Marketing News & Expert Advice
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Retail
The retail experience is evolving for marketers and consumers, online and offline. And savvy retailers are integrating their marketing approaches, tapping geo-location services, social shopping, and in-store events to build awareness and get browsers to become customers. ClickZ news journalists and marketing experts discuss how retailers are tapping their knowledge of consumer behaviors and preferences to deliver the right message at the right time during the shopping cycle.
Why Some Brands Stayed Out of First Dot-brand Auction
Sep 11, 2012 - Brands that woke up to the gTLD party late can now partner with a company that owns a gTLD, acquire one, or wait for the next round of applications, which could be years down the line. Comments
Topics in Marketing:
EBay CEO Expects Mobile Commerce Tsunami
Sep 11, 2012 -
John Donahoe said merchants cannot rely only on a brick and mortar store or website to compete.
Comments
Consumers Are Shopping Smarter This Holiday Season
Sep 10, 2012 - How can holiday marketers make the most of this roller coaster retail year? Part two of a six-part series that focuses on the top consumer holiday spending trends and how marketers can capitalize on those trends to increase revenue this holiday season. Comments
Ben & Jerry's Gets Sex Appeal with Matchmaking Facebook App
Sep 4, 2012 -
More than 20,000 people signed up for a tongue-in-cheek app promoting Greek frozen yogurt within three weeks.
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Back to School Brings Open Consumer Mindsets to Marketers
Aug 29, 2012 -
More consumers are looking to their smartphones and computers for deals, price comparisons, and new products.
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Video Drives Clothing Sales
Aug 14, 2012 -
More than 30 percent of shoppers used YouTube to shop for apparel.
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5 Consumer Trends You Can't Afford to Ignore This Holiday Season
Aug 13, 2012 -
What does a retail marketer need to do to ring the registers this holiday season? Part one in a six-part holiday series.
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Facebook Store Revenue Among SMBs Increases 38%
Aug 9, 2012 -
Q2 2012 looked a lot better than Q1 for SMBs using Facebook as a direct selling tool, as total average F-commerce revenue grew 38 percent.
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Ralph Lauren Embeds Brand in NY Times Olympics iPad App
Aug 2, 2012 -
Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing.
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E-Commerce Firm Accuses Facebook of Click Fraud
Jul 31, 2012 -
E-commerce store hosting firm alleges 80% Facebook ad clicks from bots.
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McDonald's and Disney Get Friend Boost on Facebook
Jun 12, 2012 -
ComScore/Facebook study measures amplification ratio of top brands.
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Facebook Offers Test Bodes Well for Upscale Retailer
May 25, 2012 -
Bonobos' Memorial Day weekend campaign gets 12,000 "Claims" in the first day.
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Omnicom, Oracle, and SAP Make Key Acquisitions
May 24, 2012 - Ad agency, ad tech vendors ramp up their offerings. Comments
Big Brands Tap Facebook Data For Local Gift Cards
Apr 30, 2012 -
Sephora, Gap, and H&M are U.S. launch partners for Wrapp, a new social commerce platform.
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How Amazon Sold 1 Million Deals in 17 Hours
Mar 21, 2012 -
Retail giant leans on email; little if any sales staff needed.
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Video: Glamour's Shoppable Wall in the Meatpacking District
Feb 16, 2012 -
2D products can be scanned and bought with mobile phones.
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JC Penney Promotes New Sales Strategy
Jan 31, 2012 -
Retailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons.
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Walmart Taps Neil Ashe to Lead E-Commerce Globally
Jan 17, 2012 -
Former prez of CBS Interactive will help retailer build its online business.
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Google Says Mix of Traditional, Digital Ads Drive Toy Shopping
Jan 4, 2012 - It's not exactly news that parents buy kids what they ask for, but a survey finds only two thirds of gift givers were influenced by children. Comments
Amazon Rates High for Satisfaction; Netflix Records Biggest Decline
Dec 28, 2011 - The Gap, ToysRUs, and Overstock.com get low scores from customers in Foresee Results online holiday report. Comments
LivingSocial Courts Big Brands For Black Friday, Cyber Monday
Nov 21, 2011 - Verizon, Office Max, and FTD partner for holiday deals campaign. Comments
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