Marketing News & Expert Advice
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Video
The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.
Video Killed the 360° Image?
Mar 26, 2013 - We might just see this perennial image stalwart transformed by the relentless progress of online video. Comments
Topics in Media:
Native Video Ads More Effective Than Pre-Roll Ads
Mar 25, 2013 -
A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads.
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Optimizing Videos for Search: A Complete Guide
Mar 25, 2013 -
Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering. Part one in a two-part series.
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YouTube Hits One Billion Monthly Users
Mar 21, 2013 -
Google touts success of video service.
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1.5 Billion People Will Watch Video Online by 2016
Feb 27, 2013 -
Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Ooyala.
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How to Create a Mobile-Friendly Video Marketing Campaign
Feb 12, 2013 -
When it's time to distribute a compelling video marketing campaign to the world, mobile is the place to be. Here are six ways to create a mobile-friendly video campaign that knocks it out of the park.
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Web-fomercials Move Product for Ball Home Canning
Feb 11, 2013 -
TV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home canning products produced five online infomercial/flash sale events last year, and it said it will double live online sales events in 2013.
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AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier
Feb 4, 2013 -
AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how many unique viewers have seen their ad and the average number of times they’ve seen it.
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Machinima and Ultra Music Form Partnership to Boost Engagement
Jan 31, 2013 -
Machinima, the video entertainment network for young males, and ULTRA Music have established a partnership aimed at boosting engagement for both brands.
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Ooyala Lets ESPN Embed Video in Tweets
Jan 25, 2013 -
Ooyala has showed off its Twitter Video Card solution with a campaign from ESPN. Ooyala provides a platform for online video management, publishing, analytics and monetization. The new functionality lets Ooyala customers quickly embed clickable clips into tweets for instant playback.
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HubSpot Integrates Vidyard for Video Impact Assessment
Jan 23, 2013 -
HubSpot has integrated video marketing platform Vidyard into its offerings, enabling subscribers who use video as part of their marketing campaigns to analyze how customers respond to their videos.
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Over 11B Online Video Ads Were Viewed in December
Jan 15, 2013 -
Consumers watched 11.3 billion online video ads last month, according to a new report by comScore.
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Pros and Cons of Editing Video in the Cloud
Jan 15, 2013 -
If you're looking to produce videos that are instantly shareable and you'd like to share them quickly on your own, editing video in the cloud might be right for you.
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Cinemax Uses GIFs for Digital Tie-In to Banshee Premiere
Jan 14, 2013 -
Premium cable channel Cinemax is seeking to keep viewers buzzing online about its new show Banshee-- a dark thriller from True Blood creator Alan Ball that premiered on Friday-by offering entire episodes online as a series of animated GIF's, a format that enables a graphic image to move on a Web page.
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Tremor Video Releases 2013 Video Predictions
Jan 2, 2013 -
The predictions include touch, transmedia, and ERPs.
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Video Is Lifeblood of Li-Ning's 'New China' Sneaker Launch
Dec 29, 2012 -
Video-centric Beijing brand sells online only.
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56% Plan to Use Social Media Analytics in 2012
Dec 24, 2012 -
Adobe optimization survey, ClickZ experts identify approaches to improve conversions and returns on marketing investments.
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Velocity World Media Teams Up With Zoom Media
Dec 20, 2012 -
The partnership will enable the companies to target B2B and B2C audiences.
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63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study
Dec 20, 2012 -
Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB).
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How to Choose an Online Video Platform
Dec 14, 2012 -
Publishers can overcome these three typical challenges.
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77% of Brands Aren't Using Online Video Advertising
Dec 11, 2012 -
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 12 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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April 11, 2013
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April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
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April 03, 2013 -
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LiveIntent
March 29, 2013
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