Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

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Airlines Embrace Storytelling and Social in New Campaigns

Apr 18, 2014 - In the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of producing innovative, engaging social campaigns. Comments

4 Reasons Online Ads Will Grow and 1 Reason They Will Shrink

online-advertising-1 Apr 18, 2014 - Here are a few reasons why we should expect that online advertising will remain the top revenue channel for a long time to come, and one reason why it may not stay on top. Comments

7 Lead Nurturing Strategies for Modern Marketers

leads-shutterstock-165694019 Apr 17, 2014 - Depending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out of any lead nurturing campaign. Comments

Improv Isn't Just for Comedy

Improv Apr 17, 2014 - Using the techniques of improvisational comedy can help you improve your business presentations, collaborations, and management skills. Comments

Twitter Brings Data Back With Gnip Acquisition

twitterimage Apr 16, 2014 - Twitter's latest acquisition is Gnip, a Colorado-based start-up that has worked closely with the social network for several years. Comments

Why Content Is Not a Department

contentmarketing Apr 16, 2014 - To create good and effective content for your brand, there needs to be collaboration between people from many different departments with many different abilities. Is your organization set up for content success? Comments

What B2B Buyers Need

b2b Apr 16, 2014 - A look at typical B2B customer needs, broken down by phases of the buying journey, which include Explore, Evaluate, Purchase, and Experience. Comments

Facebook Prepping e-Money Transfer Service in Europe

facebook-like Apr 15, 2014 - Facebook is reportedly planning an e-money service in Europe, which would allow users to make transactions directly through the social network. Comments

Reflecting on the Success of ClickZ Live New York and a Fond Farewell to Mike Grehan

Mike Grehan Apr 15, 2014 - Following the success of the first ever ClickZ Live New York, we bid a fond farewell to Mike Grehan, group publishing director. Comments

HowAboutWe Campaign Shows Twitter Maturity

Twitter Logo Apr 14, 2014 - Online dating site HowAboutWe's geo- and interest-targeting on Twitter has been shown to improve results, while a great offer doesn't hurt, either. Comments

Marketing Platforms: The Time Is Now

marketing-platform Apr 14, 2014 - Marketing practices will continue to change in the next few years, and marketers need to be prepared with the right foundation. Every marketer needs to be thinking about their core marketing platform. Comments

Getting Mobile Right

mobileads Apr 11, 2014 - As we move on from the Year of Mobile to the Age of Mobile, marketers and brands must design for consumer utility and distraction, as the majority of mobile time is spent in an app. Comments

Data - Action or Insight?

big-data-action Apr 11, 2014 - There is no shortage of data available to marketers, but are they doing enough with the data to move their business forward? Comments

IBM Buys Silverpop to Boost Personalized Marketing Capabilities

large-ibm-logo Apr 10, 2014 - IBM is buying Silverpop, an Atlanta-based marketing automation company, for a reported $250 to $300 million. Comments

There’s a Robot in My Media Buy

robots Apr 10, 2014 - As robots become more and more common in our everyday lives, marketers must ask how they can reinvent themselves to remain relevant in today's technology-filled world. Comments

The Transformational Boss

Boss and worker Apr 10, 2014 - Great bosses can have a huge impact on the course of your life, possibly guiding you toward something you love or steering you away from something you're not right for. Comments

Marketing in the Age of VRM and Customer Engagement

vendor-relationship-management Apr 10, 2014 - The next generation of consumers is looking for meaningful engagement, and they are willing to provide the necessary information to achieve that. So what will marketing automation look like when Millennials freely disclose information about their tastes and preferences to marketers? Comments

Asia’s 8 Digital Truths of 2014

nextbigthing Apr 10, 2014 - Highlighted here are eight core digital trends that will help define the rest of 2014 for us in Asia. Comments

The Natives Are Getting Restless: The Emergence of Hybrid Web Apps in Developing Mobile Experiences

native-hybrid-iphone-app Apr 9, 2014 - Developing native apps for all the different mobile operating systems and platforms takes a lot of work and time - is the need to do this disappearing? Comments

Marketing Automation Redefined

marketing-automation-1 Apr 9, 2014 - Marketers need to adopt a new definition for marketing automation, one that includes both the automated components and that recognizes that marketing automation is a process that marketers must manually initiate. Comments

#CLZNY: B2B Case Study on Tensions and Reality of E-Business Integration

Concept image of integration Apr 8, 2014 - A candid look at the experiences and lessons learned from the website redesign and launch of a B2B company, including the original plan, the challenges that occurred, and the maintenance of collaboration. Comments

 

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