The retail experience is evolving for marketers and consumers, online and offline. And savvy retailers are integrating their marketing approaches, tapping geo-location services, social shopping, and in-store events to build awareness and get browsers to become customers. ClickZ news journalists and marketing experts discuss how retailers are tapping their knowledge of consumer behaviors and preferences to deliver the right message at the right time during the shopping cycle.


The Future of India Is E-Commerce

Oct 1, 2015 - Less than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising. Comments

Content Marketing for China's Social Commerce World

cross-device-mobile-tablet-2 Sep 29, 2015 - In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players. Comments

10 Ways Online Retailers Can Build Trust With Customers

bellroy-checkout Sep 24, 2015 - It’s essential that customers feel secure when they enter their card details on your site. Here are ten ways to build trust with your customers. Comments

Using the 3 C's for Online and Offline Commerce in China

shutterstock-234409663-buy-buttons Sep 20, 2015 - Isobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Comments

The New Standard of Convenience - From Anywhere

buy-button-2 Sep 17, 2015 - Brands are leveraging apps and social platforms to match the consumer expectation for immediate satisfaction via convenient solutions. How will this shift in digital commerce impact marketing? Comments

China’s E-Tail Revolution: Transform or Fail

china-mobile-commerce Sep 15, 2015 - As e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the purchase journey. Comments

9 Valuable Tips for Your E-commerce Product Page Copy

online-shopping Sep 8, 2015 - The written content on e-commerce product pages grabs the attention of consumers and influences SEO ranking. These nine pointers will help improve the quality of your copy strategy. Comments

The Opportunity of Wearable Tech for Retail Marketers

wearable-tech-shutterstock-291164906 Sep 2, 2015 - Here's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving sales and increasing revenue. Comments

3 Overlooked Holiday Planning Must-Haves

shutterstock-160880582 Sep 2, 2015 - Marketers can boost holiday shopping sales with campaigns that resonate with consumers if these three e-commerce essentials are incorporated into their marketing strategy. Comments

Online Shopping Holidays: A Boom for Retailers

ecommerce-conversions-clicks Aug 16, 2015 - The boom in shopping holidays – traditional and invented – provides a great opportunity for e-tailers large and small, with a three-month lead in making all the difference. Comments

5 Tips for Engaging Back-to-School Shoppers

back-to-school-mobile Aug 14, 2015 - Advertisers can use these tips to cultivate a successful marketing strategy that effectively engages with eager-to-spend consumers during the back-to-school shopping season. Comments

Digital Makes Brands Think About Back-to-School Shopping Sooner

shutterstock-201634802-china-shopping Jul 30, 2015 - As the Internet has people starting back-to-school shopping earlier than ever, Nordstrom and Forever 21 are two retailers whose clever campaigns stand out this summer. Comments

Will Prime Day Become the Next Big Online Shopping Day?

amazon Jul 14, 2015 - At midnight, Amazon - and Walmart, in response - will start 24 hours of deals better than Black Friday. If it goes well, industry experts think Prime Day could continue in future years. Comments

KFC Offers Alipay Mobile Payments to Chinese Customers

kfc-alipay-small Jun 30, 2015 - KFC China has partnered with Alipay to offer mobile payment options for in-store purchases in China, following Walmart's move in May. Comments

Commerce, Commerce, Anywhere, Anytime

shutterstock-234409663-buy-buttons Jun 21, 2015 - In today's digital age, how can marketers better generate consumer demand during the path to purchase? Comments

China's Adds Unilever to its Stable of Global Brands

unilever-logo-1 Jun 15, 2015 - Brands are the big winners as competition heats up between China's e-commerce platforms. Comments

9 Ways the Retail Relationship is Changing

digital-evolution Jun 4, 2015 - New opportunities abound for retail marketing as technology helps glean greater data collection and insight. Comments

Google and Levi's Smart Jeans Could Be a Source of Dumb Data

levistrauss Jun 1, 2015 - Levi's is partnering with Google to create yarn for gesture-sensitive smart clothing, but are so many new wearables a potential data nightmare? Comments

How Retailers Can Easily Step into Digital Business

happyemployees May 22, 2015 - Retailers can increase trust and engagement with consumers by having employees make company-approved posts on social media. Comments

Amazon Extends One-Hour Prime Delivery to Local Businesses

amazon May 21, 2015 - Starting today, New Yorkers with Prime memberships can order groceries, meals and baked goods from select local businesses, cementing Amazon's role in the local delivery space. Comments

How to Develop Genuine Loyalty With Retail Customers

customer-loyalty Apr 24, 2015 - These days marketers have a new set of challenges when trying to connect with customers. How can you build a loyal following? Comments

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