Video

The latest stories about online video, including guides for using web videos to promote and sell your products, and how companies can use video in their social media and mobile campaign strategies.

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Sponsored Article: The Case of the Disappearing Video Ad

Nov 12, 2013 - Vindico says video publishers may be playing hide-and-seek with your ads. Comments

The Top 3 Innovations in Mobile Video Advertising

mobile-video-view Nov 6, 2013 - Innovations include customizable interactivity, dynamic ad stitching and live streaming. Comments

Retailers, YouTube and Holiday Shopping: Amp the Emotion

snapfish-screenshot-for-youtube Oct 29, 2013 - YouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots. Comments

Fullscreen Expands YouTube Network for Brand Channel Management

fullscreen-logo Oct 29, 2013 - Fullscreen is launching a concierge channel management service for brands and media companies. Comments

YouTube to Launch an Ad-Free Music Subscription Service?

youtube2 Oct 25, 2013 - Reports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising interruption for $10. Comments

Native Ads vs In-App Purchases: Context is King

Uninstalling apps in iOS 7 remains unchanged Oct 25, 2013 - In-app purchases are leading the way in the contextual monetization revolution simply because they're easier to produce at scale, yet native advertising offers a valuable, less intrusive user experience. Comments

Brands Account for 40% of Top 1,000 Most Shared Instagram Videos

snoopygram Oct 23, 2013 - New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagram Video, alongside the NBA, Peanuts and GoPro. Comments

Getting Mobile Live Streaming Video Right for Advertisers, Publishers & Users

mobilevideo Oct 15, 2013 - Mobile live streaming technology is well on its way, but nailing dynamic ad insertion, interactivity, and properly timed commercial breaks will make the technology exponentially more effective. Comments

One Screen, Two Screens, We All Scream for Multi-Screens

multiscreenbreakingbad Oct 11, 2013 - Social and television networks playing nicely together showcase the possibilities of true screen convergence. Comments

Online Video and the Perils of Business Morbidity

film-reel Oct 8, 2013 - Everything media, it seems, is either birthed to kill or exists only until it can be killed. Yet online video doesn't have to be the death angel to television. Comments

YouTube's Upgrades Its Comment System: 7 Ways Video Marketers Can Seize the Opportunity

Comments Oct 2, 2013 - In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more. Comments

comScore: AOL Climbs to Second Place in Online Video Content Ranking

digital-video-strip Sep 24, 2013 - AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Comments

YouTube to Add Offline Viewing to Mobile Apps

Youtube Sep 23, 2013 - At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November however, with Youtube revealing plans to add a new offline mode to its applications. Comments

Four Visual Social Campaigns That Riff on Tradition

chipotle-scarecrow-1 Sep 20, 2013 - Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Comments

How to Create Engaging Ads: Good, Better, and Best Practices

onlineads Sep 13, 2013 - Putting engagement to work for your brand on mobile video. Comments

Getting' Jiggy With GIFs

miley Sep 3, 2013 - How Miley Cyrus' infamous foam finger twerkfest raises a bigger question around video rights and distribution. Comments

Chromcastic: Smart Devices, Dumb Terminals, and Not Fighting Your Customers

largenewgooglelogofinalflat-a Aug 30, 2013 - Google's new Chromecast device opens the opportunity of creating an app for a more standardized development environment that can then be extended to the TV through a simple-to-use, affordable, and quality device. Comments

Pandora Shares Strategy for Introducing Video Ads

pandora1 Aug 29, 2013 - Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience and brand objectives. Comments

Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

Social Buttons Under YouTube Videos Aug 29, 2013 - YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers. Comments

NBC News Digital Group Focuses on Creating Video for Social, Mobile, and Web Audiences

mobile-video Aug 21, 2013 - NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to creating video for social, mobile, and web audiences." Comments

Farmers Insurance Revives Preventative Tips for Short Attention Spans

farmers-insurance Aug 21, 2013 - The insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- and 6-second videos. Comments

 

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