Video

The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.

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Pixability Announces Programmatic YouTube Media Buying Platform

Oct 22, 2014 - The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget from TV to online video. Comments

Canada Goose Campaign Embraces "Friluftsliv"

canada-goose Oct 21, 2014 - The Canadian outerwear brand centers its first European campaign on a region where it's always been popular: Scandinavia, home of the "friluftsliv" philosophy that represents a love of the outdoors. Comments

Diversifying Beyond YouTube Is Not Enough to Boost Online Video Revenue

YouTube is the world's largest video-sharing website Oct 21, 2014 - There are huge opportunities for online video beyond YouTube, but you need to be careful with your strategy and make sure you're not flying blind. Comments

The Sudden Death of Cable?

tv-static Oct 20, 2014 - The advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact on the world of digital video analytics. Comments

What Can Marketers Take Away From New Research on Movie Trailers?

movie-trailers Oct 16, 2014 - Using findings from a study on movie trailers, marketers in other industries can learn how to outsmart their competition, maximize online buzz, and boost sales. Comments

Social TV: Myth or Reality?

multiscreen-shutterstock-208553221 Oct 14, 2014 - Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Comments

Sour Patch Kids "Breaks Out" a YouTube Series to Lure Teenage Fans

shutterstock-216142318 Oct 14, 2014 - "Breaking Out" is a scripted YouTube series by Mondelez International's Sour Patch Kids candy. The company hopes to use the popularity of its YouTube stars to appeal to its teenage audience. Comments

Using Mobile Video to Seize Competitive Advantage in India

india-urbanization-shutterstock-147091049 Oct 13, 2014 - Urbanization and other lifestyle trends in India are creating huge opportunities for mobile as a premium channel for online video. Comments

Advertisers Seek Sleeker Alternatives to YouTube

video-streaming-shutterstock-99918575 Oct 13, 2014 - Video strategists from Story Worldwide, eMarketer, and A&E Network agree that YouTube is king when it comes to video marketing, but continue to search for opportunities on newer platforms. Comments

Video in China – Mobile and Beyond

bhasker-jaiswal-china-otv-shutterstock-172601018 Oct 9, 2014 - Online video viewership in China is rapidly moving into the mobile space – and marketers need to start preparing. Comments

VIDEO: Building an Influential Brand

Influence Oct 7, 2014 - In these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their insights into how brands can become or stay influential in their industry. Comments

Mondelez Inks Deal With Google to Accelerate Online Video Investment

online-video-1 Oct 7, 2014 - The agreement is the company's largest in digital media so far, and will allow media buying, content production, data, and analytics to work together in real time. Comments

Multitasking and the New Video View

multitasking-technology Oct 7, 2014 - Video is at the forefront of consumer engagement, so it's important for marketers to focus on the intersection between mobile and video in the multi-screen space. Comments

Video Marketing Must Be Tailored to Devices [Ad Week]

mobile-video Oct 2, 2014 - Global marketing executives from Facebook, Coca-Cola, Starcom MediaVest, and NBC discussed strategies for creating video content across devices and engaging audiences. Comments

Why Brands Need Video

online-video-1 Oct 2, 2014 - Although original branded video content can be an extremely effective marketing tool, the majority of brands still aren't using it to engage consumers. Comments

Brands Adopt Programmatic Buying While Agencies Lag Behind

adaptv-cover Sep 25, 2014 - Brands are allocating 60 percent of their video spend to programmatic buying, while agencies spend more than 20 percent less, leaving brands to purchase programmatic in-house. Comments

Land Rover Hits 15% in Digital Sales With Cross-Channel Marketing

land-rover-multichannel Sep 25, 2014 - By utilizing a multichannel strategy and forming strategic partnerships with YouTube and the Google Display Network, Land Rover has managed to boost its digital sales significantly. Comments

Insights, Tricks, Mistakes, and Future Trends Digital Marketers Should Know [Video]

ClickZ Live Mobile App Sep 25, 2014 - In these video interviews from ClickZ Live San Francisco, you will glean insights, get tips, and hear about future trends from leading digital marketers at Yahoo, Amazon, Hootsuite, and more. Comments

Apple’s New Product Line Proves It’s a Mobile World

Apple Watch will come in three different designs Sep 23, 2014 - Apple's iPhone 6 and the Apple Watch give marketers yet another compelling reason to improve their mobile video strategy and embrace the new technology. Comments

Does Video + Social = Digital Marketing's Sweet Spot?

online-video-1 Sep 18, 2014 - Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. Comments

YouTube Drives More Sales Than Other Social Media Platforms [Study]

youtube-logo Sep 16, 2014 - A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other social platform. Comments

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