Retail

The retail experience is evolving for marketers and consumers, online and offline. And savvy retailers are integrating their marketing approaches, tapping geo-location services, social shopping, and in-store events to build awareness and get browsers to become customers. ClickZ news journalists and marketing experts discuss how retailers are tapping their knowledge of consumer behaviors and preferences to deliver the right message at the right time during the shopping cycle.

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Saks Doles Out 6-Second Beauty Tips in #Saksin6

Feb 28, 2014 - The video initiative features quick, six-second makeup and beauty video tutorials available on Twitter, Facebook, and Instagram. Comments

Macy's American Rag Seeks Millennial Relevance via Instagram-Heavy Music Promo

american-rag-all-access-we-the-kings-5mb-highres Feb 27, 2014 - The Macy’s exclusive clothing brand has launched an Instagram-heavy campaign for its Millennial consumers that will provide music and other digital content from bands like We The Kings. Comments

Victoria’s Secret Readies Its Pink Nation for Spring Break With In-App Scavenger Hunt

victoria-s-secret-pink-spring-break-scavenger-hunt Feb 18, 2014 - The brand’s Pink Nation app, which is available for iPad, iPhone, and Android devices, is in the middle of a spring break takeover that includes a scavenger hunt that asks consumers to find and scan icons over the course of four weeks. Comments

Heineken Offers Valentine's Day Plans to Guys Brave Enough to Post a #DateInABox

dateinabox-still Feb 14, 2014 - Heineken continues its social experiments to get guys out of their comfort zones in #DateInABox, a Twitter and Instagram Valentine’s Day promo that will award up to 25 out-of-the-ordinary dates to the men brave enough to post the box on Instagram. Comments

Pizza Hut Seeks Soulmate Via OKCupid

pizza-hut-committogreatness Feb 14, 2014 - The brand’s #CommitToGreatness campaign includes a dating profile and the promise of a lifetime of free pizza for the lucky person who can sweep it off its feet. Comments

Target Taps Pinterest Users as Latest Designer Collaborators

target-pinterest-collaboration Feb 14, 2014 - The brand is teaming up with three popular Pinterest users to create limited-time party-planning collections that will roll out throughout 2014. Comments

Sharing - Watch This Space

lensy-search-beach Feb 13, 2014 - Airbnb, Fon, and Withlocals - it's time to start paying attention to these businesses that are disrupting the economy, which provide services to customers seeking alternatives to the mainstream. Comments

Marc Jacobs' Tweet Shop Lets Daisy Girls Shop With Social Currency

mjdaisychainshopsm3b Feb 12, 2014 - A limited-time New York Fashion Week pop-up shop for the brand’s Daisy perfume used tagged social media mentions as currency and rewarded the most creative each day with the best goods. Comments

Evian Encourages Unique Valentine Messages in #ILoveYouLike

evian-i-love-you-like Feb 10, 2014 - The multi-channel effort includes Twitter, Facebook, Pinterest, and Instagram and is meant to embody the brand’s "Live Young" philosophy. Comments

Caribou Launches Pinterest-Inspired Coffee with 64ft Living Board

living-pinterest-board-image Feb 7, 2014 - The coffee company asked Pinterest fans for inspiration for a new coffee blend and it is celebrating the launch with a living Pinterest board at the Mall of America. Comments

VIDEO: SingPost Bets on Omigo to Capture Lion's Share in Southeast Asia

ecommerce Jan 13, 2014 - What's in store for e-commerce in Asia? Singapore's up and coming online marketplace provides a snapshot. Comments

Where Did We Lose the WOW in Retail?

wow Jan 6, 2014 - Have we really fallen so far that simply doing the job puts us in the category of wowing a customer? Columnist Mark Quinn examines the WOW factor in retail. Comments

Rakuten to Focus on Content Marketing in 2014 [Video]

rakuten Dec 23, 2013 - Adrien de Wolkoff, senior manager for Rakuten talks about the e-commerce giant's focus in content marketing and advice on managing search engine marketing for the region and worldwide. Comments

Mobile Cements Status as Primary Shopping Channel

dec4 Dec 9, 2013 - Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thanksgiving and Black Friday this year. Comments

5 Black Friday and Cyber Monday Marketing Tips for 2014

shopping-online-ecommerce Dec 4, 2013 - Black Friday and Cyber Monday are now over -- here are the main takeaways from this year and tips for marketing effectively in 2014. Comments

Close That Sale: Convince Your Customer to Sleep On It

salesman-contract Nov 11, 2013 - Whether a teenage boy picks his date up in a shiny Mercedes or a limping Yugo, acting like he drives a Mercedes can pay big dividends. Dates — and customers — seek confidence, and that's not found in high-pressure tactics. Comments

E-Commerce in China: Consider RTB to Deliver Results

ecommerce Nov 5, 2013 - While Alibaba's Taobao is the preferred choice to start an e-commerce business in China, is it the perfect environment for all businesses? Comments

Augmented Reality Serves Both the Customer and the Business

Inition's augmented reality and 3D printing project Oct 11, 2013 - Augmented reality is a great method to help consumers truly experience what your product has to offer. It delivers a "fun" factor no other method can, demonstrating your brand's understanding that people want to feel like people. Comments

Halloween + Creative Marketing = A Treat for Retailers

Minion Halloween Costume Oct 10, 2013 - Looking to scare up some profits, no tricks needed? Two retailers share how they got creative with their digital marketing and advertising to sell Halloween costumes and accessories. Comments

Inbound Marketing for eCommerce: Marketing on Steroids

what-is-inboundmarketing Oct 9, 2013 - Learn how Inbound Marketing is making a huge impact in eCommerce and discover ways to start making that impact in your shop. Comments

Curalate Debuts Fanreel for Fan Images

curalate-screenshot Sep 24, 2013 - The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Comments

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