Publishing

Digital publishing opens a new world to print readers, loyal and new, but the old rules for success don't always apply. How do you make digital work for you?

5 Content Marketing Trends for 2013 You Haven't Heard Yet

Feb 1, 2013 - You've heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Comments

Interesting Data Points for Digital Publishers

raining-documents Feb 1, 2013 - Take advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist. Comments

5 Content Marketing Trends for 2013 You Haven't Heard Yet

2013-resolutions Jan 25, 2013 - Five content marketing trends that speak to the continual drive toward developing quality content on the independent web. Comments

2013: When Editors Strike Back

editors-choice Jan 18, 2013 - Customers now need to find reasons to engage with their devices, and editors must create high-quality curated content. Comments

Project Management: The Power of One

power-of-one Jan 11, 2013 - The time when it was acceptable for uniquely divergent entities to produce content without dynamic integration and integral access to the actual production of that content is long gone. Comments

Newsweek Ushers in the Era of Pure Publishing

newsweek Jan 4, 2013 - What's at the intersection of the future and past of publishing? Content. Comments

Your Guide to Surviving Life in the 'Appmosphere'

linked-in-appsnew Dec 21, 2012 - And a question about the future. Comments

How to Choose an Online Video Platform

online-video Dec 14, 2012 - Publishers can overcome these three typical challenges. Comments

Analyzing Ads and Content Together Is a Revenue Win for U-T San Diego

UTs Dec 12, 2012 - U-T San Diego, the digital media publisher formerly known as the San Diego Union-Tribune newspaper, has found revenue growth in a shrinking market, thanks to a monetization strategy with analytics at its center. Comments

Evolve Media Launches Native Advertising Product

hollywood-bed-conversation-social-syndi-product-craveonline-r01-3 Dec 12, 2012 - Per the company, the product connects brands to the content users are searching for in a way that is native to the user's experience. Comments

Competition and Cooperation

b2bchalkboard Dec 7, 2012 - Are successful publishers and brands really B2B companies? Comments

Rise of the Machines

rise-of-machines Dec 4, 2012 - A web publisher's survival guide in the age of programmatic buying. Comments

Publishers, Are You Curating Content? You Should Be!

museum-new-york Nov 30, 2012 - With the daily deluge of data overwhelming the masses, digital publishers are in a unique position to offer an oasis of calm and clarity by curating content into meaningful stories. Comments

Coca-Cola Relaunches Website as Socially Enabled Digital Platform

coca-cola-journey Nov 23, 2012 - The Coca-Cola Company has revived an internal print magazine in digital form in a relaunch of its website. Comments

Publishing's Holiday Secrets for Success: The Ulterior Motive

present Nov 9, 2012 - Make sure you have a view of how your plans will play into people's hearts and minds this holiday season. Comments

3 Essential Audience Development Tips for Digital Publishers

audience Nov 2, 2012 - By employing these essential audience development tips, you'll build a following in no time. Comments

Acquiring Digital Readers? New Media Will Not Help You

baby-boomers Oct 29, 2012 - Baby boomers are still creating brands - and now digital brands; so how do you reach them? Comments

Salesforce Expands Marketing Cloud Capabilities

Clouds jigsaw Oct 22, 2012 - Salesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features. Comments

Bigger, Better, Faster: Your Audience, Your Space

audience Oct 19, 2012 - Create great experiences and your audience will bring their friends. Protect that space and they'll keep coming back - both your clients and audience, alike. Comments

The Digital Magazine Industry Is Predictable Now

digital-publishing Oct 12, 2012 - Three of the key truths and leading predictive elements digital adoption is based on. Comments

Editorial Calendars: A Digital Publisher’s Best Friend

calendar Oct 5, 2012 - Creating an editorial calendar is one of the easiest ways to manage your stress, leverage your content strengths, and grow readership for continued success. Comments

 

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