Marketing News & Expert Advice
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Video
The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.
Conde Nast Expands Digital Network With Wired Video Series
May 21, 2013 - Conde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles. Comments
Topics in Media:
Sports Marketer Van Wagner Moves into Digital Video
May 21, 2013 -
Entering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at the increasingly lucrative digital video arena, the company said on Friday.
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Jack Link's Beef Jerky Coming to a Gas Tank Near You
May 16, 2013 -
Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced in 2006. Starting this week, selected consumers will see the beef jerky ads closer to potential point of sale—at the gas pump.
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Old Spice Takes Over YouTube in Viral Marketing Push
May 14, 2013 -
Old Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels.
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Video Killed the Pre-Roll Star
May 14, 2013 -
Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they deliver them through.
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YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month
May 10, 2013 -
YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Paid channels will become available to more qualifying partners in coming weeks.
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Selling Shoppers With In-Store Tablet Video
May 9, 2013 -
Integrating video into physical stores via tablets is still a largely unexplored road, and there are definitely some areas to consider.
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YouTube Reveals Leaderboard of Top 10 Most Watched Ads in April
May 8, 2013 -
YouTube has released its leadership board listing the top 10 most watched video ads in April. Leading the way with over 44 million views in less than one month is Evian: Baby&Me / The New Evian Film.
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YouTube Adds Email Notifications for Greater Privacy
May 7, 2013 -
YouTube has announced new functionality, including an email notification system, alerting users when the video is done processing, and the ability to control when the video is published, keeping it private until it's deemed "ready" by the user.
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Real-Time Bidding: Ploy or Panacea?
May 7, 2013 -
Ad inventory is exploding, with more and more content providers eager for a cut of the growing online video advertising market getting into the space.
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Intel YouTube Contest Draws Record Conversion Rates
May 6, 2013 -
Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen.
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BrightRoll Allies With comScore on Enhanced Video Viewability Metrics
May 6, 2013 -
BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights.
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6 Billion Hours of Video Watched on YouTube Each Month
May 6, 2013 -
With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube. But, according to Google, the audience that most marketers want to reach is called Generation C.
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Live From Salt Lake City, It's Domino's Pizza
May 6, 2013 -
The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations.
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The Ad That Got Everyone Talking - and Not in a Good Way
May 1, 2013 -
Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week later and despite Hyundai's efforts to cover its tracks, the video ads are still going strong.
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How to Start a Video Blog for Your Small Business
Apr 23, 2013 -
Is there a better way to get the subject matter expertise out of the small business owner's head and transformed into great content on her website and beyond? Video blogging may be the answer.
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How Orabrush Harnessed the Power of Video Marketing
Apr 10, 2013 -
What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed sponsor channels on YouTube – just behind brands like Apple, Red Bull and Old Spice.
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Adobe Primetime Offers Modular TV Tools
Apr 10, 2013 -
Adobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers.
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Online Video Has a Completion Rate of Almost 50%
Apr 9, 2013 -
Online video offers an over 47 percent completion rate, according to a recent study by Celtra.
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Cross-Platform Content Requires Cross-Platform Understanding
Apr 9, 2013 -
The three underlying problems that need addressing before cross-device integration becomes a mainstream trend.
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Video Killed the 360° Image?
Mar 26, 2013 -
We might just see this perennial image stalwart transformed by the relentless progress of online video.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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