Marketing News & Expert Advice
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Networks & Exchanges
As media planning and buying on ad networks and exchanges becomes more automated, learn how to tune your campaign using real-time bidding (RTB) and other data-driven tools to reach your target audiences.
MediaMath Spawns Agency to Use Its Tech Platform
Kepler will use MediaMath's ad tech platform as its media operating system.
Eliminate Media Fragmentation and Make Clients Happy
Can consolidated management of your digital programs drive efficiency, renewals, and happier clients?
Natural Born Clickers
Stop throwing good money at bad impressions and maximize the value of your investment in digital media.
Samsung Mobile Exchange Key to Multi-Screen Ad Strategy
Samsung AdHub signals desire among device manufacturers to snag digital content revenue.
A Call for Transparency: Are Dynamic Price Floors Good for the Industry?
As the uptake of real-time bidding for digital display advertising grows, have you ever wondered how the markets operate behind the scenes?
Does the 80/20 Rule Still Apply to Web Advertising?
Why taking a holistic approach to inventory optimization will pay back big dividends.
AOL Offers DSP Service
AdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media.
Maximizing the Value of Your Audience
Publishers need to find new, innovative ways to monetize their audiences and maximize yield.
Leading the Agency Evolution
Getting to the heart of data-driven mobile advertising with Neo@Ogilvy.
Why Is the Digital Media Space Such a Mess?
As the universe contracts, more cleanly defined lines and organization will take the place of chaos.
AOL to Lean On Right Media in 'Big Three' Ad Deal
AOL sticks with Yahoo for real-time bidding in mega display ad agreement.
How to Select a Bulletproof Data Management Platform
A shopping guide for a DMP.
The Paradox of Measurement
As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics?
Today's Mad Men Take Over an Evolving CES
What does the dramatic change in media consumption habits mean for media planning and buying? Here are three implications.
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