Strategies

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.

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VIDEO: Proactive Crisis Management Begins Before the Crisis [#CZLBKK]

Nov 21, 2014 - In this video interview, Starwood's Yingrekha Langulasena shares her key points for crisis management on social media. Comments

Holiday Deals Start Early for Amazon

amazon Nov 21, 2014 - To get a running start on dominating holiday shopping dollars, Amazon will be counting down to Thanksgiving and Black Friday next week with steep discounts on electronics and tech gadgets. Comments

4 Ways to Ramp Up Mid-Funnel Content Creation

Funnel Nov 21, 2014 - Many marketers think to focus on attracting leads with content like blog posts and social media messages, but what about content for consumers who have already opted into your messaging in some way? Comments

Marketing in 2014: Crisis or Breakthrough?

4-question-marks Nov 21, 2014 - This past year saw many changes in the world of marketing. Should it be viewed as a time of crisis or a time of innovation? Comments

It’s OVER, the Internet IS Broken

broken-internet Nov 21, 2014 - No, a celebrity photo didn't break the Internet, but it is changed forever. Read on to discover how. Comments

VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

20nov14-czlbkk-crispin-sheridan-pic Nov 20, 2014 - In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Comments

Millennials: The Next Generation of Creative Digital Content

4nov14-yahootumblr-erika-wang-lucy-tumblr-square-2 Nov 20, 2014 - Millennials are the first generation to really share and engage with advertisements, which is why a strong campaign aimed at them should include compelling and visual content on the right platforms. Comments

HarperCollins Campaign Streams New Book One Word at a Time

spritz harpercollins Nov 20, 2014 - To increase engagement around a new thriller, HarperCollins "spritzed" it one word at a time on a digital billboard at one of London's busiest train stations. Comments

Swarovski Seeks "Blonde Bartender" on Craigslist in Fun Marketing Ploy

shutterstock-213092572 Nov 18, 2014 - To remind consumers that Swarovski makes jewelry for everyday wear, the crystal company's creative agency posted clever bracelet ads in the form of Craigslist Missed Connections. Comments

Uber and Spotify Partnership Lets Consumers Play DJ

uber-spotify Nov 17, 2014 - Starting Friday, Uber users in 10 cities across the world will be able to sync the app with their Spotify accounts, controlling the music during their rides. Comments

5 Basic Marketing Tools You Need Before CRM

Toolkit Nov 17, 2014 - Before you can even begin to think about implementing a CRM system, you need to make sure you have these five basic marketing tools down first. Comments

The Real Marketers Shift From Social Media to Content Marketing

content-marketing-megaphone Nov 14, 2014 - Instead of starting with a social media strategy, smart marketers must first think about great content and then think about how to fit it into their various social media channels. Comments

Where Is Content Marketing Going in 2015?

2015-firework Nov 13, 2014 - 2014 was certainly the year of content marketing, but where will the trend go in the coming year, and what can marketers do to prepare? Comments

Will Links, Navigation, and Search Boxes Disappear From the Web?

search-look-binoculars Nov 13, 2014 - As devices get smaller and voice search starts to replace traditional search, the way users request and view information on the Web is rapidly changing. How will you adapt? Comments

Alibaba's Seamless Marketing Strategy Helps Smash Online Sales Records

alibaba-web-logo Nov 12, 2014 - Creating a strong value proposition and personalized mobile content were just some of the ways Alibaba helped push this year's Chinese Singles Day sales to a record-breaking $9 billion. Comments

Taylor Swift "Coincidentally" Launches App After Pulling Music Off Spotify

taylor Nov 12, 2014 - Just one week after pulling her music off Spotify, Taylor Swift partnered with American Express to launch a new app that promotes the album, while allowing fans to interact with its latest music video. Comments

7 Content Creation Tools for the Graphically Challenged

pinwords-example Nov 12, 2014 - These seven resources can help you make your content more visually appealing, something that has been proven to increase engagement. Comments

Digital Marketing People on the Move: October 2014 Roundup

shutterstock-130606289 Nov 10, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during October of this year. Comments

5 Tips to Get Your Brand Noticed Online in 2015

online-branding-agent-cy-online-marketing Nov 10, 2014 - Online branding is an important component of digital marketing, so here are five tips for getting your brand noticed in 2015. Comments

The Importance of User Experience for Digital Marketing: 5 Key Tips

shutterstockux Nov 9, 2014 - The changing shape of the digital world as we know it is going to make an understanding of user experience even more imperative. Comments

4 Reasons Brand Advocates Should Focus on Quality Over Quantity

quality-over-quantity Nov 7, 2014 - Nothing good will come of flooding your followers with unnecessary posts. Focus on quality over quantity to get the most out of your social media efforts. Comments

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