Home › Marketing › Strategies

Strategies

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.

caesars-dot-com

Caesars Entertainment Unifies Digital Properties and Business Practices

Susan Kuchinskas  |  Strategies

Jun 14, 2013 - In a massive engagement that spanned close to 18 months, ROKKAN redesigned or launched 41 digital properties for Caesars Entertainment. Comments

Topics in Marketing:

Matt Kapko  |  Strategies

Facebook Faces the Music From Investors

facebook-homepage Jun 13, 2013 - Barely a year after its disastrous IPO, the time finally came for Facebook's executives and board of directors to face the music at an annual shareholder's meeting. Comments

Alan Cutter  |  Strategies

What Does Your Cube Say About Your Company?

cubicle Jun 13, 2013 - Not you, not your colleague, but your corporate culture. Comments

Matt Kapko  |  Strategies

Marin Software Hires Matt Ackley as CMO

matt-ackley-photo-web Jun 11, 2013 - Marin Software has hired Matt Ackley as its chief marketing officer to help oversee global marketing for the digital ad platform that integrates search, display, and social marketing into a single hub. Comments

Matt Kapko  |  Strategies

Apple Reveals Ad-Supported iTunes Radio, iOS 7, and OS X Mavericks

itunes-radio Jun 10, 2013 - ITunes Radio, a free music streaming service announced by Apple today, will be supported by ads delivered on the company's mobile ad platform. Comments

Melanie White  |  Strategies

Cannes Lions 2013 Preview: What's the Word on the Croisette?

canneslions Jun 10, 2013 - With less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thoughts on what to expect from Cannes Lions 2013. Comments

Matt Kapko  |  Strategies

Facebook Kills Off Redundant Ad Products

facebook-simple Jun 7, 2013 - Facebook wants to simplify the process of sharing, connecting, and engaging with everything and everyone online. Comments

Chris Copeland  |  Strategies

Frictionless Business, There's the Rub

rub Jun 7, 2013 - Identifying the right places for friction and removing it elsewhere is the difference between sparking a fire and slowing all progress to a halt. Comments

Matt Kapko  |  Strategies

Google Pushes Social Wildfire Into DoubleClick

google-wildfire Jun 6, 2013 - Google gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls “the biggest upgrade to our core ad server in the 15 years since its inception.” Comments

Robin Neifield  |  Strategies

What to Do About the Mobile Flash Clash?

broken-tablet Jun 6, 2013 - What are our options to reach users in their chosen mobile environments and still deliver rich and effective content with fluid animation? Comments

Matt Kapko  |  Strategies

Salesforce Acquires ExactTarget for $2.5B

Handshake Jun 5, 2013 - Salesforce made its largest acquisition to date with a $2.5 billion deal to purchase ExactTarget. Comments

Caitlin Rossman  |  Strategies

ComScore Aims to Deliver Unified View of Customer Behavior Across Devices

comscore-digital-analytix Jun 5, 2013 - The goal of the new offering is to help clients drive brand loyalty and increase revenue by applying multi-platform measurement expertise to digital business analytics. Comments

Sarah Negugogor  |  Strategies

3 Unreasonable Things You Should Expect From Your Content Strategist

content Jun 5, 2013 - Why your content strategist should have Godlike omniscience, the brain of a scientist, and the soul of a poet. Comments

Lisa Buyer  |  Strategies

Blogging PR Secrets and Style Guides - What's In and Out

bloggingprsecrets Jun 4, 2013 - Advice to jumpstart a blog's exposure, visibility, and power to drive even more traffic to your company's website and optimize for maximum ROI. Comments

Jennifer Slegg  |  Strategies

Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

Google's Matt Cutts Talks Advertorials Jun 3, 2013 - Advertorials have been popping up on websites more frequently over the past year or two. Google could penalize your site if you don't make a proper disclosure. Here are the guidelines webmasters need to know for advertorials and native advertising. Comments

Gary Stein  |  Strategies

What You Need to Know to Go Native

email-images May 31, 2013 - We will always have "ads" as we have come to know and love them, but we are also seeing the opportunity to talk to consumers in longer and more meaningful formats. Comments

Melanie White  |  Strategies

360i Expands Into Canada

toronto-ii May 30, 2013 - Digital agency 360i has expanded its global footprint with the opening of an office in Toronto. Comments

Rand Schulman  |  Strategies

Marketing's New Rules

content-engineer May 30, 2013 - Remember: to merge your left and right lobes; that creativity without conversion equals zero; to learn the new marketing Four Ps; and to always be clear. Comments

Merry Morud  |  Strategies

Facebook Ads Updates: Bigger Images & News Feed Option Placements

Facebook Traditional Ad Campaign Preview May 29, 2013 - Facebook is now suggesting images of 308x308 pixels to show the traditional ad in the News Feed which is a significantly larger canvas size compared to the previous image dimensions of 100x72 pixels. Here's what this means for marketers. Comments

Matt Kapko  |  Strategies

AT&T Readies Trove of Data for Cross-Channel Ad Targeting

blueprint-logo May 24, 2013 - AT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad targeting. Comments

Mary Lisbeth D'Amico  |  Strategies

IWNY: Creative Alive and Kicking in Era of Native Ads

internetweek May 23, 2013 - With all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to discuss social advertising at Internet Week in New York. Comments

‹ Previous
ClickZ Academy e-Learning

Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

More newsletter options

MOST READ

  1. 6 Social Media Marketing Tips for First-Time Entrepreneurs
  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours
  3. Tweets Worth $20.37 on Average
  4. Twitter Offers Free Analytics for All Users
  5. Caesars Entertainment Unifies Digital Properties and Business Practices

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Jobs

    • SEO Manager, HotPads
      SEO Manager, HotPads (Zillow) - San Francisco  HotPads is a map-based housing search engine on a mission to make the internet a better place...
    • Digital Media Director
      Digital Media Director (Starcom) - New York Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who...
    • Editorial Intern, Digital Marketing
      Editorial Intern, Digital Marketing (ClickZ) - New York ClickZ is seeking a hard-working summer intern with an interest in all things digital...
AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2013 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy