logo Nov 14, 2014 - To allow consumers to give as well as get, Target and TOMS will donate food and clothing to those in need with every purchase from their collaborative line of clothing and home goods this holiday season. Comments

Burberry and Printemps Team Up for Digital Holiday Display

burberry-logo Nov 14, 2014 - Burberry is going digital this holiday season with an interactive window display at the iconic Paris department store. Comments

The Stepford Personas: What Lies Beneath?

digital-personas Nov 14, 2014 - Personas on their own can only do so much. Marketers also need an action plan in order to make the personas viable. Comments

The Real Marketers Shift From Social Media to Content Marketing

content-marketing-megaphone Nov 14, 2014 - Instead of starting with a social media strategy, smart marketers must first think about great content and then think about how to fit it into their various social media channels. Comments

When It Comes to Data, Go Smart Before You Go Big

socialmediaengagement1 Nov 13, 2014 - There is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. Comments

Rebecca Minkoff and eBay Bring Digital Shopping to the Offline World

minkoff-smart-store-opening-pic Nov 13, 2014 - Fashion designer Rebecca Minkoff's new flagship shore is equipped with touchscreens that allow customers to find merchandise, request additional sizes, and pay for purchases with the press of a button. Comments

Where Is Content Marketing Going in 2015?

2015-firework Nov 13, 2014 - 2014 was certainly the year of content marketing, but where will the trend go in the coming year, and what can marketers do to prepare? Comments

Will Links, Navigation, and Search Boxes Disappear From the Web?

search-look-binoculars Nov 13, 2014 - As devices get smaller and voice search starts to replace traditional search, the way users request and view information on the Web is rapidly changing. How will you adapt? Comments

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