Marketing News & Expert Advice
|
|
|
Mobile
Approaches for marketing to people on the go.
50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK
Shazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM plus TV buy.
Adobe Tool Eases iPhone Content, Social Sharing
Condé Nast and Wenner Media have tested.
Facebook Could Shift Mobile Apps Landscape
New app center should dramatically lift consumer downloads, mobile players say.
The Era of the Passive Consumer Is Over
The mix of smartphones, tablets, and PCs is radically changing consumers' media consumption behavior.
Financial Mobile Ad Spend Up 314%
Millennial Media study: insurance brands led the way.
Pandora's Ad Sales Go Mobile, Like Its Users
Why the digital radio firm saw a 300 percent increase in mobile ad sales.
AKQA Reels In Verizon Wireless Digital Account
AKQA beat out Moxie, R/GA, SapientNitro, and others.
Most Companies Should Stop Spending Money on Mobile Advertising
Why should a consumer keep your application on their phone?
Trulia Launches Mobile Ads for Real Estate Agents
Agents can buy Zip code-targeted placements in its mobile app and website.
McDonald's and Capital One Test Cox Mobile Ads
Local media firm launches division with three dedicated mobile salespeople.
Spil Games Talks Lego and 'Despicable Me' Ads [Video]
CMO drops by ClickZ's office to discuss how brands integrate into games.
Big Brands Tap Facebook Data For Local Gift Cards
Sephora, Gap, and H&M are U.S. launch partners for Wrapp, a new social commerce platform.
Glam Exec: Mobile Ad Sales Growing Fastest
In Q&A, Jason Rosenthal also compares vertical online advertising to cable TV.
Windows Phone 7: When Will Consumers Decide It's Time?
There's a real opportunity for developers to stand out from the crowd and get recognized with a breakthrough app on Windows Phone 7.
Subscribe to ClickZ
Get ClickZ Mobile newsletters delivered right to your inbox. Subscribe today!
WEBINARS
WHITE PAPERS
|
|
|
CLICKZ TOPICS
Incisive Interactive Marketing LLC. 2012 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
