Strategies

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.

innovation-1

Memo Banks: Innovate or Die

Jul 12, 2015 - In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Comments

Offline Is the New Online

omnichannel-subway Jul 9, 2015 - Buyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumers’ lead. Comments

VIDEO: Why Kraft Uses Agile Marketing to Solve a Growth Problem

deanie-elsner Jul 8, 2015 - In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable marketing to drive business growth. Comments

SEO and Strategy Tips for Success with Augmented Reality

welcome-to-reality Jul 8, 2015 - Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success. Comments

Instant Messaging to Overtake Email as Biggest Digital Communication Platform

Instant messaging apps Jul 7, 2015 - Over 160 trillion instant messages will be sent by 2019, according to research from Juniper. Comments

Reflections on Cannes: 5 Best Practices to Steal from the Grand Prix Winners

canneslions Jul 7, 2015 - Focusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did in Cannes. Comments

The Asian Invasion: Creating New Standards

east-meets-west Jul 5, 2015 - It's game on as big Asian brands pursue their globalization strategies. Comments

Digital Marketing People on the Move: June 2015 Roundup

image-business-professionals Jul 3, 2015 - A roundup of new hires and promotions in the digital marketing industry during June. Comments

The Next Generation of Leaders

young-leaders Jul 3, 2015 - If you want to see the future of business, you have to watch the people who follow -- not just follow the industry, but also individuals. Comments

Intelligent Content Recycling

content-recycling Jul 3, 2015 - Many marketers use recycled content to keep consumers happy. But there's a plenty of wrong ways to do "content recycling." Comments

The Idiot’s Guide to Running a Digital Strategy

digital-marketing-checklist Jul 2, 2015 - Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business. Comments

Spotlight on Matt Britton: How I Built a Youth Marketing Empire

mry-color-logo Jul 2, 2015 - Known in the industry as pioneer of youth culture and marketing, Matt Britton has rapidly grown his ad businesses by marketing to Millennials. Comments

Unilever Hunts for Top 50 Marketing Startups at Cannes

interview-jeremy Jul 1, 2015 - In this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry. Comments

Consistency Matters in Social Customer Care: Three Things to Help Get it Right

customer-review Jul 1, 2015 - Social capital can help brands build trust and encourage customer loyalty, as long as marketers are consistent in social media strategy. Comments

What Does Meditation Have in Common With Digital Marketing?

yoga Jun 29, 2015 - After using a meditation app, Mandeep Grover finds many techniques which are just as useful when applied to a digital marketing strategy. Comments

Facebook Unveils Panoramic Mobile Ad to Cannes Audience

facebook-mobile-image Jun 24, 2015 - At Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Comments

What Makes a Winning Digital Campaign During Awards Season?

share-it-for-the-dogs-pedigree Jun 23, 2015 - Winning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Eric Leong. Comments

Mondelēz International and Facebook Hope to Fuel Candy Cravings Through Social Video

candy-image Jun 23, 2015 - The snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Comments

Tencent’s SY Lau on How China is Re-Shaping Digital Media

sy-lau-tencent-executive-photo Jun 23, 2015 - Tencent's SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China's increasing power in shaping and re-defining the media industry worldwide. Comments

Snapchat, WPP and DailyMail Launch Content Marketing Agency

canneslions Jun 23, 2015 - Three of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Comments

A Revolution in Marketing Affairs

digital-marketing-tips Jun 22, 2015 - Just as the advent of gunpowder changed military strategy forever, digital innovations like smartphones and social media are changing the way humans interact and as a result, marketing. Comments

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...