Media

A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

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Leo Burnett Partners With The Huffington Post for a New Approach to Content Marketing

Oct 22, 2014 - Ad agency Leo Burnett has joined forces with digital publisher The Huffington Post to create branded content that focuses on audience engagement rather than impressions and clicks. Comments

Uber Hong Kong Partners With Culinary Start-Up to Test On-Demand Services

uber-logo Oct 22, 2014 - In partnership with a cook-your-own-dinner start-up, Uber is attempting to move beyond ride sharing in Hong Kong with an on-demand delivery services promotion. Comments

Pixability Announces Programmatic YouTube Media Buying Platform

trendinganalysisdeepdive-2 Oct 22, 2014 - The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget from TV to online video. Comments

Are Beacons Going to Make the Holidays Brighter?

iBeacon Oct 22, 2014 - The marketing world is buzzing about beacons. Will they improve the shopping experience this holiday season, or should we be worried about the privacy concerns they bring? Comments

Canada Goose Campaign Embraces "Friluftsliv"

canada-goose Oct 21, 2014 - The Canadian outerwear brand centers its first European campaign on a region where it's always been popular: Scandinavia, home of the "friluftsliv" philosophy that represents a love of the outdoors. Comments

Forget Apple Pay: How Apple’s New Handoff Will Revolutionize Multiplatform Shopping

apple-pay-update Oct 21, 2014 - Apple's Handoff feature is surely just the beginning of a trend that will see the seamless blending of mobile, desktop, and offline shopping experiences. Comments

Diversifying Beyond YouTube Is Not Enough to Boost Online Video Revenue

YouTube is the world's largest video-sharing website Oct 21, 2014 - There are huge opportunities for online video beyond YouTube, but you need to be careful with your strategy and make sure you're not flying blind. Comments

The Sudden Death of Cable?

tv-static Oct 20, 2014 - The advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact on the world of digital video analytics. Comments

What Can Marketers Take Away From New Research on Movie Trailers?

movie-trailers Oct 16, 2014 - Using findings from a study on movie trailers, marketers in other industries can learn how to outsmart their competition, maximize online buzz, and boost sales. Comments

Think Outside the Box: 3-D Mobile Ads Can Boost Engagement

shutterstock-152196302 Oct 15, 2014 - Advertising technology company Amobee has initiated dynamic 3-D mobile ads for better engagement, but are 3-D ads suitable for every brand? Comments

How the Visual Web Is Going to Change Marketing

visual-based-content Oct 15, 2014 - Images have a powerful impact on the way consumers interact with the Web, so marketers need to be aware of the importance of visual aspects when designing their next campaign. Comments

The Idea of Brand Conquesting Becomes Real in the Mobile Era

shutterstock-91673237 Oct 15, 2014 - Today, mobile technology systems and insights allow for more exact and smarter conquesting tactics. Marketers can now physically breach their competitor's territory and take over the attention of their consumers. Comments

Social TV: Myth or Reality?

multiscreen-shutterstock-208553221 Oct 14, 2014 - Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Comments

Sour Patch Kids "Breaks Out" a YouTube Series to Lure Teenage Fans

shutterstock-216142318 Oct 14, 2014 - "Breaking Out" is a scripted YouTube series by Mondelez International's Sour Patch Kids candy. The company hopes to use the popularity of its YouTube stars to appeal to its teenage audience. Comments

Extend Your Publishing Brand by Allowing an Entrepreneur to Take You to New Heights

Idea Light Bulb Oct 14, 2014 - Tapping members of a younger generation to innovate around your brand could breathe new life into an aging company. Here's an example of one such entrepreneur who's doing just that. Comments

Using Mobile Video to Seize Competitive Advantage in India

india-urbanization-shutterstock-147091049 Oct 13, 2014 - Urbanization and other lifestyle trends in India are creating huge opportunities for mobile as a premium channel for online video. Comments

eBay Invites Customers to "Shop the World" for the Holidays

shutterstock-209983411 Oct 13, 2014 - eBay has launched a multiscreen holiday campaign to highlight its diverse relationships with global sellers by connecting inspirational moments with its instantly shoppable inventory. Comments

Mobile, the Ultimate Shopping Assistant, Says Google

fathers-day-mobile-shopping Oct 13, 2014 - The holiday shopping season has already begun. Who needs an in-store sales assistant when you can have your mobile?! Comments

Advertisers Seek Sleeker Alternatives to YouTube

video-streaming-shutterstock-99918575 Oct 13, 2014 - Video strategists from Story Worldwide, eMarketer, and A&E Network agree that YouTube is king when it comes to video marketing, but continue to search for opportunities on newer platforms. Comments

Programmatic Predictions: Big Spenders, Big Surprises

shutterstock-145689659 Oct 13, 2014 - Programmatic isn't slowing down anytime soon, so here are some thoughts on how it will continue to grow and evolve in the last quarter of 2014. Comments

IAB Highlights Best Campaigns From All Over the World

shutterstock-111655109 Oct 10, 2014 - In its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and what they did well. Comments

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