Display Advertising

While display advertising has been helping sell products and support brands for centuries, its digital incarnation is only a teenager. What still applies and what's new? Discover the latest tools and trends in online display advertising.

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New Time-Spent Metric Seeks to Move Marketers Away From Clicks

Mar 17, 2014 - The online ad industry has been slow to move away from click-throughs and impressions as a standard. Ad exchange WebSpectator claims its newly MRC-accredited guaranteed time slot will help move them in the right direction. Comments

The Financial Times’ Perspective on Ad Viewability

jonsladeft Mar 12, 2014 - The Financial Times defines viewability and discusses the controversy around the metric and how it would impact the publisher if it becomes a trading standard. Comments

Programmatic Selling Advice

automation-shutterstock-87320653 Mar 10, 2014 - Recently, the ad tech industry has heard a lot of buzz surrounding programmatic selling and the impact on the direct sales channel of publishers. Here are a few things that programmatic sellers need to consider when making inventory available to buyers to create value for their publisher partners. Comments

Who Should Own My Data Management Platform?

data-management-shutterstock-147256514 Mar 5, 2014 - Mapping out the pros and cons of data management platform (DMP) ownership - an ad tech dilemma for marketers in China. Comments

LinkedIn Opens Sponsored InMail Gates to Mobile Ads

linkedin-inmail-ads Mar 5, 2014 - LinkedIn is stepping up its content marketing offering with Sponsored InMail on mobile. From now on, marketers and advertisers will be able to leverage users' inboxes to get content in front of their eyes. Comments

Flipboard Buys Rival App Zite to Challenge Facebook Paper

flipboard app Mar 5, 2014 - The magazine-style news reading app Flipboard has acquired rival application Zite from CNN for an undisclosed amount in an effort to challenge Facebook's Paper. Comments

Adap.TV Extends Audience Path Programmatic Buying to Linear TV

adaptv-linear Mar 3, 2014 - Adap.TV just released its new service, an interesting and unavoidable extension to the existing Audience Path: programmatic buying for linear TV, creating the digital-to-TV space. Comments

#Oscars Night Is on for ABC and Twitter

oscars Feb 28, 2014 - Twitter has further cast its advertising net to the broadcast industry by onboarding ABC for packaged real-time coverage of the much-awaited Academy Awards on March 2. Comments

Google Extends Programmatic Empire With Time Inc. Deal

doubleclick-320x245 Feb 27, 2014 - After announcing a partnership for programmatic ad exchanges with Local Media Consortium as well as Yandex, Google is continuing its sweep of the land by also securing a deal with Time Inc. Comments

Marketing Beyond the CPA

customer-lifetime-value Feb 26, 2014 - Cost per action (CPA) remains the most popular metric to evaluate online marketing success. But is the stand-alone CPA really the right approach for measuring and generating long-term value? Comments

Google Buys London Firm Spider.io to Fight Ad Fraud

Google Logo Feb 24, 2014 - Google has bought out London-based fraud prevention startup Spider.io in an effort to protect its advertising business model from ad-clicking malware spread by botnets. Comments

Mozilla's Herman on Ads, Nonprofit, and Firefox's Mission

firefox-pic Feb 13, 2014 - ClickZ spoke to Mozilla's vice president of Content Services, Darren Herman, after the organization announced it is making a U-turn and will begin to carry ads on Firefox. Comments

Mozilla (Finally) Embraces Ads

firefox-pic Feb 12, 2014 - After years of declining the use of ads and fighting the very principle, Mozilla has finally given in with its Directory Tiles initiative. Comments

What Does Programmatic Mean?

digital-advertising Feb 10, 2014 - With programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diversity of advertising and increasing competition for audiences. Comments

Komli Unveils Remarketing DSP as Ad Tech Firms Thrive in the Region

komli Feb 9, 2014 - The former ad network launches its demand-side platform and is optimistic that performance advertisers will continue to invest heavily in remarketing campaigns. Comments

Clear Channel and Horizon Media in Ambitious $100 Million U.S. Cross-Marketing Deal

horizonmedia Feb 6, 2014 - Cross-channel mass media conglomerate Clear Channel, and Horizon Media, the media services agency, have partnered in the U.S. in a $100 million deal that will enable combined data-driven marketing to target new customers. Comments

A Beginner’s Guide to E-Commerce Retargeting

vizurychart Feb 4, 2014 - Five ways advertisers are using remarketing to drive performance, including monitoring the recency, frequency, and expected monetary value of users. Comments

Yahoo's Ad Business Struggles as Traffic Spikes

marissamayer Jan 29, 2014 - Yahoo failed to turn around its display advertising business in the last quarter, sending stock down more than 7 percent. Comments

AOL Plays Catch-Up on Ad, Content Targeting with $90.7 Million Gravity Buy

aol-log Jan 24, 2014 - AOL's $90.7 million acquisition of Gravity to personalize ads and editorial is good news. But is it good enough to enable it to compete with the likes of Facebook or Google? Comments

Google Empowers Publishers with AdSense Direct

Google AdSense Logo Jan 23, 2014 - Google's AdSense Direct enables publishers to manage their directly sold ads and display them without any changes to their site’s code. Comments

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