Seven UX ideas to improve your ecommerce sales
Commerce & Sales

Seven UX ideas to improve your ecommerce sales

3y Irina Weber

Seven UX ideas to improve your ecommerce sales

If you want to sell more, try the following techniques to provide better support, build user trust, optimize the site, and boost sales. Read More...

View article
Optichannel: Winnable marketing strategy for pharma
Digital Marketing

Optichannel: Winnable marketing strategy for pharma

3y Kamya Elawadhi

Optichannel: Winnable marketing strategy for pharm...

Omnichannel approach would only work efficiently when the communication is contextual. So, the best approach for Pharma marketing is one step forward ...

View article
Bridging the gap: How marketing and sales can break down the technological walls between their departments
Commerce & Sales

Bridging the gap: How marketing and sales can break down the technological ...

3y Tom Castley

Bridging the gap: How marketing and sales can brea...

Amid the pandemic, the need for sales and marketing to work together has never been greater. Businesses should embrace technology to integrate the fun...

View article
Get the latest analysis and reports delivered to your inbox daily
4 tips for making the most of your holiday email marketing strategy
Digital Marketing

4 tips for making the most of your holiday email marketing strategy

3y April Mullen

4 tips for making the most of your holiday email m...

SparkPost’s April Mullen, Director of Brand and Content Marketing, takes a look at four steps brands can take to tackle the holiday season head-on thr...

View article
Delivering digital ROI - how to measure your success
Digital Marketing

Delivering digital ROI - how to measure your success

3y Jean-René Boidron

Delivering digital ROI - how to measure your succe...

Jean-René Boidron, CEO of Kameleoon discusses how to fight for budget for personalization and experimentation – then make it a success. Read More...

View article
How to upgrade from ABM to account-based everything
Account-based marketing

How to upgrade from ABM to account-based everything

3y Dan Frohnen

How to upgrade from ABM to account-based everythin...

Dan Frohnen, CMO of Sendoso, explains why customer personalization is no longer achieved through account-based marketing alone and outlines how you ca...

View article
Marketers’ big test on Black Friday and beyond
Digital Marketing

Marketers’ big test on Black Friday and beyond

3y Suzi Tripp

Marketers’ big test on Black Friday and beyond

As focus shifts from store windows to browser windows, retail marketers can make the best of an unprecedented peak shopping season. Read More...

View article
Marketers play a critical role in unifying digital transformation goals
Content

Marketers play a critical role in unifying digital transformation goals

3y Leena Iyar

Marketers play a critical role in unifying digital...

With digital channels here to stay, marketers must provide personalization and convenience across channels. Read More...

View article
Can retailers have a successful holiday season without Black Friday? The short answer: Yes
Digital Marketing

Can retailers have a successful holiday season without Black Friday? The sh...

3y Charlie Ungashick

Can retailers have a successful holiday season wit...

With the potential to be one of the biggest online shopping seasons, email marketers need to take the right steps now to ensure their messages get thr...

View article
How marketers can manage risk and save projects during the pandemic and beyond
Digital Marketing

How marketers can manage risk and save projects during the pandemic and bey...

3y Saranya Babu

How marketers can manage risk and save projects du...

In the wake of the global pandemic, today’s marketing teams are under more pressure than ever to deliver. Here’s how they can plan for a successful 20...

View article
Concerned about the attention economy? Demand more choice
Digital Advertising

Concerned about the attention economy? Demand more choice

3y Andrea Reichenbach

Concerned about the attention economy? Demand more...

Device addiction may become the next national crisis if digital marketing incentives aren’t better aligned with our human values and beliefs. Read Mor...

View article
Data and Creative are the keys to success this holiday season
Digital Marketing

Data and Creative are the keys to success this holiday season

3y Ken Harlan

Data and Creative are the keys to success this hol...

MobileFuse CEO/Founder, Ken Harlan discusses the unique strategies marketers/brands need to undertake this year to ensure their holiday marketing effo...

View article
COVID-related digital behaviors that won't be going away in 2021
Digital Marketing

COVID-related digital behaviors that won't be going away in 2021

3y Jim Yu

COVID-related digital behaviors that won't be goin...

As we look to move pass the COVID riddled 2020, we can't be sure about modified consumer behaviors and what we’ll encounter in the next year and beyon...

View article
Why ecommerce marketers should look beyond Facebook & Google this holiday season
Digital Marketing

Why ecommerce marketers should look beyond Facebook & Google this holiday s...

