Strategies

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.

roi-increase

"Show Me the Content Marketing ROI!"

Jan 30, 2015 - Content marketing is more and more important in the marketing world, but some still don't know how to prove its return on investment. Comments

New Havas Brand to Drive More Than $70M in Data-Related Revenue

havas-theheliagroup Jan 29, 2015 - The ad network has consolidated its full-service global agency Havas EHS and data intelligence agency Havas Discovery into one new brand called Helia. Comments

Marketing Resolutions – How to Build a Better Customer Experience

Customer Jan 29, 2015 - As you plan your marketing strategies for the rest of the year, make sure you begin by focusing on the customer experience. Comments

Podcast Content Ideas to Captivate Your Audience

podcast-engagement Jan 29, 2015 - Podcasts are experiencing new levels of popularity, so here are some ways your organization can utilize this digital format to promote your brand. Comments

The Increasingly Big Game Around the Big Game

super bowl Jan 28, 2015 - As we gear up for this year's Super Bowl, it's important to consider all aspects of the consumer experience when planning for marketing around the big game. Comments

3 Ways to Advance Digital Marketing in Your Organization

digital-marketing-tips Jan 28, 2015 - These three tips can help you bring your company to the forefront of the digital marketing scene - are you ready? Comments

The Evolution of the CPG Influencer Model: It’s Not the Parents

cpg-influencer-younger-generation Jan 26, 2015 - In today's YouTube culture, the younger generation is influenced by its own set of "experts," including online celebrities and social media stars, and marketers should embrace that. Comments

Lessons in Content Creation From 5 Brand Tumblrs

itunes-hello-tumblr Jan 22, 2015 - These five brands demonstrate innovative ways for how to use the social platform to boost their visibility and engagement levels. Comments

What’s Ahead for the Emerging Tech Industry in 2015?

future-baby Jan 22, 2015 - As we near the end of 2015's first month, here's a look at what the rest of the year may have in store, including leaps in the mobile, wearable technology, and visual content worlds. Comments

Measure Twice, Cut Once

measure-twice-cut-once-strategy Jan 21, 2015 - When it comes to your marketing strategy, it pays to invest time and effort into planning before you start a big project. Trust us - you'll be glad you did. Comments

The 5 Trends That Really Matter for Marketers in 2015

Building blocks showing 2015 Jan 20, 2015 - There's been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention. Comments

Tiffany & Co.’s First LGBT Ad Misses Mark

tiffany-spring2015campaign-gaycouple Jan 16, 2015 - For the first time, the jewelry brand is featuring a same-sex couple in its engagement campaign. Comments

Why Graphic Content and Data Visualization Are Good for Business

data-visualization-graphic-content Jan 16, 2015 - In the content-hungry world of online media, there's more potential than ever for evergreen graphic and data visualization content. Comments

Use the Hub-and-Spoke Model to Reduce Content Risk

hub-and-spoke-model Jan 16, 2015 - Putting all your eggs in one social media basket can be risky in this age when the rules of the game can change so quickly. The hub-and-spoke model allows marketers to be flexible - read on to find out how. Comments

Make the Most of Your Company Blog

company-blogging Jan 15, 2015 - How effective is a company blog as part of a corporate marketing strategy? Columnist Christian Arno gives his tips. Comments

5 Ways to Take Control of Your Marketing in 2015

marketing-control Jan 14, 2015 - After taking a look at all the predictions for this year, here are five ways marketers can overcome the obstacles ahead of them in the omnichannel space. Comments

Kohl's Teams Up With Fitness Bloggers for #MakeYourMove Campaign

kohls-storefront Jan 13, 2015 - As part of its new fitness-focused social media marketing, Kohl's is giving gift cards to bloggers who will write about their products. But is there a conflict of interest? Comments

Newcastle Brown Ale Tries to Sneak Into Doritos Commercial Contest

shutterstock-184267580 Jan 12, 2015 - The beer brand entered the Doritos "Crash the Super Bowl" contest as a joke, mocking Super Bowl commercials with its own clever ads. Comments

Saatchi & Saatchi Worldwide Restructures by Clustering Markets

saatchi-and-saatchi Jan 8, 2015 - The change is the first reorganization of the network after the appointment of Robert Senior as its chief executive. Comments

Create Better Content via Humor

humor Jan 8, 2015 - Even in so-called "boring" industries, content marketing efforts can be boosted by humor. The key is to get buy-in from your team, execute the content correctly, and prove its value. Comments

The Internet of Things Could Make Marketing "Magical"

samsung-video-screenshot Jan 7, 2015 - In his CES keynote, Samsung's CEO said that the Internet of Things will soon be an everyday reality. To adapt to the new reality, marketers must remain flexible to stay relevant. Comments

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • SEM & Product Listing Ads (PLA) Manager
      SEM & Product Listing Ads (PLA) Manager (Zappos.com) - Las VegasZappos IP, Inc. is looking for a SEM & Product Listing Ads (PLA) Manager! Why...
    • Senior Product Listing Ads (PLA) Coordinator
      Senior Product Listing Ads (PLA) Coordinator (Zappos.com) - Las VegasZappos IP, Inc. is looking for a Senior Product Listing Ads (PLA) Coordinator...
    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...