Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

content-marketing-image-july

Content Marketing: Big Publicized Events Or Continuous Engagement?

Jul 22, 2015 - Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base. Comments

Will 2016 Be The Year of Cross-Channel Synergy?

2016 Jul 22, 2015 - Few marketers today are capitalizing on opportunities to deliver unique, data-driven experiences across channels. Will 2016 be the year of cross-channel synergy and optimization? Comments

3 Ways to Build Peer-to-Peer Engagement

Friends jumping Jul 22, 2015 - When paired with other marketing efforts, peer-to-peer engagement, examples of which include gamification and redirection, can lift your likelihood of being recommended and renewed. Comments

TAG, Google Program to Block Invalid Data-Center Traffic

ad-fruad-image Jul 21, 2015 - Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blacklist to filter bots that are ran in data centers. Comments

8 Good Reasons to Join Us at ClickZ Live San Francisco #CZLSF

A view of the Golden Gate Bridge in San Francisco Jul 21, 2015 - With brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a great one. Did you register yet? Comments

Harnessing the Workplace for Employee Generated Content

employee-generated-content Jul 20, 2015 - One overlooked and valuable resource for content marketing is a business's own employees. Here's how to harness employee generated content (EGC). Comments

Leveraging Children May Win Adult Marketshare

Children With Tablet Jul 20, 2015 - Whether they gave products to YouTube celebrities or put an ad by the Sunday comics, some marketers have found that targeting kids is a great way to eventually reach their parents. Comments

Will Facebook Pose a Threat to Amazon and Google with Shoppable Pages?

shopping-images Jul 17, 2015 - Facebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online marketplace like Amazon? Comments

How to Achieve Mind-Blowing Content Marketing ROI #CZLSF

jason-miller Jul 16, 2015 - Focusing on your blog and native advertising - and being more like KISS - are just a few tips Jason Miller, senior content marketing manager at LinkedIn, will share in San Francisco. Comments

Former Kraft CMO: Marketing Takes Center Spot In a Consumer Centric World

deanie-elsner Jul 15, 2015 - In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, talks about the importance of marketing and how she worked with agencies to drive Kraft’s marketing function. Comments

Big Data: Inspect What You Expect

confused-worker Jul 15, 2015 - Something as small as a single missing or broken tag can result in missing data. As a result, marketers need to really inspect data, rather than simply looking at the aggregated report. Comments

Redefining Engagement to Understand the Future of Marketing

digital-evolution Jul 15, 2015 - Media and technology are continuing to merge providing business opportunities that will engage customers in new ways. Comments

Releasing the Power of Real-Time Marketing in China

weibo-mcdonald-s Jul 14, 2015 - Real-time marketing is growing in popularity in China. See how brands like McDonald's, Durex and Xiaomi are using it on Weibo. Comments

Will Prime Day Become the Next Big Online Shopping Day?

amazon Jul 14, 2015 - At midnight, Amazon - and Walmart, in response - will start 24 hours of deals better than Black Friday. If it goes well, industry experts think Prime Day could continue in future years. Comments

3 Multichannel Marketing Use Cases for Improving the Customer Experience

omnichannel Jul 14, 2015 - Building out call center processes and marketing automation techniques can provide exponential benefits for your company. Comments

Top 5 Reasons Word Press Will Drive Microsites in the New Dot Brands

past-future-street-signs Jul 14, 2015 - Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? Comments

Struggling to Measure Social ROI? Partner With Your CRM Team

social-media-bubble Jul 14, 2015 - Social teams shouldn't skip measurements and metrics. Measures of behavioral, persona, and stratification data can drive strategy. Comments

Truffle Pig: The Natural Evolution of Agency and Social?

truffle-pig-logo Jul 13, 2015 - Truffle Pig, the partnership between Snapchat, WPP, and Mail Online, had everyone talking at Cannes. CEO Alexander Jutkowitz tells ClickZ Truffle Pig's recipe for success. Comments

Unlock Market Expertise with Data You're Already Collecting

eforum-expert Jul 13, 2015 - Marketers can solidify their expert reputations by leveraging data they already have. It all starts with unique data sets, which can be passed along - and eventually sold - to others. Comments

Memo Banks: Innovate or Die

innovation-1 Jul 12, 2015 - In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Comments

How Taxi Drivers Stole the Show at Cannes

canneslions Jul 9, 2015 - It's increasingly difficult for advertisers to grab people's attention. But as the taxi strike in Cannes demonstrated, there's a difference between getting attention and keeping it. Comments

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