Marketing News & Expert Advice
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Retail
The retail experience is evolving for marketers and consumers, online and offline. And savvy retailers are integrating their marketing approaches, tapping geo-location services, social shopping, and in-store events to build awareness and get browsers to become customers. ClickZ news journalists and marketing experts discuss how retailers are tapping their knowledge of consumer behaviors and preferences to deliver the right message at the right time during the shopping cycle.
Burberry Delivers Letters Sealed With a Personal Kiss
Jun 17, 2013 - If you can't or haven't been kissed by someone wearing Burberry lipstick, a new interactive ad from Google's Art, Copy & Code project might just be the next best thing. Comments
Topics in Marketing:
Demos Aren't Just for Rock Bands
Jun 17, 2013 -
How demonstrations can boost your ROI.
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IMW2013: Context, Not Platform, Key to Reaching Consumers
Jun 13, 2013 -
Marketers are increasingly recognizing the importance of context in helping guide consumers to the right purchasing decisions.
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Tweets Worth $20.37 on Average
Jun 13, 2013 -
While companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don't contribute much to the bottom line.
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Sales Tax Reform: Offline Retailers Should Be Careful What They Wish for
Jun 4, 2013 -
One-third of shoppers will change behavior due to new tax.
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How 3 Brands Drove Category-Leading Engagement for Mother's Day
May 29, 2013 -
What email marketers can learn from some of the tactics these gift brands used to drive engagement with their campaigns.
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Don't Lose Sight of Your High-Value Customers
May 29, 2013 -
While high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line.
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ComScore: E-Commerce Sales Up 13 Percent for Q1 2013
May 13, 2013 -
The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters.
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Kayak Launches First Global Ad Campaign
May 8, 2013 -
With a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commercial.
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Dissuasion Marketing: OMG, RH.com, What Were You Thinking?
May 1, 2013 -
How Restoration Hardware is killing trees...and its customer service at the same time.
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Old Navy Buys Into 'Brad World' on Bravo
Mar 14, 2013 -
Starting this month Old Navy will be a flagship sponsor of live broadcast content in the form of an interactive commercial, animated logos, and its spring tagline for "It's a Brad Brad World."
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CMO Survival Guide
Mar 11, 2013 -
A look at the six key behaviors that will improve your chances of surviving beyond the average CMO tenure.
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Why CMOs Need to Own Product Development
Jan 14, 2013 -
The marketer is no longer the primary shaper of the brand. Consumers are now in control.
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Facebook's 'Were Here' Feature Exposes Mobile Buzz
Dec 28, 2012 -
Large retailers need to call their Facebook reps.
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All Wrapped Up! The Hottest Holiday Trends
Dec 20, 2012 -
A final look at the hottest consumer holiday spending trends and how marketers can capitalize on those trends to increase revenue during the holiday season. Last in a six-part series.
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A CMO's 6 Tests for Evaluating Effective Marketing Programs
Dec 17, 2012 -
A primer for determining if a customer incentive is truly adding value to your business.
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U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays
Dec 13, 2012 -
According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue.
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The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
Dec 6, 2012 -
A look into why some industries and companies have moved aggressively into digital, but others still have not.
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Over $16 Billion Has Been Spent Online This Holiday Season
Nov 29, 2012 -
According to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012.
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Cyber Monday Shopping Sales Up 30%
Nov 28, 2012 -
Online shopping for Cyber Monday jumped 30 percent this year, according to a new study from IBM.
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Black Friday Advertising Shows the Lift
Nov 20, 2012 -
Trends that have retailers seeing green. Part five in a six-part holiday series.
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