Uh-Oh…Looks Like We Might Have Lost the Customer
Media

Uh-Oh…Looks Like We Might Have Lost the Customer

10y Jeanniey Mullen

Uh-Oh…Looks Like We Might Have Lost the Customer

Unless you are thinking about the entire buying experience through the eyes of the customer, you are missing key opportunities to sell, engage, and re...

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7 Things I Wish I’d Known When I Started Content Marketing
Media

7 Things I Wish I’d Known When I Started Content Marketing

10y Luke Summerfield

7 Things I Wish I’d Known When I Started Content M...

Every brand's content marketing strategy is going to be a bit different depending on the organization, but the ideas in this article will be applicabl...

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Is Your Blog an Uncharted Isle or a Destination Location? A Publisher’s Roadmap
Media

Is Your Blog an Uncharted Isle or a Destination Location? A Publisher’s Roa...

10y Karinn Koback

Is Your Blog an Uncharted Isle or a Destination Lo...

Just like planning a vacation, blogging is hard work. If you don't put any energy into how to find your blog, you're invisible. But if you pay attenti...

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The Rise of Content = The Resurrection of Publishing
Media

The Rise of Content = The Resurrection of Publishing

10y Jeanniey Mullen

The Rise of Content = The Resurrection of Publishi...

The rise of content marketing means that as a publisher, you hold the keys and power to the future. Read More...

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In-Depth Guide to Content Curation
Asia

In-Depth Guide to Content Curation

10y Navneet Kaushal

In-Depth Guide to Content Curation

Whether you are short on time or want to boost your popularity by sharing lots of content that your audience will love, content creation is a great th...

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Did The New York Times Leak Jettison All Publishing Forward?
Media

Did The New York Times Leak Jettison All Publishing Forward?

10y Jeanniey Mullen

Did The New York Times Leak Jettison All Publishin...

The leak of the newspaper's Innovation Report means that every publisher now has an opportunity to improve, or at least be aware of the state of publi...

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Boost Lead Quality With These 7 Easy Content Marketing Tactics
Media

Boost Lead Quality With These 7 Easy Content Marketing Tactics

10y Luke Summerfield

Boost Lead Quality With These 7 Easy Content Marke...

When it comes to leads, it's best to focus on quality over quantity. Here's how to ensure you're getting the best-quality leads for your brand. Read M...

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Off-Ramping Bad Traffic to Get to the Good Traffic
Media

Off-Ramping Bad Traffic to Get to the Good Traffic

10y Walter Knapp

Off-Ramping Bad Traffic to Get to the Good Traffic

In order to get more "good," high-quality traffic, you must "off-ramp" the bad traffic. Here are four ways to do that. Read More...

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Creating an Effective Ultimate Dashboard
Media

Creating an Effective Ultimate Dashboard

10y Jeanniey Mullen

Creating an Effective Ultimate Dashboard

There are three key elements to focus on if you're considering creating a content marketing dashboard: purpose, metrics, and design. Read More...

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Publishing Get Ready! The "Wearable Consolidation" Is Coming
Media

Publishing Get Ready! The "Wearable Consolidation" Is Coming

10y Jeanniey Mullen

Publishing Get Ready! The "Wearable Consolidation"...

The publishing industry needs to prepare itself for the consolidation of wearable tech, as publishers will have a big role in wearables in the near fu...

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6 Ways to Supercharge Your Content Marketing Offers
Media

6 Ways to Supercharge Your Content Marketing Offers

10y Luke Summerfield

6 Ways to Supercharge Your Content Marketing Offer...

These tactics, which include incorporating in-PDF social sharing and making marketing mobile-friendly, can help you maximize the results you see from ...

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Programmatic Primer for Data-Savvy Publishers
Media

Programmatic Primer for Data-Savvy Publishers

10y Maja Millicevic

Programmatic Primer for Data-Savvy Publishers

Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build o...

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New Newspaper Numbers; New Opportunities
Media

New Newspaper Numbers; New Opportunities

10y Jeanniey Mullen

New Newspaper Numbers; New Opportunities

New research suggests the further decline of print newspaper usage, but newspaper companies can respond to the challenge with direct sales, data usage...

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Finally! A Way for Print Magazines to Generate Digital Subscriptions, Engagement, and Sales
Media

Finally! A Way for Print Magazines to Generate Digital Subscriptions, Engag...

