Strategies

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.

canneslions

Snapchat, WPP and DailyMail Launch Content Marketing Agency

Jun 23, 2015 - Three of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Comments

A Revolution in Marketing Affairs

digital-marketing-tips Jun 22, 2015 - Just as the advent of gunpowder changed military strategy forever, digital innovations like smartphones and social media are changing the way humans interact and as a result, marketing. Comments

China Set to Star At Cannes Lions

canneslions Jun 19, 2015 - Innovation, mobile integration, social, technology, and media platforms entering the fray will all star at Cannes Lions this year. Comments

5 Ways to Keep Your Brand on Their Minds

position-visibility-click Jun 19, 2015 - Visibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things like blogs, social and sales outreach. Comments

6 Critical Tips for Marketing to the Marketer

sales-equals-marketing Jun 19, 2015 - Give their line of work, marketers are difficult people to market to. Good subject lines and knowing when to leave cold call pitches on voicemail (never) are good places to start. Comments

Can Snapchat Help McDonald's Combat its Millennial Problem?

mcdonalds-wifi-gratis Jun 18, 2015 - Snapchat is very popular with Millennials, while McDonald's is not. Could McDonald's glean some of that popularity, being the first brand to use the platform's geolocation filters? Comments

Is Your Brand Experience Strong Enough?

experience Jun 18, 2015 - As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. Comments

Content Tips for an E-Commerce Website

shutterstock-193744262-startup-cmo Jun 15, 2015 - The demise of content marketing has been predicted by some but for e-commerce sites the maxim ‘content is king’ still holds true. Comments

YouTube Moves Back Into Gaming With Twitch Replica

youtube2 Jun 15, 2015 - YouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. Comments

UK Company Introduces Emojis for Password Protection Sites

Pile of poo emoji Jun 15, 2015 - UK technology company Intelligent Environments launches world's first emoji-only passcode. Is this a trend of things to come? Comments

Why Brands Need to Invest in Experiential Marketing

experience Jun 15, 2015 - With so much content available to consumers every which way, experiential marketing is a good way for brands to stand out. Comments

Defining the Marketing Complexities of APAC

apac-fragmentation Jun 14, 2015 - Fragmentation across the Asia Pacific region means good marketing here should not be defined by a one-size fits all strategy. Comments

Crowdsourcing Employee-Inspired Content Adds Brand Value [Study]

social-sharing-june Jun 12, 2015 - Engaging employees via digital channels can help companies deliver a unified, authentic and consistent customer experience, the CMO Council’s new study says. Comments

Why We Need More Women in Tech

superwoman Jun 12, 2015 - Greater diversity leads to greater innovation. Facebook's Sheryl Sandberg says we need "to change the dynamic, to make sure women's voices are heard and heeded." She's right. Comments

3 Digital Advertising Trends You Must Pay Attention To

online-video-advertising Jun 12, 2015 - In an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consumer behavior will be left behind. Comments

Sprite Moves Online to Push Millennials In China Offline

sprite-u17-campaign-website Jun 11, 2015 - Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China. Comments

Macy's and Whole Foods Bring Ad Powered Car Charging to the West Coast

electric-car-volta Jun 11, 2015 - In exchange for advertising and environmental credibility, brands like Whole Foods and Macy's are funding the electric car charging stations that will soon be all over the West Coast. Comments

Traditional Media Targets Millennials With Social Influencer Campaigns

social-media-influencer Jun 11, 2015 - Celebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if not more, appeal to digital natives. Comments

FTC Urges Publishers to Clearly Label Native Ads

the-ftc Jun 8, 2015 - If publishers serve misleading native ads, the Federal Trade Commission (FTC) could soon begin to hold them responsible. Comments

Can Advertising Save the World? The United Nations Is Betting on It

saving-the-world Jun 8, 2015 - Without products or services, cause-related brands have no choice but to be masterful storytellers, which makes them particularly popular with agencies. Comments

The Realities of Cross-Device Marketing in a Mobile Driven World: Part II

cross-device-mobile-tablet Jun 7, 2015 - In this second part series on cross-device marketing, Rohit Kumar offers his tips for taking on this new channel of marketing head on. Comments

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