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Can Quality Score Be Gamed?

Andrew Goodman  |  Paid Search

Apr 5, 2013 - We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on rank and CPC. Comments

Topics in Search:

John Gagnon  |  Paid Search

Applying Big Data Insights to Ad Copy Strategy: Travel Edition

top-performers-bing-ads-ad-copy Apr 4, 2013 - What makes an ad engaging or compelling? What combinations of messages drive the best performance and quality? Comments

Crispin Sheridan  |  SEO

8 Tips on How to Utilize YouTube and the New 'YouTube One' for Your Business

youtube-one Apr 3, 2013 - Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines. Comments

Lisa Raehsler  |  Paid Search

Tips to Streamline Google AdWords for Small Business

largenewgooglelogofinalflat-a Apr 2, 2013 - Try one or some of these combinations in Google AdWords to find the optimal formula for small business. Comments

Chris Copeland  |  Search Marketing

What if eBay Is Right and Paid Search Is Worthless?

ebayhome Apr 1, 2013 - Search works, but only if, as a brand, you know what it's worth to you. Comments

Kevin Lee  |  Paid Search

Four Paid Search Takeaways From #SESNY

ses-ny-efectyv Mar 29, 2013 - Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York. Comments

Benjamin Spiegel  |  Search Marketing

Optimizing Videos for Search: A Complete Guide

online-video Mar 25, 2013 - Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering. Part one in a two-part series. Comments

Andrew Goodman  |  Paid Search

2 Big Wins With Enhanced AdWords Campaigns

enhanced-campaigns Mar 22, 2013 - Yes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I'm finding more wins than losses. Comments

Marios Alexandrou  |  SEO

Aligning SEO With a Company's Overall Brand Strategy

aligning-seo Mar 20, 2013 - The SEO must start thinking like the people who need convincing - the discussions need to be less about the SEO value of a tactic and more about how those tactics support other marketing efforts. Comments

Danny Goodwin  |  Search Marketing

The Networking Guide to SES New York 2013 #SESNY

SES New York Meet the Experts Mar 18, 2013 - While the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference come after hours - during networking events with more than 100 speakers and your fellow attendees. Comments

Kevin Lee  |  Paid Search

6 Ways to Survive a PPC Budget Sequestration

budget-cuts Mar 15, 2013 - Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in your PPC budget. Comments

Jeremy Hull  |  Search Marketing

What Else Are You Telling Google When You Hit the Search Button?

largenewgooglelogofinalflat-a Mar 14, 2013 - Device, location, and past behavior are just a few of the secondary signals leveraged by Google to improve customer experience. Comments

John Gagnon  |  Paid Search

Why Marketers Should Care About Tax Refunds

tax-refund Mar 8, 2013 - Think about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars. Comments

Crispin Sheridan  |  SEO

Why Companies Should Use Pinterest for B2B With 4 Key Tips

pinterest-home-page Mar 6, 2013 - Here are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans. Comments

Lisa Raehsler  |  Paid Search

AdWords Enhanced Campaigns: New Campaign Checklist

enhanced-campaigns Mar 5, 2013 - Get ready to start on fresh campaigns in AdWords with these eight new goals. Comments

Greg Levitt   |  Search Marketing

Is Search About to Take a Backseat to Social for Publishers?

facebook-like Mar 4, 2013 - With the number and quality of search terms declining and the growth of social sharing accelerating, 2013 is shaping up to be the year in which social traffic passes search. Comments

Kevin Lee  |  Paid Search

5 Ways You Pay More for Google Clicks

largenewgooglelogofinalflat-a Mar 1, 2013 - A look at Google Enhanced Campaigns' influence on CPC inflation and other factors causing click prices to rise. Comments

Greg Jarboe  |  Search Marketing

SES New York Keynote Speaker Says Internet Is TV's Best Friend

mike-proulx-laugh Feb 26, 2013 - According to Mike Proulx, the Internet has become TV's best friend. Proulx, the opening keynote speaker at SES New York 2013, will explain how you can reach and engage audiences by connecting TV to the web, social media, and mobile. Comments

Chris Copeland  |  Search Marketing

The Harsh Wake-Up Call Google Delivered With Enhanced Campaigns

enhanced-campaigns Feb 25, 2013 - Brands are still not mobilizing to the necessary degree. Will Google's latest announcement shake them into action? Comments

Andrew Goodman  |  Paid Search

The Great Enhanced Campaigns War of 2013: The Surprising Winner

enhanced-campaigns Feb 22, 2013 - As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise. Comments

Andy Betts  |  SEO

SES London: Creative Content Marketing: Winning Hearts, Minds, & Wallets

lee-odden-ses-london Feb 20, 2013 - The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas. Comments

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