Marketing News & Expert Advice
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Strategies
To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.
Yahoo Embeds Performance-Based Ads Into News Stream
May 2, 2013 - Yahoo's front-page news stream will begin displaying personalized ads alongside news articles and other features within the next 48 hours. Comments
Topics in Marketing:
Coca-Cola's Ahh Effect Offers Teens Seemingly Endless Mobile Content
May 2, 2013 -
The initiative includes 61 separate URLs.
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Being Present at Home and at Work
May 2, 2013 -
The only thing that matters is what works for your family at the time you're making the decision.
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MindMixer Closes $4M Series B; Silverpop Raises $25M in Debt
May 1, 2013 -
Proceeds will be used for product enhancements and growth, respectively.
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Havas Teams With DG for TV/Digital Delivery
Apr 30, 2013 -
Havas Media and DG will deliver an integrated solution for online and television campaign management.
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BareMinerals Asks Women to #GoBare
Apr 30, 2013 -
The campaign invites women to tweet their secret indulgences.
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Chico's Card Generator Sends Smiles to Children's Hospitals
Apr 29, 2013 -
Visitors to Chico's website or its brands' Facebook pages can create virtual cards that will be printed and delivered to children's hospitals.
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VIDEO: Andy Jacobs, CTO of MRM Discusses Partnership With Adobe
Apr 26, 2013 -
ClickZ's Melanie White speaks to Andy Jacobs, chief technology officer at MRM about the agency's partnership with Adobe.
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Pepsi Next Launches Wheel of Levy to Seduce America
Apr 26, 2013 -
The dual-language campaign features actor William Levy in a series of short videos that offer coupons for Pepsi Next.
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Read(er) Between the Lines
Apr 26, 2013 -
The curious case of the forced retirement of Google Reader.
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VIDEO: Adobe Marketing Cloud Brings Efficiency to Agency Campaigns
Apr 25, 2013 -
ClickZ speaks to Sid Shah, director of business analytics at Adobe about the recently released Marketing Cloud. Shah believes the product suite brings efficiency to agency campaigns.
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Home Depot's Richard the Cat Mocks How-To Helpless Humans
Apr 25, 2013 -
The springtime campaign includes content on Tumblr, Facebook and Twitter, as well as a meme generator and Funny or Die videos.
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Comedy Central's #ComedyFest Aims for Twitter's Funny Bone
Apr 25, 2013 -
The comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and comedians to be programmed on Twitter."
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FirstRain Integrates Analytics and Collaboration for Salesforce.com
Apr 24, 2013 -
The move gives about half of FirstRain's customers greater access to insights about their own target customers and the ability to take action on that data within their existing Salesforce workflow.
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Cap'n Crunch Teases Late-Night Online Talk Show
Apr 24, 2013 -
Despite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk show in what is undoubtedly a first for a breakfast food. The first episode will air on YouTube on May 7, with the cereal's mascot as host.
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Jack Daniel's Creates Order of Gentlemen for Like-Minded Consumers
Apr 23, 2013 -
So far, the campaign features a microsite and Facebook content, as well as a teaser video.
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Nissan Sentra Wants to Impress With Omar Epps
Apr 23, 2013 -
Nissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook program enables users to create and share personalized videos featuring House and MD actor, Omar Epps.
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Velveeta Calls on Guys to Be Like That Guy They Know
Apr 22, 2013 -
The video series on Velveeta's YouTube page features fictional guys the brand hopes will appeal to a young male demographic while pushing its Shells and Cheese line.
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Dr Pepper Calls for Videos From One-of-a-Kind Fans
Apr 19, 2013 -
The brand wants 60-second videos from fans highlighting what is unique about them.
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Hey Zuckerberg! Here's Some Free Advice
Apr 19, 2013 -
Facebook: please give us a much better management interface for community management and the chance to do rich media.
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Visit Philly Lets Locals Create Content
Apr 18, 2013 -
The organization, which promotes travel to Philadelphia, has chosen several residents to produce content for its Instagram and Pinterest pages.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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Display Ad Clickers Are Not Your Customers
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