Mobile

The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.

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Reach Customers in Their Favorite Places With Mobile

Apr 15, 2015 - Even with the use of mobile devices surpassing desktops to access the Internet, many businesses have not developed or refined their mobile strategy. Understand the imperative and learn why a sustainable mobile strategy is essential to your business. Comments

Foursquare Unveils Pinpoint for Location-Based Ad Targeting

foursquarelogo Apr 14, 2015 - Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Comments

American Express Testing Facial Recognition, Wearable Tech

american-express-image Apr 14, 2015 - The financial services corporation is trying to simplify digital payments with emerging technologies. Comments

Marketing Departments to Move Majority of Apps to Cloud in 2 Years

Cloud computing Apr 10, 2015 - Forty-seven percent of marketing departments will have 60 percent of their apps on a cloud platform within two years. Comments

VIDEO: Taking a JSwipe at Millennials in a Social World

david-yarus-jswipe Apr 10, 2015 - "Jewish Tinder" founder David Yarus speaks to ClickZ about how JSwipe leverages its Millennial audience on social media. Comments

Mobilegeddon: Estimating the Impact

google-mobile-search-2 Apr 10, 2015 - On April 21 Google's mobile-friendly algorithm will take effect. Here's a look at the estimated impact across several different industries. Comments

YP Partners With Uber to Bring Cars to Your Door

yp-logo-big-data Apr 9, 2015 - In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order a car to the business with one click. Comments

3 Reasons Why Brands Are Flocking to Chat App Kik

kik-app Apr 9, 2015 - Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Comments

Is Mobile Redundant?: What We Learned at IAB’s Mobile Marketplace

mobile-first-search Apr 8, 2015 - As mobile is everywhere now, does that mean it's becoming meaningless? Does it even require a conversation anymore? Comments

Gamification Is Worth the Risk, Says Tribal Worldwide [#CZLNY]

mobile-video-view Apr 2, 2015 - At ClickZ Live New York, Tribal Worldwide's Rich Guest sat down with Emily Skor of the CHPA to talk about best practices for testing, targeting, and launching a mobile gaming app. Comments

Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]

mobile-first-search Apr 1, 2015 - During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Comments

White House Hits 'Hockey Stick' Moment of Mobile Engagement [#CZLNY]

The White House Apr 1, 2015 - At a ClickZ Live New York keynote speech, White House director of new media technologies Leigh Heyman spoke about creating conversation around mobile engagement for Millennial and other often overlooked mobile users. Comments

The Importance of Where: Geo-Targeting Is a Marketer’s Best Friend

geo-targeting Apr 1, 2015 - Geo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create the most effective marketing. Comments

Showtime Networks: Brands Can Do More Than Banner Ads on Mobile

showtime-networks Mar 30, 2015 - Premium cable network Showtime has forged a strong presence in the mobile space. How does it leverage mobile in a creative way to engage with its TV show viewers? Comments

Industry Isn't Quite Ready for Mobile Measurement, Says MRC

mobile-measurement Mar 30, 2015 - While discussing mobile measurement at the IAB Marketplace, George Ivie, CEO of the Media Rating Council, said standards regarding viewability haven't yet caught up to mobile technology. Comments

Mountain Dew and Spotify Among First to Experiment With Twitter's Periscope

periscope-logo Mar 30, 2015 - As most brands plan ahead for Twitter's new livestreaming app, Mountain Dew and Spotify tried Periscope on its first day and say initial response was primarily positive. Comments

The Key to Mobile Revenue for Publishers: Less Is More

mobile-revenue Mar 30, 2015 - To be successful in mobile publishing, marketers need to create a comprehensive strategy that informs their entire mobile experience. Comments

VIDEO: Developing a Mobile-First Strategy to Reach Indonesia's Masses [#CZLJKT]

sophie-ari-interview Mar 27, 2015 - In this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Indonesia and the need to use mobile. Comments

What’s New in Mobile Video?

mobile-video-view Mar 26, 2015 - In this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Comments

The Power of Real-Time, Predictive Decisioning in a Mobile-First World

shutterstock-160559990-mobile Mar 26, 2015 - The mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive decisioning can help them do just that. Comments

Facebook Messenger Adds E-Commerce Capabilities

facebook-messenger-mobile-image Mar 25, 2015 - One of the Messenger features introduced on the first day of Facebook’s F8 conference in San Francisco is specially designed for commerce and shopping. How can brand marketers leverage it to improve their campaigns? Comments

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