Marketing News & Expert Advice
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Fundamentals and trends for SEO, PPC, real-time and more.
3 Questions to Ask Your Local Search Optimization Specialist
May 22, 2013 - How do you make sure that your business shows up when people run searches based on their location? Comments
Topics in Search:
How to Create Actionable Insights From YouTube Search Data
May 20, 2013 -
It's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content.
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Google Maps Gets a Brand New Look
May 17, 2013 -
Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive for users. Advertisements also have a new look.
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New Shopping Tool Poaches Deals for Online Checkout
May 17, 2013 -
PoachIt claims it can simplify the online shopping jungle with an intelligent tool designed to find the best deals.
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12 Hidden Pitfalls in PPC Campaign Automation
May 17, 2013 -
A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is important.
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SEO Diagnostics With Google Analytics
May 16, 2013 -
Start your investigation without letting assumptions or biases affect your thoroughness.
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Bing Adds Direct Facebook Interaction to Social Sidebar
May 14, 2013 -
You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search.
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As the Buy Funnel Evolves, Here Are 4 SEM Metrics You Should Consider
May 10, 2013 -
If you're not factoring in SEM's ability to generate awareness and influence eventual purchase behavior, your chances of gaining access to branding budgets is slim.
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Yahoo Attempts to Exit Microsoft Search Deal for Google Partnership
May 8, 2013 -
Yahoo Chief Executive Marissa Mayer rumored to be trying to end 10-year partnership.
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Demystifying Google's Enhanced Campaigns Bid Modifiers
May 6, 2013 -
Bid modifiers are a powerful new feature, but advertisers should take care when implementing them.
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5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data
May 2, 2013 -
As the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Excel.
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Post-Penguin Link Building Strategies - Pruning Your Links
May 1, 2013 -
The core principles of trust, relevance, authority, and commitment all play a role in this link "pruning" process. Part one in a two-part series.
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SES Toronto 2013 Agenda Posted: Here Are 9 Must-Attend Sessions
Apr 29, 2013 -
The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
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Are Publishers Only Getting Social 'Half Right'?
Apr 29, 2013 -
While publishers are getting much better at using social media to distribute their content, many are struggling to understand the impact of this social activity.
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PPC for B2B on LinkedIn, Twitter, and Facebook
Apr 26, 2013 -
As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.
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Search Spending Grows But CPCs Flat, Kenshoo Says
Apr 25, 2013 -
Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report.
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Optimizing Videos for YouTube Search
Apr 22, 2013 -
Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a two-part series.
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Google Q1 Earnings Up As Shift to Enhanced Campaigns Nears Full Transition
Apr 19, 2013 -
Google reported nearly $3.35 billion in net income on $13.97 billion in revenue, during the first quarter of the year. The search giant is also nearing the end of a full-scale transition from separated advertising channels, campaigns and strategies to a more converged multi-screen platform.
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Networks and Marketers May Profit From Google Affiliate Network Shutdown
Apr 18, 2013 -
Google's exit could be good news for competitive affiliate networks and affiliate program management companies.
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The Time Suck That Is SEO Reporting
Apr 18, 2013 -
It's the responsibility of every SEO to focus on the activities that are going to have the greatest return, even if doing so means taking part in some uncomfortable meetings to justify your decisions.
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Google Relaunches Person Finder In Response To Boston Tragedy
Apr 16, 2013 -
Google relaunches Person Finder tool allowing family and friends of Boston's tragedy to enter the name of a person they are looking for, or share information about someone who is there.
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Become an SEO Expert!
ClickZ Academy's e-Learning course on SEO teaches you all aspects of search engine optimization. From fundamentals and best practices to optimized copywriting, the 7 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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May 20, 2013 -
Display Ad Clickers Are Not Your Customers
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Six Things You Need To Know About Real-Time Advertising
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May 20, 2013
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