Display Advertising

While display advertising has been helping sell products and support brands for centuries, its digital incarnation is only a teenager. What still applies and what's new? Discover the latest tools and trends in online display advertising.

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Are View-Through Conversions the Last Line of Defense for Banner Advertising?

Oct 1, 2013 - Here are the issues around view-through conversions and three ways to determine if it's a valid metric for your brand. Comments

How to Get the Most Out of Industry Events

dmexco Sep 27, 2013 - A lot can be accomplished in 48 hours. Here are a few tips on getting the most out of any industry event. Comments

How to Apply Big Data Analytics in Retargeting

big-data Sep 24, 2013 - Here are three ways big data could be analyzed for retargeting campaigns. Comments

Why Asia Needs Another DSP in the Region: Q&A With The Trade Desk

singapore Sep 2, 2013 - With so many acronyms yet loose definitions in display ad tech, APAC head Andrew Tu explains the value his DSP is bringing to the region as well as RTB challenges for Asia. Comments

The State of Video Advertising

online-video Sep 2, 2013 - An interview with Tal Chalozin, CTO and co-founder of interactive video advertising technology provider, Innovid. Comments

SVG Media Aims to Demystify Digital Ecosystem in India

indian-digital-media-landscape-2013-final Aug 26, 2013 - SVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country. Comments

The True Value of Media

paid-shared-earned-owned-media Aug 26, 2013 - With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to generate fictitious traffic and fool the buyer. Comments

50 Shades of Retargeting

retargetingchart Aug 13, 2013 - A marketer's guide to the different types of retargeting for your campaign. Comments

Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Malaysia

citibank-logo2-300x75 Aug 6, 2013 - Marketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions. Comments

Creating Value in Digital Advertising

digital-advertising Aug 5, 2013 - If we want digital marketing to succeed in capturing a larger piece of the "pie," we need to rethink the ability to take credit and instead focus on the ability to create value. Comments

Remarketing With Google Analytics: Getting Started

remarketing Jul 29, 2013 - AdWords remarketing allows advertisers to connect with visitors who have previously visited your sites. Here's how. Part one in a two-part series. Comments

The Importance of CPM in Yield

cpm Jul 29, 2013 - In order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are actually monetized. Comments

Nielsen: Display Ads Grow by 26 Percent in Q1

nielsen-media-change Jul 26, 2013 - According to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013. Comments

Debunking 5 Myths About Display Advertising

display-dragon Jul 24, 2013 - Many direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it's time to debunk these myths. Comments

The State of RTB in India

india Jul 18, 2013 - While other markets are ahead, the country has its own story to tell. Consider these factors on the current state of audience buy in India. Comments

Cadreon Expands in Asia; Microsoft and Cathay Among RTB Spenders

ipgmediabrands Jul 9, 2013 - IPG Mediabrands officially launches its programmatic buying platform to nine more markets in Asia. Comments

Top Trends in Programmatic Marketing

marketing-tech Jul 8, 2013 - It's time for brands and their agency partners to make the critical changes to skillsets, marketing processes, and technology for economic advantage. Comments

Social Advertising: Worth a Thousand Words

overly-connected Jul 1, 2013 - Just as digital display advertising reshaped the ad sector with its focus on targeting and data, the growth of social advertising is forcing brands to rethink and redefine their approach yet again. Comments

Consumer Attention - the 'New' Media Currency

hype-people Jun 10, 2013 - While the task of grabbing a consumer's attention and communicating a brand's proposition has become increasingly difficult, the rewards for the brands that solve the problem are exceedingly high. Comments

Ad-ID for a Cross-Screen World

manyscreens Jun 3, 2013 - This could create a world where not only is publisher information transparent to buyers, but buyers are reliably transparent to publishers. Comments

Independent Agency BSSP Embraces the Future

prediction May 29, 2013 - Move to programmatic marketing benefits innovative agency, clients - and the bottom line. Comments

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