Video

The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.

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YouTube's Upgrades Its Comment System: 7 Ways Video Marketers Can Seize the Opportunity

Oct 2, 2013 - In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more. Comments

comScore: AOL Climbs to Second Place in Online Video Content Ranking

digital-video-strip Sep 24, 2013 - AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Comments

YouTube to Add Offline Viewing to Mobile Apps

Youtube Sep 23, 2013 - At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November however, with Youtube revealing plans to add a new offline mode to its applications. Comments

Four Visual Social Campaigns That Riff on Tradition

chipotle-scarecrow-1 Sep 20, 2013 - Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Comments

How to Create Engaging Ads: Good, Better, and Best Practices

onlineads Sep 13, 2013 - Putting engagement to work for your brand on mobile video. Comments

Getting' Jiggy With GIFs

miley Sep 3, 2013 - How Miley Cyrus' infamous foam finger twerkfest raises a bigger question around video rights and distribution. Comments

Chromcastic: Smart Devices, Dumb Terminals, and Not Fighting Your Customers

largenewgooglelogofinalflat-a Aug 30, 2013 - Google's new Chromecast device opens the opportunity of creating an app for a more standardized development environment that can then be extended to the TV through a simple-to-use, affordable, and quality device. Comments

Pandora Shares Strategy for Introducing Video Ads

pandora1 Aug 29, 2013 - Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience and brand objectives. Comments

Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

Social Buttons Under YouTube Videos Aug 29, 2013 - YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers. Comments

NBC News Digital Group Focuses on Creating Video for Social, Mobile, and Web Audiences

mobile-video Aug 21, 2013 - NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to creating video for social, mobile, and web audiences." Comments

Farmers Insurance Revives Preventative Tips for Short Attention Spans

farmers-insurance Aug 21, 2013 - The insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- and 6-second videos. Comments

Google Brings Skippable In-Stream Video Ads to Online Games

games Aug 20, 2013 - Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleClick Ad Exchange, AdSense for games and select publishers on AdMob. Comments

ComScore: Consumers Watched Over 48 Billion Online Videos in July

online-video Aug 20, 2013 - A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Comments

5 Tips to Build an Engaging Mobile Video Ad Campaign

mobilevideo Aug 18, 2013 - First, let's examine where, what, and how mobile consumers behave today. Comments

Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song

Oklahoma Music Hall of Fame Aug 15, 2013 - Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for 44 percent of all their site traffic. Comments

How to Think About Leveraging Mobile Video and TV on Your Media Plan

mobile-video Aug 13, 2013 - For marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign metrics, and performance over the course of a campaign across both platforms. Comments

AOL Targets Programmatic Video Advertising With Adap.tv Acquisition

Handshake Aug 8, 2013 - AOL is making a fresh $405 million bet on programmatic video advertising by acquiring Adap.tv. Comments

Study Reveals Significant Adoption of YouTube by Global Brands

Business video on YouTube is skyrocketing Aug 7, 2013 - A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. Comments

Bringing Music Back

musicnotes Aug 6, 2013 - Now is the time to reengage your audience or, like a certain artist, reach an entirely new demographic. Comments

Betting on Branded Online Video

gangnam Aug 4, 2013 - YouTube is clearly a must-use platform in the media mix of any brand marketer, but for the most ambitious, it's not enough. Comments

Content, Context, and Curation: Why Focus Matters

content Jul 30, 2013 - Creating video apps that focus on specific areas will help give consumers what interests them, and placing the right advertising against it is the best way to capitalize on the resulting usage. Comments

 

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