Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.


How to deliver tangible results on social media

Dec 1, 2015 - DTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't know why they are using it. Comments

Expert tips for data-driven display

vintage-tv-flickr-4934882110-87025eb586-o Dec 1, 2015 - Gone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not making the most of your consumer data, you could be missing out. Comments

The home stretch: 12 easy ways to improve end of the year results

ty-cobb-sliding2-edit1 Dec 1, 2015 - 'Tis the season for holiday marketing! Though the Q4 roll out has already begun, it's never too late to optimize campaigns. Here's how to refine your strategy and end 2015 with a bang. Comments

Happy Thanksgiving from the ClickZ team!

norman-rockwell Nov 26, 2015 - Happy Thanksgiving from all of us here at ClickZ. With so much to be thankful for, we hope each of you has an amazing Turkey Day. Gobble gobble! Comments

A data game: will the winner take it all?

actionable-data-flickr Nov 25, 2015 - Interpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted at ClickZ Live Chicago. Comments

Are you ready for Small Business Saturday?

smbs-flickr-6405355135-9a009e3c58-z Nov 24, 2015 - Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Here's how SMBs can get in on the action. Comments

One profile to serve them all: how a unified customer view drives mar-tech bliss

one-ring-to-rule-flickr-13583362554-97d89bede0-b Nov 24, 2015 - In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhancing the customer journey. Comments

How brands promoted themselves in the lead up to Alibaba's Singles Day

asos-gif-singles-day-love Nov 23, 2015 - Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand out from the crowd. Comments

Traveling at the speed of culture: can marketing automation keep up?

oreo-bling-bling Nov 23, 2015 - For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these moments by driving consumer engagement. Comments

Technology and innovation open new opportunities for O2O retail, starting in Asia

google-eddystone-overall-graphic-070915 Nov 22, 2015 - New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force within the retail marketing sphere. Comments

ClickZ Live Chicago: What are the big trends to look out for in 2016?

miss-cleo-french-toast-cereal Nov 20, 2015 - An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends predicted by a panel at ClickZ Live Chicago. Comments

Amazon’s first physical bookstore: offline’s death has been exaggerated

bookstore-1 Nov 20, 2015 - Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of online shopping. Comments

Why do customers abandon online shopping carts?

reasons-for-cart-abandonment Nov 19, 2015 - Cart abandonment rates are on the rise, with the percentage of abandoned carts rising by almost 15% between 2010 and 2015. So why are customers abandoning carts? Comments

What Twitter marketers can learn from JetBlue, Emirates and Royal Dutch Airlines

flight-image Nov 18, 2015 - What are the most important Twitter marketing strategies you can learn from JetBlue, Emirates and Royal Dutch Airlines? Comments

'Nostalgia is the enemy of progress,' says Hasbro's Lee

monopolyguy Nov 18, 2015 - During his opening keynote at ClickZ Live Chicago, Hasbro's Victor Lee discussed the fearlessness it takes to get ahead in digital marketing - an industry too new and ever-changing to have been mastered yet. Comments

Don’t let your customers walk away from their carts

mobile-phone-shopping-flickr-22257890101-7cb64bb1c6-z Nov 18, 2015 - E-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the holiday shopping season. Comments

How Mondelēz International keeps Oreo dynamic with fearless marketing

orea-family Nov 17, 2015 - Fueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistently remain ahead of the marketing curve. Comments

Content studio helps Marriott corner the market on travel entertainment

marriott-logo Nov 17, 2015 - Marriott has ramped up its content marketing since becoming the first hotel brand to launch its own content studio. A year later, the chain is filming a sequel to its popular short film. Comments

Brands strategize as Black Friday moves online

empty-christmas-mall Nov 16, 2015 - By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holiday shopping becomes more digital. Comments

Bridging the digital and the physical

nature-laptop-outside-macbook Nov 16, 2015 - To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience. Comments

Why have QR codes taken off in China?

qr-codes-in-china-clickz-live-screenshot Nov 15, 2015 - In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's all because of WeChat. Comments

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