Marketing News & Expert Advice
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Publishing
The Virtual Shopping Mall of Editorial Content
From Bloomingdales to the dollar store - how marketers can get the most out of online content.
What Sells the Digital Magazine?
Is it the cover or the contents?
Glam Exec: Mobile Ad Sales Growing Fastest
In Q&A, Jason Rosenthal also compares vertical online advertising to cable TV.
What Is Next for Digital Publishing?
These digital publishing realities for the remainder of 2012 might just help a few of us keep focused as the changes in the world of digital publishing keep rolling in.
ClickZ Promotes Kate Kaye, Christopher Heine
Journalists named to new roles covering digital marketing and advertising.
NYC Magazine's Digital Makeover Includes Deals
Publisher partners with OpenTable, Fandango, and Audience View to offer discounts.
Digital Publishing Tricks That Drive Success
Five tips that will keep you ahead of the game when navigating the ever-changing publishing landscape.
BabyCenter CEO Tina Sharkey Resigns
Johnson & Johnson demonstrated that a CPG company can be a successful publisher.
Where Are All the Good People Online?
As a publisher, you can only do so much to grow audience through SEO. Consider these other options.
Dogster Revamp Brings a Magazine's Design Ethic
Publisher Say Media is big on clean page designs, where ads and content commingle.
Salesforce Tries Content Management With Site.com
Unveils web publishing platform.
The New World of Analytics: What You Need to Know Now
Five ways to define rules and guidelines for building analytics that drive us forward.
SXSW Video: Cheezburger CEO Talks Monetization
Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets.
Nielsen Report: Blogs Still on the Rise
Women and moms dominate the blogosphere, which now includes 181 million sites and pages globally.
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