Marketing News & Expert Advice
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Strategies
To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.
Marketo Shares Jump 57% in IPO
May 17, 2013 - Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO). Comments
Topics in Marketing:
7 Subreddits Online Marketers Should Follow
May 17, 2013 -
How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us.
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Jack Link's Beef Jerky Coming to a Gas Tank Near You
May 16, 2013 -
Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced in 2006. Starting this week, selected consumers will see the beef jerky ads closer to potential point of sale—at the gas pump.
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Google's Future Focuses Around More Closely Aligned Services
May 16, 2013 -
Google continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference.
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Hanes Uses Destruction to Send Soft Message
May 15, 2013 -
Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up. A new video campaign from 360i says that the ComfortBlend line of crew, v-neck, brief and boxer briefs can "soften the blow."
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VIDEO: SapientNitro Pushes Digital Into Physical Places
May 15, 2013 -
Chris Cobb, creative director at SapientNitro talks to ClickZ about some of the work the agency has been doing recently.
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How Will the Digital Industry Survive Its Teen Years?
May 15, 2013 -
How can we capture the energy, enthusiasm, sense of purpose, and hopefulness that is all the good things that the teen years can represent?
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Defining the Words That Define Us
May 13, 2013 -
We may get seduced by 30-second commercials, display ads, and native advertising, but let's not forget that our ability to select the right words at the right time also has a great impact.
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AT&T's Cute Kids Are Back for Mother's Day
May 10, 2013 -
AT&T is taking a break from phones and giving some cute love to moms for Mother's Day.
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VIDEO: An Interview With Omnicom Digital and Critical Mass
May 9, 2013 -
ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass.
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Child Abuse Ad Uses Lenticular Tech to Deliver Hidden Message
May 7, 2013 -
Spanish foundation, Aid to Children and Adolescents at Risk (ANAR) has joined forces with the Grey Group Spain ad agency, to create an innovative campaign that delivers a hidden message to children suffering from abuse.
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How to Be a Successful Marketer Without Being a Jerk
May 7, 2013 -
An interview with entrepreneur and small business evangelist Peter Shankman on why the era of successful jerks in business and marketing is over.
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KFC Solicits 'Ate the Bones' Reactions
May 7, 2013 -
KFC is asking fans to submit photos and videos of their best "I Ate the Bones" faces.
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Live From Salt Lake City, It's Domino's Pizza
May 6, 2013 -
The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations.
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Audi and Marvel Join Forces for Digital Iron Man Comic Book Promo
May 3, 2013 -
Steer the Story asks fans to vote on Iron Man's reactions to various scenarios and then submit their own drawings for the final chapter.
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Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill
May 3, 2013 -
#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups.
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The Simple Question You Should Always Ask Customers
May 3, 2013 -
We need to get consumers to tell us their stories. And we have to do something interesting with that data.
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Yahoo Embeds Performance-Based Ads Into News Stream
May 2, 2013 -
Yahoo's front-page news stream will begin displaying personalized ads alongside news articles and other features within the next 48 hours.
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Coca-Cola's Ahh Effect Offers Teens Seemingly Endless Mobile Content
May 2, 2013 -
The initiative includes 61 separate URLs.
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Being Present at Home and at Work
May 2, 2013 -
The only thing that matters is what works for your family at the time you're making the decision.
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MindMixer Closes $4M Series B; Silverpop Raises $25M in Debt
May 1, 2013 -
Proceeds will be used for product enhancements and growth, respectively.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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