Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

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The Home Depot Rocks Social Media [Study]

Jan 27, 2015 - Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beating out brands like Macy's and Target. Comments

YP Data Helps National Brands Go Local

yp Jan 27, 2015 - YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search on desktop and vice versa. Comments

Big Data and the CMO: Only the Tech-Savvy Survive

cmo-purchase-funnel-big-data Jan 27, 2015 - As chief marketing officers (CMOs) spend more of their budgets than ever before on data and technology, the line between CMO and chief intelligence officer (CIO) is beginning to blur. Comments

ClickZ Content Takeover Day One: A Look at What's Coming Up

data-cloud Jan 27, 2015 - ClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there! Comments

5 Ways to Turn Customer Obsession Into Marketing ROI

roi-increase Jan 27, 2015 - In order to boost your company's return on investment, make sure you are focused on your customers' satisfaction. Comments

4 Reasons Why You Hate Your Sales and Marketing CRM Software

crm-sales-marketing Jan 26, 2015 - Many marketers have issues with their CRM software. Here are four things that may be bothering you and what you can do to fix the problem. Comments

Remarket Lead Nurture: Maximize Lead Acquisition & Conversion

leads-shutterstock-154962107 Jan 26, 2015 - By remarketing leads, sales can reach higher into the funnel for an earlier human touch and marketing can build a stronger digital relationship with leads. Comments

The Evolution of the CPG Influencer Model: It’s Not the Parents

cpg-influencer-younger-generation Jan 26, 2015 - In today's YouTube culture, the younger generation is influenced by its own set of "experts," including online celebrities and social media stars, and marketers should embrace that. Comments

Lessons in Content Creation From 5 Brand Tumblrs

itunes-hello-tumblr Jan 22, 2015 - These five brands demonstrate innovative ways for how to use the social platform to boost their visibility and engagement levels. Comments

What’s Ahead for the Emerging Tech Industry in 2015?

future-baby Jan 22, 2015 - As we near the end of 2015's first month, here's a look at what the rest of the year may have in store, including leaps in the mobile, wearable technology, and visual content worlds. Comments

Big Things Come in Small Packages

big-things-small-packages Jan 21, 2015 - Two companies that stood out at this year's CES are bringing major innovation to the world of data-driven marketing, in both the mobile and automotive markets. Comments

Measure Twice, Cut Once

measure-twice-cut-once-strategy Jan 21, 2015 - When it comes to your marketing strategy, it pays to invest time and effort into planning before you start a big project. Trust us - you'll be glad you did. Comments

Data, Data, Data: January 27-29 - Editorial Schedule Revealed

czct14logo-ddm-horiz Jan 20, 2015 - Over the course of three days, ClickZ will bring you in-depth analysis, exclusive interviews, and expert commentary on the current state and future outlook of data-driven marketing. Comments

The Internet of Things Starts With Agility Everywhere

internet-of-things-web Jan 20, 2015 - The Internet of Things is taking over, but driving the devices are mobile apps, which move at a much different speed than marketers may be used to. Comments

The 5 Trends That Really Matter for Marketers in 2015

Building blocks showing 2015 Jan 20, 2015 - There's been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention. Comments

SapientNitro Is Redefining the Role of CMTO With Own University

19nov2014-sapientnitrocmto-pic Jan 19, 2015 - As specialized digital agencies go outward to meet talent demands in marketing and technology, SapientNitro is looking within. Comments

Winning the Battle Between Bricks and Clicks

online-offline-o2o Jan 18, 2015 - By forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world. Comments

Tiffany & Co.’s First LGBT Ad Misses Mark

tiffany-spring2015campaign-gaycouple Jan 16, 2015 - For the first time, the jewelry brand is featuring a same-sex couple in its engagement campaign. Comments

Why Graphic Content and Data Visualization Are Good for Business

data-visualization-graphic-content Jan 16, 2015 - In the content-hungry world of online media, there's more potential than ever for evergreen graphic and data visualization content. Comments

Use the Hub-and-Spoke Model to Reduce Content Risk

hub-and-spoke-model Jan 16, 2015 - Putting all your eggs in one social media basket can be risky in this age when the rules of the game can change so quickly. The hub-and-spoke model allows marketers to be flexible - read on to find out how. Comments

One-to-One Marketing: What Works Now and What Is Still Evolving

personalization Jan 16, 2015 - As marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the verge of massive transformation. Comments

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