Marketing News & Expert Advice
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Sports & Entertainment
Social TV Startup Miso Adds Mobile 'SideShows' for Second Screen
Dec 29, 2011 - Interactive content experiences play on users' iPhones while they watch TV. Comments
Topics in Marketing:
Bud Sponsors 'Pandora Presents' Online Extras
Dec 27, 2011 -
Content includes video of SoCal band Dawes and its fans during a series of shows in Portland, OR.
Comments
Syfy's Year of Social
Dec 19, 2011 -
How the network formerly known as the Sci Fi Channel used Facebook and Twitter to drive engagement in 2011.
Comments
Pandora and Pepsi Make a Mixtape for the Grammys
Dec 14, 2011 -
A bid to reach a broad swath of music fans leading up to the February awards show.
Comments
Groupon's Big Deal: Worldwide Trip for $10K and $20K
Dec 12, 2011 -
Flights to stop at Paris, Beijing, and other international destinations.
Comments
Google Puts Out Welcome Mat for Co-Op Advertisers
Dec 12, 2011 - A bid to capture more tourism dollars by supporting multi-party ad buying. Comments
Virgin America's Google Offer Caps a Very Digital 2011
Dec 8, 2011 - Flight vouchers sold out within hours today. Comments
Inside Virgin America's $60K Cyber Monday Stunt
Nov 29, 2011 -
Airline runs Gilt City deal designed to cut through online clutter.
Comments
LivingSocial Challenges Digital Travel Establishment
Nov 17, 2011 -
Launches hospitality program in the company of the industry's who's who.
Comments
Louisville Slugger Lifts Facebook Chatter by 834%
Nov 9, 2011 -
Offline event bolsters "people talking about this" metric for the baseball brand.
Comments
Tupelo Tourism Offers Glimpse Into Future of SMB Ads
Oct 25, 2011 -
The Mississippi birthplace of Elvis draws visitors using a diverse blend of digital tactics.
Comments
Growth in Games for Turner Broadcasting and Cartoon Network
Oct 14, 2011 -
Cartoon Network's site generated 2 billion ad impressions this year, and brands are moving in.
Comments
USA Network Tries to Spark a Meme for 'Psych' Premier
Oct 12, 2011 -
Fans are asked to pose with pineapples and use the hashtag (what else?) #pineappling to share pics.
Comments
TV Networks Promote Fall Slate With Online Games
Oct 10, 2011 -
Showtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows.
Comments
Virgin America's Loopt Campaign Is Big on Prizes
Sep 26, 2011 -
Every check-in at SFO terminal will garner a free gift for three months.
Comments
Kidz Bop Launches Social Brand Pages With HarperCollins
Sep 14, 2011 -
Kids music powerhouse has integrated with brands like Macy's and ConAgra's Kid Cuisine.
Comments
Toyota Bets on Yahoo's Strength in Fantasy Football
Sep 9, 2011 -
Carmaker, Pizza Hut, and Miller Lite reap rewards of Yahoo's strong sports presence.
Comments
GetGlue Creates Self-Serve Marketing Dashboard
Sep 8, 2011 -
Move comes after a summer of growth for social TV platform.
Comments
MLB Hurricane #Fail? Mets, Orioles Strike Out on Social Media
Aug 26, 2011 -
Amid hurricane warnings, East Coast baseball teams fail to respond to fans' inquiries about weekend games.
Comments
Seamless Web Rebrands, Shifts to Mobile
Jul 21, 2011 -
Newly independent e-commerce player may catch the eye of Groupon, LivingSocial, etc.
Comments
Agency Wins: SapientNitro Adds Activision Duties, T-Mobile USA Taps Big Fuel
Jul 11, 2011 - Assignment includes "Call of Duty" and "Skylanders" franchises. Comments
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