Video

The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.

Selfie Shootout

Online Content Videos Hit Record 52 Billion Monthly Views

Jan 14, 2014 - Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. Comments

It's Time for Video Content Providers to Start Living in a Mobile World

video-nielsen Jan 14, 2014 - Video strategy is simple... find new fans where they live and bring them to where you live. If you own all the rights to your content, why not take full advantage and exploit those rights on every platform? Comments

NBC Universal's Buy Into NowThis News Opens Doors to Global Markets

nbc Jan 13, 2014 - NBC Universal plays a huge card with its investment in video startup NowThis News and opens itself up to a world of untapped opportunities. Comments

What Consumers & Brands Really Want from Smart TV

tv-static Jan 10, 2014 - The next generation of TVs will include technology that will allow for the installation of apps and the ability to pull content digitally, from anywhere. Comments

Unruly's Top 10 Social Video Trends for 2014

Future Next Exit Jan 9, 2014 - Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. Comments

Content Marketing 2014 Predictions: Motion, Branded, and Real-Time [Video]

contentmarketing Dec 29, 2013 - APAC brands will think less ad hoc campaign based content and own more branded channels. Comments

Top 20 YouTube & Video Marketing Stories of the Year

GEICO Hump Day Dec 24, 2013 - YouTube dominated the video marketing headlines again this year, but Vine and Facebook made waves as well. These were the 20 biggest stories in 2013. Comments

Back to the Future: Are Happy Days Here Again?

seinfeldacuraspots Dec 24, 2013 - Two new ad types from Jerry Seinfeld for Acura with Sony/Crackle and Facebook demonstrate that bleeding-edge digital ad leaders are heading back to the basics. But who does it better? Comments

Facebook Will Add Instant-Play Video Ads to Newsfeed

2013-12-20-1105 Dec 20, 2013 - Facebook plans to add instant-play video advertisements to user newsfeeds, though they say users won't hear sound unless they choose to. Comments

U.S. Video Ad Views Top 26 Billion in November, More Than Double One Year Ago

viral-video Dec 19, 2013 - Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data. Comments

Vanity URLs Coming to Twitter's Vine Users December 20

vine Dec 19, 2013 - Verified Twitter accounts will be among the first to access vanity URLs on Vine, with everyday accounts getting access by December 23. Comments

Top Trending Videos and Ads on YouTube in 2013

baby-me-the-new-evian-film-youtube Dec 11, 2013 - YouTube shares their most watched content of 2013, much of which actually came from creative brands. See how the "prankvertising" trend and other factors affected viral video this past year. Comments

Sponsored Article: Game on- Turning the Lights on With Viewability

vindico-200x67 Dec 4, 2013 - Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players, the coaches, the owners and of course, the fans. Comments

Branded Video Sharing Almost 50 Times Higher Than 5 Years Ago

viral-video-chart-geico-hump-day-camel-commercial-happier-than-a-camel-on-wednesday Dec 4, 2013 - Video ad sharing has increased almost 50x over the last eight years. Unruly’s latest interactive infographic visualizes the explosive growth of video sharing since 2006. Comments

More Than Half of Advertisers Cannot Measure Digital Video Campaigns [Study]

mobile-measurement Dec 3, 2013 - A November survey by BrandAds reveals that 60 percent of advertisers lack tools and timely data to measure digital video campaigns. Comments

Retailers Should Embrace Mobile Video For a Holly Jolly Holiday Season

gifts-presents-christmas Dec 3, 2013 - Especially during the holiday shopping season, the retail brands with the wisest, coolest, most innovative mobile strategies are the ones who will reap the biggest rewards. Comments

Century 21’s 'Tryptophan Slow Jam' Serenades Consumers on Thanksgiving

century-21-thanksgiving-3 Dec 2, 2013 - Century 21's song released on YouTube, iTunes and Vimeo is the latest real-time marketing effort from the residential real estate brand. Comments

Return of the King: Lebron James Masters the Personal Brand Rebound

nike-basketball-lebron-james-training-day-youtube Nov 26, 2013 - Basketball fans will continue to debate where King James ranks with the all-time greats, but amongst the broader, mainstream audience, his brand has rebounded into rarified air. Comments

Hallmark Taps Social Power of Duck Dynasty Duo for #BirthdayFails Video Campaign

hallmark-duck-dynasty Nov 25, 2013 - Hallmark inserts itself into the preexisting #birthdayfail social conversation with a video campaign featuring Jase and Si Robertson from Duck Dynasty. Comments

Hollister Teases Black Friday Deals on YouTube

hollister Nov 22, 2013 - Hollister is vying for Black Friday shoppers with a new campaign on YouTube that showcases its vision of a Southern California beach party in stores. Comments

Dove Tops List of Most Shared Video Ads

poopourri-2 Nov 22, 2013 - Dove Beauty Sketches, created by agency Ogilvy Mather for Unilever, was not only the year's most socially-shared video ad of the year, according to the Unruly Viral Video Chart. It was the most-viewed online video ad of all time. Comments

 

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Resources

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...