Marketing News & Expert Advice
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Retail
The retail experience is evolving for marketers and consumers, online and offline. And savvy retailers are integrating their marketing approaches, tapping geo-location services, social shopping, and in-store events to build awareness and get browsers to become customers. ClickZ news journalists and marketing experts discuss how retailers are tapping their knowledge of consumer behaviors and preferences to deliver the right message at the right time during the shopping cycle.
Curalate Debuts Fanreel for Fan Images
Sep 24, 2013 - The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Comments
Topics in Marketing:
Yelling Louder Won't Sell Your Products
Sep 16, 2013 -
It doesn't matter how strong, loud, or long your message is - it's all about how relevant you are to your audience.
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Should All Brand Activities Online Drive to E-Commerce?
Sep 2, 2013 -
The primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as well as point of sale.
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A True Service Industry: Sharing Knowledge With Your Competitors
Aug 19, 2013 -
By improving the industry as a whole, we guarantee that the playing field we're competing on is improving our product and helping our customer enjoy a better experience.
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Innovations in Asian Shopper Technology
Aug 5, 2013 -
North American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional landscape.
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It's Not the Price, Stupid!
Jul 22, 2013 -
Your company needs to provide products that deliver on their promise, not flashy prices that offer short-term contentment.
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Sneaker Maker Sets New Balance in Uniquely American Footwear
Jul 10, 2013 -
In a new online video series, the sneaker maker is challenging its competitors to show up with their own U.S. factory workers for a throw-down, but there are none to be had.
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Alipay's Evolution From Payment to Investment: Yu'E Bao
Jul 2, 2013 -
One must understand Alipay's vision and innovation in order to know what's really going on with e-commerce in China.
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The Subscription Economy
Jun 28, 2013 - Comments
Burberry Delivers Letters Sealed With a Personal Kiss
Jun 17, 2013 -
If you can't or haven't been kissed by someone wearing Burberry lipstick, a new interactive ad from Google's Art, Copy & Code project might just be the next best thing.
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Demos Aren't Just for Rock Bands
Jun 17, 2013 -
How demonstrations can boost your ROI.
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IMW2013: Context, Not Platform, Key to Reaching Consumers
Jun 13, 2013 -
Marketers are increasingly recognizing the importance of context in helping guide consumers to the right purchasing decisions.
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Tweets Worth $20.37 on Average
Jun 13, 2013 -
While companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don't contribute much to the bottom line.
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Sales Tax Reform: Offline Retailers Should Be Careful What They Wish for
Jun 4, 2013 -
One-third of shoppers will change behavior due to new tax.
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China's E-Tail Landscape: What's the Recipe for Success?
May 31, 2013 - McKinsey China forecasts that e-tailing could reach $650 billion by 2020. Comments
How 3 Brands Drove Category-Leading Engagement for Mother's Day
May 29, 2013 -
What email marketers can learn from some of the tactics these gift brands used to drive engagement with their campaigns.
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Don't Lose Sight of Your High-Value Customers
May 29, 2013 -
While high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line.
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Factors to Consider When Opening a TMall Shop
May 22, 2013 -
Setting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here's a breakdown of the main facts.
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TMall - Gateway to China's Growing E-Commerce Market
May 21, 2013 -
Is it the digital sales channel for brands in China?
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ComScore: E-Commerce Sales Up 13 Percent for Q1 2013
May 13, 2013 -
The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters.
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Kayak Launches First Global Ad Campaign
May 8, 2013 -
With a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commercial.
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
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Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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