Digital publishing opens a new world to print readers, loyal and new, but the old rules for success don't always apply. How do you make digital work for you?


Ad Blocking Blocks Publishers’ Business Model, Threatens Free Internet

Sep 21, 2015 - How will the integration of new ad-blocking technology, such as Apple's latest mobile iOS software update, affect the current state of the free Internet and the future of publishing? Comments

3 Ways to Achieve Sustainable Revenue: Why Gigaom and Re/Code Are the Tip of the Iceberg

money-tree-shutterstock-289276631 Sep 14, 2015 - The revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions that can help encourage revenue. Comments

Is The Washington Post Right to Block Ad Block Users?

wp-ad-blocked Sep 11, 2015 - This analyzes how The Washington Post has decided to address users with ad-blocking software installed on their devices. Is this an effective way to counter this issue? Comments

Why an Intent Strategy Can Solve the Ad Blocking Problem

shutterstock-125872154-problem-solving Aug 26, 2015 - One solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Comments

Advertising is on Life Support: Content is About to Be King

content-marketing-new Jul 27, 2015 - Content is about to be king because everyone can market their content directly to one another without the increasingly irrelevant contribution of a publisher. Comments

4 Secrets Behind International Monetization

international-image Jul 21, 2015 - The Internet is a borderless community where publishers can monetize their international traffic in many ways, provided they do their homework and understand their diverse audience. Comments

The End of the Independent Web Might Be Caused By Readers

useagle Jul 10, 2015 - While we've become accustomed to the Internet being free, advertising is the price we pay for that. As people grow tired of ads and install ad blockers, that could potentially change. Comments

The Four Keys to Power in Email

email-newsletter Jul 6, 2015 - By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all. Comments

Threat or Opportunity? 4 Topics for Publisher Dialogue in 2015

opportunity-box-in-hand Jun 16, 2015 - Events geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad quality and ad blocking. Comments

Stacking the Deck: A Publisher’s Guide to Ad Stack Optimization

digital-publishing Jun 2, 2015 - Having a good number of ad partners with diverse strengths, as well as the right mix of programmatic partners, can help publishers leverage their traffic to maximize their revenue per visitor or page view. Comments

Are Facebook's Instant Articles the Next Wave in Branded Content?

facebook-automation May 13, 2015 - Facebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPhone app. Comments

When Margins Attack: The Impacts of Video Supply Deficit

online-video-advertising Apr 17, 2015 - Limited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them? Comments

The Future of Programmatic for Publishers

fragmentation-publishing Apr 15, 2015 - If publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible and everyone will have the option to see improved campaign results. Comments

What Was Remnant Is Now Premium

premium Apr 13, 2015 - Publishing models are in a state of change. Are you ready for the next stage of development for publishers? Comments

Brand Newsroom 2.0

digital-publishing Mar 31, 2015 - Today, publishers are becoming more like marketers and marketers are becoming more like publishers. What does this convergence mean for the industry? Comments

The Key to Mobile Revenue for Publishers: Less Is More

mobile-revenue Mar 30, 2015 - To be successful in mobile publishing, marketers need to create a comprehensive strategy that informs their entire mobile experience. Comments

Are Brands Robbing Publishers for Profits?

publisher-thief Mar 27, 2015 - Are publishers using their content in new ways to attract brands, or are brands leveraging publisher content to help them monetize and profit? Comments

Missed #SXSW? Here's a Recap of Publisher-Relevant Sessions That Rocked

sxsw-2015 Mar 20, 2015 - These SXSW sessions focused on the fast-paced world of digital marketing. Here's a summary of the most important topics covered for those who weren't able to make it Austin this year. Comments

Gigaom’s Demise: What’s the Future of Digital Publishing?

publishers Mar 11, 2015 - The tech blog's shutdown is a wake-up call for the industry. What challenges do digital publishers face today, and what can they do to survive? Comments

Bad Ads Range From Annoying to Dangerous

Malware cyber criminal Feb 20, 2015 - Growth in the digital publishing industry leaves the door open for ad fraud, which can vary from simply annoying to very dangerous for advertisers and users alike. Comments

Havas and NewsCred Partner to Source Content From Major News Publications

havas-logo Feb 18, 2015 - Havas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC. Comments

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