10y Jeanniey Mullen

Finally! A Way for Print Magazines to Generate Dig...

Mobile-driven brand engagement solution smartsy has introduced its inaugural product, the Engagement Marketing Platform for mobile, which enables publ...

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8 Efficiency Tips to Crush Content Marketing and Blogging
Media

8 Efficiency Tips to Crush Content Marketing and Blogging

10y Luke Summerfield

8 Efficiency Tips to Crush Content Marketing and B...

Creating content can often be frustrating for marketers. Here are eight tips that you can put into practice today for how to make content creation fas...

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Catching the Elusive Creature: The "Profitable Publisher"
Media

Catching the Elusive Creature: The "Profitable Publisher"

10y Karinn Koback

Catching the Elusive Creature: The "Profitable Pub...

Profitable publishers do, in fact, exist, and here's what they're doing to succeed, including creating original and enticing content and diversifying ...

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Publishing Mobile Content: The Return of the Native
Media

Publishing Mobile Content: The Return of the Native

10y Jeanniey Mullen

Publishing Mobile Content: The Return of the Nativ...

With expert input from LISNR chief executive Rodney Williams, a look at why the native advertising debate will be going mobile in the near future. Rea...

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inPowered Makes Adicles Platform Free
Media

inPowered Makes Adicles Platform Free

10y Susan Kuchinskas

inPowered Makes Adicles Platform Free

inPowered goes out to find independent third-party content that mentions a brand, turns it into ad units, and then distributes those. Turning third-pa...

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5 Things Hollywood Can Teach You About Better Content Marketing
Media

5 Things Hollywood Can Teach You About Better Content Marketing

10y Matthew Kumin

5 Things Hollywood Can Teach You About Better Cont...

With these tried-and-true Hollywood tactics, you can produce great, targeted content more often, ensure your customers see it, supplement it with expe...

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Does Great Content Require Great Interactivity?
Media

Does Great Content Require Great Interactivity?

10y Jeanniey Mullen

Does Great Content Require Great Interactivity?

It seems great content is winning out over interactivity, so what could this mean for publishers everywhere? Can operational expenses be reduced, or s...

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A Template for Killer Content Marketing Campaigns
Media

A Template for Killer Content Marketing Campaigns

10y Luke Summerfield

A Template for Killer Content Marketing Campaigns

Many marketers are shooting in the dark with their content marketing campaigns. This simple yet effective formula will prove to be your new best frien...

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LinkedIn Expands Business Blogging Platform
Media

LinkedIn Expands Business Blogging Platform

10y Susan Kuchinskas

LinkedIn Expands Business Blogging Platform

If you are your own brand, then you need your own brand content strategy these days. LinkedIn has opened up its internal publishing platform to all us...

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3 Ways to Drive Growth in the Publishing Industry
Media

3 Ways to Drive Growth in the Publishing Industry

10y Jeanniey Mullen

3 Ways to Drive Growth in the Publishing Industry

How do you get people to talk about your content to that point that they share it and you start driving massive growth? These three tips will help you...

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Content Marketing, Netflix, and the Scent of Content
Media

Content Marketing, Netflix, and the Scent of Content

10y Matthew Kumin

Content Marketing, Netflix, and the Scent of Conte...

Amplifying the "scent" of your content through a unique taxonomy helps end users find your content through any route that is relevant to their current...

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Preventing Publisher-Driven Content Marketing From Becoming a Legacy
Media

Preventing Publisher-Driven Content Marketing From Becoming a Legacy

10y Jeanniey Mullen

Preventing Publisher-Driven Content Marketing From...

Damon Ragusa, president of idio, discusses how publishers should embrace content intelligence, and the data it produces, to prevent content marketing ...

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A Clear Path to Blog Frequency Based on Goals
Media

A Clear Path to Blog Frequency Based on Goals

10y Luke Summerfield

A Clear Path to Blog Frequency Based on Goals

A simple guide, along with a free calculator, on how to plan out your blogging frequency, goals, and show how the blog contributes to the business' bi...

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Google Empowers Publishers with AdSense Direct
Display Advertising

Google Empowers Publishers with AdSense Direct

10y Matt Kapko

Google Empowers Publishers with AdSense Direct

Google's AdSense Direct enables publishers to manage their directly sold ads and display them without any changes to their site’s code. Read More...

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