Marketing News & Expert Advice
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App Economy
Can app developers make money and build a viable business? With more than 1 million apps projected by 2012, this column will provide developers and marketers alike with tips on how to increase app discovery, generate revenue, and prepare for existing and emerging devices.
50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK
Shazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM plus TV buy.
Facebook Could Shift Mobile Apps Landscape
New app center should dramatically lift consumer downloads, mobile players say.
Pandora's Ad Sales Go Mobile, Like Its Users
Why the digital radio firm saw a 300 percent increase in mobile ad sales.
Spil Games Talks Lego and 'Despicable Me' Ads [Video]
CMO drops by ClickZ's office to discuss how brands integrate into games.
Windows Phone 7: When Will Consumers Decide It's Time?
There's a real opportunity for developers to stand out from the crowd and get recognized with a breakthrough app on Windows Phone 7.
Former Apple Exec Helps Foursquare With Ads
Sales vet Steven Rosenblatt is working closely with geo-social app.
Coca-Cola: Spotify Partnership Is 'Limitless'
McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service.
Pandora Local Ads Not Just for Car Dealers
Rehab center St. Jude Retreats and Orange Beach Tourism are targeting locally on music service.
Samsung Mobile Exchange Key to Multi-Screen Ad Strategy
Samsung AdHub signals desire among device manufacturers to snag digital content revenue.
Is Your Retail Space Ready to Go Digital?
The app economy moves in-store.
Highlight CEO Talks Hype, Monetization and Privacy
SXSW buzz-child sounds patient about creating revenue.
Virgin Mobile Director: Social Kills Traditional Sales Funnel
At SXSW, brand unveils program aimed at app developers and young adults.
Highlight App Could Creep Out Consumers, Marketers Say
SXSW goers express privacy concerns about the hyped mobile app.
The Other Ecosystem - Life on the Kindle Fire
A device review of the Kindle Fire and what it means to marketers and advertisers.
25% of Groupon Purchases Made Via Mobile
Company's app eclipses 9 million user mark.
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