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Retail

The retail experience is evolving for marketers and consumers, online and offline. And savvy retailers are integrating their marketing approaches, tapping geo-location services, social shopping, and in-store events to build awareness and get browsers to become customers. ClickZ news journalists and marketing experts discuss how retailers are tapping their knowledge of consumer behaviors and preferences to deliver the right message at the right time during the shopping cycle.

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Old Navy Buys Into 'Brad World' on Bravo

Matt Kapko  |  Retail

Mar 14, 2013 - Starting this month Old Navy will be a flagship sponsor of live broadcast content in the form of an interactive commercial, animated logos, and its spring tagline for "It's a Brad Brad World." Comments

Topics in Marketing:

Jim Taschetta  |  Retail

CMO Survival Guide

cmo-test Mar 11, 2013 - A look at the six key behaviors that will improve your chances of surviving beyond the average CMO tenure. Comments

Jim Taschetta  |  Retail

Why CMOs Need to Own Product Development

product-development Jan 14, 2013 - The marketer is no longer the primary shaper of the brand. Consumers are now in control. Comments

Christopher Heine  |  Social Media

Facebook's 'Were Here' Feature Exposes Mobile Buzz

were-here Dec 28, 2012 - Large retailers need to call their Facebook reps. Comments

Denise Zaraya  |  Retail

All Wrapped Up! The Hottest Holiday Trends

present Dec 20, 2012 - A final look at the hottest consumer holiday spending trends and how marketers can capitalize on those trends to increase revenue during the holiday season. Last in a six-part series. Comments

Jim Taschetta  |  Retail

A CMO's 6 Tests for Evaluating Effective Marketing Programs

cmo-test Dec 17, 2012 - A primer for determining if a customer incentive is truly adding value to your business. Comments

James Dohnert  |  Audience/Traffic

U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays

holidaysshoppingmobilereport Dec 13, 2012 - According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Comments

Augustine Fou  |  Strategies

The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs

e-commerce-concept Dec 6, 2012 - A look into why some industries and companies have moved aggressively into digital, but others still have not. Comments

James Dohnert  |  Retail

Over $16 Billion Has Been Spent Online This Holiday Season

holidaysshoppingmobilereport Nov 29, 2012 - According to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012. Comments

James Dohnert  |  Retail

Cyber Monday Shopping Sales Up 30%

cyber-monday Nov 28, 2012 - Online shopping for Cyber Monday jumped 30 percent this year, according to a new study from IBM. Comments

Denise Zaraya  |  Retail

Black Friday Advertising Shows the Lift

black-friday-shopper Nov 20, 2012 - Trends that have retailers seeing green. Part five in a six-part holiday series. Comments

Mary Lisbeth D'Amico  |  Retail

Time Warner Study: One Size Doesn't Fit All in Reaching Women

women-sizes Nov 15, 2012 - Marketers who want to reach out to women need to pay closer attention to specific segments of that audience as well as regional differences, says a new study from Time Warner Cable Media. Comments

James Dohnert  |  Ad Industry Metrics

Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

holiday-shopping Nov 15, 2012 - New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying." Comments

Denise Zaraya  |  Retail

Santa's Newest Little Helpers: Mobile Phones and Tablets

mobile-checkout Nov 6, 2012 - Optimizing your retail websites for both smartphone and tablet access is a crucial step in creating a positive connection with information- and product-seeking holiday shoppers. Part four in a six-part series. Comments

Denise Zaraya  |  Retail

Marketers, Ready Your Aim for Holiday 2012 Now

holiday-shopping Oct 8, 2012 - By pulling the trigger on your holiday campaigns now, there is a greater chance that your brand messages will impact those shoppers currently in-market and those with a longer consideration cycle. Part three in a six-part series. Comments

Mary Lisbeth D'Amico  |  Social Media

Report Sends Nike and Adidas to Head of Digital Marketing Class

nike-facebook Sep 25, 2012 - Among other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric. Comments

Kate Kaye  |  Data-Driven Marketing

Facebook and DataLogix Together for About a Year

facebook-homepage Sep 25, 2012 - Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad impact on offline purchases. Comments

ClickZ Stats Staff  |  Mobile

Nearly 70% of Blacks Used Mobile for Shopping Research

nielsen-blacks-mobile Sep 24, 2012 - A Nielsen study shows African-Americans are 30 percent more likely to visit Twitter using mobile devices than the average consumer. Comments

Matt Kapko  |  Agency Spotlight

Why Some Brands Stayed Out of First Dot-brand Auction

auction-paddle Sep 11, 2012 - Brands that woke up to the gTLD party late can now partner with a company that owns a gTLD, acquire one, or wait for the next round of applications, which could be years down the line. Comments

Dan Worth  |  Retail

EBay CEO Expects Mobile Commerce Tsunami

eBay chief executive John Donahoe speaking at the HTIA conference in Israel Sep 11, 2012 - John Donahoe said merchants cannot rely only on a brick and mortar store or website to compete. Comments

Denise Zaraya  |  Retail

Consumers Are Shopping Smarter This Holiday Season

Sep 10, 2012 - How can holiday marketers make the most of this roller coaster retail year? Part two of a six-part series that focuses on the top consumer holiday spending trends and how marketers can capitalize on those trends to increase revenue this holiday season. Comments

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