3y Thomas Shin

Why ecommerce marketers should look beyond Faceboo...

In the closing months of 2020, digital shoppers are flocking to the open web. Ecommerce marketers need to look beyond walled gardens if they’re going ...

View article
Using the scientific method to test digital marketing strategies
Digital Marketing

Using the scientific method to test digital marketing strategies

3y Lyssa Myska Allen

Using the scientific method to test digital market...

HGS' Lyssa Myska Allen breaks down how businesses can better prep for the future and build flexible marketing strategies to keep up with rapidly chang...

View article
Rethink experience curation not personalization
Content

Rethink experience curation not personalization

3y Idris Nagri

Rethink experience curation not personalization

Acoustic CMO Norman Guadagno rethinks what personalization means to the customer experience. Read More...

View article
Protectionist behavior & isolationism in affiliate marketing harm the modern marketer
Digital Marketing

Protectionist behavior & isolationism in affiliate marketing harm the moder...

3y Matt Gilbert

Protectionist behavior & isolationism in affiliate...

Accountability and transparency will enlighten and shift the entire C-Suite’s mindset, so that we may realize the full potential of affiliate within t...

View article
Maturing your digital strategy through customer centricity
Analytics

Maturing your digital strategy through customer centricity

3y Sitecore

Maturing your digital strategy through customer ce...

Customer experience management company, Sitecore details why customer centricity needs to be the prime focus for businesses going forward. Read More...

View article
Unlocking untapped programmatic inventory in a cookie-less world
Data insights

Unlocking untapped programmatic inventory in a cookie-less world

3y Nick Morley

Unlocking untapped programmatic inventory in a coo...

Brands are increasingly turning to programmatic delivery to bolster their efficiency, but to survive the death of the cookie they’ll need a better gra...

View article
Marketing can legitimately be the standard bearer for digital ethics - here’s how
Data

Marketing can legitimately be the standard bearer for digital ethics - here...

3y Kevin Mar-Molinero

Marketing can legitimately be the standard bearer ...

Kevin Mar-Molinero, director of experience technology at Kin + Carta Connect, details three key actions to establish marketing as a benchmark for digi...

View article
4 valuable lessons 2020 has taught us about ‘futureproofing’
Digital Marketing

4 valuable lessons 2020 has taught us about ‘futureproofing’

3y Justin Gray

4 valuable lessons 2020 has taught us about ‘futur...

Justin Gray, CEO of LeadMD, breaks down why futureproofing is the key to surviving the unexpected and shares actionable tips to get started. Read More...

View article
10 tips to employ advertising on Amazon during peak season
Digital Advertising

10 tips to employ advertising on Amazon during peak season

3y Sreenath Reddy

10 tips to employ advertising on Amazon during pea...

Intentwise's CEO Sreenath Reddy, provides the most effective tips to set you up for success this holiday season using Amazon’s advertising platform. R...

View article
Get human in your marketing now to reach B2B buyers in 2021
B2B

Get human in your marketing now to reach B2B buyers in 2021

3y Megan Thudium

Get human in your marketing now to reach B2B buyer...

Trying to sell a B2B product abroad? Before planning your content, first work to understand your audience’s core needs, emotions and motivations. Read...

View article
7 quick marketing fixes you can apply before the holiday season
Digital Marketing

7 quick marketing fixes you can apply before the holiday season

3y Evelyn Johnson

7 quick marketing fixes you can apply before the h...

As more retailers switch their operations to online post COVID, we look at some quick marketing fixes you can implement to get the most out of this ye...

View article
Why retention marketers are focusing on offline customer engagement
Digital Marketing

Why retention marketers are focusing on offline customer engagement

3y Tatiana Afanasyeva

Why retention marketers are focusing on offline cu...

Brands need an omnichannel mix to stay relevant, especially as customers stay at home for safety and are inundated with internet clutter. Read More...

View article
Wake up call for content marketers, COVID-19 is still here
Content

Wake up call for content marketers, COVID-19 is still here

3y Dan Gerstenfeld

Wake up call for content marketers, COVID-19 is st...

Online marketing professionals are confident that they have dealt well with the COVID-19 crisis and that the ground play hasn’t changed much, but they...

View article
Holiday marketing: Get the data that puts you ahead of the competition
Competition

Holiday marketing: Get the data that puts you ahead of the competition

3y Sarah Mehlman

Holiday marketing: Get the data that puts you ahea...

Adjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketi...

View article
1 3 4 5 6 7 297