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Digital publishing opens a new world to print readers, loyal and new, but the old rules for success don't always apply. How do you make digital work for you?

discoverymap

How Important Is Discovery?

Jeanniey Mullen  |  Publishing

May 10, 2013 - Publishers may need to rethink the way they market content to make it less about title and brand awareness and more about personal content connections. Comments

Topics in Media:

Alex Godelman  |  Publishing

Predicting Consumer Behavior

future-predictions May 3, 2013 - More and more publishers will continue to rely on audience learning techniques and develop a better sense of what individuals with a certain taste or behavior patterns prefer. Comments

Matthew Kumin  |  Publishing

Maximize Returns and Minimize Risk: A Portfolio Approach to Content

content Apr 30, 2013 - How might a publisher or content marketer go about embracing these shifts, and take a modern portfolio management approach to content? Comments

Jeanniey Mullen  |  Publishing

Being Green Every Day

google-earth-day-2013-summer-ants-bear Apr 26, 2013 - Five digital magazines that are doing their part in helping the environment. Comments

Mary Gail Pezzimenti  |  Publishing

6 Essential Truths and a Piece of Advice for Content Strategy

content Apr 24, 2013 - The essence of a great content strategy is about producing quality content and distributing it to the right, most passionate audience. Comments

Jeanniey Mullen  |  Publishing

Table Stakes: The Ante Has Been Upped in Publishing

mobile-publishing Apr 12, 2013 - Being cross-platform accessible isn't new or interesting, it's simply the table stakes required to play in the digital market. Comments

Susan Kuchinskas  |  Publishing

Should Marketers Fear the Cookie Apocalypse?

computer-cookies-web Apr 11, 2013 - Marketers have until June to get over cookies, a digital advertising executive said earlier this week. Comments

Susan Kuchinskas  |  Publishing

Ad:tech - AOL Marketplace Enters Crowded Programmatic, er, Marketplace

technology vortex Apr 10, 2013 - AOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstrong unveiled the platform at the unrelated ad:tech San Francisco yesterday, while startups vied for attention in the crowded space. Comments

Manuel Donayre  |  Publishing

Stop, Collaborate, and Listen…Authenticity Is Key!

stop-sign2 Apr 5, 2013 - How do you, as a brand, manage your way through all the noise and clutter to make your name matter? Comments

Melanie White  |  Publishing

VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed

native-ses Apr 5, 2013 - ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising. Comments

Matthew Kumin  |  Publishing

Relevance Is Your True North

true-north Apr 2, 2013 - How to use it to cut through content clutter. Comments

Jeanniey Mullen  |  Publishing

Finally! Technology Becomes Human

robots Mar 29, 2013 - How we can once again connect with our consumers based on their personal motivation, rather than the device specifics and buttons they push. Comments

Laney Whitcanack  |  Publishing

The 3 Cs of Content Marketing

content Mar 27, 2013 - Brands and publishers must work together to evolve the content marketing landscape. Comments

Jeanniey Mullen  |  Publishing

How Big Is Big When You Are a Digital Magazine?

digital-publishing Mar 15, 2013 - Use this 10-point checklist to help position yourself for large-scale growth. Comments

Keith Bonnici  |  Publishing

The Native Ad Buzz: Seeing Through the Noise

static-tv Mar 8, 2013 - Brands need to work closely with their media partners to act as a publisher and produce effective content that drives audience reaction. Comments

Jeanniey Mullen  |  Publishing

Magazines, Content Owners, & Publishers - It's Your Time to Thrive

Mar 1, 2013 - The top five takeaways from the Mobile World Congress and how to make sure the magazine industry doesn't just remain relevant in technology, but also thrives. Comments

Walter Knapp  |  Publishing

Should Publishers Optimize for Mobile?

mobile-publishing Feb 22, 2013 - Yes! And here are four considerations of how and when. Comments

Jeanniey Mullen  |  Publishing

Ellen and LinkedIn, 2 Brilliant Efforts

ellen Feb 15, 2013 - Brands are building growth and success by leveraging their own content to create campaigns that resonate with their recipients. Comments

Alex Godelman  |  Publishing

2013: 'Year of the Mobile'

man-using-mobile Feb 8, 2013 - Several new predictions on the mobile industry and why we may finally have come to the year of mobile. Comments

Mary Lisbeth D'Amico  |  Search

Yahoo Google Ad Deal Good for Market, Participants Say

5-yahoo-google2000 Feb 7, 2013 - Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. Comments

Jeanniey Mullen  |  Publishing

Interesting Data Points for Digital Publishers

raining-documents Feb 1, 2013 - Take advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist. Comments

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