Video

The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.

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Kevin Bacon Hawks Local Goods in New Ad Generator

Dec 10, 2014 - Nonprofit organization Shop for Good has launched a Kevin Bacon Commercial Generator, which puts the actor in silly, personalized ads to raise money for schools and local charities. Comments

Proactiv Partners With YouTube to Let Vloggers Shine

proactiv-still Dec 10, 2014 - Proactiv's advertising is best known for its star-studded television spots, but as the company moves into the digital space, it's leaning on YouTube bloggers to deliver the brand's message. Comments

What Were the Top 10 YouTube Videos, Ads, and Collaborations for 2014?

YouTube is the world's largest video-sharing website Dec 9, 2014 - As we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for 2014. Comments

Fox Strengthens Video Ad Capabilities With LiveRail Partnership

mobile-video-view Dec 4, 2014 - Fox Television Stations has partnered with Facebook-owned LiveRail to deliver better and more relevant video ads across its owned-and-operated properties. Comments

3 Ways Brands Are Using Online Video for Holiday Campaigns

online-video-1 Dec 4, 2014 - This season, WestJet, the famed New York Rockettes, and Burberry are using powerful video strategies for their holiday campaigns. Comments

HSBC Leads Hong Kong Bankvertising Sector With Animated Video Campaign

28nov14-hsbc-campaign-pic Dec 3, 2014 - HSBC has taken a leap into mobile and video content with an interactive video offering. Comments

If You’re Buying Viewable Impressions, Demand Time Slots

online-video-advertising Dec 3, 2014 - Even though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure they aren't wasting their budgets. Comments

AOL Acquires Vidible, Strengthening Its Position as YouTube Alternative

aol-logo-eraser-red Dec 2, 2014 - AOL's acquisition of video content syndication platform Vidible boosts its ability to effectively compete with the likes of YouTube and Facebook in the digital video space. Comments

Lenovo's Prankvertising Stunt Pulls Views From Shoppers

lenovo Dec 1, 2014 - Computer company Lenovo has partnered with comedy troupe Upright Citizens Brigade to prank unsuspecting mall shoppers in a new video that pokes lighthearted fun at competitors. Comments

UNICEF #IMAGINEs a Better World for Children

unicef-imagine-thumbnail Nov 26, 2014 - UNICEF has created an interactive holiday campaign that allows fans to edit themselves into a video of celebrities singing John Lennon's classic anthem "Imagine." Comments

Benetton and United Nations Aim to UNHATE Women

unhate-screenshot Nov 25, 2014 - United Colors of Benetton has teamed up with the United Nations to combat violence against women through a new video and contest that aims to fund human rights projects from all over the world. Comments

What Are the Most Shared Ads of 2014?

online-video-advertising Nov 20, 2014 - A new report from Unruly shows the most shared ads of the past year, with several spots from the World Cup leading the pack. Comments

[VIDEO] Spotlight On: Dana Anderson, "Ad Person of the Year 2014"

mondelez Nov 19, 2014 - In an exclusive interview with ClickZ, Dana Anderson, senior vice president (SVP) and chief marketing officer (CMO) at Mondelēz International, talked about innovation and shared the snack and candy giant’s advertising and marketing plans for 2015. Comments

Facebook vs. YouTube – Who Will Win the Video Advertising War?

online-video-advertising Nov 18, 2014 - New data suggests that Facebook is earning many more video views than YouTube. Is this due solely to autoplay, and how should marketers react? Comments

Less Than 20% of Internet Users Account for 82.4% of Video Shares

online-video-1 Nov 13, 2014 - Although a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable targets for marketers. Comments

Yahoo to Rival AOL, Google, and Facebook With Acquisition of BrightRoll

shutterstock-179539388 Nov 12, 2014 - The Internet giant has agreed to purchase video advertising platform BrightRoll for nearly $640 million in cash. Will the inclusion of BrightRoll help Yahoo claim leadership in the programmatic video space? Comments

Monty the Penguin Breaks Records, Wins Christmas

sam-and-monty-screenshot Nov 7, 2014 - British department store John Lewis has released its 2014 holiday ad, titled "Monty the Penguin," which beat last year's ad in terms of number of initial shares and caused merchandise to sell out within hours. Comments

JCPenney Optical Drives More Store Visits With Google Advertising

jcp-optical Nov 7, 2014 - The traditionally offline brand turned to digital display advertising in an effort to boost in-store visits. Comments

Measuring Online TV Through Behavior-Based Measurements

shutterstock-206087233-online-tv-charlie-wang Nov 6, 2014 - Programmatic online TV (OTV) needs to shift from panel-based to behavior-based measurements for the best results. Comments

Expedia: User-Generated Videos Add Relevancy to Travel Campaigns [#CZLCHI]

shutterstock-144112840 Nov 6, 2014 - At ClickZ Live in Chicago, Noah Tratt, global senior vice president of media solutions at Expedia, explained how to use user-generated videos to create personal relevance among consumers. Comments

Connected TV Usage Opens the World to Screen Equality

tvshopper Nov 4, 2014 - As connected TV gains momentum, marketers must work to keep up with the industry and embrace the medium. Comments

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