Marketing News & Expert Advice
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Video
The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.
YouTube's Upgrades Its Comment System: 7 Ways Video Marketers Can Seize the Opportunity
Oct 2, 2013 - In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more. Comments
Topics in Media:
comScore: AOL Climbs to Second Place in Online Video Content Ranking
Sep 24, 2013 -
AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago.
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YouTube to Add Offline Viewing to Mobile Apps
Sep 23, 2013 -
At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November however, with Youtube revealing plans to add a new offline mode to its applications.
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Four Visual Social Campaigns That Riff on Tradition
Sep 20, 2013 -
Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media.
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How to Create Engaging Ads: Good, Better, and Best Practices
Sep 13, 2013 -
Putting engagement to work for your brand on mobile video.
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Getting' Jiggy With GIFs
Sep 3, 2013 -
How Miley Cyrus' infamous foam finger twerkfest raises a bigger question around video rights and distribution.
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Chromcastic: Smart Devices, Dumb Terminals, and Not Fighting Your Customers
Aug 30, 2013 -
Google's new Chromecast device opens the opportunity of creating an app for a more standardized development environment that can then be extended to the TV through a simple-to-use, affordable, and quality device.
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Pandora Shares Strategy for Introducing Video Ads
Aug 29, 2013 -
Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience and brand objectives.
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Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away
Aug 29, 2013 -
YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers.
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NBC News Digital Group Focuses on Creating Video for Social, Mobile, and Web Audiences
Aug 21, 2013 -
NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to creating video for social, mobile, and web audiences."
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Farmers Insurance Revives Preventative Tips for Short Attention Spans
Aug 21, 2013 -
The insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- and 6-second videos.
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Google Brings Skippable In-Stream Video Ads to Online Games
Aug 20, 2013 -
Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleClick Ad Exchange, AdSense for games and select publishers on AdMob.
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ComScore: Consumers Watched Over 48 Billion Online Videos in July
Aug 20, 2013 -
A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July.
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5 Tips to Build an Engaging Mobile Video Ad Campaign
Aug 18, 2013 -
First, let's examine where, what, and how mobile consumers behave today.
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Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song
Aug 15, 2013 -
Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for 44 percent of all their site traffic.
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How to Think About Leveraging Mobile Video and TV on Your Media Plan
Aug 13, 2013 -
For marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign metrics, and performance over the course of a campaign across both platforms.
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AOL Targets Programmatic Video Advertising With Adap.tv Acquisition
Aug 8, 2013 -
AOL is making a fresh $405 million bet on programmatic video advertising by acquiring Adap.tv.
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Study Reveals Significant Adoption of YouTube by Global Brands
Aug 7, 2013 -
A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results.
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Bringing Music Back
Aug 6, 2013 -
Now is the time to reengage your audience or, like a certain artist, reach an entirely new demographic.
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Betting on Branded Online Video
Aug 4, 2013 -
YouTube is clearly a must-use platform in the media mix of any brand marketer, but for the most ambitious, it's not enough.
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Content, Context, and Curation: Why Focus Matters
Jul 30, 2013 -
Creating video apps that focus on specific areas will help give consumers what interests them, and placing the right advertising against it is the best way to capitalize on the resulting usage.
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November 4-7, 2013
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October 8, 2013
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A retailer's guide to the "right way" for personalised web experiences
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October 02, 2013 -
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Adapt marketing for multiple devices
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September 23, 2013
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