Video

The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.

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Target Turns TV Viewership Into a Shoppable Experience on Second-Screen

Mar 24, 2014 - Viewers are able to purchase Target products on an online simulcast via their second screen, while watching them on the TBS show Cougar Town. Comments

Hot Pockets and Degree Men Create Bracket-Style Video Challenges

hotpocketsbracket Mar 24, 2014 - Inspired by March Madness, the companies behind the frozen food and men’s care products are asking fans to vote on branded video content. Comments

#CZLNY Preview: Engaging Customers With Interactive Video

online-video Mar 20, 2014 - ClickZ Live New York speakers will discuss the results of a successful Maybelline video campaign. This included deeper brand engagement, longer time spent on the video, and an increased click-through-to-purchase rate. Comments

Facebook Officially Launches Its Premium Video Ad Program

facebook-brand Mar 14, 2014 - Facebook announced Premium Video Ads, which have been tested since last December. The video ads aim to help advertisers reach branding objectives on Facebook. Comments

SXSW 2014: George Takei’s Take on Social Media and YouTube

george-takei Mar 13, 2014 - ClickZ sat down with George Takei at SXSW. He shared his thoughts on the importance of social media in driving engagement with fans and why he chose YouTube to launch his Web series, "Takei's Take." Comments

President Obama's Appearance on "Between Two Ferns" Drives Traffic to HealthCare.gov

barack-obama-zach-galifianakis Mar 13, 2014 - President Obama encouraged young Americans to apply for health coverage on the Web series "Between Two Ferns" hosted by comedian Zach Galifianakis. The episode created a social media buzz and drove traffic to HealthCare.gov. Comments

Duracell Video Asks Cold Canadian Bus Passengers to #PowerWarmth

duracell-powerwarmth Mar 13, 2014 - A new video from Duracell simultaneously highlights battery power and the power of human connection. Comments

Programmatic TV Buying

tv-everywhere Mar 11, 2014 - In the last few weeks, signs are emerging that the dark ages of TV advertising may be nearing an end. Frankly, it's about time. The TV content delivery landscape has evolved to the point where digital advertising tactics could be applied if there was just the will do to so. Comments

Nielsen: TV and Online Advertising Will Merge by 2020

nielsen18 Mar 6, 2014 - A recent report by Nielsen and Simulmedia says that even with their differences, TV and online advertising will converge in the not-so-distant future. Comments

Pepsi Max Brings Unbelievable Videos and a Bus Shelter to UK Consumers

pepsi-max-unbelievable Mar 4, 2014 - The brand’s "Unbelievable" campaign in the U.K. includes Vine billboards and an augmented reality bus shelter, as well as a YouTube channel with new weekly content, including one video with 6.1 million views. Comments

Glenlivet and Sundance Showcase Notable Men as Novice Drinkers

glenlivet-single-stories Mar 3, 2014 - "Single Stories" is a video series featuring some of the world’s "most discerning men." It targets novice single malt drinkers who predominantly self-identify as intellectuals. Comments

Geico and Amazon's Long Game

amazonpilotsgeico Feb 27, 2014 - Geico ads on prime video content are just a part of the brand's big long-term strategy with Amazon, Horizon Media says. Comments

comScore: Video Ad Views Hit 26.9 Billion in January

Woman Watching Video Feb 25, 2014 - According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013. Comments

Why Viewability Metrics Aren’t Relevant for Premium Mobile Video

mobile-video-view Feb 25, 2014 - Viewability may be the focus du jour in trade articles and on conference panels, but few have asked the question: When it comes to premium mobile video, is viewability even a necessary metric? Comments

Monetizing OTT: Ads, a la Carte, and Subscriptions

video-streaming-shutterstock-99918575 Feb 11, 2014 - As streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with subscription, a la carte, and advertising. Comments

Spotlight On: Rapt Media -- Video Targeting is Not Enough, Says CEO Erika Trautman

rapt-media-analytics Feb 6, 2014 - Rapt Media's immersive, interactive video format provides not only a new form of storytelling but also an opportunity for brands, advertisers, and marketers to accurately track and boost conversions and ROI. Comments

Old Spice 'Smellcome to Manhood' Keeps Spraying in Views

old-spice-internetervention Feb 5, 2014 - The brand’s "Smellcome to Manhood" campaign includes "Internetervention" and "Mom Song" videos with more than 25 million views. Comments

YouTube Beauty Vloggers Crush Big Industry Brands

The Massive YouTube Beauty Ecosystem Feb 4, 2014 - Shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities and vloggers who create YouTube beauty content focused on makeup, skincare, hair care, and nails. Comments

Which Commercials Scored in YouTube's Super Bowl 2014 Ad Blitz?

ad-blitz-youtube Feb 3, 2014 - Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends. Comments

Why We Love Shockvertising

thetingler Feb 3, 2014 - Shocks and pranks are becoming the new normal as advertisers try to break through the clutter with unique campaigns. Comments

Dove Strikes Video Gold Again with "Selfie"

selfie Jan 30, 2014 - Dove continues its streak of video hits with "Selfie," a three-minute video with 2.9 million views just about a week after it was posted. Comments

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