The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.
Mar 26, 2013 - We might just see this perennial image stalwart transformed by the relentless progress of online video. Comments
Mar 25, 2013 -
A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads.
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Mar 25, 2013 -
Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering. Part one in a two-part series.
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Mar 21, 2013 -
Google touts success of video service.
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Feb 27, 2013 -
Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Ooyala.
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Feb 12, 2013 -
When it's time to distribute a compelling video marketing campaign to the world, mobile is the place to be. Here are six ways to create a mobile-friendly video campaign that knocks it out of the park.
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Feb 11, 2013 -
TV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home canning products produced five online infomercial/flash sale events last year, and it said it will double live online sales events in 2013.
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Feb 4, 2013 -
AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how many unique viewers have seen their ad and the average number of times they’ve seen it.
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Jan 31, 2013 -
Machinima, the video entertainment network for young males, and ULTRA Music have established a partnership aimed at boosting engagement for both brands.
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Jan 25, 2013 -
Ooyala has showed off its Twitter Video Card solution with a campaign from ESPN. Ooyala provides a platform for online video management, publishing, analytics and monetization. The new functionality lets Ooyala customers quickly embed clickable clips into tweets for instant playback.
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Jan 23, 2013 -
HubSpot has integrated video marketing platform Vidyard into its offerings, enabling subscribers who use video as part of their marketing campaigns to analyze how customers respond to their videos.
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Jan 15, 2013 -
Consumers watched 11.3 billion online video ads last month, according to a new report by comScore.
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Jan 15, 2013 -
If you're looking to produce videos that are instantly shareable and you'd like to share them quickly on your own, editing video in the cloud might be right for you.
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Jan 14, 2013 -
Premium cable channel Cinemax is seeking to keep viewers buzzing online about its new show Banshee-- a dark thriller from True Blood creator Alan Ball that premiered on Friday-by offering entire episodes online as a series of animated GIF's, a format that enables a graphic image to move on a Web page.
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Jan 2, 2013 -
The predictions include touch, transmedia, and ERPs.
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Dec 29, 2012 -
Video-centric Beijing brand sells online only.
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Dec 24, 2012 -
Adobe optimization survey, ClickZ experts identify approaches to improve conversions and returns on marketing investments.
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Dec 20, 2012 -
The partnership will enable the companies to target B2B and B2C audiences.
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Dec 20, 2012 -
Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB).
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Dec 14, 2012 -
Publishers can overcome these three typical challenges.
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Dec 11, 2012 -
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
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