Publishing

Digital publishing opens a new world to print readers, loyal and new, but the old rules for success don't always apply. How do you make digital work for you?

2013-12-19-2248

SNOW Magazine: Digital Publishing Done Right

Dec 20, 2013 - Barbara Sanders did something unique with SNOW; she put her focus on staying true to her roots and focusing on one main thing: the quality of the content. Comments

Mountain Dew Brand Publishing Success Opens Door to Third-Party Ads

mountaindew2 Dec 11, 2013 - Mountain Dew's branded content hub may turn advertising into a profit center, as evidenced by their success with Green-Label.com. Comments

Will Content Marketing's Future Look More Like LinkedIn Pulse?

contentnurturing Dec 10, 2013 - Purposeful content that zeroes in on your customer's specific needs helps you gain a deeper level of engagement and develop customer loyalty. With a steady stream of useful content, you achieve the goal of all marketing automation plans. Comments

Tap Into Affordable Expertise for Publisher Success

leverage-social-networking Dec 6, 2013 - In the publishing world, partnerships are key to driving distribution and success. Columnist Jeanniey Mullen discusses Outside Directors, a c-level talent network that can help publishers drive distribution and find success in new markets. Comments

How to Master Blogging Even If You Suck at Writing

lukesummerfielddec4 Dec 4, 2013 - Columnist Luke Summerfield offers a few of the many different ways to create great content for your blog without being the best writer in the world. Comments

FTC to Address 'Blurred Lines' of Native Advertising in December 4 Workshop

FTC Logo Dec 3, 2013 - The FTC will host a workshop tomorrow entitled “Blurred Lines: Advertising or Content?” to explore native advertising. Comments

3 New Content Publishing Technologies to Leverage in 2014

vyclone-trending-movies Nov 22, 2013 - In 2014, we'll see the rise of the next generation of technologies meant to bring us closer to our customer and into a deeper conversation with our prospects. Columnist Jeanniey Mullen shares 3 technologies to keep an eye on. Comments

I Want Our Brand Content to Go Viral; That's a Thing, Right?

content Nov 15, 2013 - Having content ‘go viral' isn't something that happens arbitrarily. It happens to those who work hard and understand not only what to produce, but how to produce it. Guest columnist Paul Hanges shares his tips for solving the viral formula. Comments

Really Smart Ideas Worth Considering

digital-content Nov 8, 2013 - These three statements may inspire you to rethink and re-evaluate your strategies and tactics, too. Comments

Smart Tactics to Maximize Your Blog’s Impact

maximize-your-blogs Nov 7, 2013 - Great tactics to help gain extra exposure to your blog will help maximize its reach and overall ROI on your business. Comments

Q4 Push for Profits: 5 Infographics You Need to See To Make It Happen

jeannieymulleninfo1 Oct 25, 2013 - Spend some time with these infographics and learn from the structure, fonts, colors and the way in which these have been designed. There are solid lessons within the infographic ecosystem that we can flourish from. Comments

Can We Ever Expect Native Advertising to Scale?

growth-engine Oct 18, 2013 - A platform that can deliver content marketing at scale, for both publishers and marketers, must have both ends of the advertising spectrum--native advertising and programmatic buying--working in concert. Comments

The New Mobile Reality for Advertisers & Publishers

Freight train Oct 18, 2013 - In the new mobile reality, publishers and advertisers are being forced to engage users in different fashions. Omar Nicola explains. Comments

The Battle of the Ages… Literally

Pikemen at a recreation of the Battle of Bosworth Field Oct 11, 2013 - Who should you publish for in order to gain both short and long term success, Millennials, Boomers or Swipes? Comments

Inbound Marketing for eCommerce: Marketing on Steroids

what-is-inboundmarketing Oct 9, 2013 - Learn how Inbound Marketing is making a huge impact in eCommerce and discover ways to start making that impact in your shop. Comments

The Publisher of the Future Will Be Agile & Adaptive

global-warming-future Oct 7, 2013 - The publisher of the future faces content demands including multi-screen and cross-device accessibility, interactivity and customization to individual preferences. Are you ready? Comments

Native Video: The Industry’s New Darling Devil

native-ads Sep 24, 2013 - Native Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it's easy to understand why cracking the Native Video piece is so important. Comments

Optimize Content Marketing for Conversions and Brand Credibility

content-ecosystem Sep 23, 2013 - It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t work for all B2C and B2B businesses. So it’s key for content marketers to find the right publisher analogy for their business. Comments

According to Wikipedia, Digital Magazines Do Not Exist

digital-publishing Sep 13, 2013 - Isn't it time that we came together as an industry to create a positive sense of awareness for our industry? Comments

5 Ways to Maximize the Value of Your Content

content Sep 12, 2013 - Producing quality content is expensive but here are five steps to get you started. Comments

Creating an Inbound Marketing Content Strategy

inbound-marketing-buying-cycle-savvypanda Sep 11, 2013 - How to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make your sales team and boss love you. Comments

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