Marketing News & Expert Advice
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Strategies
To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.
Dos Equis Proposes Cinco de Mayo Alternative
Apr 8, 2013 - To avoid an abbreviated Sunday celebration on May 5, the Mexican beer brand is pushing DosdeMayo.com. Comments
Topics in Marketing:
Interactive Prudential Banner Uses NYT Content to Promote New Site
Apr 8, 2013 -
The banner, which invited readers to enter dates to see New York Times cover pages from the days they were born, ran on NYTimes.com on Tuesday.
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Krazy Glue Seeks Consumer Repairs for Krazy Big Fix
Apr 5, 2013 -
The promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed.
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More Essentials of Marketing
Apr 5, 2013 -
Three more things that you need to make sure you have in place to be the 21st century marketing powerhouse that you know you can be. Part two in a two-part series.
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WWE Makes Heavyweight Social Push for WrestleMania 29
Apr 4, 2013 -
The promotional campaign includes efforts on Twitter, YouTube, Facebook, Pinterest, Tumblr and Pheed.
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What Marketers Expect From Facebook's 'New Home on Android'
Apr 4, 2013 -
Facebook will try to carve itself a bigger slice of the mobile pie at an event today where it is widely expected to reveal a new mobile ecosystem of sorts forked onto Google's Android operating system.
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VIDEO: Big City, Bright Lights, Brighter Shoes #Didyouseethat With Webtrends
Apr 3, 2013 -
#Didyouseethat was back at SES New York in full force this year and it was bigger and brighter than ever.
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Head and Shoulders Asks Baseball Fans to Tweet Whiffs
Apr 3, 2013 -
The campaign coincides with the launch of the Head and Shoulders with Old Spice.
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VIDEO: Content Marketing Winners and Losers With Lee Odden
Apr 2, 2013 -
ClickZ speaks to Lee Odden, chief executive of TopRank Online Marketing who gives his views on the state of play of content marketing. According to Odden, companies often produce too much content, rather than less of what really matters for their customers.
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Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!
Apr 1, 2013 -
Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite make it past April 2.
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Chuck E. Cheese's Launches Photo App for Family Fun
Mar 28, 2013 -
The app, Chuck E.'s Say Cheese, allows guests to take photos with the brand's namesake mouse, which got an updated look in 2012.
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Facebook Pushes Third-Party Ads Into Users' News Feeds
Mar 28, 2013 -
Facebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time.
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#SESNY: Toward a Performance Mindset for All Advertising
Mar 28, 2013 -
We no longer separate traditional from digital, but rather determine a new equilibrium point on this continuum, which perfectly balances the use of traditional and digital tactics.
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Virgin Atlantic Delivers Splashes of Red to East Coast Followers
Mar 27, 2013 -
The Twitter campaign sought opportunities to brighten the days of followers who tweeted their woes with the hashtag #FITFOO.
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USA Network Lets Psych Fans Determine Whodunit
Mar 27, 2013 -
In the "Clue"-inspired 100th episode of USA's Psych series, fans will be able to vote on how the episode ends.
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Eggo Wants Customer Recipes
Mar 26, 2013 -
The initiative, The Great Eggo Waffle Off, is intended to demonstrate waffles are appropriate any time of day.
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American Airlines Debuts Award Map Tool
Mar 25, 2013 -
The airline says the interactive map should make it easier to book award travel.
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Marin Software Raises $105 Million in IPO
Mar 22, 2013 -
Marin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold 7.5 million shares of stock at $14 per share – exceeding expectations of 7 million shares.
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Brands Steal College Hoops' Thunder With Bracket Challenges
Mar 22, 2013 -
A number of brands have created their own March Madness-style tournament challenges to engage fans this year.
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The Essentials: 6 Things Every Brand Needs
Mar 22, 2013 -
You can create amusements, interactions, engagements, utility, and functionality, but only if you have already covered your core needs. Part one in a two-part series.
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Denny's Pushes Bacon Menu With Baconalia Hub
Mar 21, 2013 -
Content includes videos, memes, and e-cards that promote the message, "Bacon Makes It Better."
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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May 29-30, 2013
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April 11, 2013
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White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
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April 03, 2013 -
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LiveIntent
March 29, 2013
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