Digital publishing opens a new world to print readers, loyal and new, but the old rules for success don't always apply. How do you make digital work for you?
May 10, 2013 - Publishers may need to rethink the way they market content to make it less about title and brand awareness and more about personal content connections. Comments
May 3, 2013 -
More and more publishers will continue to rely on audience learning techniques and develop a better sense of what individuals with a certain taste or behavior patterns prefer.
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Apr 30, 2013 -
How might a publisher or content marketer go about embracing these shifts, and take a modern portfolio management approach to content?
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Apr 26, 2013 -
Five digital magazines that are doing their part in helping the environment.
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Apr 24, 2013 -
The essence of a great content strategy is about producing quality content and distributing it to the right, most passionate audience.
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Apr 12, 2013 -
Being cross-platform accessible isn't new or interesting, it's simply the table stakes required to play in the digital market.
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Apr 11, 2013 -
Marketers have until June to get over cookies, a digital advertising executive said earlier this week.
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Apr 10, 2013 -
AOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstrong unveiled the platform at the unrelated ad:tech San Francisco yesterday, while startups vied for attention in the crowded space.
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Apr 5, 2013 -
How do you, as a brand, manage your way through all the noise and clutter to make your name matter?
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Apr 5, 2013 -
ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising.
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Apr 2, 2013 -
How to use it to cut through content clutter.
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Mar 29, 2013 -
How we can once again connect with our consumers based on their personal motivation, rather than the device specifics and buttons they push.
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Mar 27, 2013 -
Brands and publishers must work together to evolve the content marketing landscape.
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Mar 15, 2013 -
Use this 10-point checklist to help position yourself for large-scale growth.
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Mar 8, 2013 -
Brands need to work closely with their media partners to act as a publisher and produce effective content that drives audience reaction.
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Mar 1, 2013 - The top five takeaways from the Mobile World Congress and how to make sure the magazine industry doesn't just remain relevant in technology, but also thrives. Comments
Feb 22, 2013 -
Yes! And here are four considerations of how and when.
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Feb 15, 2013 -
Brands are building growth and success by leveraging their own content to create campaigns that resonate with their recipients.
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Feb 8, 2013 -
Several new predictions on the mobile industry and why we may finally have come to the year of mobile.
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Feb 7, 2013 -
Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites.
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Feb 1, 2013 -
Take advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist.
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