Marketing News & Expert Advice
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Politics & Advocacy
ClickZ Politics & Advocacy covers digital political campaigns with a focus on digital advertising, online ad spending, targeting, and more.
Facebook Rallies Around Viral Campaign in Support of Same-Sex Marriage
Apr 3, 2013 - In late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo. Comments
Topics in Marketing:
The Case for Internet Advertising as Fraud
Mar 21, 2013 -
And how its participants are co-conspirators.
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FTC Acts on Privacy as Rogue Apps Proliferate
Feb 1, 2013 -
The FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA).
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3 Lessons Learned From Election 2012
Nov 28, 2012 -
Don't miss out on the opportunity to win by ignoring the customer intelligence at your fingertips.
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Local Citizens Are Social for Hurricane Sandy Relief
Nov 23, 2012 - How individuals are using social media to lend a hand to relief efforts in the wake of Hurricane Sandy. Comments
IAB Unveils Specifications for SafeFrame 1.0
Nov 21, 2012 -
The Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new protocols.
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MoveOn's Vote Buddy Uses Facebook to Influence Friends' Voting
Nov 6, 2012 -
Political advocacy group MoveOn.org sought to rock the liberal vote at the eleventh hour with the launch late last week of Vote Buddy, a Facebook app that lets people encourage their friends to vote.
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QR and NFC Help Rock the Youth Vote
Nov 6, 2012 -
What better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vote created a campaign combining traditional and digital out-of-home media to let people register while they're waiting for the bus.
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Obama vs. Romney: Who’s Winning the YouTube Vote?
Nov 5, 2012 -
President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker.
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Heat Map Study Shows Politics Influences Ad Focus
Oct 24, 2012 -
Cognitive Match released a study of political ads showing sharp differences in the way younger left- and right-leaning voters looked at the content.
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More Democrats Sign Up for Political Texts Than Republicans
Oct 9, 2012 -
A mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report.
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Obama Attacks Swiftly on Twitter, Jabs Romney on Swing Sites
Oct 4, 2012 -
The President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donations through a nationwide DrudgeReport.com takeover.
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Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver
Oct 3, 2012 -
The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands on women's health."
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IAB's Big Data Driven Political Ad Push Backs Lobbying Goals
Oct 2, 2012 -
A set of reports from the industry trade group shows it aims to ensure that legislators understand how important microtargeting - which could be curbed by privacy laws - has become to the political campaigns that help them get elected.
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Early Brands and Politicos Try Twitter Header
Sep 24, 2012 -
Brands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Twitter's new Header feature.
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Social Platform Used by GOP and Obama White House Launches Product Set
Sep 19, 2012 -
As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients including GE, Pepsi, Fox, Patagonia and Major League Baseball available as templated products for all.
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Youth Voter Group Chose Facebook Before Twitter
Sep 17, 2012 -
Generation Opportunity wants to build grassroots interest in the political process among young people, but the group is only now planning to launch on Twitter.
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Obama Group Slams Romney in Web Ads
Sep 14, 2012 -
ClickZ's 2012 election digital ad spending update shows Romney's joint committee with the GOP is bridging the large digital ad spending gap between Romney and Obama.
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Travel Association Aims Economic Message Online to Conventions and Beyond
Sep 6, 2012 -
U.S. Travel Association has been running Twitter, Google search and YouTube video ads to push its pro-tourism message to government decision-makers, media and others at the conventions - and to voters watching from around the country.
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Obama and GOP Twitter Buys Inspire Passionate Tweet Trend
Sep 6, 2012 -
The nature of political discourse online tends to be passionate, if not extreme and even vitriolic. That's playing out in Promo Trend-inspired tweets from Mitt Romney, Barack Obama and others.
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Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks
Sep 5, 2012 -
Americans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend.
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May 29-30, 2013
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WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
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April 18, 2013
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e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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