Sports & Entertainment

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Growth in Games for Turner Broadcasting and Cartoon Network

Oct 14, 2011 - Cartoon Network's site generated 2 billion ad impressions this year, and brands are moving in. Comments

USA Network Tries to Spark a Meme for 'Psych' Premier

psych-pineapple Oct 12, 2011 - Fans are asked to pose with pineapples and use the hashtag (what else?) #pineappling to share pics. Comments

TV Networks Promote Fall Slate With Online Games

dexter-sol-screen3 Oct 10, 2011 - Showtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows. Comments

Virgin America's Loopt Campaign Is Big on Prizes

virginamerica Sep 26, 2011 - Every check-in at SFO terminal will garner a free gift for three months. Comments

Kidz Bop Launches Social Brand Pages With HarperCollins

kidzbop1 Sep 14, 2011 - Kids music powerhouse has integrated with brands like Macy's and ConAgra's Kid Cuisine. Comments

Toyota Bets on Yahoo's Strength in Fantasy Football

toyota Sep 9, 2011 - Carmaker, Pizza Hut, and Miller Lite reap rewards of Yahoo's strong sports presence. Comments

GetGlue Creates Self-Serve Marketing Dashboard

getglue Sep 8, 2011 - Move comes after a summer of growth for social TV platform. Comments

MLB Hurricane #Fail? Mets, Orioles Strike Out on Social Media

metstwitter Aug 26, 2011 - Amid hurricane warnings, East Coast baseball teams fail to respond to fans' inquiries about weekend games. Comments

Seamless Web Rebrands, Shifts to Mobile

seamless Jul 21, 2011 - Newly independent e-commerce player may catch the eye of Groupon, LivingSocial, etc. Comments

Agency Wins: SapientNitro Adds Activision Duties, T-Mobile USA Taps Big Fuel

Jul 11, 2011 - Assignment includes "Call of Duty" and "Skylanders" franchises. Comments

Mobile Ads for 'Last Lions' Film Deliver Roaring Results

nat-geo-1 Jul 7, 2011 - National Geographic uses smartphones to connect with "generation extinction." Comments

Shazam Connects TV and Mobile for Brands

Jul 6, 2011 - Firm sees interest from advertisers with interactive TV offering. Comments

New High Water Mark for Social TV Check-Ins

true-blood-stickers Jun 30, 2011 - Premiere of HBO's True Blood engaged GetGlue users in unprecedented numbers. Comments

Digital Momentum for NJ Devils on Draft Day and Beyond

ipad Jun 23, 2011 - Hockey club's latest social media gamble: virtual team stock investing. Comments

'Cars 2' Drives Goodyear's Home Page

goodyear Jun 21, 2011 - Cross-promotion marries computer screen and big screen. Comments

Nike Turns to Facebook for Action Sports Push

nike-screenshot Jun 3, 2011 - Aims to reach extreme sports fans on social platforms. Comments

Miami Heat Has Dallas' Number on Facebook, Twitter

nbafinals May 31, 2011 - Inside the NBA finalists' social media games. Comments

Swashbuckling Runs Amok in 'Pirates' Effort

movies-showtimes-screen-capture May 20, 2011 - A slew of "savvy" promotions, as Captain Jack Sparrow might call them. Comments

Bud Promotes Global Social Interaction With Online Reality Show

bud May 18, 2011 - Beer brand gives fans a chance to live "The Big Time." Comments

MLB Looks Beyond Baseball to Reel in New Audiences Online

mlbfancave-guthrie May 4, 2011 - [Video] One of around 75 web videos produced for MLB's Fan Cave project focused on Justin Bieber. Comments

Heineken App Mixes Gaming, Social Media With Live Sports

heineken-starplayer May 3, 2011 - StarPlayer app rewards people who accurately predict game developments just before they happen. Comments

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