Media

A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

Yahoo

Yahoo Purchases Luminate to Boost Ad Business

Sep 9, 2014 - Yahoo has recently acquired photo ad company Luminate, which means that soon advertisers might be able to overlay Yahoo ads with mouseover text and shopping links. Comments

Mobile Moms and Back-to-School Path to Purchase

back-to-school-mobile Sep 9, 2014 - As back-to-school shopping lists grow bigger, so does the purchase funnel. To succeed in these mobile-driven times, marketers must create expanded content around their products, allow for easy conversion across multiple devices, and find new ways to deliver cost savings to consumers. Comments

Video Ads Are "Taking Over" Spotify

shutterstock-200035424 Sep 8, 2014 - Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platforms. Comments

Programmatic Is Awesome and It’s OK to Be Afraid

programmatic-advertising Sep 8, 2014 - As programmatic continues to gain ground in the ad-tech industry, some marketers are wary of its shortcomings. Here's why programmatic buying is actually awesome - and why it's OK to be a little bit afraid. Comments

Yahoo Style Takes a Splash at Native Advertising

Yahoo Sep 5, 2014 - The latest in a series of online magazines with which Yahoo is rebranding itself, Yahoo Style has ads that blend in with its fashion features. Comments

Apple Payments Set to Give Google Wallet a Run for Its Money

silver-apple-logo-apple-picture Sep 5, 2014 - Multiple sources report that Apple is set to launch mobile payments for iPhone on September 9. Will the prospective move knock Google off its throne? Comments

Get to Know Your Ad Providers

business-meeting-office-reflection Sep 5, 2014 - Publishers should maintain an open, ongoing dialogue with their ad providers to make sure they are able to jump on new opportunities when they arise. Comments

Why Blogging Still Matters: Data, Distribution, and Ownership of Content

blogs-blogging-sm Sep 5, 2014 - Blogs are still important tools for brands because they allow marketers to maintain full control of their content, and the analysis they can run on that content. Comments

Online Aggregation Versus Original Content

digital-news-content-shutterstock-117984556 Sep 4, 2014 - When it comes to brand publishing, the debate between online aggregation versus original content is an ongoing dilemma. Comments

Did Native Advertising Just Have the Best Summer Ever?

nyt-native-ad Sep 4, 2014 - Native advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. Comments

Ads and Videos May Make Their Way to Snapchat

snapchat logo Sep 3, 2014 - The mobile messaging app known for its vanishing photos is reportedly leaning toward monetization for the first time. Comments

Real-Time Myth-Busting: 5 RTB Mysteries, Solved!

true-or-false Sep 3, 2014 - There are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help marketers embrace the new technology. Comments

Elvis Presley’s Graceland Looks to iBeacon Technology to Boost Tourism

graceland-logo-blue Sep 2, 2014 - The museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you incorporate iBeacon technology into your marketing plan? Comments

Compounding Challenges for the Digital Publisher

digital-publishing Sep 2, 2014 - As the industry continues to evolve, publishers must adapt to the changing landscape. Here are eight of the biggest challenges publishers are facing right now. Comments

5 Mobile Advertising Myths – and How to Bust Them

mobilephone77 Sep 2, 2014 - There are still many myths surrounding the world of mobile advertising. Here are five of the most common ones, and a look at what the truth really is. Comments

Wearable Publishing: Early Days Show Strong Opportunities

wearable-technology Aug 29, 2014 - Wearables offer publishers the opportunity to make a one-to-one connection with consumers. Here are three scenarios which offer brands the chance to create a personal information exchange. Comments

Rovio Tests New Direct Programmatic Capabilities

angry-bird-icon Aug 28, 2014 - The company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to place their ads against. Comments

How the World Cup Became a Mobile-First Marketing Event

world-cup-mobile Aug 27, 2014 - SY Lau speaks to Tencent's deputy editor-in-chief about the company's hugely popular World Cup coverage in China, how mobile marketing played into this, and what marketers can learn from it in the future. Comments

Ritz-Carlton Strives to Improve Customer Stays With App Upgrade

ritzcarlton Aug 27, 2014 - The Ritz-Carlton is looking to bring its signature luxury to mobile users by making it easier for them to check in and out with mobile check-in, among other enhancements to its app. Comments

Facebook Unveils New Bandwidth Targeting Capability

facebook-video Aug 27, 2014 - Advertisers can now target Facebook users based on mobile device and connection type. Comments

Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

shutterstock-185427179 Aug 27, 2014 - Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Comments

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