What's the Buzz?

3 Percent: Why GM's Media Spending Matters

Why aren't serious advertisers dedicating reasonable amounts of budget toward the one medium that moves consumers the most?

Gary Stein | Column | May 18, 2012

Topics in Marketing:

Music in Advertising: Brands, Bands Mashup

Kia, Intel, and other brands look to hit the right notes with consumers.

Anna Maria Virzi | Column | May 11, 2012

8 Pitch Scenarios (and How to Deal With Them)

Figuring out which pitch you are in and creating a plan that will enable you to navigate the pitch successfully.

Gary Stein | Column | May 4, 2012

'Optimize': A Practical Guide to Content Marketing

Internet marketer Lee Odden's book offers invaluable advice for creating, socializing, and optimizing content.

Anna Maria Virzi | Column | April 27, 2012

$1 Billion Wasted

There will always be a never-ending supply of great ideas that exist in the world and the fact of the matter is you can't buy them all.

Gary Stein | Column | April 20, 2012

Will Pinterest Push Into E-Commerce?

Amazon and eBay show the social sharing site some love.

Anna Maria Virzi | Column | April 13, 2012

Want Attention? Take a Risk

A five-step plan to build risk into your marketing programs.

Gary Stein | Column | April 5, 2012

Incidental Advocacy: The Easiest Path to Online Word of Mouth

Two brands that are building new ways to simply engage with people, without having to have people jump through hoops or take actions that seem artificial.

Gary Stein | Column | March 23, 2012

Wanted: Data Scientist With a Human Touch

The race to obtain better insights about customers and prospects is in large part a recruiting game.

Anna Maria Virzi | Column | March 16, 2012

Look Sharp! How Fashion Sites Are Reinventing E-Commerce

Lessons in content marketing and social shopping from two stylish e-commerce sites.

Gary Stein | Column | March 9, 2012

Social TV - Teaching an Old Medium New Tricks

Can TV be a social sharing experience that also involves brands?

Anna Maria Virzi | Column | March 2, 2012

Replacing the Funnel With Moments

How a series of moments in the purchase process can help us allow the consumer to be in control.

Gary Stein | Column | February 24, 2012

Facebook, Google, and the Economics of Abundance

You don't actually think Facebook owes you any money, do you?

Gary Stein | Column | February 10, 2012

Super Bowl 2012 Ads: 3 Trends to Watch

In advertising, what a difference two years makes.

Anna Maria Virzi | Column | February 3, 2012

The Real Story of Online Advertising Spending

Marketers must face the fact that media types have begun flowing into each other in such amazing ways that it's hard to figure out if you're online or offline.

Gary Stein | Column | January 27, 2012

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