Mobile

The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.

segments

Don't Settle for Segments

Sep 25, 2013 - Real-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built, static segments. Comments

Why Mobile Chat Requires Kid Gloves

line Sep 23, 2013 - With the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these tips. Comments

Millennial Media Forms Mobile Ad Exchange With AppNexus

mobilemarketing Sep 18, 2013 - Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. Comments

Mobile vs. Mobile: Tablets Outpace Smartphones as the Smart Choice

mobileshopping-300x285 Sep 4, 2013 - We can serve more relevant ads if we take the time to understand what, when, and where consumers are. Comments

HTML5 vs. Mobile Apps: The Good, Bad, and Ugly?

html5 Sep 1, 2013 - Consider these drawbacks in mobile apps and why HTML5 will prevail. Comments

The Mobile Creative Moment

mobilewebsite Aug 28, 2013 - Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and consistency across publishers. Comments

Mobile Trends in China and Opportunities for Brands

chinamobile Aug 21, 2013 - Let's take a look at some recent stats first. Comments

Understanding Mobile Expertise Today

mobilemarketing Aug 21, 2013 - Why database and direct marketing provide important clues on what makes an expert. Comments

Coca-Cola's Opener App Gets Teens Excited About TV Ad

icoke Aug 19, 2013 - Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Comments

Yelp Adds Mobile Reviews

Yelp Consumer Alert Aug 16, 2013 - Yelp now lets users leave reviews for businesses via their smartphones. Comments

Revamped Drync App Lets Users Buy Wine Within Seconds

drync-app Aug 14, 2013 - Boston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot. Comments

What Wearable Technology Means to the Future of Marketing

girl looking silly wearing Google Glass Aug 14, 2013 - Understanding the mindset and needs of mobile consumers isn't a choice - it's a necessity. Comments

Push vs. SMS

textingsms Aug 8, 2013 - While both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy. So which should you use? Comments

Google+ Pulls Plug on Local App

Google maps logo Jul 31, 2013 - Google+ will be terminating its Local app for iOS and will push users to migrate to Google maps for mobile instead. Comments

The Year of Mobile (Privacy)

man-using-mobile Jul 31, 2013 - For many regulators and privacy experts, the year of mobile meant becoming mired in the technology itself, or focused only on the new parties at the table such as app developers. Comments

Native Mobile Experience More Effective Than Banner Ads: Study

viewing-and-sharing-videos-while-passing-time Jul 30, 2013 - The study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the trend in some instances. Comments

What Compression Means for Ad Tech: A Wake-Up Call to Cut Out Waste

electronic-waste Jul 26, 2013 - The publishers, advertisers, and true innovators who unite together will have a golden opportunity to deliver real, tangible value where everyone will win and dominate. Comments

iPhone Sales Boost Apple’s Resilience in Latest Quarter

Apple logo Jul 24, 2013 - Apple posted a nearly 1 percent year-over-year gain in revenue coming in at $35.3 billion, and a 21 percent decline in profit over the same period at $6.9 billion. iPhone sales were up 17 percent from the year-ago quarter at 31.2 million while iPad sales declined 14 percent over the same period to 14.6 million. Comments

Are Cookies Good for Us?

cookiesimage Jul 24, 2013 - Old question, new meaning, same answer. Comments

Mobile Trailblazer: Eric Mugnier, M&C Saatchi Mobile

eric-mugnier Jul 23, 2013 - Eric Mugnier, head of M&C Saatchi Mobile's North American business, reflects on the transitions he's had to make to ensure that he maintains focus on driving revenue from mobile spend, and the growth of mobile. Comments

 

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