Strategies

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.

The Magical Email-Social Combo

Tips to connect your email and social programs for maximum impact. Part one in a two-part series.

Robin Neifield | Column | May 16, 2012

Topics in Marketing:

The Consumer's Expectation of Access

If we want to be able to reach consumers, we'd better pay attention to how changes in technology are changing the way that all of us live.

Sean Carton | Column | May 9, 2012

Q&A: CP+B's Matt Walsh Talks Dominos and Dead Ends

Crispin Porter + Bogusky's experience director discusses why campaigns should move beyond digital versus traditional.

Susan Kuchinskas | News | May 2, 2012

As Simple As 1, 2, 3

Does your digital strategy meet one of these three goals?

Robin Neifield | Column | May 2, 2012

Anything You Can Do, the Internet Can Do Better

Possibly the biggest revolution the Internet has wrought is that it's provided a way to separate information from the medium that carries it.

Sean Carton | Column | April 25, 2012

Why Bother With Google+?

Three+ reasons why your business should care about the social networking platform.

Robin Neifield | Column | April 18, 2012

If I Had $1 Billion

Fifteen things I would do with $1 billion if I was on the new Facebook/Instagram team.

Sean Carton | Column | April 11, 2012

Tablets Transform Behaviors Both at Home and at Work

The tablet shift into the work world is already here. Are you ready?

Robin Neifield | Column | April 4, 2012

No Silver Bullet, Chapter 57

Responsive is the new black.

Todd Drake | Column | March 28, 2012

A Few Rules for Finding Digital Discipline

Six rules to achieve a lasting balance between happy digital consumers weighed down with ad exposures and marketers stacking up their conversions and spend.

Robin Neifield | Column | March 21, 2012

14 Email Subject Line Hacks

Lessons from the SXSW catalogue.

Brian Massey | Column | March 14, 2012

The Digital All-You-Can-Eat Buffet

One of the hardest jobs of marketers is prioritizing our efforts and matching them to business goals while letting go of some things that just don't fit on our budget plate.

Robin Neifield | Column | March 7, 2012