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The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.

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ClickZ Catches Up With IAB's Anna Bager: 'Users Are Consuming Video Like Crazy'

Mary Lisbeth D'Amico  |  Mobile

Dec 19, 2012 - ClickZ spoke with Anna Bager, IAB's VP and GM, Mobile Marketing Center of Excellence, about the year in mobile and what we can expect for 2013. Comments

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Anna Bager  |  Mobile

Is 2013 the Year of Mobile Video?

mobile-video Dec 19, 2012 - The three mistaken ideas about mobile video and what they mean for the future of the mobile industry. Comments

Mary Lisbeth D'Amico  |  Mobile

MSP Airport Seeks to Lighten Travel With Digital Apps

msp Dec 14, 2012 - The airport at holiday time can be a less than joyful experience, between long lines, travel delays and security pat downs. The Minneapolis St. Paul Airport (MSP) is hoping to enhance travelers' experience-both at holiday time and year round-with the help of digital technology. Comments

Susan Kuchinskas  |  Mobile

TRUSTe Powers Privacy for Millennial Mobile Ads

trustee Dec 11, 2012 - Data privacy management solutions provider TRUSTe has unveiled the first customer for its TRUSTed Mobile Ads. Mobile ad and analytics platform Millennial Media will integrate TRUSTed Mobile Ads directly into its own platform and begin delivering data privacy management in along with mobile ads in Europe. Comments

Lisa Lacy  |  Mobile

WWE Supplements App with WWE Active

wwe Dec 7, 2012 - With WWE Active, the app includes live match continuation, backstage content, polls, trivia and information on WWE Superstars and Divas. Comments

Susan Kuchinskas  |  Mobile

Mobile Ad for Black Ops Puts Gamers in the Picture

callofduty Dec 6, 2012 - Activision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cell phone cameras to insert themselves in an ad and then share it. Comments

James Dohnert  |  Mobile

Relevant Content Is Key to Getting Digital News Readers Interested in Mobile Ads

mobilesmartphones Dec 6, 2012 - Consumers who get their news on mobile devices look for ads that are relevant to the news, according to a new study from mobile ad network Mojiva. Comments

Matt Kapko  |  Strategies

Adelphic Mobile Raises $10M to Take Anonymity Out of Mobile Ad Inventory

AlertMe smart meter display on a mobile phone Dec 5, 2012 - Adelphic Mobile, an ad tech company founded in late 2010, has raised $10 million in a new round of funding from Google Ventures and Matrix Partners. The Boston-based company hasn’t named any of its customers yet, but co-founder Jennifer Lum said the platform is now reaching 20 billion transactions a month. Comments

Mary Lisbeth D'Amico  |  Mobile

AIDS Charity (RED) Launches Mobile Giving Campaign

red-charity Dec 4, 2012 - (RED) launched its first multi-channel mobile giving campaign timed around World AIDS Day and the holiday shopping season. Comments

Melanie White  |  Mobile

VIDEO: ClickZ Talks Mobile Metrics With comScore

seschi2012-melanddiran Dec 3, 2012 - ClickZ's Melanie White catches up with Diran Hafiz, sales director, mobile, at comScore. Comments

James Dohnert  |  Audience/Traffic

Google Study Reveals Web Influencing Smartphone Sales

mobile-measurement Nov 30, 2012 - Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. Comments

Susan Kuchinskas  |  Mobile

New Mobile Ad Network Targets Multi-Cultural Audience

Nov 28, 2012 - Briabe Mobile has launched America-Next, a mobile ad network focused on African Americans, Hispanics and Asian Americans. With an emphasis on Millennials - consumers 13 to 34 years old - America-Next will deliver ads in a variety of formats into mobile sites and mobile apps. Comments

Melinda Krueger  |  Mobile

Passbook 101

passbook Nov 28, 2012 - Marketers need to capture big data and eliminate friction on small screens, and Passbook is the first step in this direction. Comments

Chelsea Gattung  |  Mobile

Bridging the Gap Between On-the-Go and On-the-Couch

facebook-mobile Nov 26, 2012 - Making sure your content doesn't get stuck in limbo between smartphone, full-size tablet, and desktop consumption. Comments

Anna Bager  |  Mobile

Merry Mobile Shopping

mobile-checkout Nov 21, 2012 - Now the palm of your hand might also be the best place to turn if you're looking for a good deal. Comments

Melanie White  |  Mobile

SES Chicago: Mobile Apps or Sites. That Is the Question

mobile-commerce-amazon Nov 15, 2012 - The contentious debate between whether mobile applications or optimized sites are the better choice for marketers led the conversation at SES Chicago. Comments

Susan Kuchinskas  |  Mobile

Coupons Drive Mobile Holiday Shopping, SessionM Says

reward-store Nov 14, 2012 - SessionM provides a mobile advertising and loyalty platform designed to increase retention and usage of mobile apps and content via social media features. Comments

James Dohnert  |  Automotive

51% of Mobile Auto Searchers End Up Making a Purchase

mobile-traffic Nov 14, 2012 - New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Comments

Gregory Kennedy  |  Mobile

5 Creative Best Practices to Double Mobile Ad Performance

mobile-measurement Nov 14, 2012 - Five proven best practices to follow when putting together mobile ad creative, as well as blind data that proves how the right ad creative makes a notable difference in campaign performance. Comments

Melanie White  |  Ad Industry Metrics

SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics Report

google-analytics-universal-analytics Nov 14, 2012 - Mobile has become a core focus for all integrated marketing campaigns. So much so, that 87 percent of marketers are planning to increase their emphasis on mobile in 2013, according to a report revealed by ClickZ and Google Analytics at SES Chicago today. Comments

Matt Kapko  |  Mobile

Mobile Trailblazers: A ClickZ Series

trailblazer Nov 13, 2012 - Where are these trailblazers today? Was it worth the struggle of going against the grain for so many years? Comments

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