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Politics & Advocacy
ClickZ Politics & Advocacy covers digital political campaigns with a focus on digital advertising, online ad spending, targeting, and more.
House GOP Launches Social Media Contest
Apr 19, 2012 - Republicans have taken to buying Facebook ads to reach constituents and recently met with @ComcastCares. Comments
Topics in Marketing:
GOP Turns Rosen Flap Into Mom-Centric Twitter, Google Ads
Apr 12, 2012 -
UPDATE: RNC said War on Moms fundraiser resulted "best merchandise day of the year."
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Santorum Spent $1M on Web Ads, but Super PACs Attacked
Apr 12, 2012 -
UPDATE: Super PACs like pro-Mitt Romney group Restore Our Future spent online in primary states to dampen Santorum's surge in polls.
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Optimizing the 2012 Presidential Donation Forms
Apr 10, 2012 -
A website optimization review for five U.S. presidential campaigns' online donation forms.
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Obama Web Ads Name Romney for First Time
Apr 9, 2012 -
Display and video ads from Obama's campaign reflect an integrated cross-media messaging approach.
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MTV Deploys DDB 'I Care' Button for Social Causes
Apr 9, 2012 -
Brands can employ the button to encourage clearer user engagement around complex issues.
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Univision Sells Hispanic Digital Audience for 2012 Election
Apr 4, 2012 -
The Spanish-language media outlet aims to attract political advertisers to its targeted video ads in 2012.
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Wisconsin: No Santorum Web Ads as Romney PAC Spends Big
Apr 3, 2012 -
Pro-Romney Super PAC spent $100,000 on anti-Santorum web ads in Wisconsin.
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Video: A Talk With Newt Gingrich's Digital Consultant
Mar 30, 2012 -
ClickZ Politics interviews Vincent Harris of Harris Media about the impact Gingrich's campaign cuts might have on his digital efforts.
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Big Data From Democratic Party Spawns Web Ad Targeting Firm
Mar 30, 2012 -
Democrats' largest database, Catalist and online ad firm Collective partner to produce DSPolitical.
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Political Consultants Open to Inevitable Digital Future
Mar 30, 2012 - At the AAPC Conference, traditional media consultants get a digital education. Comments
Obama Camp On Pace to Spend $35 Million on Web Ads
Mar 26, 2012 -
The Obama camp and DNC have spent around $13 million on digital advertising.
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Think Tank Aims Mobile Healthcare Ads at Supreme Court
Mar 23, 2012 - Conservative group aims to reach reporters and activists interested in Affordable Care Act case. Comments
Political Scrapbooking and Etch A Sketching on Pinterest
Mar 23, 2012 -
Pinterest for positive politics and reaching female voters.
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Larger Portion of Hispanics Visit Romney and Paul Sites Than Obama’s
Mar 21, 2012 -
Obama site also drew much smaller portion of young voters compared to GOP sites.
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Outside Groups Spend Online in Illinois Congressional Races
Mar 20, 2012 -
Biggest online ad blitz in Illinois, however, attacks presidential hopeful Rick Santorum.
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Paul Super PAC Seeks Older White Voters Online
Mar 20, 2012 -
Endorse Liberty is trying to reach key voting blocs, looking ahead to a brokered Republican convention.
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Tea Party Group FreedomWorks Spent $100K on Web Ads This Year
Mar 15, 2012 -
Super PAC dropped $56,000 on web ads to fight Senator Orrin Hatch in today's GOP caucus in Utah.
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Super PAC Spent $185K on Web Ads for Gingrich in Alabama, Mississippi
Mar 13, 2012 -
Group spent same amount across several Super Tuesday states.
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ClickZ on Digital Politics Radio
Mar 13, 2012 -
Listen to senior editor Kate Kaye on Digital Politics Radio.
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Obama's Reelection Site Is Tracking You, Too
Mar 12, 2012 -
How the Obama camp manages multiple third party ad tech relationships.
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