Publishing

Digital publishing opens a new world to print readers, loyal and new, but the old rules for success don't always apply. How do you make digital work for you?

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Creating an Inbound Marketing Content Strategy

Sep 11, 2013 - How to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make your sales team and boss love you. Comments

Publishing Technology Buzzwords Debunked

keywords2 Aug 23, 2013 - Before you invest serious time or money into jumping on the latest buzzword bandwagon, stop and think about how it will actually benefit you. Comments

How to Create a Real-Time Brand Newsroom

crowdsourcing-curation Aug 20, 2013 - Turn your brand newsroom into a scalable, real-time content network. Comments

1 Instagram Follower Is Worth 10 Twitter Followers

instagram-video Aug 16, 2013 - The ultimate drive for social success should be built on the ability to publish content that connects your brands to the heart of your customer, in a personal and relevant way. Comments

How to Show ROI of Content and Inbound Marketing to Your CEO

content-computer Aug 14, 2013 - As we move forward in our data-driven business world, the companies that can integrate all their teams, processes, and tools together will be much more efficient and see better results. Comments

Lens on the Near-Term Challenge, Long-Term Opportunity

mobile-publishing Aug 9, 2013 - By understanding the audience deliberately and specifically a publisher ought to amplify and extend campaigns using programmatic means to help themselves and their marketer partner. Comments

Insane Statistics About Content on the Web

sea-of-data Aug 2, 2013 - An interview with Damon Ragusa, president of idio, about how to design a strategy that will work to distribute content in an intelligent and personal manner and why there is still hope for the future. Comments

Facebook's Video Audience Bigger Than TV, According to Nielsen

facebook-homepage Aug 1, 2013 - A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental reach to major TV networks. Comments

Content Mixology 101: A Practical Guide to Real-Time Publishing

content-mixology-guide Jul 23, 2013 - A modern publishing strategy should include four content approaches - original, curated, licensed, and automated. Comments

Inside Walmart Canada's Multi-Channel Pub Strategy

walmart-live-better Jul 22, 2013 - Walmart Canada turned to Rogers Media to create a multi-faceted content strategy that showcases products and emphasizes quality. Comments

Why 1 Million People Like You Shared This Column About Publishing

facebook-like Jul 19, 2013 - Despite all of the innovations in publishing, the good old headline is still possibly the most powerful element of an article that we have. Comments

A Smarter Way to Drive Lead Conversion With Content

conversion-funnel-strategies Jul 17, 2013 - How do you create an effective content marketing strategy to drive performance, influence behavior, and produce real impact? Comments

Brand As Publisher: What Does That Mean Exactly?

mobile-publishing Jul 12, 2013 - Great content marketing is a golden opportunity to attach meaning to the brand and improve brand opinion. Comments

Is a Picture Really Worth 1,000 Words?

instagram-yanti Jul 5, 2013 - It's pretty clear that anyone in publishing needs to move toward a world that is more visually driven and strategically tagged. Comments

The Problem With Millennials; It's You!

hype-people Jun 28, 2013 - You don't move people by pointing fingers. Holistic, collaborative leadership is key. Comments

Digitas Reflects on Dual Media Partnership for Sprint at E3

e3-partner-content Jun 26, 2013 - Digitas secured the first native ad distribution partnership for Sprint with The Huffington Post to showcase exclusive behind-the-scenes footage from E3 on the IGN E3 VIP page. Comments

Content and the Always-On Mobile Millennials

video-blog Jun 25, 2013 - The unique preference of Millennials for the intersection of video, social, and mobile means that marketers specifically targeting them now have extremely powerful choices at their own fingertips. Comments

10 Statistics Magazine Publishers Should Keep in Mind

mobile-publishing Jun 21, 2013 - Cut through the sea of data and get focused on the top 10 statistics that you need to consider when building your publishing strategies in the digital arena. Comments

Cannes Lions 2013: Q&A: MailOnline's Sean O'Neal Helps Write New Rules for Content

martin-clark Jun 20, 2013 - MailOnline aims to take advantage of the surge of interest in content marketing, aka native advertising, helping brands reach consumers on its own addictive site. Comments

Programmatic Buying and Content Marketing: Strange Bedfellows?

bedfellows Jun 14, 2013 - It's time for us to start thinking more holistically about the entire marketing ecosystem, including the value that programmatic buying brings to us as content marketers. Comments

The Magazine vs. the App

mobile-publishing Jun 7, 2013 - Does cross-platform authentication hurt or help growth? Comments

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