Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

erineverhart-homedepot-czlny

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

Apr 1, 2015 - During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful landing page. Comments

Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]

mobile-first-search Apr 1, 2015 - During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Comments

VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]

timgoudie-interivew-czlny Apr 1, 2015 - In this video interview from ClickZ Live New York, Tim Goudie, social media director for Coca-Cola, shares his insights into how the brand leverages paid social to drive awareness and engagement. Comments

Getting Native With Playboy: Making Branded Content Programs Work [#CZLNY]

playboy-logo Apr 1, 2015 - During her session at ClickZ Live New York, Robin Zucker of Playboy shared how the brand uses its widely known identity to push out innovative content marketing. Comments

White House Hits 'Hockey Stick' Moment of Mobile Engagement [#CZLNY]

The White House Apr 1, 2015 - At a ClickZ Live New York keynote speech, White House director of new media technologies Leigh Heyman spoke about creating conversation around mobile engagement for Millennial and other often overlooked mobile users. Comments

Cut Through the B2B B.S. and Develop a Message Your Customers Will Listen To [#CZLNY]

content-marketing-megaphone Apr 1, 2015 - During his session at ClickZ Live New York, Lincoln Electric's Craig Coffey discussed the importance of tailoring your message to your actual consumers. Comments

Influencers and Social Listening Key to Social Success for AmEx and Mini USA [#CZLNY]

social-mediaw Apr 1, 2015 - In a ClickZ Live New York panel discussion, digital marketers from brands like American Express and Mini USA explained that authenticity and tailoring the correct message to the right channel make for a brand's best social strategy. Comments

Digital Marketing People on the Move: March 2015 Roundup

peoplesmovemarch Apr 1, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during March of 2015. Comments

9 Things to Consider Before Starting a Blog

new-blog-strategy Apr 1, 2015 - These nine tips can help you revamp your brand's blog or start one from scratch. Comments

The Importance of Where: Geo-Targeting Is a Marketer’s Best Friend

geo-targeting Apr 1, 2015 - Geo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create the most effective marketing. Comments

Flexibility Is Key for SEOs [#CZLNY]

hilton-ny Mar 31, 2015 - "SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in the ever-changing search marketing industry. Comments

The Power of Multichannel Attribution at TD Bank [#CZLNY]

multi-channel-attribution Mar 31, 2015 - In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimization decisions. Comments

The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]

personas Mar 31, 2015 - During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success. Comments

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]

content Mar 31, 2015 - At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle ground between developed campaigns and social posts. Comments

Testing How Personalized Content Improves Customer Experience [#CZLNY]

automated-personalization Mar 31, 2015 - In his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experience. Comments

Coca-Cola Shares Story of Sustainability Across Paid Social [#CZLNY]

coca-cola-coke-soda Mar 31, 2015 - In his keynote at ClickZ Live New York, Coca-Cola's Tim Goudie shared the company's strategy for success on Facebook, YouTube, and Twitter: pushing compelling sustainability stories to highly targeted audiences. Comments

Why Marketers Are Missing the Mark on Customer Expectations

customers Mar 31, 2015 - Because some brands have been able to achieve successful one-to-one targeted marketing, customers' expectations for communication are extremely high. So how can marketers push themselves to meet this demand? Comments

Timing Is Everything in Nurture Marketing

timing-is-everything Mar 31, 2015 - Like many things in life, timing is essential to a successful nurture marketing program. Comments

Creating the Perfect Email/Digital Marketing Program for Your Organization Part 2

strategy Mar 30, 2015 - In part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list. Comments

5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]

purple-cow-marketing Mar 27, 2015 - In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your marketing "purple." Comments

How to Write an Article That Moves People on Social Media

social-sharing Mar 27, 2015 - These three tips will help you connect with your audience on social media. Are you putting these guidelines to use? Comments

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