Display Advertising

While display advertising has been helping sell products and support brands for centuries, its digital incarnation is only a teenager. What still applies and what's new? Discover the latest tools and trends in online display advertising.

manyscreens

Ad-ID for a Cross-Screen World

Jun 3, 2013 - This could create a world where not only is publisher information transparent to buyers, but buyers are reliably transparent to publishers. Comments

Independent Agency BSSP Embraces the Future

prediction May 29, 2013 - Move to programmatic marketing benefits innovative agency, clients - and the bottom line. Comments

Google Lets Brands Instantly Benchmark Ads

largenewgooglelogofinalflat-a May 24, 2013 - Google says that the new benchmarking tool will help marketers build context around their display ads and compare their own performance to relevant data points. Comments

How Advertisers Can More Effectively Engage Consumers on Pinterest

pinterest-redesign May 10, 2013 - Expand your Pinterest presence by building a community, collaborating, creating specialized boards, and more. Comments

Define Premium

quality-assurance May 6, 2013 - Advertising will always need a human touch. Marketing is an art and a science and technology cannot fill both of those roles. Comments

How Far Has Digital Advertising Come?

digital-advertising Apr 22, 2013 - Advertisers and agencies now see ad viewability as a currency that they will trade on, and publishers and site owners should take note. Comments

Lost in Space?

lostspace Apr 8, 2013 - Agencies are dedicating larger and larger portions of budget to what many are calling "on-demand" media, which is creating opportunities and challenges for publishers. Comments

Programmatic Marketing in the Age of Digital Darwinism

evolutionnew Mar 18, 2013 - A brand's future lies in how it chooses to respond to marketing in a digital world, and its willingness to put the consumer back in the center of everything it does. Comments

Who Needs Big Data?

big-data Mar 11, 2013 - Focusing on demographics, actions, and creative engagement should take some of the mystery out of big data and help you refine it to the point that it propels your business to new heights. Comments

2013: The Year of the Touchscreen PC

man-using-mobile Feb 18, 2013 - We need to broaden the definition of a PC to include everything from the connected TV in the living room to the smartphone in your pocket. Comments

3 Out of 10 Display Ads Are Never Seen by Consumers

comscore-digital-future-report Feb 15, 2013 - According to a comScore report, about 1.4 trillion of all 2012 ad impressions came during the fourth quarter of the year. Comments

Dazed and Confused

bad-email Feb 11, 2013 - How do we as marketers, buyers, and sellers deal with the pressures of mountains of data? Comments

Delivering Customized Mobile Advertising to Build Your Brand in the Digital World

mobile-video Jan 22, 2013 - Marketers need a 360-degree view of their customers, to optimize their campaigns with real-time insights, and to deliver a consistent and quality experience that drives more effective conversions. Comments

New Year, New Thinking

human-brain Jan 14, 2013 - Five hot topics that marketers must keep in mind as they execute throughout the year. Comments

Moving Away From Clicks

clicks Dec 17, 2012 - It's time to focus on metrics that matter. Comments

It's the Most Wonderful Time of the Year - for Retailers!

holidaysshoppingmobilereport Dec 3, 2012 - Be sure to use video advertising, exchanges, demand-side platforms, and Zip code lists, target your ideal consumer, and leverage the power of cross-platform this holiday season. Comments

Who Needs to See Ads Anyway?

sales-gimmick Nov 19, 2012 - The Media Rating Council has been selected to lead an effort to shift measurement from "served" to "viewable" impressions. Comments

The 5 Online Holiday Shopping Personalities

holiday-shoppers Nov 12, 2012 - How to engage each type of holiday shopper with your 2012 holiday display campaign. Comments

Eloqua Launches AdFocus For Targeted Marketing

eloqua-logo-red-rgb Nov 7, 2012 - Marketing automation company Eloqua has launched AdFocus, a product that allows marketers to manage targeted, personalized display ads from the Eloqua platform and helps marketers ensure their display ads are reaching the right prospects. Comments

Social Sentiment Tracked for 2012 Presidential Election

election-day-2012-google-doodle Nov 6, 2012 - Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site. Comments

The 2nd Rule of Ad Exchanges

shutterstock-108093779 Oct 30, 2012 - Ad exchanges aren't second-price auctions. Comments

 

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...