Strategies

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.

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Foursquare Expands Ad Capabilities Into LatAm by Partnering With IMS

Mar 27, 2014 - Foursquare announced today that Internet Media Services (IMS) will act as the company's exclusive ad sales partner in Latin America. Comments

Why Heels.com Prefers Polyvore to Facebook, Instagram, Pinterest, Etc.

shoerepublic-calinna Mar 27, 2014 - The online shoe purveyor says it sees better e-commerce results from the fashion discovery site than from bigger social media competitors. Comments

Augmented Reality and Ads Unite

rayban-virtualmirror Mar 27, 2014 - Augmented reality is finding its way into more and more companies' ads, and it's equipped to deliver tangible value for marketers. Comments

Pandora Brings Branded Radio Stations In-Store

pandora-logo-blue Mar 26, 2014 - Pandora has partnered with Peet's Coffee & Tea. The music-streaming service will showcase branded content stations in a brick-and-mortar business for the first time. Comments

Marketers Struggling to Reinvent Themselves

Data Binary Mar 26, 2014 - While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," integration is key. Comments

An Interview With Google's Kaushik: See. Think. Do.

digital-marketing Mar 26, 2014 - Ahead of ClickZ Live New York, a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for digital marketers. Comments

Facebook Acquires Oculus for Around $2 Billion, Updates Lookalike Audiences

facebook-automation Mar 25, 2014 - Facebook is purchasing virtual reality technology start-up Oculus VR for $2 billion. Comments

Century 21, Google, Videolicious Join Forces on New Social Marketing Suite

century-21-logo Mar 25, 2014 - The newly launched C21 Social Xchange is a social media marketing, communications, and advertising tool suite for Century 21 agents and brokers. Comments

Hidden Stories About the Early Days of Digital Advertising

story Mar 25, 2014 - A collection of six stories from the early years of digital advertising, from the first mobile ad to Java's origins to the availability of wireless Internet as far back as 1994. Comments

Storyscaping is the New Digital Storytelling, Says SapientNitro

storybooks Mar 20, 2014 - Storyscaping is a new-age approach to digital marketing, according to SapientNitro’s Gaston Legorburu and Darren McColl. Watch video to understand what it is, as well as how it has influenced advertising campaigns. Comments

Wearable Tech Is More Than Just a Fitbit and Google Glass

Google Glass Mar 20, 2014 - A look at the future of wearable devices, with a focus on what was showcased at this year's South By Southwest Interactive festival and what these new products mean for marketers. Comments

Why Collaboration Is Key to Digital Success

collaboratetitle Mar 19, 2014 - Collaboration plays a critical role for digital marketing success, so it's important to know how to create a collaborative environment in your business. Comments

SXSW 2014: Omnicom Digital’s CEO Talks Instagram Partnership

sxsw-l Mar 14, 2014 - Omnicom Digital's chief executive Jonathan Nelson discusses the recent deal with Instagram. He reveals why the partnership has happened, as well as how it will work. Comments

Brands and Social: Finding the Perfect Fit

Social Media Mar 14, 2014 - When deciding on a strategy for social, brands much ask themselves if a particular social network allows the brand to represent itself in a way that's authentic and sustainable, while capturing the attention of a large segment of the target audience. Comments

A Guide to Ads on Tumblr – What’s New and What’s Next

apple-tumblr Mar 13, 2014 - In honor of Apple's arrival on the social site Tumblr, let's take a look at what makes Tumblr worth buying into, and what awaits future advertising brands. Comments

Everyone Needs a Champion

mentor-shutterstock-90368806 Mar 13, 2014 - Aren't we all more likely to perform better when we're in an empowered environment, working with colleagues and supervisors we like and respect? People who see our full potential are way more likely to motivate us to do better because they care and they know it's possible. Comments

5 Tips to Get the Best Out of Your Digital Agency

agency-photo Mar 12, 2014 - Clients who get the best out of their agencies in most part demonstrate the positive approaches outlined in this column. Comments

The Formula to Success for Digital Experiences

Road to success Mar 12, 2014 - It is more important than ever to align your digital strategy with those age-old, simple questions - the five Ws with the one H. They will increase your potential for happier users and better business outcomes. Comments

Instagram Secures First Major Ad Deal With Omnicom Group

instagram2014 Mar 11, 2014 - After running its first sponsored post four months ago, Facebook-owned Instagram inks its first big ad deal with Omnicom Group. Comments

Spotlight on kbs+ Ventures' Taylor Davidson: How Roads Lead to Ad-Tech

tdavidson Mar 11, 2014 - A sharp and discreet man, powered by a hugely curious and focused mind, with a passion for photography - this could be the shortest description for Taylor Davidson, director at kbs+ Ventures. Comments

SXSW 2014: Oreo’s 3-D Printed Cookies Let Consumers #eatthetweet [Demo]

oreo-trendingvending Mar 10, 2014 - Dubbed the "Trending Vending Lounge," Oreo’s vending machines print out customized cookies based on trending Twitter conversations, using the hashtag #eatthetweet. Comments

 

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