Marketing News & Expert Advice
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Publishing
Digital publishing opens a new world to print readers, loyal and new, but the old rules for success don't always apply. How do you make digital work for you?
Stop, Collaborate, and Listen…Authenticity Is Key!
Apr 5, 2013 - How do you, as a brand, manage your way through all the noise and clutter to make your name matter? Comments
Topics in Media:
VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed
Apr 5, 2013 -
ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising.
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Relevance Is Your True North
Apr 2, 2013 -
How to use it to cut through content clutter.
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Finally! Technology Becomes Human
Mar 29, 2013 -
How we can once again connect with our consumers based on their personal motivation, rather than the device specifics and buttons they push.
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The 3 Cs of Content Marketing
Mar 27, 2013 -
Brands and publishers must work together to evolve the content marketing landscape.
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How Big Is Big When You Are a Digital Magazine?
Mar 15, 2013 -
Use this 10-point checklist to help position yourself for large-scale growth.
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The Native Ad Buzz: Seeing Through the Noise
Mar 8, 2013 -
Brands need to work closely with their media partners to act as a publisher and produce effective content that drives audience reaction.
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Magazines, Content Owners, & Publishers - It's Your Time to Thrive
Mar 1, 2013 - The top five takeaways from the Mobile World Congress and how to make sure the magazine industry doesn't just remain relevant in technology, but also thrives. Comments
Should Publishers Optimize for Mobile?
Feb 22, 2013 -
Yes! And here are four considerations of how and when.
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Ellen and LinkedIn, 2 Brilliant Efforts
Feb 15, 2013 -
Brands are building growth and success by leveraging their own content to create campaigns that resonate with their recipients.
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2013: 'Year of the Mobile'
Feb 8, 2013 -
Several new predictions on the mobile industry and why we may finally have come to the year of mobile.
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Yahoo Google Ad Deal Good for Market, Participants Say
Feb 7, 2013 -
Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites.
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Interesting Data Points for Digital Publishers
Feb 1, 2013 -
Take advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist.
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5 Content Marketing Trends for 2013 You Haven't Heard Yet
Jan 25, 2013 -
Five content marketing trends that speak to the continual drive toward developing quality content on the independent web.
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2013: When Editors Strike Back
Jan 18, 2013 -
Customers now need to find reasons to engage with their devices, and editors must create high-quality curated content.
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Project Management: The Power of One
Jan 11, 2013 -
The time when it was acceptable for uniquely divergent entities to produce content without dynamic integration and integral access to the actual production of that content is long gone.
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Newsweek Ushers in the Era of Pure Publishing
Jan 4, 2013 -
What's at the intersection of the future and past of publishing? Content.
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Your Guide to Surviving Life in the 'Appmosphere'
Dec 21, 2012 -
And a question about the future.
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How to Choose an Online Video Platform
Dec 14, 2012 -
Publishers can overcome these three typical challenges.
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Analyzing Ads and Content Together Is a Revenue Win for U-T San Diego
Dec 12, 2012 -
U-T San Diego, the digital media publisher formerly known as the San Diego Union-Tribune newspaper, has found revenue growth in a shrinking market, thanks to a monetization strategy with analytics at its center.
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Evolve Media Launches Native Advertising Product
Dec 12, 2012 -
Per the company, the product connects brands to the content users are searching for in a way that is native to the user's experience.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 12 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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