Media

A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

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The Next Stop for Everywhere Marketing: Mobile Apps

Jun 4, 2015 - Marketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile experiences. Comments

AdWords Offers Updates to YouTube Brand Lift Insights

youtube-b2b Jun 4, 2015 - Google and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push to promote "micro-moments." Comments

YouTube’s First Decade: The Top Ads and the Trends That Define Them

youtube-logo Jun 3, 2015 - YouTube's first ten years have produced some great ads, and in conjunction with The Webby Awards, viewers recently got to chose their favorites. Comments

Yahoo Allows Advertisers to Independently Validate Viewability and Fraud

yahoo-mobile-image Jun 3, 2015 - Yahoo is the first major digital publisher that lets brands fact-check viewability and ad fraud by themselves. Comments

Hotels.com's Silent Ads Poke Fun at Facebook's Rules

hotelsdotcom Jun 3, 2015 - Clever new ads from Hotels.com feature subtitles and an ASL interpreter. Meant to be watched without sound, the ads acknowledge the default silence of Facebook's news feed videos. Comments

Remembering Mobile Dads - and Not Just on Father’s Day

A dad working from home with his young son Jun 3, 2015 - Marketing messages for moms should target both parents, as today's dads, who make up 22 percent of the U.S. mobile audience, are more hands-on than those in previous generations. Comments

Brands Fight Ad Blindness With Interactive Experiences

mobilesmartphones Jun 2, 2015 - Brands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into consideration. Comments

Stacking the Deck: A Publisher’s Guide to Ad Stack Optimization

digital-publishing Jun 2, 2015 - Having a good number of ad partners with diverse strengths, as well as the right mix of programmatic partners, can help publishers leverage their traffic to maximize their revenue per visitor or page view. Comments

Google Now on Tap Makes App Search Optimization More Critical Than Ever

Google Logo Jun 1, 2015 - Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and functionality they've been missing. Comments

The Battle for the Living Room Begins

tv Jun 1, 2015 - Traditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu and Amazon. Comments

Windfall For Advertisers As Tencent Opens Third Party Data Access

tencent-logo May 31, 2015 - Advertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data management platform. Comments

VIDEO: Fresh Talent Key to Tackling Marketing Disruptions, Says McKinsey

david-edelman May 29, 2015 - McKinsey's David Edelman speaks to ClickZ about how marketers can invest in new models for employee management and how the industry should be guiding young talent. Comments

Prepare for the "Flight to Quality" in Programmatic

programmatic May 29, 2015 - The concept of "flight to quality" applies to media buying, as advertisers don't want to risk spending money on out-of-view ads or fraudulent traffic. Comments

New Google AdWords Products and Partnerships Focus on App Attribution

Google AdWords Logo May 28, 2015 - During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps. Comments

Google Enhances AdMob Tools and Adds Mediation Partners

google-mobile-search-2 May 28, 2015 - The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation. Comments

Why Mobile Is Content Marketing's Missing Link

video-nielsen May 28, 2015 - It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to jump by nine minutes this year. Comments

Programmatic Video: China Versus the West

programmatic-video May 27, 2015 - Following a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big players in Europe. Comments

YouTube TrueView Ads To Become Shoppable

youtube-logo May 22, 2015 - Google is adding a Buy button, and now, so is YouTube. Advertisers will soon be able to link to their websites and product listings on Cards within TrueView ads. Comments

Delta's New Safety Video Stars The Entire Internet

delta May 21, 2015 - The new six-minute safety video seen by Delta Airlines passengers pays tribute to popular memes and YouTube videos, celebrating the video giant's 10th anniversary this month. Comments

Five Ways to Market to Millennials Online

millennials-social-media May 21, 2015 - Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $200 billion in buying power. Comments

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