Mobile

The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.

Sony's Google TV device being used with a large TV screen

Xaxis Promises to Bring Second-Screen Viewers Back to TV

May 1, 2014 - Xaxis says its automated technology can sync advertisers' TV ads with mobile devices within seconds, bringing back "lost" viewers. Comments

Solving for the Segmentation Trap by Creating Audiences of One

segmentationsigns1 Apr 30, 2014 - Many mobile marketers still rely on crude segmentation methodologies when we should be targeting and segmenting with the benefit of today's audience science. Comments

Personalized Targeting Key to Winning Mobile Consumers [Study]

yesmail-think-mobile-first-200x155 Apr 28, 2014 - Forrester Research's recent report reveals that marketers must use a mobile-unique approach for integrated and individualized mobile ads. Comments

Facebook Acquires Fitness Tracking App Moves Amid Privacy Concerns

Facebook Apr 25, 2014 - Moves promises not to share data with the social network. Comments

AOL Debuts Native Mobile Ad Unit

huffpost-screenshot-2 Apr 25, 2014 - AOL's new ad unit claims to enable publishers to increase revenue in mobile. Comments

Android Overtakes iOS for Mobile Ad Traffic

Google Android logo Apr 23, 2014 - Data shows more impressions from devices that are running from the Google Android operating system. Comments

Starwood Hotels Testing Google Glass App, but Is It Too Early?

starwood-spg-app-glass Apr 23, 2014 - Starwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the first of its kind for the device. Comments

WeChat and Its Mobile Commerce Potential

wechat Apr 22, 2014 - Tencent-owned WeChat has passed over display advertising to focus on integrating e-commerce solutions. Consider these examples. Comments

Facebook to Launch Mobile Ad Network

facebook-mobile-blue Apr 22, 2014 - According to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month. Comments

Twitter Strengthens Ad Reach Through App-Install Ads

twitter-image-app-card-screenshots-5 Apr 18, 2014 - The ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-Twitter advertising via the MoPub Marketplace. Comments

Nielsen Launches Final Test in Mobile Ad Measurement

nielsen18 Apr 18, 2014 - Nielsen kicks off its final pre-launch test as it moves into mobile ad measurement. Comments

Getting Mobile Right

mobileads Apr 11, 2014 - As we move on from the Year of Mobile to the Age of Mobile, marketers and brands must design for consumer utility and distraction, as the majority of mobile time is spent in an app. Comments

Don’t Ruin Good Strategy With Bad Creative

mobilemarketing Apr 9, 2014 - As much progress as marketers are making in mobile advertising in terms of cross-platform audience management, measurement, and delivery standards, there's one thing they must fix: bad creative. Comments

13 Things To Know About Tracking on Mobile

Big Data concept - mobile flying down a data tunnel Apr 6, 2014 - The following facts are aimed to help marketers quickly understand why it is so difficult to accurately track customer behavior in a non-desktop environment. Comments

A Marketer’s Guide to Mobile Conquesting

mobile-conquesting Apr 2, 2014 - Conquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great tools for reminding your existing customers why they should choose you again and again. Comments

Car Service App Gett Drives April Fool’s Treats Via #GettAnything

gett-roasted Apr 1, 2014 - After launching in the New York market in August, the app is trying to make a big splash in the big city by providing unique experiences for users who book rides on April 1. Comments

Jagermeister Wants Millennials to Create JagerBonds While Drinking Jagerbombs

jagerbonds-app Mar 31, 2014 - The spirit brand has released an app that will scrape images and videos from users’ phones to create 30-second video highlight reels of their nights out. Comments

7 Real-World Lessons From Beacons

estimote Mar 30, 2014 - As with any new technology, beacons' early days are pretty volatile territory, but we wanted to share some insights around the initial promise of beacons, good or bad. Comments

iBeacon – Has "Minority Report" Finally Arrived?

ibeacon Mar 24, 2014 - iBeacon is a micro-location and positioning protocol that lets your phone interact with low power transmitters (or beacons) placed in strategic locations. But how does iBeacon work and how will it benefit marketers? Comments

"Moments" Company Kiip Partners With Publicis Groupe's VivaKi

kiip-snickers-bm Mar 19, 2014 - The deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engagement. Comments

Asia - Approaching Adolescence in Mobile

mobilemarketing Mar 17, 2014 - There's a real appetite for trying mobile formats in the region, but media investment is painfully low on the medium people look at more than 150 times a day. Comments

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