Retail

The retail experience is evolving for marketers and consumers, online and offline. And savvy retailers are integrating their marketing approaches, tapping geo-location services, social shopping, and in-store events to build awareness and get browsers to become customers. ClickZ news journalists and marketing experts discuss how retailers are tapping their knowledge of consumer behaviors and preferences to deliver the right message at the right time during the shopping cycle.

local-ecommerce

Why eBay and Amazon Will Redefine Local Commerce

Apr 8, 2015 - The two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Comments

The 6 Biggest Takeaways From Amazon’s Dash Button

amazon-dash-button-laundry Apr 7, 2015 - Amazon's Dash Button is set to take the future of e-commerce by storm. What can we expect from the new technology? Comments

Cellarmaster Wines Trials Virtual Pop-Up Store in Hong Kong Subway

cellarmaster-wines-tst Mar 19, 2015 - Online wine retailer Cellarmaster Wines has used a virtual pop-up store in a Hong Kong subway station to test engagement and mobile commerce capabilities. Comments

AmEx to Launch First Multi-Brand Loyalty Program

loyalty-cards Mar 19, 2015 - American Express is partnering with brands like Macy's, AT&T, ExxonMobil, and Hulu for Plenti, an upcoming loyalty program that works across a variety of stores and payment methods. Comments

It’s the End of the Retail World as We Know It

o2o-feeling-and-looking Mar 5, 2015 - Retail businesses not yet engaging in online platforms need to catch up, and quickly. Trade is in our bones. Comments

Are Consumers Gaming You? Let Them, Says Mindshare Study

consumer-gaming-system Jan 27, 2015 - A new study from Mindshare indicates that almost half of respondents have tried to get better deals and offers by walking away from shopping carts or carefully selecting online shopping days. Comments

The Home Depot Rocks Social Media [Study]

home-depot-social-media Jan 27, 2015 - Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beating out brands like Macy's and Target. Comments

Winning the Battle Between Bricks and Clicks

online-offline-o2o Jan 18, 2015 - By forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world. Comments

Kohl's Teams Up With Fitness Bloggers for #MakeYourMove Campaign

kohls-storefront Jan 13, 2015 - As part of its new fitness-focused social media marketing, Kohl's is giving gift cards to bloggers who will write about their products. But is there a conflict of interest? Comments

GM Puts Local Search in the Driver's Seat With AtYourService

cq5dam Jan 5, 2015 - GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major restaurants and retailers. Comments

Bloomingdale's Focuses on Instagram Community With New Holiday Campaign

bloomies2 Dec 17, 2014 - The Zoomingdales campaign, named for the act of zooming in, features large Instagram photo mosaics made up of smaller photos, which link back to the Bloomingdale's website. Comments

Lowe's Uses Vine and Instagram to Showcase DIY

lowes1214 Dec 16, 2014 - In addition to a new set of Vine videos, the home improvement chain is using Instagram videos as trailers for its DIY projects that are popular posts on its Pinterest page. Comments

5 Ways to Make Your Online Store More Social

5-ways-to-make-your-online-store-more Dec 10, 2014 - As the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive. Comments

O2O and Indonesia's E-Commerce Scene

shutterstock-230695111-indonesia-o2o Dec 7, 2014 - Brands in Indonesia are beginning to use offline to online (O2O) for encouraging sales both online and offline. Comments

Marketing’s Secret Weapon: Your Birthday

Cupcake with birthday candles Dec 5, 2014 - One of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this? Comments

Ted Baker Increases Holiday Engagement With Instagram Game

shutterstock-176547326 Dec 3, 2014 - For its new holiday campaign, the British fashion label invites consumers to follow a series of clues to find hidden elves in a "choose your own adventure" game on Instagram. Comments

Girl Scout Cookies Go Digital and Become Even More Irresistible

shutterstock-181102415 Dec 1, 2014 - For the first time in the organization's 100-year history, the Girl Scouts of the U.S.A. will make its cookies available online through individualized, invitation-only websites. Comments

Online Holiday Shopping Sales Crush Last Year's

shutterstock-160880582 Dec 1, 2014 - Looking at online shopping trends from Thanksgiving, Black Friday, and Cyber Monday, Adobe and IBM found a significant jump from last year, particularly in mobile. Comments

What Can DDoS Attacks Mean for Black Friday and Cyber Monday?

shutterstock-115174939 Nov 26, 2014 - This weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and how marketers can prevent them. Comments

Holiday Deals Start Early for Amazon

amazon Nov 21, 2014 - To get a running start on dominating holiday shopping dollars, Amazon will be counting down to Thanksgiving and Black Friday next week with steep discounts on electronics and tech gadgets. Comments

5 Ways to Revitalize Your Stagnant E-Commerce Website

india-online-retail-ecommerce Nov 18, 2014 - Without the advantages of a physical store, e-commerce vendors need to find ways to enrich the online shopping experience for their consumers. Comments

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