Retail

The retail experience is evolving for marketers and consumers, online and offline. And savvy retailers are integrating their marketing approaches, tapping geo-location services, social shopping, and in-store events to build awareness and get browsers to become customers. ClickZ news journalists and marketing experts discuss how retailers are tapping their knowledge of consumer behaviors and preferences to deliver the right message at the right time during the shopping cycle.

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Yelling Louder Won't Sell Your Products

Sep 16, 2013 - It doesn't matter how strong, loud, or long your message is - it's all about how relevant you are to your audience. Comments

Should All Brand Activities Online Drive to E-Commerce?

shoppingcart Sep 2, 2013 - The primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as well as point of sale. Comments

A True Service Industry: Sharing Knowledge With Your Competitors

employees Aug 19, 2013 - By improving the industry as a whole, we guarantee that the playing field we're competing on is improving our product and helping our customer enjoy a better experience. Comments

Innovations in Asian Shopper Technology

marionettebot Aug 5, 2013 - North American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional landscape. Comments

It's Not the Price, Stupid!

counting-money Jul 22, 2013 - Your company needs to provide products that deliver on their promise, not flashy prices that offer short-term contentment. Comments

Sneaker Maker Sets New Balance in Uniquely American Footwear

new-balance-america Jul 10, 2013 - In a new online video series, the sneaker maker is challenging its competitors to show up with their own U.S. factory workers for a throw-down, but there are none to be had. Comments

Alipay's Evolution From Payment to Investment: Yu'E Bao

yuerbao Jul 2, 2013 - One must understand Alipay's vision and innovation in order to know what's really going on with e-commerce in China. Comments

Burberry Delivers Letters Sealed With a Personal Kiss

burberry-kisses Jun 17, 2013 - If you can't or haven't been kissed by someone wearing Burberry lipstick, a new interactive ad from Google's Art, Copy & Code project might just be the next best thing. Comments

Demos Aren't Just for Rock Bands

cheering-crowd Jun 17, 2013 - How demonstrations can boost your ROI. Comments

IMW2013: Context, Not Platform, Key to Reaching Consumers

integrated-marketing-week Jun 13, 2013 - Marketers are increasingly recognizing the importance of context in helping guide consumers to the right purchasing decisions. Comments

Tweets Worth $20.37 on Average

sumall-1 Jun 13, 2013 - While companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don't contribute much to the bottom line. Comments

Sales Tax Reform: Offline Retailers Should Be Careful What They Wish for

counting-money Jun 4, 2013 - One-third of shoppers will change behavior due to new tax. Comments

China's E-Tail Landscape: What's the Recipe for Success?

May 31, 2013 - McKinsey China forecasts that e-tailing could reach $650 billion by 2020. Comments

How 3 Brands Drove Category-Leading Engagement for Mother's Day

mother-s-day May 29, 2013 - What email marketers can learn from some of the tactics these gift brands used to drive engagement with their campaigns. Comments

Don't Lose Sight of Your High-Value Customers

eq-monetate May 29, 2013 - While high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line. Comments

Factors to Consider When Opening a TMall Shop

tmall May 22, 2013 - Setting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here's a breakdown of the main facts. Comments

TMall - Gateway to China's Growing E-Commerce Market

tmallfeatured May 21, 2013 - Is it the digital sales channel for brands in China? Comments

ComScore: E-Commerce Sales Up 13 Percent for Q1 2013

ecommerce May 13, 2013 - The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters. Comments

Kayak Launches First Global Ad Campaign

kayak-carnival May 8, 2013 - With a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commercial. Comments

Dissuasion Marketing: OMG, RH.com, What Were You Thinking?

mailbox-full May 1, 2013 - How Restoration Hardware is killing trees...and its customer service at the same time. Comments

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