Mobile

The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.

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WhatsApp to Launch Voice Calls Later This Year

Feb 24, 2014 - On the heels of its acquisition by Facebook, WhatsApp will introduce an Internet voice calling capability later this year. Comments

Yahoo Hong Kong Unveils Localized Mobile Site Ahead of Gemini

yahoomobile Feb 23, 2014 - Yahoo Hong Kong upgraded its mobile portal with localized features and native ad formats in January as a primer to introducing Gemini, its latest ad marketplace offering for mobile search and native ads. Comments

Facebook’s $19 Bn for WhatsApp: Crazy or Genius?

whatsapp Feb 21, 2014 - Was the whopping $19 billion acquisition of WhatsApp a totally crazy move on Facebook’s part? Or was it genius? Comments

Taco Bell Testing Mobile Order App With Phone-Flip Feature

taco-bell-app-2 Feb 21, 2014 - The quick-service chain is testing an app that will allow customers to place mobile orders for pick-up, as well as to place orders simply by flipping their phones. It is expected to roll out nationwide later this year. Comments

Infographic: WhatsApp and Its Asian Competitors

socialplatforms Feb 20, 2014 - A look at WhatsApp with infographics and numbers and how it compares to other social platforms such as WeChat, KakaoTalk, and Viber. Comments

Facebook Acquires WhatsApp in $19 Billion Deal

whatsapp Feb 19, 2014 - Facebook will acquire smartphone-messaging app WhatsApp for a $19 billion cash-and-stock deal. The move pushes the social network further into the fast-growing mobile messaging market. Comments

Victoria’s Secret Readies Its Pink Nation for Spring Break With In-App Scavenger Hunt

victoria-s-secret-pink-spring-break-scavenger-hunt Feb 18, 2014 - The brand’s Pink Nation app, which is available for iPad, iPhone, and Android devices, is in the middle of a spring break takeover that includes a scavenger hunt that asks consumers to find and scan icons over the course of four weeks. Comments

A Call to Marketers: Help Us Make Mobile Work

mobilemarketing Feb 12, 2014 - The Interactive Advertising Bureau has launched a new effort called "Make Mobile Work," calling on brand marketers to step up and embrace HTML5 as the key technology for creating engaging cross-screen ad creative. Comments

Flappy Bird Stops Flapping Despite $50K Per Day Ad Rev. - Or Does It?

flappy-bird2 Feb 11, 2014 - Flappy Bird, has flown the coop. The highly popular game has disappeared from the app stores despite it generating considerable numbers in ad revenue. Comments

Tips to Keep the Mobile Search Experience Fresh

mobilewebsite Feb 10, 2014 - Here are six ways to improve mobile search interaction and keep users coming back to your site, such as keeping your design simple and using infinite scrolling. Comments

Google and Microsoft Collaborate with IAB to Tackle Programmatic Trading

real-time-bidding-1 Feb 5, 2014 - Google, Microsoft, and other companies will work closely with the Internet Advertising Bureau (IAB) to provide education and solve issues regarding programmatic trading. Comments

Medialets' Servo Launches with MRC-Approved Measurement

servo-dashboard Feb 5, 2014 - Medialets, the mobile and tablet ad platform for advertisers and brands, is launching its new ad server for mobile, having already secured the green light from the Media Rating Council for its measurement. Comments

Unlocking the Treasures of Conquesting

Mobile Targeting Feb 5, 2014 - By building on the concept of conquesting, and expanding our use of location to compete and connect with consumers, we can potentially create more value for our brands. Comments

Starwood Hotels to Test Mobile, Keyless Check-In

starwood-keyless-2 Feb 4, 2014 - The functionality will be enabled via the iPhone app for the brand’s loyalty program, allowing for the "first guest interaction with hotel associates to be personal rather than transactional." Comments

2 Launches Take Aim at Native Mobile Advertising

mobsoc-01 Feb 4, 2014 - More and more companies are muscling in on native advertising. Chasing the dream of ad relevance and engagement, InMobi and MobSoc offer online advertising. Comments

Mobile Devices Lead Online Video Views, Adobe Says

mobile-video-view Feb 4, 2014 - 100 percent of the Sochi Olympic Games will be available on mobile, thanks to Adobe's deal with NBC. Adobe Primetime will dynamically replace broadcast and on-demand ads with targeted ads tailored for various devices. Comments

Beats Music Service Muscles Into the Competition

mobile-music-shutterstock-140393350 Jan 30, 2014 - Beats Music is a new entry into the growing marketplace of mobile music streaming services -- how does it stack up against the competition? Comments

Baidu Visualization Map Tracks Chinese New Year Migration

baidumigrationmap Jan 29, 2014 - Leveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth. Comments

Apple Breaks iOS Device Sales Records, but Fails to Wow Investors

silver-apple-logo-apple-picture Jan 28, 2014 - Apple broke its previous quarterly records of iPhone and iPad sales during the recently closed quarter, but made no gains in net income. Comments

Brands Join the Experimental Journey on Jelly

jelly app logo Jan 16, 2014 - How a question-answer service with photographs could serve a brand’s marketing objective is a query that Jelly and its users will answer as the platform grows. Comments

Localization Does Not Stand Alone in Marketing

map-pin-london Jan 16, 2014 - Localization needs a strategy, a framework and other key elements like consideration of consumer behavior, relevance, and personalization, in order to get the job done. Comments

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