Search

Fundamentals and trends for SEO, PPC, real-time and more.

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4 Red Flags When Hearing a PPC Agency Pitch

Aug 3, 2015 - Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise red flags as you try to find the right agency. Comments

The New Media Meritocracy

search-shutterstock-149015609 Jul 31, 2015 - Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned. Comments

Fifty Shades of Grey Hat: The SEO Experts Weigh In

grey-hat-seo Jul 17, 2015 - This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can get your site banned from Google. Comments

How to Identify Click Fraud and Minimize Wasting Your Ad Budget

oh-leather-gloves Jul 14, 2015 - While a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget. Comments

Which Placements Should I Exclude on the Google Display Network?

minefield-04 Jul 13, 2015 - The display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and the placement's content and audience. Comments

Competitive Insights Tools for Paid Search in AdWords and Bing Ads

PPC Jul 9, 2015 - Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns. Comments

SEO and Strategy Tips for Success with Augmented Reality

welcome-to-reality Jul 8, 2015 - Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success. Comments

Unlock More Volume with Broad Match

Bing Logo Jun 24, 2015 - A Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, while reaching a wider audience. Comments

Pinterest Refines Image Search

pinterest-logo Jun 18, 2015 - The image-sharing platform has streamlined its search capability, in addition to adding trending topics and a spellcheck feature. Comments

What Social Search and New Domain Extensions Could Mean for Start-Ups

domains-names Jun 18, 2015 - Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected. Comments

Search in Asia Goes Well Beyond Google

seo-mobile-search Jun 16, 2015 - Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. Comments

Your Terrible Website is Ruining Your PPC Performance

failure2 Jun 11, 2015 - Today's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust. Comments

Apple Cars Hit the Road to Rival Google Street View

Apple acquires Coherent Navigation to bolster Apple Maps Jun 10, 2015 - California, New York, and Florida among locations to be covered by cars in coming weeks. Comments

Uncovering PPC Best Practices With Allstate Insurance

allstate-insurance-logo Jun 10, 2015 - In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices. Comments

Apple to Upgrade Siri and Update Maps

apple-watch-public-transit-apple-maps Jun 9, 2015 - At Apple's keynote during the Worldwide Developers' Conference, the company introduced plans to upgrade Siri's voice search capabilities and make Maps more efficient. Comments

Beyond YouTube: Alternate Video Venues

social-media-and-video Jun 5, 2015 - While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. Comments

A Convincing Case for Brand Term Bidding

keywordsimage May 29, 2015 - Though some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for your competitors. Comments

Google to Add Buy Buttons in Sponsored Mobile Search Results

buybuttions May 18, 2015 - Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon? Comments

4 Tactics for Outstanding E-commerce SEO

istock-image May 14, 2015 - How retailers can come out on top in the changing world of search. Comments

Asia's Love Affair With Mobilegeddon

shutterstock-160559990-mobile May 13, 2015 - There is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy. Comments

Strengthen Your Case to Develop a Mobile Strategy

mobile-seo May 13, 2015 - Recent studies by Forrester show that most brands fail to adequately invest in mobile. However, brands that allocate the correct budget can see exception returns on mobile investment. Comments

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