Video

The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.

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Spotify Transitions from Music App to Video Platform

May 20, 2015 - Spotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be available on the app. Comments

VIDEO: Zurich CMO Brings CPG Wisdom to Financial Services

monika-zurich May 11, 2015 - In this video interview, Monika Schulze, global head of marketing for Zurich Insurance, speaks about how she has leveraged her 19 years of experience at Unilever to drive business growth for Zurich. Comments

Silent Video May Become Your Brand’s Loudest Statement

Buy side prefers voice trading to electronic execution May 11, 2015 - Muted autoplay video ads may be here to stay, so how can you design your videos to capture an audience? Comments

Hyundai Tops YouTube's April Leaderboard

youtube-logo May 8, 2015 - The video-sharing giant released its monthly list, which highlights the 10 video ads that amassed the most views. Featured brands include Hyundai, Nike, Dove, and BMW. Comments

The Future of Advertising on YouTube

YouTube logo May 7, 2015 - What do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube? Comments

Signs Point to a New 'New Normal' for TV Viewing

Photo of a TV remote control May 6, 2015 - With so many choices available, consumers are now able to chose when and where they watch their video programming. How can marketers react to this? Comments

Avis and TOMS Form Unlikely Partnership for 'What Drives You'

new-avis-logo May 5, 2015 - Recently, rental car company Avis teamed up with brands like TOMS shoes and flash sale site GILT for a contest that leveraged social media to create long-lasting brand engagement. Comments

How YouTube’s Subscription Plans Change the Game

YouTube logo May 5, 2015 - YouTube's potential subscription service raises many questions about what it would be mean for the platform's content creators of all sizes. Comments

YouTube's Mobile Growth Reaches 80 Percent

youtube2 May 1, 2015 - YouTube's CEO says daily users are up by more than 40 percent year-over-year, while mobile growth reaches 80 percent. Comments

Brands to Spend More on Original Digital Video But Worry About Its ROI

videoproduction May 1, 2015 - A joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video content in 2015 and beyond, but cost, quality, and measurement are the biggest challenges they face. Comments

YouTube Celebrates 10th Birthday With Memorable Ads With Animals

YouTube logo May 1, 2015 - In honor of its 10th birthday, YouTube is taking a look at some of the most memorable moments on the platform, from A to Z, starting, not surprisingly, with animals. Comments

Yahoo Beefs Up Digital Content With New Video Channels

yahoo-logo-purple-1 Apr 30, 2015 - After a successful rebrand with its 13 digital magazines, Yahoo plans to continue adding onto its video offerings with more series, in addition to other original programming. Comments

AOL Intersects New Video Offerings With Programmatic

new-aol-logo Apr 30, 2015 - At NewFronts 2015, AOL launched a new series of year-round video offerings from actors like James Franco and Jared Leto, as well as NBC in conjunction with its new One by AOL ad platform. Comments

Hulu Expands Ad Capabilities With Programmatic, AMC Partnership, 'Seinfeld' Reruns

execs-jj-huluupfront2015 Apr 29, 2015 - The online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is investing heavily in content. Comments

BuzzFeed Unveils Two New Ad Products at NewFronts

buzzfeed-logo Apr 29, 2015 - At NewFronts 2015, BuzzFeed introduced POUND, which allows advertisers to track distribution across social media, and a new distribution analytics platform to show how videos perform over time. Comments

Could Facebook's Video Growth Steal YouTube's Limelight?

facebook-f-2013 Apr 23, 2015 - Not even a year after Facebook made its algorithm more video-friendly, the social media giant has 4 billion daily views, posing the biggest threat to YouTube's dominance to date. Comments

YouTube Unveils New Research and Insights Before NewFronts 2015

YouTube logo Apr 23, 2015 - Ahead of next week's Digital Content NewFronts, YouTube is sharing some key research about Google Preferred users and mobile video viewers. Comments

How Brands Are Borrowing a Film Format to Inspire Customers

Film reel Apr 23, 2015 - Several brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content campaigns. Comments

Toyota Celebrates Earth Day by Harnessing the Power of Marketing Manure

toyota-fueled-by-everything-logo Apr 22, 2015 - In order to celebrate Earth Day and promote the fall launch of the hydrogen-powered Mirai, Toyota and Droga5 released a "Fueled by Bulls**t" video directed by Morgan Spurlock. Comments

When Margins Attack: The Impacts of Video Supply Deficit

online-video-advertising Apr 17, 2015 - Limited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them? Comments

'Love Has No Labels' Tops YouTube's March Leaderboard

digital-award Apr 14, 2015 - The video platform has released its March leaderboard and taking the lead is The Ad Council’s video "Love Has No Labels," followed by Durex’s ad "#Connect." Comments

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