Search

Fundamentals and trends for SEO, PPC, real-time and more.

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Amazon Text Ads: To Do or Not To Do?

Aug 25, 2015 - Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities. Comments

How Shoes.com Became Visually Searchable

Shoes Aug 13, 2015 - When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the site and presents its closest pairs. Comments

Minimizing Errors With the HREF Language Element

coding Aug 10, 2015 - Motoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization. Comments

Your Email Marketing May Impact Your Rankings

patent-pending Aug 10, 2015 - Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google is always watching. Comments

Are You Optimistic About SEO?

googlesearch Aug 7, 2015 - Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords. Comments

7 SEO Tools to Improve Content Marketing

keywords-seo-writing Aug 4, 2015 - Key SEO tools to power a content marketing campaign. Comments

4 Red Flags When Hearing a PPC Agency Pitch

redflag-ppc Aug 3, 2015 - Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise red flags as you try to find the right agency. Comments

The New Media Meritocracy

search-shutterstock-149015609 Jul 31, 2015 - Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned. Comments

Fifty Shades of Grey Hat: The SEO Experts Weigh In

grey-hat-seo Jul 17, 2015 - This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can get your site banned from Google. Comments

How to Identify Click Fraud and Minimize Wasting Your Ad Budget

oh-leather-gloves Jul 14, 2015 - While a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget. Comments

Which Placements Should I Exclude on the Google Display Network?

minefield-04 Jul 13, 2015 - The display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and the placement's content and audience. Comments

Competitive Insights Tools for Paid Search in AdWords and Bing Ads

PPC Jul 9, 2015 - Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns. Comments

SEO and Strategy Tips for Success with Augmented Reality

welcome-to-reality Jul 8, 2015 - Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success. Comments

Unlock More Volume with Broad Match

Bing Logo Jun 24, 2015 - A Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, while reaching a wider audience. Comments

Pinterest Refines Image Search

pinterest-logo Jun 18, 2015 - The image-sharing platform has streamlined its search capability, in addition to adding trending topics and a spellcheck feature. Comments

What Social Search and New Domain Extensions Could Mean for Start-Ups

domains-names Jun 18, 2015 - Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected. Comments

Search in Asia Goes Well Beyond Google

seo-mobile-search Jun 16, 2015 - Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. Comments

Your Terrible Website is Ruining Your PPC Performance

failure2 Jun 11, 2015 - Today's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust. Comments

Apple Cars Hit the Road to Rival Google Street View

Apple acquires Coherent Navigation to bolster Apple Maps Jun 10, 2015 - California, New York, and Florida among locations to be covered by cars in coming weeks. Comments

Uncovering PPC Best Practices With Allstate Insurance

allstate-insurance-logo Jun 10, 2015 - In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices. Comments

Apple to Upgrade Siri and Update Maps

apple-watch-public-transit-apple-maps Jun 9, 2015 - At Apple's keynote during the Worldwide Developers' Conference, the company introduced plans to upgrade Siri's voice search capabilities and make Maps more efficient. Comments

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