Marketing News & Expert Advice
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Publishing
Digital publishing opens a new world to print readers, loyal and new, but the old rules for success don't always apply. How do you make digital work for you?
Infographics: The CliffsNotes of the Internet?
Nov 11, 2011 - Have infographics become the publisher's best friend? Comments
Topics in Media:
New York Times Digital Chief Nisenholtz to Retire
Nov 7, 2011 -
Nisenholtz helped give the Times its reputation for digital innovation.
Comments
Retailers Build Out Lifestyle Content
Nov 7, 2011 -
One longtime men's magazine strikes back, joining forces with JC Penney.
Comments
Mashable, ClickZ Team up on Content Syndication, Social Sharing
Nov 4, 2011 - Mashable to bring the best of ClickZ to its readers; ClickZ readers get to tap Mashable's social sharing tools. Comments
7 Questions for Online Publishers Association's Pam Horan
Nov 4, 2011 - Trade association president discusses outlook for publishers and advertisers in 2012. Comments
NYC Magazine Touts Foursquare Kings
Nov 2, 2011 - Time Out continues developing presence on the mobile app. Comments
How to Bring a Magazine to Life Online
Oct 28, 2011 - A quest to create a magazine onsite at an event to bring the excitement to the rest of the world. Comments
Secrets to Success in Your Business
Oct 14, 2011 - Lessons on where publishers should focus their minds to shape their businesses' future from an expert. Comments
75,000 Fans Unlock Gap Discount with GetGlue and EW.com
Sep 29, 2011 -
Gap rewards shoppers getting fashion inspiration from fall TV characters.
Comments
One Piece of Content: 6 Starting Points
Sep 16, 2011 - What is the best way to share your content with the world in a manner that showcases how valuable and fantastic your content really is? Comments
Digital Publishing - A Virtual Snowstorm in the Making
Sep 2, 2011 - Four unique factors that need to be considered when creating a digital publishing strategy. Comments
Publishing for the Future – Fuzzier Than the Dice on a Rearview Mirror?
Aug 19, 2011 - How do you build a strategy for success in publishing for four different generations that will be booming 10 years from now? Comments
Publishers Alert: 2 Digital Branding Secrets Exposed
Aug 5, 2011 - Ensure your success when migrating to a digital strategy. Comments
ClickZ Wins 2 National Business Media Awards
Aug 4, 2011 - ClickZ News, Politics & Advocacy sections score Azbee Awards of Excellence. Comments
Amex Launches Flipboard Campaign in New Yorker
Jul 25, 2011 -
American Express and Lexus to be among the first to advertise in Flipboard publications from Condé Nast.
Comments
A Tale of Three Platforms
Jul 8, 2011 - Three key types of optimizations and realizations to create marketing programs that cater to the experience from which the content is being digested. Comments
When Is a Magazine Not a Magazine?
Jun 24, 2011 - Aren't we better off looking at ways to capitalize on the benefits a digital magazine can offer, rather than reinvent them? Comments
The $10 Million Dollar Question
Jun 10, 2011 - Ten things publishing experts would spend $10 million on to start a digital-only magazine. Comments
A Year After Hearst Buy, ICrossing Opens Branded Content Arm
Jun 1, 2011 - Unit will focus on real-time execution across the social graph. Comments
3 Digital Publishing Secrets
May 27, 2011 - And five questions you should be aware of and able to comment on as your digital publishing efforts grow. Comments
AOL Trade Media Project Aims for Social Content Sharing
May 16, 2011 -
AOL Energy asks readers to connect their LinkedIn accounts to the site.
Comments
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