Digital publishing opens a new world to print readers, loyal and new, but the old rules for success don't always apply. How do you make digital work for you?
Apr 5, 2013 - How do you, as a brand, manage your way through all the noise and clutter to make your name matter? Comments
Apr 5, 2013 -
ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising.
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Apr 2, 2013 -
How to use it to cut through content clutter.
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Mar 29, 2013 -
How we can once again connect with our consumers based on their personal motivation, rather than the device specifics and buttons they push.
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Mar 27, 2013 -
Brands and publishers must work together to evolve the content marketing landscape.
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Mar 15, 2013 -
Use this 10-point checklist to help position yourself for large-scale growth.
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Mar 8, 2013 -
Brands need to work closely with their media partners to act as a publisher and produce effective content that drives audience reaction.
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Mar 1, 2013 - The top five takeaways from the Mobile World Congress and how to make sure the magazine industry doesn't just remain relevant in technology, but also thrives. Comments
Feb 22, 2013 -
Yes! And here are four considerations of how and when.
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Feb 15, 2013 -
Brands are building growth and success by leveraging their own content to create campaigns that resonate with their recipients.
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Feb 8, 2013 -
Several new predictions on the mobile industry and why we may finally have come to the year of mobile.
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Feb 7, 2013 -
Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites.
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Feb 1, 2013 -
Take advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist.
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Jan 25, 2013 -
Five content marketing trends that speak to the continual drive toward developing quality content on the independent web.
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Jan 18, 2013 -
Customers now need to find reasons to engage with their devices, and editors must create high-quality curated content.
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Jan 11, 2013 -
The time when it was acceptable for uniquely divergent entities to produce content without dynamic integration and integral access to the actual production of that content is long gone.
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Jan 4, 2013 -
What's at the intersection of the future and past of publishing? Content.
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Dec 21, 2012 -
And a question about the future.
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Dec 14, 2012 -
Publishers can overcome these three typical challenges.
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Dec 12, 2012 -
U-T San Diego, the digital media publisher formerly known as the San Diego Union-Tribune newspaper, has found revenue growth in a shrinking market, thanks to a monetization strategy with analytics at its center.
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Dec 12, 2012 -
Per the company, the product connects brands to the content users are searching for in a way that is native to the user's experience.
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