Marketing News & Expert Advice
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Publishing
Digital publishing opens a new world to print readers, loyal and new, but the old rules for success don't always apply. How do you make digital work for you?
Native Video: The Industry’s New Darling Devil
Sep 24, 2013 - Native Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it's easy to understand why cracking the Native Video piece is so important. Comments
Topics in Media:
Optimize Content Marketing for Conversions and Brand Credibility
Sep 23, 2013 -
It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t work for all B2C and B2B businesses. So it’s key for content marketers to find the right publisher analogy for their business.
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According to Wikipedia, Digital Magazines Do Not Exist
Sep 13, 2013 -
Isn't it time that we came together as an industry to create a positive sense of awareness for our industry?
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5 Ways to Maximize the Value of Your Content
Sep 12, 2013 -
Producing quality content is expensive but here are five steps to get you started.
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Creating an Inbound Marketing Content Strategy
Sep 11, 2013 -
How to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make your sales team and boss love you.
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Publishing Technology Buzzwords Debunked
Aug 23, 2013 -
Before you invest serious time or money into jumping on the latest buzzword bandwagon, stop and think about how it will actually benefit you.
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How to Create a Real-Time Brand Newsroom
Aug 20, 2013 -
Turn your brand newsroom into a scalable, real-time content network.
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1 Instagram Follower Is Worth 10 Twitter Followers
Aug 16, 2013 -
The ultimate drive for social success should be built on the ability to publish content that connects your brands to the heart of your customer, in a personal and relevant way.
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How to Show ROI of Content and Inbound Marketing to Your CEO
Aug 14, 2013 -
As we move forward in our data-driven business world, the companies that can integrate all their teams, processes, and tools together will be much more efficient and see better results.
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Lens on the Near-Term Challenge, Long-Term Opportunity
Aug 9, 2013 -
By understanding the audience deliberately and specifically a publisher ought to amplify and extend campaigns using programmatic means to help themselves and their marketer partner.
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Insane Statistics About Content on the Web
Aug 2, 2013 -
An interview with Damon Ragusa, president of idio, about how to design a strategy that will work to distribute content in an intelligent and personal manner and why there is still hope for the future.
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Facebook's Video Audience Bigger Than TV, According to Nielsen
Aug 1, 2013 -
A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental reach to major TV networks.
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Content Mixology 101: A Practical Guide to Real-Time Publishing
Jul 23, 2013 -
A modern publishing strategy should include four content approaches - original, curated, licensed, and automated.
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Inside Walmart Canada's Multi-Channel Pub Strategy
Jul 22, 2013 -
Walmart Canada turned to Rogers Media to create a multi-faceted content strategy that showcases products and emphasizes quality.
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Why 1 Million People Like You Shared This Column About Publishing
Jul 19, 2013 -
Despite all of the innovations in publishing, the good old headline is still possibly the most powerful element of an article that we have.
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A Smarter Way to Drive Lead Conversion With Content
Jul 17, 2013 -
How do you create an effective content marketing strategy to drive performance, influence behavior, and produce real impact?
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Brand As Publisher: What Does That Mean Exactly?
Jul 12, 2013 -
Great content marketing is a golden opportunity to attach meaning to the brand and improve brand opinion.
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Is a Picture Really Worth 1,000 Words?
Jul 5, 2013 -
It's pretty clear that anyone in publishing needs to move toward a world that is more visually driven and strategically tagged.
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The Problem With Millennials; It's You!
Jun 28, 2013 -
You don't move people by pointing fingers. Holistic, collaborative leadership is key.
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Digitas Reflects on Dual Media Partnership for Sprint at E3
Jun 26, 2013 -
Digitas secured the first native ad distribution partnership for Sprint with The Huffington Post to showcase exclusive behind-the-scenes footage from E3 on the IGN E3 VIP page.
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Content and the Always-On Mobile Millennials
Jun 25, 2013 -
The unique preference of Millennials for the intersection of video, social, and mobile means that marketers specifically targeting them now have extremely powerful choices at their own fingertips.
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October 02, 2013 -
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September 23, 2013
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