Marketing News & Expert Advice
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Mobile Marketing
Apple's iPhone and Google's mobile OS have triggered mobile's fabled tipping point. What are the best tactics for marketing to consumers on very small, very personal devices? How do you sort out the tangle of technology standards and device types? This column covers it all.
The Era of the Passive Consumer Is Over
The mix of smartphones, tablets, and PCs is radically changing consumers' media consumption behavior.
Financial Mobile Ad Spend Up 314%
Millennial Media study: insurance brands led the way.
Pandora's Ad Sales Go Mobile, Like Its Users
Why the digital radio firm saw a 300 percent increase in mobile ad sales.
AKQA Reels In Verizon Wireless Digital Account
AKQA beat out Moxie, R/GA, SapientNitro, and others.
Most Companies Should Stop Spending Money on Mobile Advertising
Why should a consumer keep your application on their phone?
Trulia Launches Mobile Ads for Real Estate Agents
Agents can buy Zip code-targeted placements in its mobile app and website.
McDonald's and Capital One Test Cox Mobile Ads
Local media firm launches division with three dedicated mobile salespeople.
Big Brands Tap Facebook Data For Local Gift Cards
Sephora, Gap, and H&M are U.S. launch partners for Wrapp, a new social commerce platform.
Glam Exec: Mobile Ad Sales Growing Fastest
In Q&A, Jason Rosenthal also compares vertical online advertising to cable TV.
Kraft Mobile App Downloads Triple Since Dropping Fee
CPG exec dishes on mobile strategy and Shopkick.
Mobile Shopping Co Bee Media Buys Location Tech Firm
Round up: Bee Media Buys Adcentricity; Moat gets investment.
The AMPT Effect
How Apple, mobile, Pinterest, and Facebook's Timeline are influencing marketing creative - mobile or otherwise.
Digital Wallets Beyond the Money
How the clash of old businesses and new technologies could derail mobile payments.
Think Globally, Act Mobile-ly
Identifying the next great trend in mobile may be impossible…but that's what makes it so exciting.
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