Greyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer iss...
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View articleRPA can be applied to any department in an organization and marketers are increasingly finding value in it. Read More...
View articleKPItarget's Mike Rowan shows how his team helped Citrus Magic leverage innovative data analytic techniques to both, increase brand exposure and promot...
View articleChief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...
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View articleLearn the metrics that matter, and how to apply them to your company to increase conversions and revenue. Read More...
View articleAcoustic CMO Norman Guadagno: Nimble marketing tools and better leveraging of AI and machine learning is key to future proofing your martech stack. Re...
View articleIt’s time to push through the mediocrity of digital transformation. Discover how a modular DX Platform can fuel the next phase of your evolution. Read...
View articleAAA Northeast’s Permission-Based Digital Experience initiative lead to a 45% increase in new memberships. Read More...
View articleIn an advertising landscape transformed by data privacy and tech giants, contextual intelligence will become the dominant form of targeting and is alr...
View articleNew report from Medallia highlights the importance of digital feedback channels and having a mixed model of accountability in B2B customer experience....
View articleG2’s peer-reviewed database of software vendors enabled the IBM Watson IoT team to identify and follow-up with targeted accounts within the G2 platfor...
View articleHere are the key takeaways from our latest Marketing Technology Happy Hour in London, featuring insights from Jumpshot’s Stephen Kraus and Edge by Asc...
View articleBuilding on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement...
View articleIt's critical for developers, designers, and marketers to collaborate on product prototyping. Tips to examine user behavior and ensure product-market ...
View articleTealium's latest report looks to to better understand the relationships between brands and data privacy. Read More...
View articleChorus.ai’s Smart Call Disposition now automatically detects cold call results to improve connection rates, drive top of the funnel pipeline and provi...
View articleLearn how smart retailers are keeping track of IP data to set their brands apart with better messaging, more personalized experiences, and increased s...
View articlePersonalization helps the leading source of premier single cask whiskies increase sales. Read More...
View articleGartner released the results of their Brand Strategy and Innovation Survey for 2019 and the results show three barriers to entry when it comes to inno...
View articleBy acquiring Radius, automated lending platform Kabbage hopes to "dramatically expand [its] product set and service platform," says CEO Rob Frohwein. ...
View articleThere has been an increased prioritization in marketing attribution among marketers. How does this change the customer journey? Read More...
View articleThe lucrative CPG space has historically been dominated by some of the world's most powerful brands, like Unilver and Procter & Gamble. But the ma...
View articleFollowing the global financial crisis of 2008, which many blamed on rampant greed and fraud in the financial services sector, regulators around the wo...
View articleBig banks might have been too big to fail, but they're not too big to be disrupted. Fueled by a fintech revolution in every corner of the financial se...
View articleIncreasingly, banks are discovering that they have no choice but to become customer-centric organizations instead of product-centric organizations if ...
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