Politics & Advocacy

ClickZ Politics & Advocacy covers digital political campaigns with a focus on digital advertising, online ad spending, targeting, and more.

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Hispanic-Heavy Swing States Drive High Mobile Ad Prices

May 23, 2012 - Data from Pontiflex suggests it could cost campaigns more to target mobile ads to some swing states. Comments

Women and Swing State Visitors Big on Facebook

facebookicon May 17, 2012 - Hitwise said 1 in every 5 page views in the U.S. happened on Facebook. Comments

Tea Party and Democrats Fought Lugar Online

majoritypac-lugar May 11, 2012 - FreedomWorks, a Tea Party Group, spent around 40% of its estimated media budget online. Comments

Romney Team Hiring 'A Lot' of Digital Staff

romney-twitter-tshirt May 10, 2012 - Campaign ramping up social media, web development, email and database skills. Comments

Infographic: 2012 Election Web Ad Spending Through March

clickz2012campaignspending-final May 8, 2012 - Infographic showing web ad spending by presidential campaigns through March 2012. Comments

Latino Vote Could Use Some Marketing Help

May 8, 2012 - Three areas that need to be addressed to win the Latino vote during the 2012 presidential election. Comments

Obama and Democrats Spent $21 Million on Web Ads So Far

obama-michigan May 7, 2012 - Original ClickZ analysis: GOP spent less than half on digital ads through March. Comments

Parents Share Digital Goofs in Facebook Contest

May 2, 2012 - Group asks parents to share awkward digital media parenting moments. Comments

Unions Fight Corporate Greed on Twitter and Pinterest

verigreedy-cwa May 1, 2012 - CWA's Promoted Trend raises awareness about issues affecting Verizon employees and consumers. Comments

Chico's Facebook App Prints Cards for Sick Kids

chicos-ecard-getting-started May 1, 2012 - Cause marketing effort will donate $1 for every Get Well message sent. Comments

Romney Ad Firm Partners for Big Data on Hispanics

romney-nh-unionleader Apr 30, 2012 - Targeted Victory partners exclusively with one large online Hispanic data firm. Comments

GOP Gears Up Digital Team for Election Season

gop-actionnetwork Apr 26, 2012 - Party hopes corporate execs from ShareThis and Rockfish help it compete with Democrats in 2012. Comments

NBC's Chuck Todd: Obama Beating Romney in Digital

chuck-todd Apr 25, 2012 - Political analyst speaks with ClickZ about the web and this fall's election. Comments

House GOP Launches Social Media Contest

ipad-gop2 Apr 19, 2012 - Republicans have taken to buying Facebook ads to reach constituents and recently met with @ComcastCares. Comments

GOP Turns Rosen Flap Into Mom-Centric Twitter, Google Ads

rnc-momsdowork4 Apr 12, 2012 - UPDATE: RNC said War on Moms fundraiser resulted "best merchandise day of the year." Comments

Santorum Spent $1M on Web Ads, but Super PACs Attacked

ricksantorum-helpwinnomination1 Apr 12, 2012 - UPDATE: Super PACs like pro-Mitt Romney group Restore Our Future spent online in primary states to dampen Santorum's surge in polls. Comments

Optimizing the 2012 Presidential Donation Forms

obama-form-control-optimized-thumb Apr 10, 2012 - A website optimization review for five U.S. presidential campaigns' online donation forms. Comments

Obama Web Ads Name Romney for First Time

obama-romney4 Apr 9, 2012 - Display and video ads from Obama's campaign reflect an integrated cross-media messaging approach. Comments

MTV Deploys DDB 'I Care' Button for Social Causes

i-care Apr 9, 2012 - Brands can employ the button to encourage clearer user engagement around complex issues. Comments

Univision Sells Hispanic Digital Audience for 2012 Election

univision-voter Apr 4, 2012 - The Spanish-language media outlet aims to attract political advertisers to its targeted video ads in 2012. Comments

Wisconsin: No Santorum Web Ads as Romney PAC Spends Big

santorum-wi Apr 3, 2012 - Pro-Romney Super PAC spent $100,000 on anti-Santorum web ads in Wisconsin. Comments

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