Politics & Advocacy

ClickZ Politics & Advocacy covers digital political campaigns with a focus on digital advertising, online ad spending, targeting, and more.

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Privacy is Dead, So What Do We Do Next? An Interview With JWT

Mar 21, 2014 - In an era when living publicly is becoming the default, is privacy a dying phenomenon? If so, how can consumers control the digital information that is connected to them? Comments

President Obama's Appearance on "Between Two Ferns" Drives Traffic to HealthCare.gov

barack-obama-zach-galifianakis Mar 13, 2014 - President Obama encouraged young Americans to apply for health coverage on the Web series "Between Two Ferns" hosted by comedian Zach Galifianakis. The episode created a social media buzz and drove traffic to HealthCare.gov. Comments

FTC to Apple (and Mobile Community): Be Transparent

silver-apple-logo-apple-picture Jan 15, 2014 - Apple reached a settlement with the FTC today over a loophole that has allowed children to purchase unlimited virtual items in the Apple Store without parents' permission. The company will refund a minimum of $32.5 million to its consumers. Comments

Pinterest Pins Hopes on Appeal: Trademark Defeat May Force Name Change

pinterest-screen Jan 7, 2014 - Pinterest may be facing a rebrand after a UK company won their trademark challenge over the visual social network's name. Comments

Class Action Facebook Suit Alleges Link Data in Private Messages Shared with Advertisers

facebook-thumbs-down Jan 6, 2014 - A class action suit out of California has Facebook defending allegations of data mining their users' private messages. Defendants claim Facebook records links in PMs and shares the data with advertisers. Comments

IAB Aims to Set Industry Standards for Content Marketing

new-iab-logo Dec 18, 2013 - The Interactive Advertising Bureau has issued a "Primer" to set standards and guidelines for content marketing. Comments

FTC to Address 'Blurred Lines' of Native Advertising in December 4 Workshop

FTC Logo Dec 3, 2013 - The FTC will host a workshop tomorrow entitled “Blurred Lines: Advertising or Content?” to explore native advertising. Comments

Online Advertising, BATNAs & the Failure of Do Not Track

blair-reeves Oct 28, 2013 - IBM's Blair Reeves explores the failure of the W3C's Tracking Protection Working Group's Do Not Track and the future of online tracking, privacy concerns and advertiser data. Comments

How Starbucks' #ComeTogether Political Petition Could Have Been Better

starbucks1 Oct 16, 2013 - Starbucks #ComeTogether campaign aims to harness the growth in use of social media for political organizing. Comments

Brands Adopting a Leadership Position on Do Not Track Technology

privacy-image Aug 28, 2013 - Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Comments

IAB's Updated Quality Assurance Guidelines Plan to Promote Brand Safety

privacy-image Jul 25, 2013 - The IAB released its Quality Assurance Guidelines 2.0, a compliance program that provides assurances to advertisers that their ads won't appear alongside inappropriate content or pirated intellectual property. Comments

Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures

Concept image representing software piracy Jul 19, 2013 - The White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy and counterfeiting. Comments

The Class of 2013 and What's Wrong With the Greatest Nation

grad-cap Jun 12, 2013 - There are plenty of jobs here in the digital marketing industry, but no college graduates with any real skills. Comments

Roadside Ads to Be Part of Integrated Campaigns

vdot-511 May 10, 2013 - G5 Sponsorships is offering companies the opportunity to drive brand awareness on the nation's highways. Comments

A Call to Arms for Marketers

call-to-arms Apr 24, 2013 - Some of the proven marketing and PR techniques used by the NRA that marketers should be implementing. Comments

Facebook Rallies Around Viral Campaign in Support of Same-Sex Marriage

rad-campaign Apr 3, 2013 - In late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo. Comments

The Case for Internet Advertising as Fraud

internetfraud Mar 21, 2013 - And how its participants are co-conspirators. Comments

FTC Acts on Privacy as Rogue Apps Proliferate

privacy-image Feb 1, 2013 - The FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA). Comments

3 Lessons Learned From Election 2012

politics-mobile-icon Nov 28, 2012 - Don't miss out on the opportunity to win by ignoring the customer intelligence at your fingertips. Comments

Local Citizens Are Social for Hurricane Sandy Relief

Nov 23, 2012 - How individuals are using social media to lend a hand to relief efforts in the wake of Hurricane Sandy. Comments

IAB Unveils Specifications for SafeFrame 1.0

safeframe Nov 21, 2012 - The Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new protocols. Comments

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