Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

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Pizza Hut Takes App Marketing Curbside

Mar 3, 2015 - At this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivered right to their cars using beacon technology. Comments

How Agencies Buy Marketing Technology

buying-marketing-technology Mar 3, 2015 - The relationship between agencies, marketing software vendors, and the brands they serve is a complicated one. Let's try and break it down. Comments

Digital Marketing People on the Move: February 2015 Roundup

group-shutterstock-101877301 Mar 2, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during February of 2015. Comments

How to Use Social Media to Climb the Career Ladder

woman-career-ladder Mar 2, 2015 - Are you using social tools effectively enough that they could help you move forward in your digital marketing career? Comments

5 Templates for Successful Social Web Content

social-content-template Feb 27, 2015 - These five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO. Comments

Breakthrough: Use Millennial Marketing to Reach Boomers

millennial-marketing Feb 27, 2015 - How can you use the same tactics to reach both Millennial consumers and Baby Boomers? Comments

Take a Break for Goodness Sake

take-a-break-relax Feb 27, 2015 - For something a little different, here is a poem about big data. Sometimes when you step away from the problem, the answer will suddenly become clear. Comments

3 Little Changes That Will Make a Big Difference in Your Online Advertising

small-change-big-difference Feb 26, 2015 - These fixes can help small businesses get the most out of their digital advertising budgets. Comments

4 Essential Elements to Building the Ultimate Data Cloud

Cloud computing Feb 26, 2015 - In this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud? Comments

4 Ways to Rally Around a Marketing Program

A crowd cheering Feb 25, 2015 - Beyond simply creating a series of emails or events, developing a digital "tool" for clients will help your business stand out from the crowd. Comments

RIP Mass Marketing - Long Live 1:1 at Scale

personalization Feb 24, 2015 - Customers want to be targeted with an individual approach, and automation technology can help marketers achieve this if used properly. Comments

Why You Should Include Your Technology Experts in the Creative Process

campaigns-technology-experts Feb 23, 2015 - In order to engage consumers, marketers need to come up with exciting and new campaigns. But to execute them properly, they need to rely on the knowledge of their technology experts. Comments

4 Key Steps to Developing an Effective Lead Management Process

leads-shutterstock-165694019 Feb 23, 2015 - Lead management can be a tricky thing, so making sure you pick the right marketing automation technology is crucial. Comments

What Marketers Can Learn From the Oscars

oscars-shutterstock-124201903 Feb 20, 2015 - The biggest award show of the year has a lot to teach marketers - are you ready to learn from the stars? Comments

Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push

cathay-pacific-logo Feb 19, 2015 - The airline is using social media and native advertising to learn more about the digital engagement of its customers in a global campaign being rolled out from Hong Kong. Comments

Down With the Expert, Up With the Customer

Customer Feb 19, 2015 - Your customers are the ones you should really be listening to when it comes to taking advice about what works for your marketing strategies. Comments

New Content Economy? What’s Old Is New Again!

cycle-circle Feb 19, 2015 - As the marketing ecosystem evolves, we can look to our past for inspiration on how to deal with the new challenges we face. Comments

Millennials Aren’t All Bad — If You Know How to Inspire Them

millennials-social-media Feb 19, 2015 - To motivate the young workforce in your start-up, you need to think outside the box. Comments

Big Data in China Is a Big Deal

china-big-data Feb 16, 2015 - Big data means different things in different regions – in China retailers are finding ways to make it useful. Comments

Social Media & Storytelling: An Interview With Tim Goudie, Coca-Cola

coca-cola-bus Feb 13, 2015 - In advance of his day-one keynote at this year's ClickZ Live New York, Coca-Cola's Tim Goudie chats with us about social media and storytelling. Comments

Everybody's Publishing Content - But Is Anybody Tracking It?

metrics-that-matter Feb 13, 2015 - Content marketing has the ability to truly transform a business, but marketers need to be tracking the successes and failures in order to see what works and what needs improvement. Comments

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