The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.


TV everywhere: the new marketer opportunity

Nov 20, 2015 - As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepare to cater to a multi-screen world. Comments

Welcome to the new era of B2B video

watching-video Nov 12, 2015 - Contrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even rival the quality of B2C ads. Comments

Outstream video: the secret weapon for retailers

gifts-xmas Nov 11, 2015 - A fiscally conservative alternative to pre-roll ads, here's why retailers should consider using outstream video to showcase brand content during the holiday shopping season. Comments

Interaction helps brands stand out in the vast volume of video

interactive-video Nov 10, 2015 - With so many marketers utilizing video these days, it's becoming harder to stand out. Interactive videos solve that problem, while also naturally increasing engagement. Comments

How much do you know about Facebook video advertising?

mark-zuckerberg-video-chat Nov 6, 2015 - ClickZ breaks down Facebook’s video ad offerings, from the newly released Slideshow to different buying options, to help you unleash the power of video advertising on the platform. Comments

Why your holiday marketing strategy needs unboxing videos

opening-box Nov 5, 2015 - Unboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into their holiday marketing strategy. Comments

Facebook launches slideshow for video content in emerging markets

slideshow-coke-studio-africa-500 Oct 30, 2015 - Facebook's new slideshow image tool will be welcomed by brands that hope to serve up more video content to consumers in emerging markets. Comments

Where is video going? 5 areas for marketers to focus on

emeraldcity Oct 26, 2015 - Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two areas marketers should focus on in the future. Comments

TV's problem is the TV itself

dead-tv-flickr191751016-3fd4788789-z Oct 23, 2015 - As traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect with Millennial audiences. Comments

Millennial men the most emotional while watching video ads

dawson-meme Oct 13, 2015 - Research conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help marketers improve their targeting strategy? Comments

How a Blasé Approach Helped Swedish Fish Reach Gen Z

swedish-fish Sep 30, 2015 - Swedish Fish candies have been around forever, but they're not especially popular with the younger generation. To change that, Mondelez abandoned the typical planning, instead creating quick, cheap video content, just to see how it resonated. Comments

Using Facebook and YouTube to Bring Your Video Content to Life

mobile-video-image Sep 30, 2015 - Using video platforms such as Facebook and YouTube can really help you connect with your audience. But how long should your videos be and which platform should you prioritize for what content? Find out the answers. Comments

Facebook Wants to Complement TV with New Ad Metric

tv-image Sep 28, 2015 - Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. Senior agency execs seemed to like them. Comments

Are All Screens Created Equal?

manyscreens Sep 25, 2015 - Here's how the evolution of video consumption from traditional TV formats to streaming digital content via mobile or OTT devices presents new opportunity for the marketing industry. Comments

The Year of Online Video: What We Saw and What's Next for Brands

online-video-advertising Sep 24, 2015 - Advances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make for future progress? Comments

Mark Zuckerberg’s First Live Stream Shows Facebook’s Video Ambition

facebook-video-image Sep 15, 2015 - In order to obtain more video inventory for advertising, Facebook could eventually roll out its live-streaming feature to the masses. Comments

The Video of Small Things Rises in Asia

social-media-and-video Sep 2, 2015 - Mobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising. Comments

TV Isn’t Dead - It's Evolving and Evolving Quickly

internet-television Aug 31, 2015 - The abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand strategy for consumer engagement? Comments

Hulu to Test Programmatic with Facebook and Oracle

hulu-image Aug 27, 2015 - Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time. Comments

Is The Focus on Viewability Making Us Blind?

blind-spot-banner-ads Aug 26, 2015 - Inconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is viewability a reliable measurement of KPI? Comments

VIDEO: How Can Marketers Influence Consumer Intent on Mobile?

facebook-video-interview Aug 11, 2015 - At ClickZ Live San Francisco, Matt Idema, global head of ads marketing for Facebook, shared his thoughts on how marketers can connect with shoppers across devices. Comments

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