Marketing News & Expert Advice
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Sports & Entertainment
From Cities to Resorts, Travel Marketers Flock to Pinterest
Feb 28, 2012 - Pinterest is the trendiest new destination for the travel industry. Comments
Topics in Marketing:
'Covert Affairs' Star Shares Tips for Social TV
Feb 27, 2012 -
Christopher Gorham says some people should avoid social networks. [Video]
Comments
Jeremy Lin Helps Knicks Score Huge Digital Wins
Feb 24, 2012 -
NBA team has added 500,000 Facebook fans in two weeks.
Comments
Gannett Touts Digital Growth Plans, Partners With MLB
Feb 22, 2012 - Major League Baseball Advanced Media will team up with Gannett on digital content products. Comments
Adidas Throws Twitter Bomb for 'RG3'
Feb 21, 2012 -
Sneakers brand buys a Promoted Trend to push its Heisman Trophy-winning spokesperson.
Comments
Dog Days of Winter for NJ Devils Social Media Program
Feb 6, 2012 -
NHL team's successful social media program has become its leading sponsorships money maker.
Comments
Insurer Targets NCAA Fans on National Signing Day
Feb 1, 2012 -
American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event.
Comments
What NBC.com's Super Bowl Ad Packages Cost
Jan 31, 2012 -
Brands receptive to live stream promotional opportunities, NBC says.
Comments
Facebook Ads Help NY Knicks Pack Watch Parties
Jan 30, 2012 -
Social media drives home MSG's answer to Time Warner Cable's blackout in Gotham.
Comments
Travel Trade Group Jumps on Obama's Tourism Train
Jan 24, 2012 -
In conjunction with the State of The Union address, group uses web ads and video to promote tourism.
Comments
Meredith Buys AllRecipes, Web's Biggest Food Site
Jan 24, 2012 -
Meredith buys AllRecipes to bolster audience reach.
Comments
Indy Welcomes Super Bowl Visitors With Social Media
Jan 23, 2012 -
Host city will use team of 50 message makers.
Comments
GetGlue Raises $12M
Jan 11, 2012 -
Social TV startup has also updated its iPhone app and website.
Comments
Weight Watchers: Barkley Won't Lose Job Over 'Scam' Remark
Jan 6, 2012 -
Comment catches fire on social media, around paid brand promotions in some cases.
Comments
Yahoo Partners With Sundance to Bring Festival Online
Jan 5, 2012 -
Festival coverage and a short film collection will appear on Yahoo in latest premium video bid.
Comments
Social TV Startup Miso Adds Mobile 'SideShows' for Second Screen
Dec 29, 2011 -
Interactive content experiences play on users' iPhones while they watch TV.
Comments
Bud Sponsors 'Pandora Presents' Online Extras
Dec 27, 2011 -
Content includes video of SoCal band Dawes and its fans during a series of shows in Portland, OR.
Comments
Syfy's Year of Social
Dec 19, 2011 -
How the network formerly known as the Sci Fi Channel used Facebook and Twitter to drive engagement in 2011.
Comments
Pandora and Pepsi Make a Mixtape for the Grammys
Dec 14, 2011 -
A bid to reach a broad swath of music fans leading up to the February awards show.
Comments
Groupon's Big Deal: Worldwide Trip for $10K and $20K
Dec 12, 2011 -
Flights to stop at Paris, Beijing, and other international destinations.
Comments
Google Puts Out Welcome Mat for Co-Op Advertisers
Dec 12, 2011 - A bid to capture more tourism dollars by supporting multi-party ad buying. Comments
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