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Politics & Advocacy

ClickZ Politics & Advocacy covers digital political campaigns with a focus on digital advertising, online ad spending, targeting, and more.

Brands Adopting a Leadership Position on Do Not Track Technology

McNeal Maddox | Strategies

Aug 28, 2013 - Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Comments

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Caitlin Rossman | Politics & Advocacy

IAB's Updated Quality Assurance Guidelines Plan to Promote Brand Safety

Jul 25, 2013 - The IAB released its Quality Assurance Guidelines 2.0, a compliance program that provides assurances to advertisers that their ads won't appear alongside inappropriate content or pirated intellectual property. Comments

Matt Kapko | Politics & Advocacy

Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures

Jul 19, 2013 - The White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy and counterfeiting. Comments

Aaron Kahlow | Politics & Advocacy

The Class of 2013 and What's Wrong With the Greatest Nation

Jun 12, 2013 - There are plenty of jobs here in the digital marketing industry, but no college graduates with any real skills. Comments

Susan Kuchinskas | Politics & Advocacy

Roadside Ads to Be Part of Integrated Campaigns

May 10, 2013 - G5 Sponsorships is offering companies the opportunity to drive brand awareness on the nation's highways. Comments

Jim Taschetta | Politics & Advocacy

A Call to Arms for Marketers

Apr 24, 2013 - Some of the proven marketing and PR techniques used by the NRA that marketers should be implementing. Comments

James Dohnert | Social Media Smarts

Facebook Rallies Around Viral Campaign in Support of Same-Sex Marriage

Apr 3, 2013 - In late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo. Comments

Edward Montes | Politics & Advocacy

The Case for Internet Advertising as Fraud

Mar 21, 2013 - And how its participants are co-conspirators. Comments

Susan Kuchinskas | Politics & Advocacy

FTC Acts on Privacy as Rogue Apps Proliferate

Feb 1, 2013 - The FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA). Comments

Dilip Venkatachari | Analyzing Customer Data

3 Lessons Learned From Election 2012

Nov 28, 2012 - Don't miss out on the opportunity to win by ignoring the customer intelligence at your fingertips. Comments

Michael Shashoua | Politics & Advocacy

Local Citizens Are Social for Hurricane Sandy Relief

Nov 23, 2012 - How individuals are using social media to lend a hand to relief efforts in the wake of Hurricane Sandy. Comments

James Dohnert | Politics & Advocacy

IAB Unveils Specifications for SafeFrame 1.0

Nov 21, 2012 - The Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new protocols. Comments

Mary Lisbeth D'Amico | Politics & Advocacy

MoveOn's Vote Buddy Uses Facebook to Influence Friends' Voting

Nov 6, 2012 - Political advocacy group MoveOn.org sought to rock the liberal vote at the eleventh hour with the launch late last week of Vote Buddy, a Facebook app that lets people encourage their friends to vote. Comments

Susan Kuchinskas | Mobile

QR and NFC Help Rock the Youth Vote

Nov 6, 2012 - What better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vote created a campaign combining traditional and digital out-of-home media to let people register while they're waiting for the bus. Comments

Greg Jarboe | Audience/Traffic

Obama vs. Romney: Who’s Winning the YouTube Vote?

Nov 5, 2012 - President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker. Comments

Susan Kuchinskas | Politics & Advocacy

Heat Map Study Shows Politics Influences Ad Focus

Oct 24, 2012 - Cognitive Match released a study of political ads showing sharp differences in the way younger left- and right-leaning voters looked at the content. Comments

Kate Kaye | Politics & Advocacy

More Democrats Sign Up for Political Texts Than Republicans

Oct 9, 2012 - A mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report. Comments

Kate Kaye | Politics & Advocacy

Obama Attacks Swiftly on Twitter, Jabs Romney on Swing Sites

Oct 4, 2012 - The President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donations through a nationwide DrudgeReport.com takeover. Comments

Kate Kaye | Politics & Advocacy

Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver

Oct 3, 2012 - The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands on women's health." Comments

Kate Kaye | Politics & Advocacy

IAB's Big Data Driven Political Ad Push Backs Lobbying Goals

Oct 2, 2012 - A set of reports from the industry trade group shows it aims to ensure that legislators understand how important microtargeting - which could be curbed by privacy laws - has become to the political campaigns that help them get elected. Comments

Kate Kaye | Social Media

Early Brands and Politicos Try Twitter Header

Sep 24, 2012 - Brands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Twitter's new Header feature. Comments